社区医疗机构如何打造核心市场优势How community medical institutions build core market advantages.docx
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社区医疗机构如何打造核心市场优势How community medical institutions build core market advantages.docx
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社区医疗机构如何打造核心市场优势Howcommunitymedicalinstitutionsbuildcoremarketadvantages
社区医疗机构如何打造核心市场优势(Howcommunitymedicalinstitutionsbuildcoremarketadvantages)
Howdocommunitymedicalinstitutionsbuildacoremarketadvantage?
LANGezhioceaninternationalmarketingconsultantsYuFei
Communityhealthservicesarethebasiclinktoachievethegoalofprimaryhealthcareforall.Atpresent,buildcommunity-basedhealthservices,communityhealthservicesandpreventivehealthcareandhospitalorganizationreasonabledivisionoflabor,inclosecollaborationwiththenewcityhealthservicesystem,toadheretotheprevention,combiningpreventionwithcontrol,optimizationofcityhealthservicestructure,tofacilitatethemasses,reducethecostburden,theestablishmentofaharmoniousdoctor-patientrelationship,far-reachingsignificance.
Sincethereformandopeningtotheoutsideworld,thescaleofservicehasbeenexpanded,thelevelofscienceandtechnologyhasbeenimprovedcontinuously,medicalconditionshavebeenobviouslyimproved,andtheabilityofdiseasepreventionandcontrolhasbeengreatlyenhanced.Ithasplayedanimportantroleinpromotingpeople'shealth.Atthesametime,inthedevelopmentofurbanhealthservices,therearestillproblemssuchashighqualityresources,excessiveconcentrationtolargehospitals,shortageofcommunityhealthserviceresources,weakserviceabilityandinadequatedemandforbasichealthservicesforthemasses.Thisisoneoftheimportantreasonsforthedifficultyandexpensivemedicaltreatmentofthemasses.
Withthedevelopmentofthecommunity,thecommunityhealthserviceorganizationisperfect,themajorityofthepublichospitaltocommunityhealthservicestations,medicalinstitutions,therefore,communityhealthcareshouldbereallyforthepublic,communityoriented,trulydirectlyfacingthemedicalresourcesoptimization,willbecomethelargestmedicalresourceislocated,havestrongmarketpotential.Atthesametime,thegovernmenthasmadeitclearthatinthecommunitymedicalandhealthservices,governmentunitsatalllevelsshouldplayaleadingrole.
Thekeypointofimprovingcommunityhealthworkistoestablishandoptimizethecommunitymedicalinstitutions,improvethequalityofserviceforthecommunityresidents,andmeettheneedsofthehealthandhealthofthecommunityresidents,andliveandworkinpeaceandcontentment.Then,howtoestablishaperfect,healthyandorderlycommunitymedicalinstitutionhasbecomeanimportantthinginfrontofthegovernment,societyandregionalunits.
Solvingsourcesoffunds:
financialsupport-good!
Ofcourse,wethinkthelocaldepartmentfundingforcommunityhealthworksupport,shouldnotoverdosth.,dosomethings,noteverythingisashoulder,asupport,itwouldbeverytired,alotofthings,oftenmoreandmorecomplex,theperformanceisverysmall.
Admittedly,thegovernmenttoincreaseinvestmentincommunityhealthservicefundingisnecessary,butcannotadvocateblindlyinvestment,butalsoconsideradegree,toadaptoneselftoavoidrandomandblindness.Thelocaldepartmentsatalllevelsshouldadjustthestructureoffinancialexpenditure,toestablishastablecommunityhealthservicefinancingandinvestmentmechanisms,controltheincreaseofthecommunityhealthserviceinvestment,basedontheactualsituationoffinancialsupport.
Ofcourse,therelevantlocalauthoritiestoprovidehousingandmedicalequipmentandotherfacilitiesforcommunityhealthservices,itisnecessaryforbusinesstraining,shouldalsobegivenappropriatesubsidies,andaccordingtothepopulationofthecommunity,serviceitemsandquantity,qualityandcostoftheapprovedpreventivehealthcarefundingofcommunitypublichealthservicegrants,assistance,andtosolvethedifficultproblemofpeopletoseeadoctor.Retiredpersonnelexpensesofthecommunityhealthserviceinstitutions,therelevantlocalgovernmentdepartmentsshallbearrangedinaccordancewiththerelevantprovisions,toacertainextentcaneasethefinancialpressuretosupportcommunityhealthconstruction,carryoutactuallygreatlysupportthecommunityhealthservicework.
Inaddition,underthepremiseofthemarketmechanism,thelocaldepartmentsshouldmakereasonablearrangementsfortheinvestmentincommunitypublichealthservicesaccordingtothelocalconditions,andadjustgraduallywiththedevelopmentoftheeconomy.Forexample,inthecentralgovernment,since2007,thedevelopmentofcommunitypublichealthservicesforthecentralandwesternregionshasbeensubsidizedinaccordancewithcertainstandards,reflectingthecountry'smoderatefundingsupportstrategy.Weshouldgivenecessarysupporttotheinfrastructureconstruction,basicequipmentallocationandpersonneltraininginthecommunityhealthserviceinstitutionsinthecentralandwesternregions,andwebelievethatitdeservescarefulstudyandstudybythelocalauthoritiesconcerned.
Buildingcommunitymedicalcare:
regionalplanning!
Nationalhealthauthoritieshavepointedoutthatlocalgovernmentsshouldformulatelong-termandlong-termdevelopmentplansforcommunityhealthservices,
Thedevelopmentofcommunityhealthserviceswillbeincorporatedintothelocalnationaleconomicandsocialdevelopmentplanandregionalhealthplanning,andtheimplementationofplanningandimplementationofpoliciesandmeasures.
Adheringtothegovernmentled,encouragingsocialparticipationandestablishingandimprovingregionalplanningofcommunityhealthservicesshouldbethefocusanddirectionofthelong-termworkoflocaldepartments.
Clinics,medicalcenters(rooms),nursinghomesandotherprimarymedicalinstitutionsshouldsupplementandoptimizetheconstructionofcommunityhealthandmedicalinstitutionsforsupplementarycommunityhealthregionalplanning.
Inlargeandmedium-sizedcities,localareasmay,inaccordancewiththerequirementsofthestate,inprinciple,planandimplement1communityhealthservicecentersaccordingtotheplanningandadministrationof3-10residentsinaccordancewiththejurisdictionofthesubdistrictoffices.Atthesametime,anumberofcommunityhealthservicestationscanbesetupaccordingtotheneeds.Communityhealthservicecenterandcommunityhealthservicestationcanbeintegratedmanagement.Thecommunityhealthserviceinstitutionsmainlythroughtheadjustmentoftheexistinghealthresources,thegovernmentheldaclass,partoftwohospitalsandstate-ownedenterprises,medicalinstitutionsandothergrassrootsmedicalinstitutionsintransitionortransformationoftheestablishmentofrestructuring.Theexistinginadequatehealthresourcesshouldbesupplementedandperfected.Accordingtoequality,competition,meritprinciple,overalldevelopmentofcommunityhealthserviceinstitutions,toencouragesocialforcestoparticipateinthedevelopmentofcommunityhealthservices,givefullplaytothecommunityhealthserviceinstitutionsorganizedsocialforcesrole.
Ofcourse,thatLanGezhioceaninternationalmarketingconsultants,formulatedevelopmentplanningandimplementationofcommunityhealthservice.Thelocalgovernmentshouldformulatelong-termplanningandannualdevelopmentofthecommunityhealthservicedevelopmentplan,thedevelopmentofcommunityhealthservicesintothelocaleconomicandsocialdevelopmentplanningandimplementationofregionalhealthplanning,planningandimplementationofpolicymeasures.Inthecityconstructionandrenovationofresidentialareas,communityhealthservicefacilitiesandresidentialsynchronizedplanning,construction,synchronousputintouse,facingthemarketenvironmentoffaircompetitionandpromotecommunityhealthservicedevelopment.
Settingupreferralsystem:
Profitableinteraction-wonderful!
Infact,thetwo-wayreferral,actuallyisagreatwaytoseekwin-winbetweencommunitymedicalinstitutionsandhospitals.Theimplementationofcommunityhealthservicestationsandhospitaltwo-wayreferral,isboundtotriagefromthehospital,somepatients,then,communityhospitalsorservicestationshowtodo?
Ofcourse,afterthereferral,seriousillnessandseriousillnesscanbetransferredfromthecommunitytothehospital,thatis,toincreasethispartofthepatient,soinfactisawin-winsituation.Beforetheestablishmentofcommunityhealthservicestationandtwo-wayreferralsystem,thehospitalmaybetryingtobuildrelationshipswithtwo-wayreferralhospital,hospitalemergencyandheavy,letthepatienttoturnup,aftercurebackrehabilitationincommunityhospitals,thiscanalsoreducetheeconomicburdenofpatientsandhospitaltoreducethepressureandpromotetheprogressofcommunityhealthwork.
Intheestablishmentofreferralsystemontheissueofmarketingconsultantfamousbrandmarketingexpert,LANGezhiOceanInternationalCEOMr.YuFeipointedoutthatalthoughonthesurfaceoftheimplementationoftwo-wayreferralwillbedivertedtosomepatients,willhavecertaininfluencetothehospital,buttheseriouscasescanturntoit,influencenottoobig,otherwisetheremaybeseriousillness,misdiagnosisandmisseddiagnosisinotherplaces.Thiscanalsofacilitatethemassesformedicaltreatment,reducingthefinancialburdenonthemasses.Thecoreofthetwo-wayreferralsystemisthatthetwodefinetheirrespectivefunctionsandformcomplementaryadvantagesinsteadofrobbingeachotherofthemedicalmarket.
Therelevantdepartmentsofthestatehealthofficialalsopointedoutthatthetwo-wayreferralsystemofcommunityhealthserviceinstitutionsandmedicalinstitutions,toacertainextenttosolvedifficultandexpensiveproblems,shouldbesupportedandadvoca
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