Tourism Management Managing for Change.docx
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Tourism Management Managing for Change.docx
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TourismManagementManagingforChange
TourismManagement:
ManagingforChange
StephenPage
WelcometothewebsiteforTourismManagement:
ManagingforChange.Thiswebsiteisdesignedtobeacomprehensivelearningresourceforlecturersandstudentswhoareusingthebookasamainstreamtextbook,asasupplementarysourceofreadingorasageneraloverviewofthesubjectarea.Thewebsiteexpandsmuchofthecontentandthemesdevelopedinthebook,andalsointroducesnewconceptsandideaswhichbuilduponthoseinthebook.Thesitehasadiversityofuniqueelementsincluding:
ColourillustrationsforPowerPointpresentations
TheLearningOutcomesforeachchapter
Anshortintroductiontothepurposeofthewebresourceforeachchaptertoexplainhowthematerialsupportsanddevelopsyourlearningwithmoreextendedreadingandcasestudies
DownloadablereadingsandcasestudiesfromButterworth-Heinemann'sleadingedgetextsonTourismandHospitality
Aseriesofshortquestionswithanswers-totestyourunderstandingofeachreading
Arangeofwebresourcestopursuethethemesastagefurther
FurtherreadingsfromElsevier'slargecollectionofleadingedgejournalsonTourismandHospitality(listedonScienceDirect-andbookseries-AdvancesinTourismResearchandTourismSocialScience
LinkstoawiderrangeofTourismandHospitalityresources
MarketintelligenceandfromMintel,publishersoftwoindustryjournals-TravelandTourismAnalystandcountrystudiesaswellasoccasionalreports
However,thewebsiteisalsodesignedtobeconcise,focusedandhelpfulratherthananendlesslistofthingsforthelecturerandstudent.Itseekstosupportthebookinamannerthatistimeeffectiveandefficienttouse,typicallytosupportanindividuallecture,tutorialorsomeself-directedlearningexercise.
Ihopeyouwillfinditenjoyableandeasytouseandaboveall,abletofosteryourinterestintourismasafascinatinganddynamicactivity.
StephenPage
http:
//www.stir.ac.uk/marketing/tourism
LearningOutcomes-Chapter1
ThischapterprovidesanoverviewoftourismasasubjectofstudyandafterreadingtheChapteryoushouldbeabletounderstand:
Whytourismhasemergedasamajorleisureactivity
Howtourismcanbedefinedasanhumanactivity
Howtodistinguishbetweendomesticandinternationaltourism
Whytourismhastobemeasuredandtheimportanceoftourismstatistics
Understandthescaleandimportanceoftourismataglobalscaleandsomeofthereasonsforitsgrowth
Explainwhytourismisadifficultactivitytomanage
Exploringfurther-downloadablebookchapters
AsyouwillhaveseenfromreadingChapterOne,tourismisacomplexareawhichisbasedontwofundamentalelements:
thetouristandthetourismindustry.ByreadingthefollowingchapterfromVMiddletonandJClarke(2001)MarketingintheTravelandTourismIndustryyouwillbeabletoreadaboutthedifferentcomponentsoftourism(internationalanddomestictourism)aswellasthecomponentssectorsofthetourismindustry.Italsointroducessomeoftheargumentsonhowtourismischanginginthenewmillenniumanditssignificancetomoderndaysociety.Thechapteralsoemphasisestheroleofmarketinginlinkingthetouristandtourismsectortogether,whichisathemeexaminedthroughoutTourismManagement:
ManagingforChangeandhighlightshowmanagementfunctionsintourismareheavilydependentuponmarketingtocommunicatewiththecustomer.
MarketingintheTravelandTourismIndustrydetailsandpurchase
TestYourKnowledge&Understanding
Afterreadingthedownloadablematerials,youshouldbeabletoattempttothefollowingquestions:
1Whattwotermsarecommonlyusedtomeasureinternationaltourismaroundtheworld?
A.TripsandJourneys.
B.TripsandArrivals.
CArrivalsandDepartures.
DDeparturesandJourneys.
2In2001,howmanyinternationaltouristarrivalswererecorded?
A.688million.
B.700million.
C.704million.
D.725million.
3HowmanydomestictourismtripswerethereintheUKin1998?
A.96million.
B.98million.
C.100million.
D.103million.
4.WhatisNOTanelementforthetotalmarketfortourism?
A.Internationalvisitstoacountry.
B.Outboundinternationalvisitsbyresidentsofacountry.
C.Tripsbycommuterstoandfromwork.
D.Domestictripsbyresidentsofacountry.
5.MiddletonandClarkeidentifyanumberofsectorsofthetravelandtourismindustry.WhichisNOTasector?
A.Accommodation.
B.Transport.
C.Attractions.
D.Cafesandbars.
6.MiddletonandClarkeidentifyanumberoflinkagesbetweentheroleofmarketingandthetravelandtourismindustry.WhichisNOTavitallinkage?
A.Marketdemand.
BProductsupply.
C.Travelorganisers.
D.Planning.
TestYourKnowledge&Understanding
Afterreadingthedownloadablematerials,youshouldbeabletoattempttothefollowingquestions:
1Whattwotermsarecommonlyusedtomeasureinternationaltourismaroundtheworld?
A.TripsandJourneys.WRONG-theanswerisB
B.TripsandArrivals.CORRECT
CArrivalsandDepartures.WRONG-theanswerisB
DDeparturesandJourneys.WRONG-theanswerisB
2In2001,howmanyinternationaltouristarrivalswererecorded?
A.688million.Correct.
B.700million.Incorrect,itis688million.
C.704million.Incorrect,itis688million.
D.725million.Incorrect,itis688million.
3HowmanydomestictourismtripswerethereintheUKin1998?
A.96million.Incorrect-itis100million.
B.98million.Incorrect-itis100million.
C.100million.Correct.
D.103million.Incorrect-itis100million.
4.WhatisNOTanelementforthetotalmarketfortourism?
A.Internationalvisitstoacountry.Incorrect-thisisanelement.
B.Outboundinternationalvisitsbyresidentsofacountry.Incorrect-thisisanelement.
C.Tripsbycommuterstoandfromwork.Correct.Thisisnotaformoftourism.
D.Domestictripsbyresidentsofacountry.Incorrect-thisisanelement.
5.MiddletonandClarkeidentifyanumberofsectorsofthetravelandtourismindustry.WhichisNOTasector?
A.Accommodation.Incorrect-thisisasectorofthetravelandtourismindustry.
B.Transport.Incorrect-thisisasectorofthetravelandtourismindustry.
C.Attractions.Incorrect-thisisasectorofthetravelandtourismindustry.
D.Cafesandbars.Correct-thisisnotnormallyseenasacorecomponentofthetravelandtourismindustry,whichisoftenreferredtoadspartofthehospitalityindustry.
6.MiddletonandClarkeidentifyanumberoflinkagesbetweentheroleofmarketingandthetravelandtourismindustry.WhichisNOTavitallinkage?
A.Marketdemand.Incorrect-thisisalinkageinthetravelandtourismindustry.
BProductsupply.Incorrect-thisisalinkageinthetravelandtourismindustry.
C.Travelorganisers.Incorrect-thisisalinkageinthetravelandtourismindustry.
D.Planning.Correct.
ExploringFurther-usefularticles
Toexplorethisthemeoftheinter-relationshipsbetweentourismandmarketingfurther,whynotconsultthefollowingfromScienceDirect:
Sporttourismasthecelebrationofsubculture,AnnalsofTourismResearch,Volume25,Issue2,April1998,Pages275-291,ChristineGreenandLaurenceChalipwhichexaminestherelationshipbetweentourism,marketingandsport
UnderstandingVFRtourismbehaviour:
thefirstfiveyearsoftheUnitedKingdomtourismsurvey,TourismManagement,Volume18,Issue6,September1997,Pages345-355,AVSeatonandChristinePalmerwhichexaminestheUKTourismSurveywhichisbothanimportantsourceofinformationontouristsandagoodinsightintothestatisticalmeasurementoftourism.
EvaluatingtheuseoftheWebfortourismmarketing:
AcasestudyfromNewZealand,TourismManagement,Volume23,Issue5,2002,Pages557-561,DoolinB.;BurgessL.;CooperJ.,whichexaminestherecentdevelopmentandanalysisofthewebasamarketingtoolintourism.
Exploringfurther-Linkstowebsites
Thefollowingwebsitemayalsobeofinterest:
Thisisanexcellentsourcetolookatrecentindustryannouncementsonmarketinginitiativesordevelopmentsintravelandtourismfromatourismindustryperspective.
LearningOutcomes-Chapter2
Thischapterprovidesanhistoricalperspectiveoftheevolutionoftourismasabusinessactivitythroughtheagesandsomeofthemanagementchallengesithasfaced.Afterreadingthechapteryoushouldbeabletounderstand:
theunderlyingprocessesaffectingtourism:
continuityandchange
theimportanceoftheresortlifecycle
theroleofcoastalresortsinleisureandtourismduringthenineteenthandtwentiethcenturies
theroleofhistoricalsourcessuchasdiariesinreconstructingpastpatternsoftourismactivity
theevolutionoftourisminthepost-warperiod
thefactorsassociatedwiththefuturetrendsintourismdevelopmentsuchasspacetourism
Exploringfurther-downloadablebookchapters
AsyouwillhaveseenfromreadingChapterTwo,tourismandhistoryisafascinatingareaofstudywhichhelpsustounderstandhowpresentdaypatternsanddevelopmenthaveevolvedthroughtime.Theemphasisinanyhistoricalanalysisisonboththecontinuitywhichonecandiscernintourismasanactivityevolvingintimeandspace,butalsoonhowithaschangedtomeetnewtastes,innovationandmarketdemand.Therehasbeenverylimitedresearchonthehistoricaldimensionsoftourismdevelopmentpre-1945,sincemuchoftheresearcheffortshavebeenfocusedonhowmasstourismhasevolvedwiththeadventofairtravel.However,acrosstheworld,manyexamplesoftheevolutionoftourism
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