Product Life Cycle VS Human Life Cycle.docx
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Product Life Cycle VS Human Life Cycle.docx
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ProductLifeCycleVSHumanLifeCycle
ProductLifeCycleVSHumanLifeCycl
1.BirthphaseVSIntroductionphase
2.Human’sgrowthphaseVSProduct’sgrowthphase
3.Human’smaturityphaseVSProduct’smaturityphase
4.Human’sdeclinephaseVSProduct’sdeclinephase
5.Human’sendingphaseVSProduct’sendingphase
6.Conclusion
Asweallknow,one’slifecanbedividedintofiveparts:
Birth,Growth,Maturity,Decline,Death.Ifyouwanttoliveawonderfullife,youshouldtakegoodadvantageofeverypartofhumanlifecycle.Likewise,productshavetheirownlifecycle.Itcanbedividedintoseveralphasescharacterizedbytherevenuegeneratedbytheproduct.Whenexploringwhatmixisbestsuitedtoyourproduct,youshouldalsoconsiderwhereinthelife-cycleyourproductslie.TheproductlifecycleisIntroduction,Growth,Maturity,Decline.
BirthphaseVSIntroductionphase
Withafitofcrying,youcometothisworldwithunconsciousness,andbringnewenergytoallfamily,butyoudon'tknowthattherearealotofpreparationsyourrelativesmadeforyourcoming.Whenamotherknewshewaspregnant,shemostlikelytohandinresignationinordertotakegoodcareofhercomingbaby.Sheisprobablygoingtotakeprenataltrainingclasstwiceaweek,eatfoodsonthenutritionallybalancedmenushelisted,avoidtodrinkanddostrongaction,andsoon.Onthatmoment,hermostdutyisensureyourbirthsafely.what’smore,shethinkstwiceaboutyouname.Maybe,itisnotuntilwebecomeamotherwhoknowsthehardprocess.
Abrand-newproduct,justlikeacomingbaby,needingtobeintroducedtomarketbysomeefficientways.Duringtheintroductionphase,theprimarygoalistoestablishamarketandbuildprimarydemandfortheproductclass.Usually,saleswillbelowuntilcustomersbecomeawareoftheproductanditsbenefits,advertisingcostsaretypicallyhighduringthisstageinordertorapidlyincreasecustomerawarenessoftheproductandtotargettheearlyadopters.Newproductshouldbetookcareofassameasacomingbabybeforegettingintomarket,butitmayneedmoreconfidenceandcourage.Thefirmislikelytoincuradditionalcostsassociatedwiththeinitialdistributionoftheproduct,thesehighercostscoupledwithalowsalesvolumeusuallymaketheintroductionstageaperiodofnegativeprofits.
Ifyouwanttobeyourownboss,youmusttryyourbesttowinintheintroductionphase.Forexample,whenBradSweetofRelay,MaryLand,needsaMother’sDaygift,healsosawopportunitywherepeoplewouldnot:
inapileofscrapwood.”Iknewhowtobuildthingsfromwatchingmyparents,andI’vealwaysbeeninvolvedwithart,soIcollectedsomecrapwoodandstartedmakingabirdhouse,”recallsSweet,20.”Ineededaroof,soIwenttotherecyclingbinandgotsomesodacans.Icutthecansopenandmadetheroofoutofthem.ThenImadeworkingguttersoutofthecans.”Sweet’singenuityquicklybecameabusiness.Hisfirsteightbirdhousesweresoldoutathisfirstcraftshow.Sweet’ssuccesswasattributedtohisidea.inaddition,aattractingnamethatbelongstoyourproductmayalsobeyourkeytowin.Now,weknowtheDOVEchocolate,it’smeans“Doyouloveme”,anditwascreatedbyamanwhowantedtocommemoratethemissinglovewithhisgirl.IfyoueatDOVE,youcantasteit’sbitterbutsweetnessandfeelit’ssadnessbuttouch,whicharethesymboloftheirlove.Justlikeababy’sname,peoplewillpaymoreattentiontothebabyforhisunusualname.Nowadays,DOVEspreadsallovertheworldandsalesverywell.
Human’sgrowthphaseVSProduct’sgrowthphase
Inmyopinion,therangeofhuman’sgrowthphaseisfrombirthtoendofeducation,thisisaphasewemusttakeinitiative.Duringthisphase,wespentalotoftimeonstudyinginschool,learnedknowledge,mademanyfriendsandteachers.However,ourmostimportanttaskwashardstudy,becausetherewereparentsandteachers’expectation,peers’competitionandourdreams.Asaresult,wewerefastgrowingdayandday.
Aftertheintroductionphase,theproducthasreputationinadegree.Itisthetimetomakeprofitsandreceivefuriouschallenges.Salesincreasesasmorecustomersbecomeawareoftheproductanditsbenefitsandadditionalmarketsegmentsaretargeted.Ifyourproductorservicehasbenefitedfrombeingtheonlyoneonthemarket,youmayhavenoticedthatothersarejoininginandenteringacompetitiveproductorserviceandthiswillhaveaneffectonthehealthysalesyoumightbeenjoyingatthemoment.Thatistosay,therearemanythingsyouhavetodo.Youmustimprovetheproductquality,maintainthehighpriceifdemandishighorreducetocaptureadditionalcustomers,increaseadvertisingtobuildbrandpreference.
WhentheMcDonaldbrothers,DickandMacopenedtheirfirstrestaurantin1940inSanBernardino,California,theycouldneverhaveimaginedthephenomenalgrowththattheircompanywouldenjoy.WhytheMcDonaldwouldbesosuccessfuluntilnow?
Thereareseveralreasons.First,thecookingprocessesinMcDonald’restaurantswerebrokendownintosmall,repetitivetasks,enablingthestafftobecomeefficientandadeptinalltasks.Second,cinemaandtelevisionadvertisinghaveplayedamajorpartinMcDonald’smarketingmix.McDonaldisnowthebiggestsinglebrandadvertiseronBritishtelevision.Third,asMcDonald’sconsidersthequalityofitsproductstobeofabsoluteimportance,itsetsstandardsforsuppliersthatareamongstthehighestinthefoodindustry.McDonald’sbelievesindevelopingcloserelationshipwithsuppliers---everythingisdoneonanopenaccountinghandshaketrustbasis,andsoon.
Human’smaturityphaseVSProduct’smaturityphase
Afterfinishedoureducation,webecomemorematurejustinphysical,thenextstepisgetpreparationforsetfootintosocietytostrengthourpsychological.Duringthisphase,whatweonlytodoisadapttosociety.Thefirsttaskislookforajob,wewillmeetcruelcompetition.Forexample,weshoulddomanypreparationforaninterview,suchassurftheinternettocollectthecommonquestions,asksomeconcerningpersonabouttheposition,assumesomeprobablequestions.Ifyouwinintheinterview,youareluckytowillgetajob,otherwise,youneedpreparefornextjob.Withthedevelopingofsociety,alotofpeoplesighed,”lookingforajobissodifficulttoday!
”So,onceyougetajob,youshouldsparenoefforttodoyourwork.Whenmyfriendsaidthatshemadesensealotofthingsafterwenttowork,Idon’tknowhowtosaymyfeelingandIjustknowshebecameaadult.Tome,thematurityphaseisnotonlythetopofourlifebutalsothemostdangerousphase,becauseweonlydependonourselves.
Toproducts,thisphaseisalsoadangeroustimewhenitrisksbeingswampedbycompetingproducts.Duringthematurityphase,theprimarygoalistomaintainmarketshareandextendtheproductlifecycle:
modificationsaremadeandfeaturesareaddedinordertodifferentiatetheproductfromcompetingproductsthatmayhavebeenintroduced;possiblepricereductionsinresponsetocompetitionwhileavoidingapricewar;newdistributionchannelsandincentivestoresellersinordertoavoidlosingshelfspace;emphasisondifferentiationandbuildingofbrandloyaltyandincentivestogetcompetitors’customerstoswitchtoyouradvantage.
Dellcomputerisoneoftheworld’slargestprovidersofITproductsandservicesrequiredforcustomersworldwidetobuildtheirinformation-technologyandInternetinfrastructures.Companyprofitfortheyearof2002totaledabout$36.9billion.“Sinceitslaunchinthemid90s,Dell’se-commercebusinesshasbenefitsalotfromonlinesales,”saysanalystKentAllen.Thecompany’sstrategyofsellingovertheInternet----withnoretailoutletsandmiddlemen----hasbeenasdiscussed,admiredandimitatedanye-commercemodel.“Dell’sonlinesaleschannelhasprovensosuccessful,”saysAllen,thatthecomputerindustrymustask,“DoestheconsumerneedtogotothestoretobuyaPCanymore?
”“Enoughconsumershavebeenshoppingforthreeormoreyearsthattheytrusttheinternettobuyalmosteverything,”analystCarrieJohnsonsays.“Whichiswhyyouseeclothingdoessowellnowandevencomputersdosowell,becauseit’snotjustearlycustomersbuyingonlinenow?
We’vecaughtthesecondwaveofonlineshopping.”WhilethiscouldbeabadtrendforDell,saysJohnson,duetoaslowdowninPCsales,what’ssupportingmostoftheonlinegrowthinthePCmarketatthispointaresecondhandsalesofcomputers,butDellsellsnewones.Tofacethistask,DellhasintroducedtheDirectModel.WiththepowerofdirectandDell’steamoftalentedpeople,theyareabletoprovidecustomerswithbestvalue;high-quality,advancedtechnology;customizedsystems;betterserviceandsupport;andproductsandservicesthatareeasytobuyanduse.
Nowadays,phonehasbeenpopular.Asconsumers,weareusingmobilephonestofacilitatelife,whilethosemanufacturersareongoingbattleeachother.Mobilephoneindustryisatamaturestage.Cameraphones,MP3phonesandothermobilephoneinnovationsleadthemarket;megapixelsmobilephoneandmusicphonesaleincreasedrapidly.Accordingtostatistics,thesecondquarteroftheMP3mobilephonemarketofnewproductshasaccountedfornearlyallthe1/3,theraterosebynearly20percentagepointsthaninthefirstquarter.Meanwhile,thenewcameraphone’scontinuestoincreasecoverage,morethanthreenewproductsarecameraphonesamongfournewproducts,sale’sratehasreached56%.Tomeetthenewmarketenvironment,vendorsarebeginningtoadjusttheirfirst-lineproduct,priceandchannelstrategies,ultralow-costhandsetstrategybegant
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