商务英语考试BEC中级考试押题.docx
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商务英语考试BEC中级考试押题.docx
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商务英语考试BEC中级考试押题
2019年商务英语考试BEC中级考试押题
单项选择题1、根据下面资料,回答题Morning,NoonandNightThelong-hourscultureatworkWorkinganeight-hourdayisaluxuryformostprofessionalpeople.Nowadays,theonlywaytoguaranteeaneight-hourworkingdayistohaveakindofjobwhereyouclockonandoff.Thoseprofessionalswhohavemanagedtolimittheirhourstowhatwas,20yearsago,averagelydonotwishtoidentifythemselves."1canquiteeasilyachievemyworkwithinanormalday,butIdon'tliketodrawattentiontoit,"saysonesalesmanager."PeoplelookedatmewhenIleftat5o'clock.Now,Iputpaperworkinmybag.PeopleassumeI'mdoingextrahoursathome."ButmoretypicalisMark,whoworksasanaccountmanager.Hesays,"MycontractsaysIworkfrom9until5withextrahoursasnecessary.Itsoundsasiftheextrahoursareexceptional.Infact,myjobwouldbeenoughnotonlyforme,butalsoforsomeoneelsepart-time.Theideaofaneight-hourdaymakesmelaugh!
"Hesayshehasthoughtaboutgoingfreelancebutrealizesthatthisdoesn'tguaranteebetterworkinghours.ProfessorCaryCooper,occupationalpsychologistattheUniversityofManchester,istheauthoroftheannualQualityofWorking,Lifesurvey.Themostrecentsurveyfoundthat77%ofmanagersinBritainworkmorethantheircontractedhours,andthatthisishavingadamagingeffectfortheirhealth,relationshipsandproductivity.ProfessorCooperiscriticalofthelong-hourculture.Hesaysthatwhilebossesbelievelonghoursleadtogreaterefficiency,thereisnoevidencesupportthis."Infact,theevidenceshowsthatlonghoursmakeyouill."Thereare,hesays,stepsthatcanbetaken.Oneistoacceptthatthein-traywillneverbeempty."Therearealwaysthingstodo.Youjusthavetomaketherulethatoncertaindaysyougohomeearly.Prioritizingworkanddoingessentialtasksfirsthelps,"hesays.Healsothinksit'stimetocriticizebademployersandunreasonabletermsofemployment.Byallmeans,showcommitmentwherenecessarybutwhenexpectationsaretoohigh,peoplehavetobeginsayingopenlythattheyhavealifeoutsideofwork.PersonaldevelopmentcoachMoShapiroagreesthatcommunicationisimportant.Staffneedstotalktomanagersabouttheworkingpracticeswithinacompany.Bothpartiesshouldfeelthattheexpectationsarerealisticandallowthemtohaveresponsibilitiesandinterestsoutsidework.Sherecognizes,however,thatinmanyorganizationstheresponsemightwellbe,"Ifyouwantinterestsoutsidework,thenfindanotherjob".Shebelievesthatseniorstaffhasadutytosetanexample."1recentlyworkedforafirmofsolicitorswherethepartnersstartedat7:
30am.Whatkindofmessageisthattosendtothestaff?
"Shebelievesthereisnoshameinworkingsensiblehours-infactquitethereverse."Somepeoplemightbeinat7:
30butwillbedoingverylittle.Youcanworkreallyhardfrom9to5andachievethesame.Ifyoufinditdifficulttoachieveaneight-hourday,thereis,asalastresort,theoldtrickofleavingyourjacketonyourchairandyourcomputerswitchedon,evenafteryouhaveleftthebuilding.Whatdoesthewritersayinthefirstparagraphaboutpeoplewhoworkaneight-hourday?
A.Theyarereluctanttoadmittothis.B.Theyaredislikedbytheircolleagues.C.Theyarelimitedtocertainprofessions.D.Theyoftencatchuponworkintheevenings.2、根据下面资料,回答题Sell,Sell,SellLastyearoverε13bnwasspentonadvertisingintheUKandresearchindicatesthatmostpeoplewillhaveseen2msalesmessagesbythetimetheyare30.Advertisingisbigbusinessandoftenactsastheinterfacebetweencommerceandculture.Whiletherearemanyadvertsthatjustirritate,therearesomethatareminiatureworksofart.(0)..G...Theadvertisersthemselvesbelievetheyaredeliveringanimportantmessagebecausetheyareprotectingandpromotingaclient'sbrandandextendinggreaterchoicetotheconsumer.(8)Insteadofbeingfree,manyTVchannelswouldonlybeavailableonsubscriptionpackagesofaboutε500permonthandnewspapersmightcostsixtimesmorethantheirpresentcoverpdce.Therearemanydifferentmodelsofadvertisingpractice,butnooneispreciselysurewhatmakesagoodadvert.(9)Whilesometrytogetyoutobuyaproduct,others,suchasanti-smokingcampaigns,aimtogetyounottodosomething.Someadvertsarenotaimedatconsumersatall,butatretailers,shareholdersoremployees.Forexample,manufacturersoftenadvertisetheirproductsintrademagazinestoreassureretailersthatanewbrandwillbewidelypromoted.Petrolcompaniesoftenchoosetoemphasizehowenvironmentallyfriendlytheyare;thisistooffsetanynegativepublicperceptionsoftheindustryratherthantopersuadeconsumerstobuyanindividualbrandofpetrol.(10)Thisisbecausepetrolisregarded,inadvertisingterms,asadistresspurchase.Wegetitbecausewecan'tdowithoutit,notbecausewereallywantit.Ingeneral,however,themainaimofadvertisingistoattributeemotionalqualitiestoaproductinordertocreateanindividualbrandthattheconsumercanassociatewith.Workingoutwhetheranadverthasbeensuccessfulisextremelydifficult.(11)Forexample,whatpersuadedthemtobuyacar?
Youcannotbesurewhetheritwastheadvertising,theprice,theopposition'sdistribution,changesinthelaworchangesinconsumerattitudesthatwasthedeterminingfactor.Whatadvertisingcan'tdoismakeconsumersbuysomethingtheydon'twant.Itcanperhapspersuadeyoutotrysomethingonce,butifyoudon'tlikewhatyouget,youwon'ttryitagain,(12)Inotherwords,wherethereisnoemotionalengagement,suchasaconsumer'sfeelingsaboutabagofpeas,beliefsaremuchhardertoshift.A.Moreover,itisalmostimpossibletogetpeopletochangethewaytheyviewthingstheyareindifferentto.B.Overthelasttenyears,otherformsofadvertising,suchasdirectmarketing,havebecomeincreasinglypopularaswellasscientific.C.Theydon't,astheindustrywellknows,careenoughtobebrandloyaltosuchaproduct.D.Whetheryouacceptthisargumentornot,youhavetorecognizethatwithoutadvertisingourworldwouldbeverydifferent.E.Theproblemliesinisolatingpreciselywhatmotivatespeopletobehaveinaparticularway.F.Thisispartlybecausenotalladvertisementsaredesignedtodothesamething.G.Theproductioncostsinvolvedinthesecanreachhigherfiguresthanthosefortheaveragemovie.(8)应选3、根据下面内容,回答题TheBankwithIdeasWithseveralhundredyearsofhistorybehindit,theAPLBankhasfewproblemsin(0)....B......businessesthatitisareputableandsecure(19)......ofarangeofbankingservices.Now,itisdemonstratingtobusinesscustomersthatitisflexibleandresponsiveenough.to(20)......theirchangingneedsinthe21stcentury.BasedinLondon,APLoffersbankingservicestobusinessesthroughouttheUKviaitsbranch(21)......Mostcustomerserviceprovisionis(22).....outbypersonalaccountmanagersbasedinlocalbranches,togetherwith(23).....staffatcompanyheadquarters.Animportant(24)......forAPLhasbeentomakeiteasyforcustomersto(25)......businesswiththebank.Theycancontacttheiraccountmanagerbydirectlineoremail;ifthemanagerisonholiday,acarefullychosencolleaguebecomesthe"accountcontact"and(26)......withthecustomerduringthemanager's(27)......Inaddition,forthosewhowant(28).....totheirbankatanytimeofdayornightthereisnowa24-hourphone-basedservice.Inordertoremaincompetitiveandbuildcustomerloyalty,thebankguaranteestoturnaroundurgentloan(29)......within24hours.Thisfocusonthecustomerhasalsobeenadriving(30).....inAPL'srecruitmentanddevelopmentpolicy.Forexample,newlyinductedstaff(31)......a"customerservicereview"tofindoutwhatitisliketobeontheothersideofthedesk,askingtoborrowmoney.Together,these(32)......inbankinghaveachievedexcellentresults.Thecustomer(33)......isgrowingfast,andlastyearthebankgained36,000newbusinessaccounts.(19)应选A.producerB.supplierC.providerD.giver4、根据下面内容,回答题
"BusinessmanoftheYear"AwardA.JamesKing:
ChiefExecutiveofFentonsFinanceKingwasnominatedforthequalityofhisleadership,withthejudgesclaimingthattheFentonsFinancebossisalmostreveredbyhisteam.HeiscreditedwithreinventingFentonsFinance-revitalizingitscultureofinflexibility,removingoutdatedpre-mergerbarriersandplayingabrillianttacticalgame.HeledeveryonetobelievehewasopposedtolargemergersandthenjumpedontheWestcombeBankopportunityatjusttherightmoment.Historywillbethejudge,butfornowthemarketsconsiderKingtobeastar.B.KeithNash:
ChiefExecutiveofHamley'sSupermarketsNashtookoverasCEOwhenHamley'ssystemsanddistributionwereoutofdateandthebrandbadlyneededfresheningup.Hebeganrefocusingthebrandatthehigherqualityendofthefoodmarketandlaunchedseveralown-brandinitiativesforthehealthconscious.Asaresult,thesharepricehasgoneupnearly80percent.ThisshouldbeextremelysatisfyingforNash,whohadlefttheretailerin1986,disappointedafterfailingtosecurethetopjob.C.JorgeMarquez:
ChairmanoftheKenwickGroupMarquezwasapopularchoiceforhisachievementsatKenwick.Thejudgessayhehasbeencourageousinpushingthroughtheappointmentofcontroversialorinexperiencedchiefexecutivestocompanieswithinthegroup,andthensponsoringthemastheytransformedtheirbusinesses.Heoperatesasa"virtual"chairman,withoutapermanentofficeinanyonecompany.HephoneshisCEOsregularly,andseveralofthemhaveacknowledgedthevitalcontributionhemakestotheireffectiveness.Everyoneisimpressedath
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