BEC高级精讲班120讲讲义14.docx
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BEC高级精讲班120讲讲义14.docx
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BEC高级精讲班120讲讲义14
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BEC高级精讲班第14讲讲义
Homeworkreview
I.Homeworkreview
l Readthistextfromabusinessmagazine.
Asuccessfulbusinesswoman
LauraAshley’smulti-millionpoundsuccesscameaboutalmostbyaccidentwhenshewasayoungmarriedwoman,pregnantwithherfirstchild.Shedesignedsomescarvesathomebecauseshewasbored. 0 H Ashley’sdesignsnowdecoratehousesallroundtheworld.
H.Thosesimplehome-madeitemsrepresentedthebeginningofabusinessempirewhichisnowwellknowntomillions.
ShewasborninWalesin1925butmovedtoLondonin1949whenshegotmarried,andatfirstshewascontenttotakeonthetraditionalhousewife’srole.“Theideaofhavingfourbabies,cooking,sewingandlookingafterthehomesuitedmeperfectly.”9 WhatbeganasahobbyquicklybecameasuccessfulbusinessasshebegantoreceiveordersfromanumberoflargeLondonshops.Itdidn’tstopthere:
inthe1950s,whenmostofsocietywaslookingforwardtothespaceage,LauraAshleymadeafortunebylookingbacktopastcenturies,searchingoutolddesignstodecorateavarietyofclothesandhouseholdfurnishings.10 Soontheywerebeingshippedabroadinlargequantitiesandshebegantosellthemfromherownshop.
C.Allthatchangedwhenshebecameinterestedinprintingfabrics.
G.ThesetraditionalproductscreatedahugewaveofdemandfromtheUSAandelsewhere.
In1961shemovedherbusinesstohernativeregionofWales,wheretheoperationgrewtodominatethetownofCarno.11 AsecondonewasestablishingsomeyearslaterinTheNetherlands.
F.Whenitsrailwaystationclosed,Ashleyconverteditintoafactory.
Throughoutherlifeanddespitethemultinationalsuccessofherbusiness,Ashleyremainedatraditionalhousewifeatheart. 12 Shesawtheworkplaceasakindofhome,andheremployeesenjoyedunusuallygoodworkingconditions;forexample,therewerenonightshiftsandtheworkingweekendedatmiddayonFriday.Evenasthecompanygrew,employeesstillhadasayinhowitwasrun.Asshesaid,“oursuccessisduetopeople.Itisouremployeeswhocomefirst.” 13 They,ofcourse,haveprofitedfromthat–ashavemanyotherswithastakeinthecompany.Thebusinessisnowlargeandsuccessful,withasophisticatedmanagementteam.Tothisday,though,theproductsremaintraditionalandalltheshopsarestilldecoratedlike19thcenturyhouses.
A. Hercompanyreflectedthetraditionalvaluessheadmired.
D.Whenthecompanywasfloatedonthestockmarket,manyofthemoptedtobecomeshareholders.
By1995,theyearshedied,thebusinesshadgrownsomuchthatshehaddecidetoremaininvolvedonlyintheareaofdesign.14 Shehadneversetouttobecomeabusinesswoman,butlastyearthecompanyshestartedasahobbyreportedaturnoverof£332million,withapre-taxprofitof£3.8million.That’snotbadforabusinessthatstartedatakitchentable!
B. Thecreativesideofthingswaswhatshehadalwaysenjoyedmost.
C G F A D B
VocabularyStudy
II.VocabularyStudy
EnglishvocabularywhichoriginatesfromFrench
elite noun[countable]
agroupofpeoplewhohavealotofpowerandinfluencebecausetheyhavemoney,knowledge,orspecialskills
political/social/economicetcelite
thedominationofpowerbyasmallpoliticalelite
astruggleforpowerwithintherulingelite
eliteadjective
anelitegroupcontainsthebest,mostskilledormostexperiencedpeopleormembersofalargergroup
anelitegroupofartistseliteuniversities
debut verb
1[intransitive]toappearinpublicorbecomeavailableforthefirsttime
TheshowwilldebutnextMondayat8.00pm.
2[transitive]tointroduceaproducttothepublicforthefirsttime
ᅳsynonymlaunch
RalphLaurendebutedhisautumncollectioninParislastweek.
resumenoun[countable]
résumé
1ashortaccountofsomethingsuchasanarticleorspeechwhichgivesthemainpointsbutnodetails
ᅳsynonymsummaryabriefrésuméoftheday'sevents
2AmericanEnglishashortwrittenaccountofyoureducationandyourpreviousjobsthatyousendtoanemployerwhenyouarelookingforanewjob
BritishEquivalent:
CV
clientelenoun[singular]
allthepeoplewhoregularlyuseashop,restaurantetc
Therestaurantattractsayoungclientele.
bonvoyageinterjection
usedtowishsomeoneagoodjourney
cafénoun[countable]
1asmallrestaurantwhereyoucanbuydrinksandsimplemeals
2apublicplacethatisconnectedtoacomputernetwork,wherepeoplewithsimilarinterestsdiscussthingsbysendingandreceivingmessages
anInternetcafé
Whatarebusinessethics?
III.Whatarebusinessethics?
1. Speaking.
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