级阅读理解及答案.docx
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级阅读理解及答案.docx
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级阅读理解及答案
Passage1
BythetimetheOlympicsbegininAtlantathissummer,thebusinessworldwillhavespentmorethan$1billiontolinktheirnamesandproductstotheOlympicGames.Thereare10WorldwideSponsors,10CentennialOlympicPartners,about20regularsponsorsandmorethanahundredlicensees.TheAtlantaGameswillboastan“official"scouringpadandtimepiece,twoofficialgameshows,andthreeofficialvehicles:
afamilycar,animportminivanandaluxurysedan.
ButwhatexactlydothesecompaniesreapfortheirhugeinvestmentAttheveryleast,theycommandticketstothemostpopularevents,invitationstothebestpartiesandprimehotelrooms.Butmostofall,accordingtoUSPostalService,itispurchasingtherighttospendmoney.
Andtherighttospendmoneyisexpensive.Thebiggestbackers,OlympicsponsorslikeAnheuser-Busch,Coca-Cola,Mcdonald'sandXerox,commitupto$40million.But,gettingtherightstotheOlympicringsisonlyhalfthebattle.Theotherhalfisthechallengetosortofwraptheirproductbrandsaroundthatimage.OftenthatmeansTVtime.Andatroughly$400000per30-secondspot,someofthebiggestsponsorshavealreadylockedupeverycommercialslotintheirproductcategoriesthatNBChastosell. NoteveryoneisconvincedthattheGamesareworththepriceofbusinessadmission.ThebiggestandmostconspicuousnaysayerisNike.Itsspokesmansays:
“IfIseeaReebokofficialwhomaynotbeinthebestshapefiringthestartingpistolandCarlLewiswearingNikeshoes,I'mgoingtogowithCarlbecausethat'stheauthenticlink."Nike'sstrategyishardtoarguewith-insteadofsponsoringtheOlympics,itsponsorsOlympians.
YetevenNikewantsapieceoftheAtlanticaction.Alongwithsomeothernonsponsors,NikeistryingtodotdowntownAtlantawithbillboards.Advertisement,it'sanotherOlympicevent.
1.By“officialvehicles",theauthormeans.
A.automobilesforOlympicofficialsB.automobilesusedinofficialoccasion
C.automobilesthattheOlympicparticipantsmustdriveD.automobilesthatallowedtobeartheOlympicsymbol
2.WhichofthefollowingisnotanOlympicsponsor
A.USPostalService.B.Nike.C.Coca-Cola.D.Mcdonald's
3.Thelastsentenceofthispassageindicates.
A.businessestryingtogetpublicityisapartoftheOlympicGames
B.whattheOlympicnon-sponsorsdoisofnointeresttotheOlympicorganizers
C.thatbusinessesmusttryveryhardtoearnmoneyfromtheOlympicGamesasiftheywerethemselvescompetingintheGames
D.thatthosewhofailtosponsortheOlympicsthistimewilltryveryhardthenexttime
4.WhichofthefollowingisNOTimpliedinthepassage
A.CompaniesusetheirOlympicsponsorshiptopromotesalesoftheirproducts.
B.ToprovidesportswearforCarlLewisisamoreeffectiveadvertisementthantoprovidesuitsforOlympicofficials.
C.NBCmakesgreatprofitsfromsellingadvertisingtimetocompanieseagertoimpresspotentialcustomersduringtheOlympicGames.
D.NikelooksdownupontheOlympicGames.
5.Whichofthefollowingcanbestsumupthepassage
A.BusinesseswanttoprofitfromtheOlympics.B.The1996AtlantaOlympicGames.
C.TheOlympicsponsorship.D.ImportanceoftheOlympicGames.
Passage2
Halloween(October31)
Thisisaholidaywidelycelebratedwithdifferentnamesinmanycountries.Althoughitoriginatedasareligiousholiday,ithaslostitsreligiousconnectionsintheUnitedStates.Itisnowcelebratedlargelyasachildren'sday,andmanyAmericanchildrenlookforwardtoitfordaysandweeksbeforehand.
Theorangepumpkinisharvestedatthistimeofyearandishollowedout,afunnyfacecutintoit,andacandleplacedinsideasadecorationinthewindow.Cityfolks,nowadays,sometimesusepaperpumpkinsfordecorations.
Someyearsago,theholidaywascelebratedbydressingupinstrangeandfrighteningcostumesandplayingtricksonone'sneighborsandfriends,suchasringingdoorbells,throwingbitsofcornonthewindowpanes,andinotherwaysmakingminordisturbances.
Morerecently,childrencometothedoortohavefriendsandneighborsadmiretheircostumesandguesswhotheyarebehindthefalsefacesandreceivetreatsofcandy,fruitorcookies.Theysay,“TrickorTreat",meaning,“Iwillplayatrickonyouwillnotgivemeatreat."Thispracticehasevenmorerecentlydevelopedintoasignificantinternationalactivity.Insteadoforalongwithcandy,thechildrencollectmoneyforUNICEF(UnitedNationsInternationalChildren'sEmergencyFund).Thisspecialcollectionofmoneybychildrenforneedychildrenthroughouttheworldisknownas“UNICEFTrickofTreat".Begunonlyrecently,itresultsinseveralmilliondollarseachyearcontributedtoUNICEF.Thecollectionboxisorange,reminiscentofthepumpkin.
6.WhatcloesHolloweenor
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