AnalyzingConsumerMarketsandBuyingBehavio英文版.pptx
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AnalyzingConsumerMarketsandBuyingBehavio英文版.pptx
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Chapter6,AnalyzingConsumerMarketsand,MarketingManagementTenthEdition,Objectives,InfluencesonBuyingBehaviorBuyerDecisionMaking,SimpleResponseModel,Stimulus,Organism,Response,ModelofBuyingBehavior,BuyersdecisionprocessProblemrecognitionInformationsearchEvaluationDecisionPostpurchasebehavior,OtherstimuliEconomicTechnologicalPoliticalCultural,MarketingstimuliProductPricePlacePromotion,CulturalFactors,Buyer,SocialFactors,ReferenceGroups,Roles&Statuses,Family,InfluencesonConsumerBehavior,PersonalInfluences,PsychologicalFactors,Perception,Learning,Beliefs&Attitudes,Motivation,MaslowsHierarchyofNeeds,FourTypesofBuyingBehavior,ComplexBuyingBehavior,Dissonance-ReducingBuyingBehavior,Variety-SeekingBehavior,HabitualBuyingBehavior,HighInvolvement,LowInvolvement,ConsumerBuyingProcess,Problemrecognition,DecisionMakingSets,StepsBetweenEvaluationofAlternativesandaPurchaseDecision,Evaluationofalternatives,Purchasedecision,Purchaseintention,HowCustomersUseorDisposeofProducts,Product,Review,InfluencesonBuyingBehaviorBuyerDecisionMaking,谢谢,24.1.3109:
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