《 商务英语阅读(第1册 )》课件Unit 3-Markets.pptx
- 文档编号:30778401
- 上传时间:2023-08-24
- 格式:PPTX
- 页数:74
- 大小:728.63KB
《 商务英语阅读(第1册 )》课件Unit 3-Markets.pptx
《《 商务英语阅读(第1册 )》课件Unit 3-Markets.pptx》由会员分享,可在线阅读,更多相关《《 商务英语阅读(第1册 )》课件Unit 3-Markets.pptx(74页珍藏版)》请在冰豆网上搜索。
商务英语阅读1Unit3Markets,“MARKETINGISNOTONLYABUSINESSFUNCTIO,BUTALSOAWAYOFTHINKINGCONCERNINGHOCREATE,COMMUNICATEANDDELIVERVALUESTTARGETCLIENTSPROFITABLY.”PHILIPKOTLER(1931-)CONSULTANT,ANDPROFESSOR-STEVEJOBSWelcometothebusinessWorld!
BusinessEnglishReadingBookI,Contents,Lead-inDiscussionTextATextBCulturalTour,BusinessEnglishReadingBookI,TextAUnderstandingMarketing,BusinessEnglishReadingBookI,Lead-in,Discussion,1.Doyouknowsomefamiliaradvertisements?
Anddiscussthemarketingstrategiesoftheproductsthatyoumentioned.,BusinessEnglishReadingBookI,Lead-in,Discussion,2.Howtoimproveyourabilitytomaketherightmarketingdecisions?
BusinessEnglishReadingBookI,Lead-in,Discussion,3.Whyismarketingimportant?
BusinessEnglishReadingBookI,StructuralAnalysis,BusinessEnglishReadingBookI,tension(para.1)n.(psychology)astateofmentaloremotionalstrainorsuspense紧张,不安Thetensionbetweenthetwocountriesbuiltuptoaclimax.两国间的紧张状态渐渐达到了顶峰。
BusinessEnglishReadingBookI,TextAWordsandExpressions,formulated(para.1)adj.devised;developedaccordingtoanorderlyplan按计划的,制定的Withintheframeworkofthisstrategicpartnership,specifictripartiteagreementscorrespondingtolocalrequirementswillbeformulatedforeachbeneficiarycountry.在这一战略伙伴的框架内,将按照当地的要求为每一个受援国制定具体的三方协议。
BusinessEnglishReadingBookI,TextAWordsandExpressions,intangible(para.2)adj.(ofespeciallybusinessassets)nothavingphysicalsubstanceorintrinsicproductivevalue无形的intangibleculturalheritage非物质文化遗产Thecheckisnotthewarehousereceiptitself,butanordertotransferthereceipt,whichisanintangibleopenbookaccountonthebooksofthebank.支票本身却不能代表银行票据,它只是一种转移票据的手续或申请,在这里票据是无形的,只出现在银行账簿的公开账户里。
BusinessEnglishReadingBookI,TextAWordsandExpressions,TextAWordsandExpressions,BusinessEnglishReadingBookI,assets(para.2)n.anythingofmaterialvalueorusefulnessthatisownedbyapersonorcompany资产Ontheotherhand,yourdebtisanassettothebank,butitisyourliability.在另一方面,你的债务是银行的一种资产,但它却是你的债务。
tricky(para.3)adj.nottobetrusted狡猾的,微妙的AllthisshowswhysettinganofferingpriceforsharesinanIPOissotricky.所有这些都显示出为什么为IPO的公司定价是一件多么微妙的事情。
BusinessEnglishReadingBookI,TextAWordsandExpressions,empowered(para.3)adj.investedwithlegalpowerorofficialauthorityespeciallyassymbolizedbyhavingascepter获得授权的Allofourstaffmustbeempoweredtoidentifyerrorsandsituationsthatcouldleadtoerrorswithoutfearofretribution.在没有害怕报复的前提下,我们所有的员工必须被授权来鉴定错误可能导致错误的情形。
BusinessEnglishReadingBookI,TextAWordsandExpressions,TextAWordsandExpressions,BusinessEnglishReadingBookI,monitor(para.4)v.keeptabson;keepaneyeon;keepundersurveillance监控,监测Thecountryhealthagencyhasdedicatedoneinspectortomonitorconditionsinnursinghomes.该国卫生机构已指定一名检查员监测各疗养院的情况。
auction(para.5)n.thepublicsaleofsomethingtothehighestbidder拍卖Anauctionsystemallowseveryonetodiscovertherealvalueofonlineads.这种拍卖系统允许每个人发现网络广告的真实价值。
BusinessEnglishReadingBookI,TextAWordsandExpressions,clearinghouse(para.5)票据交换所,交易所Inthesixyearssince,Googlehasbecomethewebsdefaultclearinghouseandprincipaltollgate.六年间,谷歌已经成为了网络世界大家默认的交易所和主要的关卡。
BusinessEnglishReadingBookI,TextAWordsandExpressions,demonstrate(para.5)v.havingbeendemonstratedorverifiedbeyonddoubt演示,示范,展示Idemonstratedtothemthatanewcomputerwouldsaveconsiderabletime.我通过演示向他们证明使用新计算机将大大节省时间。
BusinessEnglishReadingBookI,TextAWordsandExpressions,superfluous(para.7)adj.servingnousefulpurpose;havingnoexcuseforbeing过多的;多余的;不必要的Whenwewriteacontract,wegenerallyhopethatitissuperfluous,andthankfully,mostofthetimeitis.当我们编写合同时,我们通常希望它是多余的,令人感到欣慰的是大部分时候都是如此。
BusinessEnglishReadingBookI,TextAWordsandExpressions,demographic(para.9)adj.relatingtoorconcerningdemography人口(学)的;人口统计(学)的n.Inbusiness,ademographicisagroupofpeopleinasociety,especiallypeopleinaparticularagegroup.特定年龄段的人口,特定人群Helpingcustomersgetwhattheywantbasedontheirdemographicprofileshelpscompaniesgettoknowthembetter.通过人口统计学资料来帮助客户得到他们想要的东西,能使得公司更好地了解他们。
BusinessEnglishReadingBookI,TextAWordsandExpressions,TextANotes,1.PhilipKotler(theauthor)PhilipKotler(bornMay27,1931inChicago,Illinois)isanAmericanmarketingauthor,consultant,andprofessor;currentlytheS.C.JohnsonDistinguishedProfessorofInternationalMarketingattheKelloggSchoolofManagementatNorthwesternUniversity.Heistheauthorofover55marketingbooks,includingPrinciplesofMarketing,KotleronMarketing:
HowtoCreate,Win,andDominateMarkets,andMarketing3.0:
FromProductstoCustomerstotheHumanSpirit.Kotlerdescribesstrategicmarketingasservingas“thelinkbetweensocietysneedsanditspatternofindustrialresponse.”菲利普科特勒BusinessEnglishReadingBookI,2.ChiefMarketingOfficer(CMO):
Achiefmarketingofficer(CMO)isacorporateexecutiveresponsibleformarketingactivitiesinanorganization.Mostoftenthepositionreportstothechiefexecutiveofficer.TheCMOleadssalesmanagement,productdevelopment,distributionchannelmanagement,marketingcommunications(includingadvertisingandpromotions),pricing,marketresearch,andcustomerservice.首席营销官,BusinessEnglishReadingBookI,TextANotes,TextANotes,BusinessEnglishReadingBookI,3.ChiefExecutiveOfficer(CEO):
Achiefexecutiveofficer(CEO)isgenerallythemostseniorcorporateofficer(executive)oradministratorinchargeofmanagingafor-profitorganization.TheCEOofacorporationorcompanytypicallyreportstotheboardofdirectorsandischargedwithmaximizingthevalueoftheentity.TitlesoftenusedassynonymsforCEOincludepresident,managingdirector(MD)andchiefexecutive(CE).首席执行官,总裁,4.ChiefFinancialOfficer(CFO):
Thechieffinancialofficer(CFO)isacorporateofficerprimarilyresponsibleformanagingthefinancialrisksofthecorporation.Thisofficerisalsoresponsibleforfinancialplanningandrecord-keeping,aswellasfinancialreportingtohighermanagement.TheCFOsupervisesthefinanceunitandisthechieffinancialspokespersonfortheorganization.财务总监,首席财务官,BusinessEnglishReadingBookI,TextANotes,5.Levis:
LeviStrauss&Co.isaprivatelyheldAmericanclothingcompanyknownworldwideforitsLevisbrandofdenimjeans.Itwasfoundedin1853whenLeviStrausscamefromButtenheim,Bavaria,toSanFrancisco,CaliforniatoopenawestcoastbranchofhisbrothersNewYorkdrygoodsbusiness.ThecompanyscorporateheadquartersislocatedatLevisPlazainSanFrancisco.美国李维斯服装公司,TextANotes,BusinessEnglishReadingBookI,6.Xerox:
XeroxCorporationLtd.isanAmericanmultinationaldocumentmanagementcorporationthatproducesandsellsarangeofcolorandblack-and-whiteprinters,multifunctionsystems,photocopiers,digitalproductionprintingpresses,andrelatedconsultingservicesandsupplies.XeroxisheadquarteredinNorwalk,Connecticut(movedfromStamford,ConnecticutinOctober2007),thoughitslargestpopulationofemployeesisbasedaroundRochester,NewYork,theareainwhichthecompanywasfounded.施乐,美国办公设备制造公司,BusinessEnglishReadingBookI,TextANotes,7.Intel:
IntelCorporationisanAmericanmultinationalcorporationheadquarteredinSantaClara,California.Intelisoneoftheworldslargestandhighestvaluedsemiconductorchipmakers,basedonrevenue.FoundedbysemiconductorpioneersRobertNoyceandGordonMooreandwidelyassociatedwiththeexecutiveleadershipandvisionofAndrewGrove,Intelcombinesadvancedchipdesigncapabilitywithaleading-edgemanufacturingcapability.ThoughIntelwasoriginallyknownprimarilytoengineersandtechnologists,its“IntelInside”advertisingcampaignofthe1990smadeitahouseholdname,alongwithitsPentiumprocessors.美国英特尔公司,BusinessEnglishReadingBookI,TextANotes,TextANotes,BusinessEnglishReadingBookI,8.Wal-Mart:
Wal-MartStores,Inc.isanAmericanmultinationalretailcorporationthatoperatesachainofdiscountdepartmentstoresandwarehousestores.HeadquarteredinBentonville,Arkansas,thecompanywasfoundedbySamWaltonin1962andincorporatedonOctober31,1969.Ithasover11,000storesin27countries,underatotal71differentbrands.ThecompanyoperatesundertheWalmartnameintheUSandPuertoRico.IthaswhollyownedoperationsinArgentina,Brazil,andCanada.沃尔玛公司,TextANotes,BusinessEnglishReadingBookI,9.Nike:
Nike,Inc.isanAmericanmultinationalcorporationthatisengagedinthedesign,development,manufacturingandworldwidemarketingandsellingoffootwear,apparel,equipment,accessoriesandservices.ThecompanyisheadquarterednearBeaverton,Oregon,inthePortlandmetropolitanarea.Itisoneoftheworldslargestsuppliersofathleticshoesandapparelandamajormanufacturerofsportsequipment.耐克公司,国际著名运动产品公司,TextANotes,BusinessEnglishReadingBookI,10.JackWelch:
JohnFrancis“Jack”Welch,Jr.(bornNovember19,1935)isaretiredAmericanbusinessexecutive,authorandchemicalengineer.HewaschairmanandCEOofGeneralElectricbetween1981and2001.DuringhistenureatGE,thecompanysvaluerose4000%.In2006,Welchsnetworthwasestimatedat$720million.WhenheretiredfromGEhetookaseverancepaymentof$417million,thelargestsuchpaymentinhistory.杰克韦尔奇(前通用电气董事长兼CEO),TextANotes,11.GE:
GeneralElectric(GE)isanAmericanmultinationalconglomeratecorporationincorporatedinNewYorkandheadquarteredinFairfield,Connecticut.In2011,GErankedamongtheFortune500asthe26th-largestfirmintheU.S.bygrossrevenue,aswellasthe14thmostprofitable.However,thecompanyislistedthefourth-largestintheworldamongtheForbesGlobal2000,furthermetricsbeingtakenintoaccount.通用电气公司,BusinessEnglishReadingBookI,TextANotes,BusinessEnglishReadingBookI,12.AmericanMarketingAssociation:
TheAmericanMarketingAssociation(AMA)isaprofessional
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 商务英语阅读第1册 商务英语阅读第1册 课件Unit 3-Markets 商务英语 阅读 课件 Unit Markets