商务英语试题A.docx
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商务英语试题A.docx
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商务英语试题A
中南财经政法大学2010–2011学年第一学期
期末考试试卷
课程名称:
《商务专业英语(信息类)》(A)卷
课程代号:
09038011
考试形式:
闭卷、笔试
使用对象:
电子商务0802
题号
一
二
三
四
五
总分
总分人
分值
15
20
20
10
35
100
得分
______________________________________________________________________________
得分
评阅人
一、词汇题:
(共25题,共25分)
Part1:
请根据给出的汉语词义写出对应的英语词。
该词的首字母已给出(每小题0.5分,共10分):
1.预算n..B
2.采购,获得n..P
3.发票,发货单n.I
4.重组,调整结构vt.R
5.独立的adj.S
6.资产n..A
7.(价格)大幅度下跌vi.T
8.包装vt.P
9.数据库n..D
10.使用,配置vt.D
Part2:
请写出下列英语单词或术语的汉语意义(每小题0.5分,共10分)
11.informationassets
12.ubiquitousaccess
13.proformaprofits
14.spin-offmodel
15.supplychain
16.rawmaterials
17.boardsofdirectors
18.ElectronicDataInterchange(EDI)
19.off-the-shelf
20.plug-in
Part3:
将左边的词汇或短语与右边提供的定义进行连线配对(每小题1分,共5分)
21.transactionA.awrittenstatementofexactlyhowmuchapieceofworkorproductwillcost
22.domainnamesystemB.theprocessofdoingbusiness
23.quotationC.thestateofbeingfreefrompublicattention
24.privacyD.tocombinethingsthatworkwelltogetherinordertomakeaneffectivesystem
25.integrateE.theuniquenameofacollectionofcomputersconnectedtonetworkssuchastheInternet
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二、选择题:
(共10题,每题1分,共10分)
在每小题列出的四个选项中只有一个选项是符合题目要求的,请将正确选项前的字母填在题前的答题卡内
答案:
26.()27.()28.()29.()30.()
31.()32.()33.()34.()35.()
26.Withyourinline,youcancreateyourRequirementDocument.
A.prioritiesB.prioritizeC.propertyD.productivity
27.You’llneedtothecreditcardinformationbeforeacceptingtheorder.
A.classifyB.satisfyC.verifyD.identification
28.Thereisnouseinmanufacturinganitemunlessyoucanit.
A.buyB.supplyC.vendorD.merchandise
第1页(共5页)
29.Thegoodswillbeatnoontomorrow
A.packageB.deliveredC.integratedD.retailed
30.E-commercecanmorequicklytochangesincustomerdemand
A.adjustB.collaborateC.communicateD.distribute
31.Bylate1999,Amazonhadamarketofcloseto$25billion.
A.moneyB.revenueC.incomeD.capitalization
32.Canweeventuallyallobstacles?
A.decreaseB.eliminateC.cleanD.comeover
33.OurTVlicensewillnextweek,soweshallthenneedanewone
A.finishB.endC.expireD.beout
34.We’refailingfarshortofourprojections
A.budgetB.paymentC.revenueD.money
35.Wemustnotneglecttheproblemsofe-commerceinfrastructurebecausetheycanseriouslydisruptperformanceofyoure-businessitself
A.creativityB.flexibilityC.productivityD.scalability
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三.翻译题:
(共10题,每题2分,共20分)
Part1:
英译汉(阅读下面的短文,然后将划线的句子翻译成汉语。
每小题2分,共10分)
Ingeneral,e-commercecreatesnewbusinessmodelsandsetshighdemandsonthelogisticsservice,whichexpressesasfollows:
Responsiveness:
TherequestofcustomerstodistributionisoftentheJIT.Thedeliveryinthenextdayoreventhesamedayhasbeenatrend.36.Itrequiresbetterresponsivenessoflogisticssystem.
Flexibility:
Thetraditionallogisticsmayfixtheoptimizedfacilitiesandpersonnelinaccordancewiththeproductsquantity,peaktimeandturnoverratio.Bute-commercebusinessisverydifficulttopredict.37.Thisrequiresthequickandeffectivesuitablenessofthelogisticsdepartments.
Visibility:
Tomeettheresponsivenessandflexibilityrequirementsofe-commercetothelogistics,38.thevisibilityofthewholesupplychainmustbeincreasedsothatthewarehousingandtransportationinformationofthegoodscouldbeknowninordertoguaranteethecoordinatedoperationoftheintegratedlogisticssystem.
Optimization:
39Tomeettherequirementofthecustomers,enterpriseshavetosetuplogisticsnetworksconsistingofalotofsmalldistributioncentersinthesalesarea,whichhaveresultedinthefragmentedinventory,higherinventorylevel,morewarehousingfacilitiesandfrequentdistribution.Asaresult,thecostishighlyincreasedandtheenterpriseeconomicbenefitandmarketcompetitionareaffected.Therefore,thesupplychainmustbeoptimizedtoreducethelogisticscostaspossibleasitcan.
So,whatkindofpracticesshouldbeimplementedtohelplogisticscompaniesmaintainawell-organizedandflexiblesupplychainthatminimizescostandmaximizesprofit?
40.Nowthelogisticscompaniesarefacinggreatchallengesinthee-commerceage,andtheyhavetofindwaystosolvetheproblemsase-commerceisboostingsharply.
36.
37.
38.
39.
40.
第2页(共5页)
Part2:
汉译英(请把下列汉语句子翻译成英语,每小题2分,共10分)
41.发票是商品或服务销售商开局的要求购买商支付现金的书面票据
42.域名服务器是一个自动系统,它让用户在email、万维网、远程登录地址中输入用户名,然后将该它转换成真实地址
43.eBay被认为是世界上最大的网上市场,它持有网上拍卖站点,这使客户可以在本地、全国以及全世界范围内进行商品和服务的买卖
44.挑选一种店面设计,把你的产品展出,就可以营业了
45.XML标准考虑到更多种类的公司间交换的信息,因此被设计成为用于开放式网络服务的软件
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四.填空题:
(共10题,每题1分,共10分)
使用方框中提供的单词来完成下列段落,并使用正确的形式
hellishmeltdowncyberdoorleapgotcha
merechimecrushtutorialregister
Sayyou’reworkingforComputerChipCorporation,theworld’sleadingsupplierofcomputermemoryproducts.Aftertherecent46.inthetechsector,yourCEOismoredeterminedthaneverto
47.thecompetition.Sothebigbossmeetswiththeboardofdirectors,andafteralong,heateddebate,theycallyouintotellyoutheywanttoopenCCC’s48.insixweeks.Thatshouldbeplentyoftime,theyinsist.AfteralltheCEO’sdaughterbuiltherownonlinestoreina49.threeweeks,soshe’ssellingenoughBeanieBabiestoputherselfthroughcollege.“SurelywecansellourRAMcomputermemorychipsforless?
Youknow,directtothecustomer?
”theboard50.inunison.
Don’tpanic.Sixweeksmaysoundabitright,butit’sstillnota51.24-hourturnaround.Withtherithplanningandalittleluck,youjustmightmakeit.Socalmlysay,“I’llgetrightonit,”andthenimmediately52.thedomainnamewithNetworkSolutionsoranotherdomainregistryservice.Thatdone,takeadeepbreathandthenreadtherestofthis53.initsentirety.Bylookingbefore54.you’lllearnaboutallthee-commerce55.thatcanhityouunexpectedly.
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五.阅读题:
(共20题,每题1分,共35分)
其中56-60,每题1分;61-70,每题2分
Passage1:
TheArtofMarketingOnline
Thestorytookplacein1998,whenonlineDVDretailershadcutdownpricestoasmuchas50%blowretail.Itwasnotgoodnewsfor28-year-oldRix,whostartedDVDEin1995.onlineDVDretailers,includingRix’s42-personcompany,werebuyingDVDsfornomorethan35%offretail.“Theothercompanieswerelosingmoneyoneverytransaction”,Rixrecalls.
Rixcouldn’tgoaslowashiscompetitors,butcuttingprofitsalmosttothebone,hereducedpricesto30percentoffretail.Thatmadehimoneofthehighest-pricedonlineDVDretailers.However,byconcentratingonserviceandsurfingthesurgeinDVDsales,hekeptgrowingdespitethemarkdownbypowerfulcompanieslikeA,DVDExpressandR.
Onemorningin2000,RstroppedsellingDVDs,andthenDVDExpressshutdown.Everyoneraisedtheirprices.Today,Rixhasraisedpricesbackto20%offretail,whichmakeshimoneofthelowest-costonlineDVDsellers.Hewonthewaratlast!
第3页(共5页)
Eventoday,entrepreneurswouldliketoplaywithprices.Onetechniquecausingabitofane-commerceargumentisvariablepricing.Thistactichaslongbeenacceptedinretailstores.Evenwithinachain,pricesareoftenhigherinwealthyneighborhoods.Butit’sdifferentonline.In2000,Arefundedcustomerswhosaidwerechargeddifferentlyforthesameproducts.
MarkthefollowingstatementwithT(true)orF(False)accordingtothetext
()56.OnlineDVDretailershadcutdownpricesinordertoholdupthemarketshare
()57.Rixcutdownpricesasmuchas50%belowretailer
()58.Cuttingprofitsalmosttothebonemakeshimoneofthelowest-costonlineDVDsellers
()59.Variablepricingistechniquethatcausesabitofane-commerceargument
()60.Pricesareoftenhigherinpoorneighborhood
Choosingthebestansweraccordingtotheabovepassage
()61.AtwhatpriceleveldidtheonlinesellersselltheirDVssoastowinthecompetitionin1998?
A..HighpricesB.Verylowprices
C.ReasonablepricesD.Competitiveprices
()62.WhenwasDVDEcreated?
A..In1998B.After1998
C.WhenRixwas28D.Before1998
()63.Whatdidallothercompaniesdoafterthetwolargestcompaniesshutdown?
A..Raisedtheirpricesashighaspossible
B.SoldDVDsathighestprices
C.KeptsellingDVDsatlowprices
D.StoppedsellingDVDs
()64.WhatmadeRixoneofthehighest-pricesonlineDVDretailersinthe1990s?
A..Hisdecisiononnottolowerhisprice
B.Hiscarefulnessaboutmarketingonline
C.Hisdecisiontoonlyreducepricesto30%offretail
D.HishandmadeDVD
()65.Whatistrueofthefollowingstatement?
A..Variablepricingisnotacceptabletoonlinecompanies
B.Variablepricingisacceptabletoonlinecompanies
C.Variablepricingisnotacceptabletowholesalecompanies
D.Variablepricingisnotacceptabletochainstores
Passage2:
A-ServingSMEs
ACorporationisbasedinHangZhouineasternChina.SinceitwaslaunchedbyJackMaand17otherco-foundersin1999,Ahasbecomethelargestonlinebusiness-to-businessglobaltradingmarketplaceintheworld.Inthesevenyears,Ahaswo
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