商业房地产开发与管理英文版.docx
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商业房地产开发与管理英文版.docx
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商业房地产开发与管理英文版
CommercialRealEstateDevelopment&ManagementPractice
SecondEdition
YangBaominJiangHe
TsinghuaUniversityPress
FirstEditioninSeptember2006
SecondEditiononJune1st,2021
Contents
ChapterⅠInnovativeOperationofCommercialRealEstateBusinessin21stCentury
ChapterⅡTalentsManagementandCorporationAdministrativeMechanism
§1.TalentsManagementTheoryandCommercialRealEstateEntrepreneurEvolution
§2.OptimalMechanismofCorporationManagementandItsApplicationinPrivateDepartmentStores
ChapterⅢStrategicConsiderationsonRealEstateGroupCompanyandCommercialRealEstate
§1.ConsultingResearchonDevelopmentStrategyofRealEstateandRetailGroup
§2.OrganizationalStructureDesignofCommercialRealEstateCorporation
ChapterⅣMarketInvestigationandConstructionPlanningofCommercialRealEstate
§1.InnovativeModelandCaseofMarketInvestigationonCommercialPropertyandRetail
§2.ConstructionPlanningConceptInnovationandShoppingMallExample
§3.InvestigationonEnglandBirminghamBurlingShoppingMallanditsInspirationsforLocalShoppingMalls
ChapterⅤCommercialRealEstateInvestmentDecisionMakingandDevelopmentPlanning
§1.ResearchonDecisionMakingofKnowledgeInnovation-BasedCommercialRealEstateInvestment
§2.AllProcessPlanningandDevelopmentofShoppingMall
§3.DesignExplorationofLargeMall—CasesofChinaandUS
§4.GlobalViewofOutletsDevelopmentinChina
ChapterⅥModernGeneralMerchandiseTradeandCommercialRealEstate
§1.ResearchonModernGeneralMerchandiseTradeChainBusinessInnovationandFamousBrandOutput
§2.BusinessInnovationofDepartmentStorefortheWhite-collarGrouponCommercialPedestrianMallorShoppingMall
§3.StudyonGeneralMerchandiseTradeChainBusinessofSAKS5thAvenueInNewYorkUS
ChapterⅦCommercialRealEstateInvestmentAttraction
§1.InvestmentAttractionPlanningandItsImplementationofLargeMallandCommercialPedestrianMall
ChapterⅧProfit-MakingModelDesignofShoppingMall
§1.Profit-MakingProcessofShoppingMall
§2.MakingOptimalProfitViaThemeShoppingMall—CaseofVeniceThemeShoppingMall
ChapterⅨDevelopmentandOperationofUrbanBuildingComplex
§1.AnalysisandComparisononLargeUrbanBuildingComplexesBetweenChinaandJapan
§2.PlanningandOperationofPivotalRailTransitUrbanComplex---CaseofPlanningofShanghaiSongjiangRailTransitProperty
§3.DevelopmentandOperationofCommercialPropertyinHighSpeedRailwayStation
§4.PlanningandComplexStudyonShanghaiHongqiaoTrafficPivotalCommercialNetwork
§5.StudyonUrbanComplexDevelopmentofPrefecture-LevelCities—CasesofQuanzhouCityandXuzhouCity
§6.OptimalProfit-MakingModelandDevelopmentStrategyofUrbanComplexofListedCompany
ChapterⅩVisualMerchandiseDisplayPlanningandCommercialOperationofShoppingMall
§1.VisualMerchandiseDisplaySystemofShoppingMall—CasesofEurope,US,JapanandROK.
§2.OperationalManagementofShoppingMallsinShenzhenCBD—CaseStudyonHuarenWanxiangMansion
ChapterⅪDevelopmentandOperationofCommercialPedestrianMall
§1.InvestmentPlanningandOperationalInnovationofCommercialPedestrianMall
§2.StudyonQuanzhouSongDynastyCommercialDevelopmentandSongDynastyCommercialBlockRecovery
ChapterⅫDevelopmentandOperationofLargeWholesaleMarkets
§1.DevelopmentandOperationPlanningofThemeClothingWholesaleMarket
§2.UrbanComplexDevelopmentofLargeLeatherMarketandProfessionalMall
ChapterⅩⅢStudyonCapitalStructureandOperationofCommercialRealEstateCorporation
§1.StudyonOptimalCapitalStructureofRealEstateEnterprise
§2.Analysisonintangible assetOperationalTheoryandPracticeofRealEstateEnterprise
ChapterⅩⅣValueChainManagementandMarketingPracticalInnovationofCommercialRealEstate
§1.SystematicApplicationofClientMarketingTheoryinCommercialPropertyMarketing
§2.ValueChainTheoryandItsApplicationinCommercialPropertyDevelopment
ChapterⅩⅤCommercialPropertyProjectManagementInnovationandCaseStudy
ChapterⅩⅥLarge-ScaleRealEstateProjectOperationandCommunityCommercialPlanningPractice
§1.Large-ScaleRealEstateProjectOperationandPlanningPractice
§2.MistakesConcerningCommunityCommercialActivityandSolution
ChapterⅩⅦCommercialPropertyandUrbanOperation
§1.InteractionBetweenCommercialPropertyandUrbanOperation—CasesofDalianCityandXiamenCity
§2.ComparisonStudyonInternationalizationofSongjiangDistrictAsSatelliteCityofShanghaiMunicipality
§3.QuanzhouCity’sSustainableDevelopmentStrategyandCommercialPlanningforNextFiftyYears
§4.StudyonProvincialCommercialCircleDevelopment—CaseofChangshaCity
ChapterⅩⅧStudyonleadingPowerofCommercialRealEstateCorpora
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