MBA面试问题准备.docx
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MBA面试问题准备.docx
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MBA面试问题准备
Whatisthedifferencebetweensalesandmarketing?
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什么是marketing?
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marketing,sales,advertising分别干嘛的?
2
marketing和sales的区别?
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merketing和advertising的区别?
4
Whatismanagement?
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一种观点5
另外一种观点7
management和leadership的区别?
8
一种说法8
另外一个说法9
LeadershipAndManagement9
LeadershipWithoutManagement9
ManagementWithoutLeadership9
LeadershipCombinedWithManagement10
management的两个任务?
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Inmodernbusiness管理者的角色是什么?
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FactorsDrivingChangestoManagementStyle11
InescapableManagementAccountability12
ManagementEfficiency12
Whatisleadership?
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ThreeWaysofDefiningLeadership13
Leadershipmeansbeingthedominantindividualinagroup.13
Leadershipmeansgettingthingsdonethroughpeople.13
Leadershipmeanschallengingthestatusquo,promotingabetterway.15
LeadershipReinventedforthe21stCentury15
KeyFeaturesofLeadershipReinvented16
ThoughtLeadership-TheEssenceofLeadershipReinvented16
ContentisKing17
TheFutureofLeadership17
Whatissuccess?
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一种回答:
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另外一种回答:
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Whatisthedifferencebetweensalesandmarketing?
什么是marketing?
Marketingistheprocessofteachingconsumerswhytheyshouldchooseyourproductorserviceoveryourcompetitors;ifyouarenotdoingthatyouarenotmarketing.It’sreallythatsimple!
Thekeyisfindingtherightmethodanddefiningtherightmessagetousetoeducateandinfluenceyourconsumers.
Companiesmakethemistakeofthinkingthatmarketingisjust“one” thing,butmarketingiseverythingthattheconsumerencounterswhenitcomestoyourbusiness,fromadvertising,towhattheyhear,tothecustomerservicethattheyreceive,tothefollow-upcarethatyouprovide.It’sallmarketingandcreatingthedecisionwithintheconsumerwhetherornottochooseyouinitiallyorforrepeatbusiness.
marketing,sales,advertising分别干嘛的?
It'ssoeasyfortheconfusiontobeginwhenyoustarttalkingaboutadvertising,marketingandsales.Truthismostindividualsdon'tunderstandthedifference.Thegoodnewsisthereisadifferenceandeachofthesecomponentshaveaparttoplayinthesuccessofacompany.Today,Iwanttoclearuptheconfusion.
IstartedtoseethemisunderstandingoftheseroleswhenIwasspendingtimebrowsingandsortingthroughjoblistings.Itisnotuncommonforsalesjobstobelistedinthemarketingjobsclassificationsandthesamewastruewhenitcametojobsthatpertainedtoadvertising.
I'mgoingtosayitonemoretime,beforegettingintothedetails-theyarenotthesame.
Let'stakealookatthedefiningdifferences:
Marketing:
Thesystematicplanning,implementationandcontrolofamixofbusinessactivitiesintendedtobringtogetherbuyersandsellersforthemutuallyadvantageousexchangeortransferofproducts.
Advertising:
Thepaid,public,non-personalannouncementofapersuasivemessagebyanidentifiedsponsor;thenon-personalpresentationorpromotionbyafirmofitsproductstoitsexistingandpotentialcustomers.
Sales:
Thesalesprocessiseverythingthatyoudotoclosethesaleandgetasignedagreementorcontract.Thesalesprocessconsistsofinterpersonalinteraction.Itisoftendonebyaone-on-onemeeting,coldcalls,andnetworking.It'sanythingthatengagesyouwiththeprospectorcustomeronapersonallevelratherthanatadistance.Advertisingandmarketinglaythegroundworktowarmuptheleadandpreparethemforthecloseofthesale.
Whenyouarelookingtoplacejoblistings,besuretolistthemintherightcategoryandyouwillmorethanlikelydetourthechancesofgettingapplicantsthatdon'tfittherequirementsforthepositionsyouarelisting.
Whenitcomestotheworldofcorporationsandbusinessstructurelookatthedifferentrolesandusethemtohelpdefinehowdepartmentscanworktogetherwiththeotherdepartmentsandtherolethateachdepartmentplayswhensupportingtheothers.
Allthreeofthesecomponentsarenecessarywhenitcomestothesuccessofabusiness,buthavingadeeperunderstandingoftheirpurposecanhelpinorganizationandplanningforthatsuccess.
marketing和sales的区别?
Let'sthinkaboutthisquestionforamoment.Withoutmarketingyouwouldnothaveprospectsorleadstofollowupwith,butyetwithoutagoodsalestechniqueandstrategyyourclosingratemaydepressyou.
Marketingiseverythingthatyoudotoreachandpersuadeprospects.Thesalesprocessiseverythingthatyoudotoclosethesaleandgetasignedagreementorcontract.Botharenecessitiestothesuccessofabusiness.Youcannotdowithouteitherprocess.Bystrategicallycombiningbotheffortsyouwillexperienceasuccessfulamountofbusinessgrowth.However,bythesametokeniftheeffortsareunbalanceditcandetouryourgrowth.
Yourmarketingwillconsistsofthemeasuresyouusetoreachandpersuadeyourprospectsthatyouarethecompanyforthem.It'sthemessagethatpreparestheprospectforthesales.Itconsistsofadvertising,publicrelations,brandmarketing,viralmarketing,anddirectmail.
Thesalesprocessconsistsofinterpersonalinteraction.Itisoftendonebyaone-on-onemeeting,coldcalls,andnetworking.It'sanythingthatengagesyouwiththeprospectorcustomeronapersonallevelratherthanatadistance.
Yourmarketingeffortsbegintheprocessoftheeightcontactsthatstudiesshowittakestomoveaprospectorpotentialclienttothecloseofthesale.Ifmarketingisdoneeffectivelyyoucanbegintomovethatprospectfromacoldtoawarmlead.Whentheprospecthitsthe"warm"levelit'smucheasierforthesalesprofessionaltoclosethesale.
merketing和advertising的区别?
Youwilloftenfindthatmanypeopleconfusemarketingwithadvertisingorviceversa.Whilebothcomponentsareimportanttheyareverydifferent.Knowingthedifferenceanddoingyourmarketresearchcanputyourcompanyonthepathtosubstantialgrowth.
Let'sstartoffbyreviewingtheformaldefinitionsofeachandthenI'llgointotheexplanationofhowmarketingandadvertisingdifferfromoneanother:
Advertising:
Thepaid,public,non-personalannouncementofapersuasivemessagebyanidentifiedsponsor;thenon-personalpresentationorpromotionbyafirmofitsproductstoitsexistingandpotentialcustomers.
Marketing:
Thesystematicplanning,implementationandcontrolofamixofbusinessactivitiesintendedtobringtogetherbuyersandsellersforthemutuallyadvantageousexchangeortransferofproducts.
Afterreadingbothofthedefinitionsitiseasytounderstandhowthedifferencecanbeconfusingtothepointthatpeoplethinkofthemasone-in-thesame,soletsbreakitdownabit.
Advertisingisasinglecomponentofthemarketingprocess.It'sthepartthatinvolvesgettingthewordoutconcerningyourbusiness,product,ortheservicesyouareoffering.Itinvolvestheprocessofdevelopingstrategiessuchasadplacement,frequency,etc.Advertisingincludestheplacementofanadinsuchmediumsasnewspapers,directmail,billboards,television,radio,andofcoursetheInternet.Advertisingisthelargestexpenseofmostmarketingplans,withpublicrelationsfollowinginaclosesecondandmarketresearchnotfallingfarbehind.
Thebestwaytodistinguishbetweenadvertisingandmarketingistothinkofmarketingasapie,insidethatpieyouhaveslicesofadvertising,marketresearch,mediaplanning,publicrelations,productpricing,distribution,customersupport,salesstrategy,andcommunityinvolvement.Advertisingonlyequalsonepieceofthepieinthestrategy.Alloftheseelementsmustnotonlyworkindependentlybuttheyalsomustworktogethertowardsthebiggergoal.Marketingisaprocessthattakestimeandcaninvolvehoursofresearchforamarketingplantobeeffective.Thinkofmarketingaseverythingthatanorganizationdoestofacilitateanexchangebetweencompanyandconsumer.
Whatismanagement?
一种观点
Managementisdifferentfromleadershipbutjustasimportant.Tounderstandthenatureofmanagement,weneedtobeclearhowitdiffersfromleadership.Thefirststepinansweringthequestion:
"Whatismanagement?
"istounderstandthebasictasksofallorganizations.Likeanyotherspecies,anorganizationneedstotakecareofitsimmediatebusinessofsurvivalbutitalsohastoevolvetoensureitsfitnesstocopewithchangesintheenvironmentandtheactionsofcompetingspecies.
Managementisthefunctionthatorganizestheexecutionoftoday'sbusiness.Leadershipistheevolutionarymechanismthatchangesorganizationstoprosperintomorrow'sworld.Wheneveraspeciesorindividualanimalrunsintoobstacles,variationsoccurandnewformsareselectedfromthosevariations.Leadershipisarisktakingtypeofactionthatexploresnewfrontiersandpromotesnewwaysofbehaving.Itfollowsthat,inastableenvironment,goodmanagementisallthatisneededtoprosper;leadershipinthiscontextisn'trequired.
Thisportrayalisnotthepopularonewhereleadershipmeansbeingthetopdoginagroupregardlessofwhat'sgoingonintheenvironment.Also,managementhasbeencastontherubbishheapsincethelate1970'sfollowingtheinitialwaveofJapanesecommercialsuccessintheWest.WewantedascapegoatforourfailuretocompetewiththeJapanese,andmanagementwasfingeredforthisrole.JackWelsh,TomPetersandotherguruscalledformoreleadershipandanendtomanagement,whichtheysawasstiflinginnovation.TherealitywasthatalackofcompetitioncreatedacomplacentattitudeANDlacklustermanagement.Itwasthewaymanagementwaspracticedthatwastheproblem,notanythingtodowithmanagementasafunction.Wesimplyneededtoupgrademanagementforanewreality.
Beinghierarchicalbynatureandinclinedtoworshipheroes,wetendtoregardtheper
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