英语unit5 getting the message教案旧人教版必修5doc.docx
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英语unit5 getting the message教案旧人教版必修5doc.docx
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英语unit5gettingthemessage教案旧人教版必修5doc
Unit5Gettingthemessage
I.单元教学目标
技能目标SkillGoals
▲Talkaboutadvertisingandadvertisements
▲Practisemakingcomplaintsandexpressingemotions
▲Practiseexpressingandevaluatingdifferentviews
▲ReviewtheObjectComplement
▲Writeanadvertisement
II.目标语言
功能句式
Makingcomplaintsandexpressingemotions
He’stoblame.That’slovely/great/wonderful!
Whatdoyoumeanbydoingso?
Doesthatsurpriseyou?
Heshouldn’thavedoneit.
Issomethingworryingyou?
Sheblamedhimforcominghomelate.
It’s(quite)allright.
Howcouldyoucheatyourteacher?
I’mpleasedwithyourspokenEnglish.
Whydidn’tyoutellmethetruth?
IwishIhadnevergivenitup.
词汇
1.四会词汇
convey,advertise,advertiser,brand,consideration,charge,loss,blame,broadcast,post,react,annoy,annoying,accuse,associate,appeal,frequent,figure,salesman,saleswoman,profit,campaign,policy,spokesman,spokeswoman,illegal,target,nowadays,nephew,waitress,hostess,attach,discount,bonus
2.认读词汇
mislead,misleading,critic,Ronaldo,TetsuyaKomuro,bait,bullet,nutritional,heroine,goddess,promotion,legend,slogan,catchy,context
3.重点词组
take...intoconsideration,incharge(of),handinhand,getacross,appealto,keepaneyeoutforsb./sth.,pointout,makesense
4.重点词汇
advertise,charge,blame,react,accuse,figure,profit,attach,discount
语法
ReviewtheObjectComplement
1.Somepeoplefindadvertisementsusefulandentertaining.
2.AsmyneighborMr.Whiteisatroublemaker,Ihavetokeepmyselfawayfromhim.
3.TheConsumers’Clubadvisesustomakeinformedchoicesbyreadingadscarefully.
4.Companieshopetoseeadsinfluencethebehaviorofcustomers.
5.Companiesspendalargeamountofmoneyemployingadvertisers.
6.TheUNemploysfamouspeopletomakeitsprogrammesknowntothepublic.
7.TheyappointedhimheadoftheBiologyDepartment.
8.Wefoundtheroomdecoratedwithframedadsonthewalls.
重点句子
1.Youthinkthenewspaperistoblameforthisbecause...P39
2....hasgonehandinhandwiththedevelopmentofadvertising.P40
3.Customersseesomanyadseverydaythatadvertisersmust...togettheirmessageacross.P40
4.Thebestchancetoreachcustomersistoappealtotheiremotions.P40
5.Ithasbeenprovenagainandagainthat...P40
6.Firstofall,weshouldalwayskeepaneyeoutfor“hiddeninformation”.P41
III.教材分析和教材重组
1.教材分析
本单元的主题是“advertisingandadvertisements”,功能项目是“表示抱怨”、“表达喜怒哀乐”以及“表达、评价不同观点”,写作要点是尝试写一则广告。
通过本单元的学习,要让学生了解广告的语言特点、广告的艺术以及消费者应对广告所持的理性态度。
教师要借助听说、讨论、阅读、写作等一系列行之有效的教学活动,进一步激发学生的学习兴趣,积极参与到课堂实践中,切实提升其综合运用语言的能力,让他们意识到现代社会广告无处不在,广告是生活中不可或缺的一部分。
理性地、科学地对待广告不仅有助于提高个人素养,增添生活的乐趣,还有益于整个社会素质的提高,营造一个诚信、发展、科学、和谐的社会。
1.1WARMINGUP提供三幅精美图片和相关广告信息,本部分可以作为下文“说”的铺垫,让学生分组讨论这些图片,唤起对“广告”这一主题的热忱和兴趣,使其有话可说,无话不说。
1.2LISTENING有两大任务,一是根据特定的主题(选购电脑),组织学生讨论或思考,为进一步的“听”作铺垫;二是听录音,培养从听力材料中获取信息,并进行深入分析、推断、加工的能力。
1.3SPEAKING要求把全班分成四个小组,每一组选择不同的身份和主题,结合本人的生活体验,表示抱怨、喜怒哀乐等。
作为报纸编辑,则应从全局出发,运用表示和评价不同观点的句型或结构。
这种开放式讨论有助于引导学生运用所学知识合作学习,指导他们全面地、辨证地看待问题。
1.4PRE-READING是READING的热身活动。
要求学生以广告为话题展开讨论,初步了解广告的利与弊,为进一步的阅读作好铺垫。
再引导学生通过比较阅读检验自己的判断,这有助于潜移默化地培养学生阅读能力、分析能力。
1.5READING采用“主题句”的写作手法,先引出每段的主题,然后提出问题、分析问题、解决问题。
教师要引导学生充分利用“主题句”这一有效的写作技巧,指导学生把握文章主旨,了解作者的写作意图,并深入地培养他们猜测词义、理解语句、归纳大意、理智地应对广告等能力。
1.6POST-READING从回答问题到展开讨论,由低到高、由易到难,循序渐进,引导学生把握教材,体验广告的魅力并发挥想象,活化语言,从而达到综合运用英语进行交际的目的。
1.7LANGUAGESTUDY“词汇学习”部分旨在培养学生根据语境猜测生词并正确运用所学词汇的能力。
其核心是把词汇的学习和真实的语境巧妙结合起来,逐步拓展学生的词汇量。
“同步语法”部分则设计了不同类型的宾语补足语练习题,旨在训练学生准确理解宾语补足语并灵活运用的能力。
1.8INTEGRATINGSKILLS阅读部分是READING部分话题的延续和拓展,指导学生创造性地写一则广告。
相对起来,写作任务更富有挑战性,不但要求学生大胆想象,还要求学生的习作技巧性和创造性兼备。
1.9Tips指导学生如何运用声音、图像和动作多途径提高词汇记忆效果。
1.10Checkpoint部分简要地总结本单元语法重点,并引导学生总结与本单元话题密切相关的词汇。
2.教材重组
2.1从话题内容上分析,WARMINGUP与SPEAKING相一致;而从训练目的上分析与TALKING比较一致。
从教材份量来说,可将WARMINGUP,SPEAKING和Workbook中的TALKING整合在一起,设计成一节任务型“口语课”。
2.2将LISTENING和Workbook中的LISTENING整合在一起,设计成一节任务型“听力课”。
2.3可将PRE-READING,READING和POST-READING三个教学活动整合在一起上一节任务型“阅读课
(一)”。
2.4可将LANGUAGESTUDY与Workbook中的PRACTISING语法练习题整合在一起上一节任务型“语法课”。
2.5可将INTEGRATINGSKILLS中Reading和Workbook中INTEGRATINGSKILLS的Reading整合起来上一节任务型“阅读课
(二)(泛读课)”。
2.6将INTEGRATINGSKILLS中的Writing和Workbook中INTEGRATINGSKILLS的Writing整合成一节任务型“写作课”。
3.课型设计与课时分配(经教材分析,根据学情,本单元可以用六课时教完)
1stPeriodSpeaking
2ndPeriodListening
3rdPeriodReading
4thPeriodLanguagestudy
5thPeriodExtensivereading
6thPeriodWriting
Ⅳ.分课时教案
TheFirstPeriodSpeaking
Teachinggoals教学目标
1.Targetlanguage目标语言
a.重点词汇和短语
convey,advertise,advertiser,charge,loss,blame
b.交际用语
Makingcomplaintsandexpressingemotions
He’stoblame.
That’slovely/great/wonderful!
Whatdoyoumeanbydoingso?
Doesthatsurpriseyou?
Heshouldn’thavedoneit.
Issomethingworryingyou?
Sheblamedhimforcominghomelate.
It’s(quite)allright.
Howcouldyoucheatyourteacher?
I’mpleasedwithyourspokenEnglish.
Whydidn’tyoutellmethetruth?
IwishIhadnevergivenitup.
2.Abilitygoals能力目标
Enablethestudentstomakecomplaintsandexpressemotions.
Enablethestudentstoexpressandevaluatedifferentviewsonadvertisingandadvertisements.
3.Learningabilitygoals学能目标
Helpthestudentslearnhowtomakecomplaints,expressemotionsandevaluateviews.
Teachingimportantpoints教学重点
Howtogetthestudentstomakecommentsonadvertisingandadvertisements.
Teachingdifficultpoints教学难点
Howtoencouragethestudentstoexpressthemselvesonadvertisingandadvertisements.
Teachingmethods教学方法
1.Free-talkingmethod;
2.Task-basedapproach.
Teachingaids教具准备
Acomputerandsomerelatedpictures.
Teachingprocedures&&ways教学过程与方式
StepIlead-in
T:
Boysandgirls,firstlet’slookattwobeautifulpicturesandtellmewhatdoyouthinkofthem.
Sa:
Thefirstoneisanad.Itisaboutafamousdigitalcamera.ThebrandnameisPanasonic.
Sb:
ThesecondisanadforDietPepsi.
Sc:
Theyarewonderfuladswithbrandnames,photosandslogans.
T:
Good.Wearelivinginaworldofads.What’syouropiniononads?
Doyoufindthemannoyingorfascinating?
Todaylet’stalkaboutadvertisingandadvertisements.
StepIIWarmingup
Thisstepistoarousethestudents’interestinadvertisingandadvertisementsandgetthemtothinkandtalkfreely.
T:
Now,class.PleaselookatthethreepicturesonP37carefullyandtrytofillinthefollowingchartwithproperinformation.
Items
Ad1
Ad2
Ad3
Whataretheytryingtopersuadeyoutobuy?
Howaretheytryingtodoso?
Whatisthemessageofeachad?
Howistheinformationconveyed?
Whatkindofinformationabouttheproductisgivenineachad?
Suggestedanswer:
Items
Ad1
Ad2
Ad3
Whataretheytryingtopersuadeyoutobuy?
Advancedelectronicproducts
Shampoo
Softdrinks
Howaretheytryingtodoso?
Byusingabstractdesign,sloganandpictures
Byusingwonderfulpictures,sloganandrealisticproducts
Byusingwonderfulpictures,sloganandproducts
Whatisthemessageofeachad?
Theproductisofhighqualityandithelpscustomerstosucceed.
Trueshampoocancreatebeauty,bringhappinessandlovetocustomers.
Zhakesoftdrinkshelpathletestorefreshthemselves.
Howistheinformationconveyed?
Pictures+slogan+spokeswoman
Products+slogan+pictures
Pictures+slogan+products
Whatkindofinformationabouttheproductisgivenineachad?
Brandnamepromotion
Productsales
Brandnamepromotionandsales
Wordsrelatedtoadvertisingandadvertisements
T:
Whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements?
Help:
1.Dividethewholeclassintofourormoregroups.
2.Thestudentscanchoosethegroupwhosetopicintereststhemmost.
3.Eachgrouptriestothinkofmorewordsabouttherelatedtopic.
4.Onememberfromeachgroupiscalledontoreporttheirwork.
Afterseveralminutes.
T:
Nowit’stimetoreportyourwork.Volunteer!
Sa:
Therearemanyrelatedverbsconcerningthistopic:
advertise,broadcast,post,mislead,promote,appealto,entertain,increase,decrease...
Sb:
Herearesomerelatednounsconcerningthistopic:
ad,advertising,advertisement,advertiser,customer,slogan,designer,text,writer,brand,spokesman,spokeswoman,salesman,saleswoman,sales,choices,profit,principle,function,influence,shop,store,supermarket...
Sc:
Herearesomerelatedadjectivesconcerningthistopic:
entertaining,annoying,misleading,expensive,cheap,interesting,humorous,argumentative,persuasive,informative,truthful,false...
Sd:
Mediacontainingadvertisingandadsarenewspapers,TV,radios,theInternet,poster,balloon,buses...
Se:
Therearemanyworld-famousbrandnames.Herearesomeexamples:
CocoCola,Panasonic,Lenovo,Haier,Nike,Nestle,Rossini,IBM,Philips,Pioneer,HP,TCL,Ford,NEC...
T:
Welldone.I’mgladyouknowsomuchaboutad.Doyoulikeadvertisements?
DoyoufinditannoyingwhenyouwatchTVandseesomanyadsonshoworyoujustfindthementertaining?
Listyourreasonsforlikesanddislikes.
Help:
1.Dividethestudentsintosixoreightgroups.
2.Individualwork.Eachstudenthastochoosehisorheropinionandoffermoreideasconcerningthetopic.
3.Groupwork.Eachmemberlistshisorheropinionandreasons.
4.Classwork.Groupleaderdisplaystheirworkbyreferringtotheusefulexpressions.
Afterseveralminutes.
T:
OK,timeforyoutoreportyourwork.
Possibleanswers:
Reasonsforlikes
Reasonsfordislikes
1.Adscandirectourchoicesofgoods.
2.Adstellthelatestinformationaboutvariousgoods.
3.Adshelpconsumerstomakeabetterchoice.
4.Well-doneadsarekindofartworks.
5.Adscutdownthecosts,makingthepaperscheaper...
1.Adsdon’ttellrealthings.
2.Adsmaket
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