McDonalds and KFC YL100302C修改.docx
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McDonalds and KFC YL100302C修改.docx
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McDonaldsandKFCYL100302C修改
首先对于5000字写一个Introduction和Background.
这个5000字是这3个部分因为之前没有写调查问卷,所以我添加了问卷和在5000字里面写了一些分析。
但是在CHAPTER3需要写一些调查方法和选择调查问卷的原因.
然后把5000字分配在Chapter4和Chapter5里面。
不可以分成SERVICE或者QUALITY这样.
最后在conclusions中字数不够而且写的需要改,最少写一页并且要联系我的调查问卷写。
然后需要给出这个的reference,因为你给我的文章一个reference都没有,需要写出使用的reference,而且是真实的,不可以是假的.
Chapter3
Methodology:
Theresearchmethodthatbestsuitsthisstudywasasurvey,why….介绍各种研究方法重点说明采用的问卷并且说明为什么用这个
Chapter4
Datacollectionanddataanalysis
Chapter5
Discussionofresults,conclusionsandrecommendations
调查研究还可以通过什么方法改进.其他钟调查方式。
文章我就添加了调查问卷和图形还有几百字大部分还是你写的。
请尽快修改。
麻烦了。
Introduction
The"high-qualityservice"isveryimportanttoeverycompany.McDonald'sandKFCaretheworld'sbestfast-foodchains,throughcustomersurveysandmarketanalysis,comparingMcDonald'sandKFCinNorthampton.Inthissurveydataisveryimportant.Thequestionnairemethodandtheinvestigationareused.Inthisquestionnaire,Ifilloutthequestionnaireto60persons,30personsofeachrestaurantwhichofthemareyoungpeople,studentsandoldpeople.
Backgroud
McDonaldbelongstoMcDonaldCorportationanditwasofficiallyfoundedin1955.Thusfar,McDonald’srestaurantsaresetupinover110countrieswithanumberof31,000.Thecompanyalsooperatesotherrestaurantbrands,suchasPilesCafé.McDonaldisfamedforitsdiversefoodchoice,strictfoodmanagementandservicestandards.ThefastfoodofferedbyMcDonaldcovershamburgers,chicken,frenchfries,softdrinks,coffee,milkshakes,salads,desserts,breakfast,etc.McDonaldjoinshandswithCocaCola.So,McDonaldrestaurantsonlyservecolafromCocaCola.
KFCwasfoundedin1952anditisoneofthebrandsunderYum!
Inc.Asoftoday,KFChasover32,000franchisedrestaurantsin100countries.itssecretrecipeforchickenmakinghasbeenahottopicfordecades.KFC’sfriedchickenandgrilledchickenverywell-knownanddelicious.Foraverylongtime,chickenhasbecomeaflagshipfoodchoiceforitsmanycustomers.KFCteamsupwithPepsiandprovidedcolafromPepsionly.
BothMcDonaldandKFCarerankedthemostpopularandmostvisitedfastfoodrestaurants.Theirrespectiveadvantageshavebecomethereasonwhytheyarefavoredbypeopleacrosstheworldfordecades.
Chapter3
Methodology:
Theresearchmethodthatbestsuitsthisstudywasasurvey.
Therearemanymethodsinconductingastudy.First,quotationofthepreviousstudyresultisoneofthemajormethodsinstudyconduction.Ithelpsprovidethevaluableinformationandmaterialsrecordedbythepredecessors.Studybasedonthismethodcanbedonequicklybuttheinformationislikelytobeoutdatedandinaccurateovertime.Second,fieldobservation,observerscangotothesitetoinvestageandlookforinformation.Butthishasitslimitinspaceandtiming.Therearetoomanyrestaurantsindifferentplacesandit’simpossibletogotoeachonetorecordtheconditions.Third,surveythroughquestionnairesismoreeffective.Face-to-facesurveycouldgetanswersandneededinformationatthequickestmanner.Itenablessurveyconductortodirectlygetinformationfromrespondents.Theaccuracyofastudydependsontheobjectiveopinionfromrespondents.Ifthequestioningisnotdoneface-to-face,thentherespondentswilltendtotakethequestionsseriously,whichwillcosttheaccuracyofthestudy.Asimplesurveycanbringoutfeelingthatcustomershavetowardstheoverallqualityoftherestaurants.So,Ihavechosensurveytoguidemystudy.
Themostdetermingfactorstorankarestaurantarefood,servicesandtimespeoplevisittherestaurants.Foodisabroadcategorywhichcoversthetastyofthefood,theacceptancerateofthefood,foodsafetymanagementandsoon.Whileservicesrefertotherestaurantsserviceandfoodservice.Thetimesandfrequencecustomersvisitarestaurantarereflectiveofpeople’slikingtowardstherestaurant.Therefore,Imadeaquestionnaireconsistingofquestionsaboutfoodtaste,foodsafety,servicesandthefrequencytheyvisittherestaurant.Thiswillenablemetogetmoreaccurateandauthenticinformationonpeople’simpressiononbothrestaurant.Ultimate,thisguaranteestheaccuracyandauthenticityofthestudyafterall.
Chapter4
Datacollectionanddataanalysis
Inthissurvey,about90%(Table1)ofpeoplebelievethatMcDonald'sandKFC'sfoodisgood,lesspeoplethinkbadly.Inadditiontothefoodisgoodorbad,restaurantserviceandconveniencetomakesomespecialcustomersatisfactionandbecomeloyalcustomers.McDonaldrestaurantsareofferingsuchuniqueservicetotheircustomers.Astheworld’swell-knownchainedfastfoodrestaurant,itprovidesaneasy,relaxedandfriendlyenvironmenttomakecustomersfeelcomfortable.WhereasanotherchainedfastfoodgiantKFCintroducesanactiveanddelightfulatmospheretoitscustomers.Inthiscase,McDonaldrestaurantsaremoreattractivetochildren,familyandseniorpeople.Ontheotherhand,KFCaremoresuitableforyoungpeople,likehighschoolstudents,youngwhitecollarworkersaswellasbusinessmen.
McDonaldprovidesanabsolutelyopenandfreediningenvironment,inwhichcustomerscanlingerorstrollaroundintherestaurantforaslongastheywant.Therewillbenolimitationoncustomers’acts.TheprincipleofMcDonald’sistoencouragemoreandmorecustomersstayintheirrestaurant.Thecustomersarereadingnewspaper,surfingtheinternet,doingtheirhomeworkorchattingallthetime,theyarejustmorethanwelcometocontinuetheirstay.Incontrast,notallKFCrestaurantsencouragepeopletooverstay.KFCrestaurantsareconcernedthatseatsandtableswillbeoccupiedforalongtime.Onsomeoccasions,ifonecustomerhasfinishedwithhis/hermeal.KFC’semployeewillwalkaroundhis/hersideandoffertocleanawaytheleftoverortheusedtray.Encounteringsuchmove,thecustomerwilllikelyfeelembarrassedtostaylongintherestaurant.Evenattimes,theemployeewillgostraighttoaskthecustomerwhethertheystillneedwhattheyhavefinished.Therootedreasonbehindthesemovesistomakesuretherearealwaysseatsandtablesforincomingcustomers.KFCaremoreinclinedtodeliverthismessagetocustomersthanMcDonaldinthisregard.
ThereareotherdifferencesintheserviceofferedbyMcDonaldandKFC.Astechnologyismakinggreatstrideinitsdevelopment,McDonaldrestaurantsacrosstheworldarejustunderwaytoinstallwirelessinternetservice.Itisopentobothpatronsandthosewhodonotpatronizetherestaurant.Butthereisatimelimitforwirelessinternetaccess.Incomparison,themajorityofKFCrestaurantsallovertheworldhavefinishedputtinginplacethewirelessinternetaccess.KFCrestaurantsdonotprovidetheaccesscodetonon-patrons.Soifpeoplewanttoaccessthewirelessinternetservice,theymustbuysomefoodordrinkandthentheKFCemployeewillofferthemtheaccesscode.So,McDonaldismorewillingtoshareitsservicetoeveryone,beititscustomerornon-patronwhileKFCisnotshowingasmuchgenerosityasMcDonald.
CustomersinthestaffserviceoftheMcDonald'sservicesatisfactionrateof80%(Table2).Whileonly70%ofKFC.Serviceisakindofactionthatgivenbyonespecificpartyandthatitbenefitotherparties.Itcouldcomeintheformofsolidsubstancesorintheformofinvisiblepractice.McDonaldandKFCofferserviceapeoplefromallovertheworldintheformofprovidingfast,convenientanddeliciousfastfood.Therefore,fromtheperspectiveoffood,McDonaldandKFCoffervisibleservice.Ontheotherside,McDonaldandKFCalsoprovidepeoplewitheasy,comfortableenvironmenttotheircustomersandimpresspeoplewithkindcourtesytopeoplefromallwalksoflife.However,theexplanationanddefinitionofservicedifferinsomewaysforthetwofastfoodgiants.
AsfarasKFCgoes,italwaysconsidersprioritizingcustomers’needsastheirforemostobjective.So,intheeyesofKFC’sstaffs,customersareGod.Theyshouldensurecustomerscanenjoyhigh-qualityfoodandmeanwhileprovidethemwithfirst-classservicesanddiningenvironment.ThiscorporateconceptofserviceisbehindKFC’sdecadesofsuccessinthefastfoodprovision.Apartfromthat,KFC’ssuccessalsoliesinthejointeffortsfromupto190,000staffs.
Incontrast,McDonaldbelievesserviceisallaboutmakingcustomerssatisfiedandhappy.Itshoulddoitsupmosttopresentthebestdiningenvironmentalongwithfast,deliciousandconvenientfoodforitscustomers.McDonaldsetstherulethatneverallowastaffargueswithacustomer.Customerserviceisthemaingoalforitsstaffs.Therefore,50%ofMcDonald’ssuccessattributestoitshigh-quality,fastandconvenientfoodandtheother50%tothefineservice.IfoundinthesurveyeachcustomercomeinMcDonald'semployeeswillsmile.Serviceofferedbyrestaurantstaffsisconsideredaduepracticewhichcouldhaveaneffectontherestaurant’simpressiononcustomers.Therefore,itcouldbeconsideredasadeterminingfactoroftherestaurant’sreputationandbusinessperformance.Customerspayforserviceofferedbyrestaurants,soinreturntheyobtaindueservicefromrestaurants.Asidefromthefood,customersshouldbetreatedfairlyandcomfortablybytherestaurant.Thiskindoftreatmentisintangiblebutnecessary.Onmostoccasions,thewaitersandwaitressservecustomersdirectly.So,serviceisseenasaninteractionandcommunicationbetweencustomersandrestaurantemployees.
IntheMcDonald'sthecustomersatisfactionis80%(Table2),Ithinkisverysuccessfulandthreepeoplechoiceareverysatisfied,PositivetheMcDonald'shavehighlyqualified.Inthemanufacturingwor
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