职称英语考试理工类a级补全短文.docx
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职称英语考试理工类a级补全短文.docx
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职称英语考试理工类a级补全短文
2014年职称英语考试理工类a级补全短文
TheFrenchsurprisedeventhemselveswhentheybannedtobaccoadsthreeyearsago,andcreatedsmoke-freezonesinpublicspaces.Eventhen,___
(1)___seemedalittletooAmerican.NowsomeFrenchlawmakersarepreparingtoendtheactasreformthatsimplycan’tworkinacountry__
(2)___.
Lawornolaw,smokersandnonsmokersmingle__(3)__,whoseownersgenerallyignorerequirementstocreateseparateno-smokingsections.Frenchsmokers__(4)___,inhospitalsanddirectlyunderno-smokingsigns.Therearestifffinesforviolatingthesmoke-freeareas,buttheyareneverimposed."Wehavemoreimportantthingstodo",saysaParisofficial.
The1992law’smostcontroversialprovisionisthetobacco-adban.Anexceptionhasbeenmadeformotorsports,whichareunderwrittenbytobaccofirms.AndfansshoutedangrilywhenFrenchTVblackedoutasoccergamefromabroadbecauseof"secondary"tobaccoandliquoradsatthelocalstadium.Still,those__(5)___credittheadbanfora15percentdropinsmokingamongFrenchteensinthelastthreeyears.
EXERCISE:
A)withoutapparentfrictioninPariscaféandrestaurants
B)lightupintrainstations
C)doinggreatharmtothesmoker’shealth
D)theattempttolegislategoodhealth
E)whoareagainstsmoking
F)thathasalwaysaidedlife’spettyvices
KEY:
DFABE
Whenamagazineforhigh-schoolstudentsaskeditsreaderswhatlifewouldbelikeintwentyyears,theysaid:
Machineswouldberunbysolarpower.Buildingswouldrotatesotheycouldfollowthesuntotakemaximumadvantageofitslightandheat.Wallswould"radiatelight"and"changecolorwiththepushofabutton."Foodwouldbereplacedbypills.Schoolwouldbetaught"byelectricalimpulsewhilewesleep.''Carswouldhaveradar.Doesthissoundliketheyear2000?
Actually,________andthequestionwas,"whatwilllifebelikein1978?
"
Thefutureismuchtooimportanttosimplyguessabout,thewaythehighschoolstudentsdid,soexpertsareregularlyaskedtopredictaccurately.Bycarefullystudyingthepresent,skilledbusinessmen,scientists,andpoliticiansaresupposedlyabletofigureoutinadvancewhatwillhappen.Butcanthey?
Oneexpertoncitieswrote:
_______,butwouldhavespaceforfarmsandfields.Peoplewouldtraveltoworkin"airbuses",largeall-weatherhelicopterscarryingupto200passengers.Whenapersonlefttheairbusstationhecoulddriveacoin-operatedcarequippedwithradar.Theradarequipmentofcarswouldmaketrafficaccidents"almostunheardof".Doesthatsoundfamiliar?
Iftheexperthadbeenaccurateitwould,becausehewaswritingin1957.Hissubjectwas"Thecityof1982".
Iftheprofessionalssometimessoundlikehigh-schoolstudents,it'sprobablybecause_________.Buteconomicforecasting,orpredictingwhattheeconomywilldo,hadbeenaroundforalongtime.Itshouldbeaccurate,andgenerallyitis.Buttherehavebeensomebigmistakesinthisfield,too.Inearly1929,mostforecasterssawanexcellentfutureforthestockmarket.InOctoberofthatyear,_______,ruiningthousandsofinvestorswhohadputtheirfaithinfinancialforeseers.
Oneforecasterknewthatpredictionsaboutthefuturewouldalwaysbesubjecttosignificanterrors.In1957,H.J.RandoftheRandCorporationwasaskedabouttheyear2000,"Onlyonethingiscertain,"heanswered."Childrenborntoday_______."
A.thestockmarkethaditsworstlossesever
B.willhavereachedtheageof43
C.thearticlewaswrittenin1958
D.Citiesofthefuturewouldnotbecrowded
E.thepredictionofthefutureisgenerallyaccurate
F.futurestudyisstillanewfield
Key:
CDFAB
Supermarketisatypeofretailinginstitutionthathasamoderatelybroadproductassortmentspanninggroceriesandsomenonfoodlines,thatordinarilyemphasizespriceineitheranoffensiveordefensiveway.Asamethod,supermarketretailingfeaturesseveralrelatedproductlines,ahighdegreeofself-service,largelycentralizedcheckout,andcompetitiveprices.Thesupermarketapproachtoretailingisusedtosellvariouskindsofmerchandise,____
(1)____.
Thetermsupermarketusuallyreferstoaninstitutioninthegroceryretailingfield.Mostsupermarketsemphasizeprice.Someusepriceoffensivelybyfeaturinglowpricesinordertoattractcustomers.Othersupermarketsusepricemoredefensivelybyrelyingonleaderpricingtoavoidapricedisadvantage.Sincesupermarketstypicallyhaveverythingrossmargins,theyneedhighlevelsofinventoryturnovertoachievesatisfactoryreturnsoninvestedcapital.
Supermarketsoriginatesintheearly1930s.Theywereestablishedbyindependents____
(2)____.Supermarketswereanimmediatesuccess,andtheinnovationwassoonadoptedbychainstores.Inrecentdecadessupermarketshaveaddedvariousnonfoodlinestoprovidecustomerswithone-stopshoppingconvenienceandtoimproveoverallgrossmargins.
Todaystoresusingthesupermarketmethodofretailingaredominantingroceryretailing.However,differentnamesareusedtodistinguishtheseinstitutions____(3)____:
Asuperstoreisalargerversionofthesupermarket.Itoffersmoregroceryandnonfooditems____(4)____.Manysupermarketchainsareemphasizingsuperstoresintheirnewconstruction.
Combinationstoresareusuallyevenlargerthansuperstore.They,too,offermoregroceriesandnonfoodsthanasupermarketbutalsomostproductlinesfoundinalargedrugstore.SomecombinationstoresarejointventuresbetweensupermarketsanddrugchainssuchasKrogerandSav-on.
Formanyyearsthesupermarkethasbeenunderattackfromnumerouscompetitors.Forexample,agroceryshoppercanchooseamongnotonlymanybrandsofsupermarketsbutalsovarioustypesofinstitutions(warehousestores,gourmetshops,meatandfishmarkets,andconveniencestores).Supermarketshavereactedtocompetitivepressures____(5)____:
Somecutcostsandstressedlowpricesbyofferingmoreprivatebrandsandgenericproductsandfewcustomerservices.Othersexpandedtheirstoresizeandassortmentsbyaddingmorenonfoodlines(especiallyproductsfoundindrugstores),groceriesattunedtoaparticularmarketarea(foodsthatappealtoaspecificethnicgroup,forexample),andvariousservicedepartments(includingvideorentals,restaurants,delicatessens,financialinstitutions,andpharmacies).
Abysizeandassortment
Bthanaconventionalsupermarketdoes
Cincludingbuildingmaterials,officeproducts,and,ofcourse,groceries
Dattractingmorecustomerswiththeirlowprices
Eprimarilyineitheroftwoways
Ftocompetewithgrocerychains
KEYS:
CFABE
Publicrelationsisabroadsetofplannedcommunicationsaboutthecompany,includingpublicityreleases,designedtopromotegoodwillandafavorableimage.
Publicitythenispartofpublicrelationswhenitisinitiatedbythefirm,__
(1)__.Sincepublicrelationsinvolvescommunicationswithstockholders,financialanalysts,governmentofficials,andothernoncustomergroups,itisusuallyplacedoutsidethemarketingdepartment,perhapsasastaffdepartmentoroutsideconsultingfirmreportingtotopmanagement.Thisorganizationalplacementcanbealimitationbecausethepublicrelationsdepartmentorconsultantwilllikelynotbeintunewithmarketingefforts.Poorcommunicationandnocoordinationmaybetheconsequences.__
(2)__,thisinfluencegenerallymaybelessthanthatprovidedbytheothercomponentsofthepublicimagemix.
Publicitymaybeintheformofnewsreleases___(3)___.Publicityontheotherhandshouldnotbedivorcedfromthemarketingdepartment,asitcanprovideausefuladjuncttotheregularadvertising.Furthermore,__(4)__;somecanresultfromanunfavorablepressasareactiontocertainactionsorlackofactionsthatarecontroversialorevendownrightill-advised.
Thepointwewishtoemphasizeisthatafirmisdeludingitselfifitthinksitspublicrelationsfunction,whetherwithinthecompanyoranoutsidefirm,cantakecareofpublicimageproblemsandopportunities.Manyfactorsimpactonthepublicimage.Manyofthesehavetodowiththewaythefirmdoesbusiness,__(5)__.Publicrelationsanddirectedpublicitymayhelphighlightfavorablenewsworthyevents,andmayevensucceedintoningdowntheworstofunfavorablepublicity,buttheothercomponentsofthepublicimagemixcreatemorelastingimpressions.
EXERCISE;
A)thathavefavorableovertonesforthecompanyinitiatedbythepublicrelationsdepartment
B)notallpublicityisinitiatedbythefirm
C)usuallyintheformofpressreleasesorpressconferences
D)suchasitsproductquality,theservicingandhandlingofcomplaints,andthetenoroftheadvertising
E)whatitmeanstothecompanyis
F)Althoughthebasicpurposeofpublicrelationsistoprovidepositiveinfluenceonthepublicimage
KEY:
CFABD
AlbertEinstein,whosetheoriesonspacetimeandmatterhelpedunravelthesecretsoftheatomandoftheuniverse,waschosenas"PersonoftheCentury"byTimemagazineonSunday.
Amanwhoseverynameissynonymouswithscientificgenius,Einsteinhascometorepresent_
(1)_thefloweringof20thcenturyscientificthoughtthatsetthestagefortheageoftechnology.
"Theworldhaschangedfarmoreinthepast100yearsthaninanyothercenturyinhistory.Thereasonisnotpoliticaloreconomic,buttechnological-technologies_
(2)_,"wrotetheoreticalphysicistStephenHawkinginaTimeessayexplainingEinstein'ssignificance."Clearly,noscientistbetterrepresentsthoseadvancesthanAlbertEinstein."
Timechoseasrunner-upPresidentFranklinRoosevelttorepresentthetriumphoffreedomanddemocracyoverfascism,andMahatmaGandhiasaniconforacenturywhencivilandhumanrightsbecamecrucialfactorsin
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