新东方BEC上课笔记口语.docx
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新东方BEC上课笔记口语.docx
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新东方BEC上课笔记口语
Lesson1
Dictationistheonlywaytoimprovelisteningeffectively
考官:
Assessor:
detailedanalyticalscales
Interlocutor:
globalachievementscales
Interlocutor(套话):
2个考生-2轮提问-每轮3-4个问题
Goodmorning,couldIhaveyourmarksheetplease?
Thankyou.
Mynameis…&thisismycolleague…hewilljustlistentous
Soyouare…&andyouare
Firstofall,we`dliketoknowsomethingaboutyou,soIamgoingtoaskyousomequestions.
Whattosay?
Personalview:
1.Name(includingspelling)
2.Occupation/major/(likes&dislike)
3.Personality
4.Hometown(location,city,town,village,climate,population)
5.Maritalstatus,withorwithoutbf/gf
6.Opiniononmarried/singlelife,whichisbetter
7.Hobbies
5CPrinciple
1.Confident
2.Clear
3.Concise(言简意赅)
4.Convincing
5.Creative
Mini-presentation
150词in1min
1-3-3-3-1(中间三个观点,每个观点三句话,第一句话为论点,后面两句为论据)
审题:
●读题,选题(10秒)
●列提纲(50秒)
总起句,开头句熟记三种重要的表达方式
问问题的方式:
1)细节拓展法:
(特殊疑问词)How/what/when/what…sinceyoumentioned+从句
2)个人意见法:
Doyouargue/think/believe/suppose?
Youmentioned...Youtalkedabout…
不会作答时:
That`sainterestingquestion.It`skindofhardtosay,butIthink…(听到的某两个词)isreallyimportant.
Discussion
一分钟时间准备,不能写,不能讨论,正式讨论3分钟
先说自己的观点,在问别人的观点。
(说一句,问一句)一次说一个观点,观点不要太长。
如果partner口语差,不发言,用悲悯的眼神望着考官
如果partner很能说,不给自己说话的时间,需要打断他(如果没有自己意见,则强调、转换、解释、说明,甚至可以重复partner的话,如果是自己被打断则用套语解围,继续说)
1.Discuss&decide
2.Giveyouropinion+asktheopinionofyourpartner
3.Don`tfixyoureyesightonthepaperandtalkwithyourpartnernaturally.
Lesson2
Sales&Marketing
1.Marketingconcept/philosophy(理念)
2.Conductmarketresearch
3.Primarydata原始数据
4.Secondarydata非直接统计
5.Marketingplan
6.Inthemarketplace在市场上
7.Profitable盈利
8.Non-profitable
9.Implement实施/Implementation~marketplan实施市场计划
10.Utilize/Utilization
11.Launchmarketingpromotions(印度卖手机)
12.Introduceproducts介绍
13.Demonstrateproducts试用
14.Persuadecustomerstobuy(化妆品)
15.Launchcampaigns促销活动(王老吉)
16.Placeadvertisements
17.Advertiseproducts
18.Bargainaboutprice
19.Offerdiscount
20.Marketshare
Mass大众
Niche小众
如诺基亚既做高端(top-end)Vertu,也做低端(low-end)
21.Brandpositioning产品定位
22.Brandswitching品牌转换
23.Brandrecognition产品认可
24.Brandloyalty(providemembershipclub)
25.Brandimage品牌形象
26.Brandleader(如新东方在培训机构)
27.Marketpenetration(地区差异,如牛奶的销售)
28.Promotionmix(满200返288促销组合)
29.Top-sellingbrand明星品牌(动感地带)
Top-sellingproduct明星产品
30.Marketingmix
4P
Product
Price
Place
Promotion
Place的种类:
1.Gettingtheproducttothecustomer
2.Produce-sellsdirectlytoendusers(directmail直销)如dell
3.Producer-retailers-endusers(Walmart/Carrofore/中百)
4.Produce-wholesales/agents-retailers-endusers(汉正街,义乌)
5.Producer-wholesales-endusers枪手
6.Producer-market-wholesalers-retailers-endusers(灵芝,鹿茸)
Promotion
1.Presentingtheproducttothecustomers
2.Packagingimage,productnameadvertising,slogan,event,fair
Analysistool
1.Strengths
2.Weaknesses
3.Opportunities
4.Threat
武汉各大商店的英语名称
Carrefour家乐福
Metro麦德龙
Wal-mart沃尔玛
Wuhanplaza武汉广场
Worldtraditionalplaza世贸
FU-MART大福源
GRANDOCEAN大洋百货
JUNEFIELD庄胜崇光
Advertising
TV(fastconsuming)
Radio(房子,饭店)
Internet(软件,网游,网页)
Newspaper(药,车零售)
Billboard(out-doorads)
Poster(outdoorads)
Magazine(时装,化妆品)
Tradefair
Step1:
toattendtheshow
a)Reservingaspaceinatradeshow
b)Checkingthecostofattendance
c)Arrangingshippingfordisplay
d)Arrangingtravel
Travel&event
a)Food&lodging
b)Setup
c)Leastexpensive
d)Location
e)Reasonable合适
f)Booth展台
g)Bysea海运
h)Container集装箱
i)Hold容纳
j)Display展示
k)Pre
l)Foreignagent海外代理
m)Lineup排队
n)Commission佣金
Step2Beforetheshow
1.Makinganattractivedisplay
2.Settingupthedisplay/networkingwithotherexhibitors
3.Hiringalocalinterpreter
4.Lookingaforeignagent/representative
Step3others
1.Cancellationofattendancetotheshow
2.Proposingasharedbooth
3.Firstdayofshow-generalconduct
4.Collectinginformationonoverseasmarket
Step4aftertheshow
1.Lastdayofshow-followup(telephoning,writing,analyzingtheproductivityoftheshow,visit)
2.Aftershow-tearingdownthebooth
3.Thankingtheappropriatepeople
H.R(human,Resourcesmanagement)
1.Persevere坚持不懈的
2.Motivated有积极性的
3.Courteous有礼貌的
4.Humble谦卑(=lowkey/profile)
5.Helpful
6.Loyal
7.Humorous
8.Diplomatic圆滑的
9.Determined
10.Fun-loving招人喜欢的
11.Witty智趣
12.Gracious亲切的
13.Tactful机智的
14.Energetic
15.Trusting轻信别人
16.Sincere真诚的
17.Original
18.Generous
19.Creative
20.Supportive
21.Trustworthy值得信任的
22.Reliable
23.Hardworking
24.Aggressive
25.Caring
26.Understanding
27.Underpressure
Lesson3
Name
MynameisJocelyn,ItspelledasJOCELYN,Jocelyn,thatis…,youcancallmeJocelynWang
Accommodation
Task1:
describethekindofaccommodationyoulivein
Example:
1.Twobed-roomflatwithcentralheating&othermodernfacilities.
2.Smallbutgoodenoughforafamilyofthree.
3.Withgoodview(withlakeview/riverview/oceanview)
4.Modernflat/apartment
5.Dormitory(dorm/schoolhall)(big/warm/cozy/well-decorated)
6.Bungalow(modern/traditional)
7.House别墅(detached单独/semi-detached连体)villa豪华别墅
Task2:
Canyousaysomethingabouttheareainwhichyoulivein.
Example:
1.Environment(liveinanindustrialarea,canalwayssmellbadintheairalovelyparknearwhereIlivecangoboatingthat)
2.Transport
3.Shops/schools/hospitals
问题详见补充讲义p77
Hometown
Themajorcity
Thesecondlargestcity
Wuhanisnotedfor“thoroughitsfaresof9provinces”.
Family
Personaldetails
LiketoplayMajiang&偷菜online
Sociable/easy-going
Myfamilyiswholeforme.
Sheistheangleofmylife.
Anuclearfamily三口之家
Ihaveafamilyplan要生孩子了
Education:
毕业生:
Igraduatedfrom+(nameofuniversity)+in(year)with+(degree)+inthefieldof+(major)
B.A(BachelorofArts)
B.Sc(BachelorofScience)
B.Eng(BachelorofEngineering)
将Bachelor换成Master即为对应的硕士
Dualdegree双学位
Minordegree辅修
Doyoulikeyouruniversity?
Verymuch,Iamluckytobeastudentin…,notonlyfor…,butalso…,
Presentspecialty/major
Architect建筑师
SeniorEngineer高级工程师
Secretary秘书
Executive执行官
CFO财务总监
CTO技术总监
Supervisor主管
Director主任
Officer管理层
Admin行政官
Specialist专员
Free-lancer自由职业者
Movie
Click-flick文艺片
Historian历史剧
Tragedy
Comedy
Music
Classic
Pop
Symphony
Soulmusic震撼灵魂的音乐
Blues
Bluegrass
Hiphop
R&B(RhythmBlues)
Rock&Roll
Countrymusic/folkmusic
Literature
Non-fiction纪实小说
Romanticnovel言情小说
Shortstory
Detective
Sciencefiction
Sports
Workoutinthegym
Aerobics有氧健身
Treadmill跑步
Kick-boxing跆拳道
Lift-weight
Yoga
Mountain-climbing
Soccer,Pingpong/tabletennis
Badminton,hiking,jogging
Fishing
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