新视野商务英语考试大纲上册.docx
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新视野商务英语考试大纲上册.docx
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新视野商务英语考试大纲上册
新视野商务英语考试大纲上册:
Unit1Customers顾客
1.单词:
repeatbusiness,loyalty,complain,loan,apologize,calculator,purchase,delivery,facility,entitle,personnel,convenient,exhaust,qualification,available,assembly,optional,Brazilian.
2.短语:
Repeatbusiness;Customerloyalty;Codeofpractice
3.语法:
a)directquestionsandindirectquestions直接疑问句和间接疑问句
b)写作中的大写字母(人名,地名,公司名称等等)
4.阅读重点:
各类顾客服务(longhours,fastservice,customerchoice,freeservices,etc)
Unit2Companies公司
1.单词:
Involve,marketing,manufacture,multinational,subsidiary,telecommunications,register,recruit,finance,enclose,release,integrity,launch,multimedia,editorial,innovative,luxurious,realestate,instant,pharmacy
2.短语:
Multinational;parentandholdingcompany;subsidiary
3.语法:
a).动名词转化(produce-product-production;provide-provider-provision;develop-development;market-marketing-market;advertise-advertisement)
b).写作中避免重复(用代词代替前文出现的名词)
c).一般此刻时和此刻进行时的常规用法
4.阅读重点:
公司的大体情形(从事行业,主要产品等等)
Unit3Travel旅行
1.单词:
colleague,convention,itinerary,nationality,presentation,campaign,seminar,jetlag,respectful,promote,dominate,scheme,amusement,obvious,majority,spill,atmosphere,cultural,agency,schedule
2.短语:
Socialconventions;jetlag
3.语法:
a).此刻进行时表未来
b).国家名称和国籍
4.阅读重点:
公司职员的行程安排
5.口语训练:
第一次见面自我介绍、介绍他人
Unit4Troubleshooting解决问题
1.单词:
Objectives,strategy,outsider,consultant,reputation,fashionable,client,generate,represent,opportunity,softselling,temporary,giant,claim,appraisal,participate,democratic,flexible,recommend,appoint.
2.短语:
SWOTanalysis;Troubleshooting/troubleshooter;Softselling/hardselling
3.语法:
a).should和oughtto的用法(否定,疑问形式)
b).动名词转化(buy-buyer;increase-increase;participate-participation;visit-visit;recommend-recommendation)
c).目的状语从句(to+不定式;inorder(not)to+不定式;sothat+从句;inorderthat+从句)
4.阅读重点:
利用SWOT分析和解决公司面临的问题
5.口语训练:
提出建议
Unit5CompanyHistory公司历史
1.单词:
establish,literature,founder,patent,disposable,responsible,negotiate,sufficient,synonymous,simplicity,reliable,formula,modify,merge,municipal,insurance,association,adopt,partnership,financial
2.短语:
Assetmanagement;Insurance;Re-insurance;Merge
3.语法:
a).一般过去时(规则动词和不规则动词)
b).表达顺序的连接词(first,firstofall,firstly,second,secondly,then,afterthat,afterwards,next,lastly,finally,now,today…)
4.阅读重点:
阅读和总结一个公司的进展历史
Unit6Retailing零售
1.单词:
Retailer,manufacturer,margin,wholesale,catalogue,channel,specialist,locate,warehouse,e-commerce,up-to-date,appeal,apply,register,stripes,checkout,packaging,deduct,tube,unique
2.短语:
Margin;Retailoutlet;Hypermarket;Specialistretailer;Chainstore;Mailorder;Cashandcarry;Door-to-doorsale;Checkout;Stock
3.语法:
a).可数名词与不可数名词
b).不定冠词,定冠词,零冠词的用法
c).限制性关系从句(修饰人用who和that;修饰物用that,which,(place)where,(time)when)
4.阅读重点:
零售行业的一些信息
5.写作:
Comparisonbetweentraditionalshopping(stores,supermarkets,etc.)andhomeshopping(internet,door-to-doorsales)
Unit7Products产品
1.单词:
unique,profile,feature,benefit,portable,aerobic,stylish,vacuum,prototype,eye-catching,highlight,interior,aware,appliance,innovative,durable,motion,multi-lingual,emphasize,characteristics
2.短语:
USP;Customerprofile;Fastmovingconsumergoods(fmcgs);Consumerdurables
3.语法:
a).多个形容词修饰同一个名词的排序
b).动名词转化(invent-invention-inventor,develop-development-developer,award-award,innovate-innovation-innovator,compete-competition-competitor)
c).表示结果的连接词(asaresult,therefore,so)
d).形容词的比较级和最高级
4.阅读重点:
产品变革,创新
5.写作:
介绍产品的特征
Unit8People人
1.单词:
motivation,status,productivity,qualification,complexity,self-discipline,expectation,discriminate,invaluable,confrontation,generalization,approach,preference,tackle,aggressive,ignore,justify,bonus,incentive,collaborate
2.短语:
Jobsatisfaction;Socialinteraction
3.语法:
a).begoingtodosth表示未来时
b).will的用法
c).词性转化(compete-competition-competitive,control-control-controlling,confront-confrontation-confrontational,collaborate-collaboration-collaborative,achieve-achievement-achieving,encourage-encouragement-encouraging)
d).表示转折的连接词(but,although,however)
4.阅读重点:
不同人的管理方式
Unit9BusinessEnvironment商务环境
1.单词:
Availability,recession,trend,immediate,variation,account,infrastructure,inflation,invest,stability,re-unification,convert,digit,decline,boost,maintain,impact,downturn,dramatically,considerable
2.短语:
Availabilityoflabor;Laborcost;Economicrecession;Exchangerate(rateofexchange)
Infrastructure:
(thelarge-scalepublicsystems,services,andfacilitiesofacountryorregionthatarenecessaryforeconomicactivity,includingpowerandwatersupplies,publictransportation,telecommunications,roads,andschools)
3.语法:
a).表示可能性和肯定性的情态动词(might,may,can’t,could)和副词(maybe,perhaps,possibly,probably,likely,definitely,certainly)
b).表示附加信息的连接词(too/aswell;also;inaddition)
c).主动语态和被动语态彼此转化
d).表示上升和下降趋势的动词(improve,rise,increase,grow;maintain,stabilize;fall,decline;decrease,drop)
4.阅读重点:
市场占有额的转变
5.写作:
看数据图,描述曲线的走势
Unit10Finance财务
1.单词:
Offshore,financial,gross,liability,annual,overheads,fraction,decimal,budget,household,currency,regardless,proposal,ordinal,cardinal,arise,operating,earning,deposit,shareholder
2.短语:
Offshorebank;Annualreport;Turnover;Liability;Netprofit;Grossprofit;Operatingprofit;Balancesheet;Earningspershare;Profitandlossaccount
3.语法:
a).基数词(表示年份,小数,百分比)和序数词(表示日期,排列事物,分数)
b).连接词表示从头解释(inotherwords,thatistosay,.)和举例(forexample,.,suchas)
c).及物动词和不及物动词(rise,raise,arise)
d).表示肯定性的副词(maybe,perhaps,possibly,probably,likely,definitely,certainly)
4.阅读重点:
介绍银行理财的长处
Unit11Corporate Responsibility企业责任
1.单词:
Ethical,environment,payment,deprive,oppressive,claim,contract,invoice,penalty,skeptical,awareness,tactic,frustration,preserve,herbivore,free-range,bankruptcy,agenda,dividend
2.短语:
Ethicalconsumer
3.语法:
a).条件从句(if+条件从句,主句)
b).某些动词接动名词(stop,finish,delay,practice,imagine,consider,risk,avoid,involve),某些动词接不定式
c).both…and…,either…or…,neither…nor…
4.阅读重点:
企业关注公众事业的一些行为
Unit12Competition竞争
1.单词:
Beverage,identify,exploit,marginal,outsell,entree,collapse,capacity,booming,trademark,supremacy,territory,differentiation,demonstrate,professional,marketshare,presence,aggressively,global
2.短语:
Marketshare:
theproportionofthetotalsalesofaproductsecuredbyoneparticularcompanyorbrand
3.语法:
a).此刻完成时的用法
4.阅读重点:
两个竞争对手的市场占有
5.写作:
个人简历
新视野商务英语考试大纲下册:
UnitOne:
Companystructure
内容:
一、熟悉公司组织结构,能用关键辞汇描述公司组织管理结构
二、了解公司各职能部门的职责
辞汇及词组:
innovation,patent,diversification,establish,launch,monitor,implement,strategy,range,headquarters,creed,expansion,turnout,applyto,concentrateon,benefitfrom,consistof,referto,approveof,resultin/from,succeedin,belongto,dependon,believein,committo,contributeto
语法:
一、此刻完成时与一般过去时
二、及物动词和不及物动词
UnitTwo:
Recruitment
内容:
1、熟悉招聘进程的各个环节及采用的选聘方式
2、了解个人简历的制作进程和写作技能
辞汇及词组:
1、能区分英语和美语辞汇上的不同,如CV和Resume,recruitmentagency和searchfirm
2、掌握复合名词的组成
accomplishment,applicant,intangible,entrepreneurial,flexible,emerge,reveal,downsize,slash,candidate,,guarantee,anecdotal,rationalize,comprehensive,trait,motivation,performance,competent,confidentof,relyon,propelup,requirefor,submitto,capableof,bringaround
技术:
查找字典的能力
语法:
一般此刻时和此刻进行时
UnitThree:
Retailing
内容:
1、熟悉各类零售业态模式
2、能够总结成功零售商的经验
3、学会设计市场调查问卷
辞汇及词组:
1、营销专业辞汇
2、综合辞汇
chain,warrant,cut-price,soar,overheads,lucrative,cosmetically,warehouse,alternative,discount,quirky,pushy,beat,exclusive,profit,supplier,niche,secure,surplus,end-of-line,clockup,operatingmargin,stockturnover,stockmanagement,salespitch,catchon,dosth,up,takeadvantageof,bekeento,specialoffer
3、区分make和do的搭配利用
语法:
介词和表示方位的词
UnitFour:
Franchising
内容:
1、了解特许经营的模式及好坏特点
2、熟悉企业经营的常常利用费用支出
辞汇及词组:
1、经营费用专业辞汇
2、综合辞汇
Initial,appoint,challenge,maintenance,refurbishment,boastof,invoice,aspect,assess,commend,tackle,update,query,payroll,crave,casual,effective,priority,autobiography,premonition,conformto,takeup,gooff,liveby,payoff,passonto,muckin,endup,onthego,behindthescenes,fieldconsultant,havecravingsfor,laseraway,workintotheearlyhours
3、名词后缀–ment,-ness,-ity,-ation
语法:
一、时刻副词和频率副词
二、Beusedtodoing和usedtodo
UnitFive:
InternationalBusinessStyle
内容:
1、了解影响国际商业风格的因素
2、了解各国不同的文化不同及商业风格
3、学会处置不同商业风格带来的矛盾
辞汇及词组:
1、综合辞汇
hierarchy,subordinate,authority,delegate,initiative,minefield,wary,briefing,pitfall,covert,aspiring,etiquette,track,schedule,potential,hazard,loose,disrespect,offensive,ignore,convention,empower,notion,infer,condense,virtually,tiptoe,elementary,compliment,sensitive,confuse,assume,enthusiasm,reserved,exuberant,familiarizewith,encounterwith,equatewith,get/beinvolvedin,goabomb,tobeasignof
2、否定前缀:
dis-,in-,im-,il-,ir-,un-
语法:
1、祈使句
2、各国名称和国家形容词
写作:
备忘录的书写
UnitSix:
Banking
内容:
1、熟悉英国金融体系及银行主要类型
2、熟悉银行的各项业务和服务范围
辞汇:
(英语和美语辞汇上的不同)
1、金融专业辞汇chequebook,bankstatement,credit/debitcard,cashmachine/cashpoint,taveller’scheque,banknotes,bill,account,transaction,transfer,distribution,foreigncurrency,sterling,standingorder,directdebit
2、电脑辞汇bootup,access,laptop,software,download,re-key,centralcomputer,databse,searchcriteria
3、综合辞汇overall,comprehensive,exclusive,crucial,routine,built-in,off-line,maintain,designate,beneficiary,restrict
4、常见缩写词
语法:
第一条件式和第二条件式
听说:
商业谈判技能
UnitSeven:
BusinessandEnvironment
内容:
1、正确理解商业进展与环境的关系
2、了解企业在保护环境方面能够采取的办法
辞汇:
1、环境辞汇:
ozonelayer,globalwarming,o
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