国家开放大学《管理英语3》形考任务3参考答案.docx
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国家开放大学《管理英语3》形考任务3参考答案.docx
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国家开放大学《管理英语3》形考任务3参考答案
国家开放大学《管理英语3》形考任务3参考答案
一、选择填空,从每题选项中选出一个能填入空白处的最佳选项(每题10分)。
1、—______________________
—Everythingisgoingsmoothly.
答案:
Whatdoyouthinkofeverything?
2、—Areyougoingonholidayforalongtime?
—_____________
答案:
No.Onlyacoupleofdays.
3、—IwonderifIcoulduseyourcomputertonight?
—_________
答案:
Sure,goahead.
4、—Inwhatformwillyoutaketheinvestment?
—____________
答案:
We'llcontributeasiteandtherequiredpremises.
5、—Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark?
—____________
答案:
Idon'tthinkso.
6、—Isitpossibleforyoutoexpandbusinessthere?
—_____________
答案:
Yes,Ithinkso
7、Abudgetisanestimationofthe_______and_______overaspecifiedfutureperiodoftime.
答案:
revenue;expenses
8、Ifthebuildingproject__________bytheendofthismonthisdelayed,theconstructioncompanywillbefined.
答案:
tobecompleted
9、JohnaswellasMike__________justbeenbackfromanimportantmeeting.
答案:
has
10、Let'sdiscusstheseproblemsatthemeeting,________?
答案:
shallwe
11、Purchasingthenewproductionlinewillbea__________dealforthecompany.
答案:
profitable
12、Rent,electricityandinsuranceareallexamplesofthecompany's________.
答案:
overhead
13、Themanagerurgedhisstaffnotto__________thesplendidopportunity.
答案:
miss
14、Theyaretryingto__________thewastedischargedbythefactoryforprofit.
答案:
exploit
15、Theyrecommendedthattheamusementpark________.
答案:
beextended
16、Youcangoout,__________youpromisetobebackbefore12o'clock.
答案:
aslongas
二、翻译。
为下面的句子选择正确的翻译(每题10分)。
操作提示:
通过题干后的下拉框选择题目的正确答案。
1.Thecostofthenewprojectwillgooverbudget.【A】
A.新项目的支出将超过预算。
B.新项目的支出将在预算以内。
C.新项目的支出将重新核算。
2.Howwilltheevaluationoftheseinvestmentsbecarriedout?
【B】
A.如何进行这些项目的投资?
B.如何对这些投资进行评估呢?
C.如何对这些项目进行评价?
3.Acreditcardisaninterestfreeshort-termloan.【A】
A.信用卡是短期的无息贷款。
B.信用卡倾向于短期贷款。
C.信用卡贷款不用还款。
4.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.【C】
A.数据评估就是要制定有效市场营销策略。
B.数据评估和市场策略都非常重要。
C.数据评估是制定有效市场营销策略的重要一环。
5.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.【C】
A.我们应该鼓励人们在市中心开车。
B.我们应该鼓励人们不要在市中心开车。
C.我们应该劝阻人们不要在市中心开车。
二、完型填空(每空10分)。
操作提示:
通过题目中的下拉选项框选择恰当的词语补全填空。
ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheiroffices,factoriesorschoolseverydaybytrainorbybus,eventhoughthismeanstheyhavetogetupearlierinthemorningand【arrive】homelaterintheevening.OnebenefitoflivingoutsideLondonisthathousesarecheaper.EvenasmallflatinLondon【without】agardencostsquitealottorent.Withthesamemoney,onecangetalittlehouseinthe【country】withagardenofhisown.Then,inthecountryonecanbefree【from】thenoiseandhurryofthetown.Althoughonehastogetupearlierandspendmoretimeintrainsorbused,onecansleepbetteratnight,and,duringweekendsandonsummerevenings,onecanenjoythefreshcleanairofthecountry.Ifonelikesgardening,onecanspendone'ssparetimedigging,planting,wateringanddoingalotofotherjobswhichareneededinthegarden.Then,whentheflowersandvegetablescomeup,onehastherewardofapersonwhohassharedthesecretsof【nature】.
二、阅读理解。
阅读下面的文章,根据文章内容,完成相应的选择题。
(每题10分)
THREESTEPSTOAGOODMARKETINGBUDGET
Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.STEP1:
ORGANIZEFINANCIALINFORMATIONThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.STEP2:
DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDSAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:
thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.STEP3:
ASSESSDATAANDMAKEAPPROPRIATECHANGESThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.
操作提示:
通过题干后的下拉框选择题目的正确答案。
1.Whatshouldthebudgetplanbebasedon?
【B】
A.Thecompany'sreliableexpense.
B.Thecompany'sreliableincome.
C.Thecompany'sreliablecost.
2.WhatdoesdisposableincomemeaninPassage3?
【C】
A.Totalincome.
B.Previousincome.
C.Netincome.
3.Youhavetobeclearof_________whenorganizingfinancialinformation.【A】
A.theincomeandexpenses
B.themarketingfund
C.thebudgetmanagement
4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_________.【B】
A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpend
B.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudience
C.theassetsyouhave,theproductandtheincome
5.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid_______.【C】
A.usinglessthanyouearn
B.usingmoneyunnecessarily
C.usingmorethanyouearn
二、阅读理解。
阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。
(每题10分)
SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDIT
Tosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?
Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.
EASYACCESSTOCREDIT
Formostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacreditcard,simplybyfillingoutashortforminabankorjumpingontheirwebsite.Theycanborrowmoneyfrombankstogoshopping,evenbuycarsorhouses.Whenyouaren'tphysicallyhandingsomeonemoneyoracheckforapurchase,youwillfeelyouarespendingfreemoneyoryouaren'tspendingmoneyatall.Tryusingcashtogetyourspendingundercontrol.
MISUSINGCREDITCARDS
Acreditcardisaninterestfreeshort-termloan.Whenusedasplanned,thiscanbeapowerfulfinancialtool.Theproblemiswhenyoubegintoletthebalancecontinuefrommonthtomonth.Ifyoumakea$200purchaseonyourcreditcardandfindoutthatattheendofthemonthyoucan'taffordtorepaythefullamount,thisiswhenthehighinterestratesonthecardsreallybegintohurtyou.Thatisnowayofsavingmoney.
GIVINGINTOTEMPTATION
Weallneedtoenjoylife,butdon'twasteyourfinancialfutureforafewguiltypleasurestodayiftheyaren'tinyourbudget.Whenyouknowthatyoucan'taffordanactivity,don'tgivein.Instead,inviteyourfriendsoverforahomedinnerparty,gamenight,orsomeotheractivitieswhereyoucanstillenjoytimetogether,butwithoutbreakingyourbudget.
SPENDINGTOFEELGOOD
Everyoneenjoysgettingsomethingnew—buyingyourselfsomethingfeelsgood.Thereisabsolutelynothingwrongwiththis,aslongasyoudon'tgooverboard.You'llfeelgoodaboutyourpurchasewhetheryoumakeitwithcashorbycreditcard,butyou'llfeelevenbetterwhenyoudon'thavetospendthenexttwoyearstryingtopayitoffwith20%interest.
操作提示:
句子正确选择下拉选项框为T;句子错误选择下拉选项框为F。
1.Youhavetopayforthecreditcardloansbytheendofeachmonth.【T】
2.Usingacreditcardtopayisspendingfreemoney.【F】
3.It'seasytogetacreditcardbuthardtomakeendsmeet.【T】
4.Ifyousufferfromadeficitthismonth,yousimplyhavetopayitoffbytheoriginalamountinthefuture.【F】
5.Spendingtofeelgoodmeanskeepingyourspendingwithinthebudget.【T】
单元自测44形考任务试题及答案题目为随机,用查找功能(Ctrl+F)搜索题目题目:
—Howdidyoumissyourtrain?
—____________________答案:
Well,Iwascaughtinthetrafficjam.题目:
—I'mdogtired.Ican'twalkanyfurther,Tommy.—______,Jenny.Youcandoit.答案:
Comeon题目:
—I'vestartedmyownsoftwarecompany.—________________答案:
Nokidding!
Congratulations!
题目:
—It'sgettingdark.I'mafraidImustbeoffnow.—OK._________答案:
Seeyou.题目:
—Whendowehavetopaythebill?
—____December30.答案:
By题目:
—Wouldyoulikesomemorebeer?
—_________,please.答案:
Justalittle题目:
Bringmeaglassofbeer,_____?
答案:
willyou题目:
Canyoutellmehow______totherailwaystation,please?
答案:
toget题目:
I______toknowhowoftenthebusrunsduringrushhour.答案:
happen题目:
Iboughtanewcarlastmonth,butI______myoldcaryet.答案:
havenot
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