完整word版BEC中级口试历年真题PART2及答案汇总.docx
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完整word版BEC中级口试历年真题PART2及答案汇总.docx
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完整word版BEC中级口试历年真题PART2及答案汇总
BEC中级口试历年真题PART2及答秦汇总
真题_Whatisimportantwhenentertainingclients?
•typesofactivities
Cost
Firstly,wemustchooseappropriatetypesofactivitiestoentertaindifferent
dients・Differentclientshavedifferenttastesinterestsandhobbies.Inordert
omakethemfeelsatisfiedandcomfortablewemustchoosetheactivitiesthey
preferandareinterestedin.Forexampleifyoufindyourclienthasatastef
orartormusicthentakehimorhertoaconcert-Ifheorsheisasportsfan
takehimorhertothesportsevent
Secondiy.Costisnotalwaystheessentialthing.Howmuchwespendisd
ependingonthenature/characteristicsofthetransactionorthesizeofthede
al.Butsometimesweshouldconsidertheprofitissue.Ifthecompanyisexpec
tingtomakebiggain/profitsoutofaspecificdientitshouldatleastputinp
roportionalinvestmenttoentertain/pleaseitsclients.Theidealplanwouldbe
spendingaslittlemoneyaspossibletogetthedealdone.Butyoumustnot
offendyourdients.Youshouldmakethemfeelbeingwelcomed.
Whatisimportantwhenchoosingretailpremisestorent?
•Locationofsite(transportation)•Lengthofcontract•Demandforproductsorservices
Laborcosts
•Competition
Localworkforceavailable
Firstly,locationofsiteisveryimportant・Youneedtoconsiderwhetherit*
sconvenientandeasyforrawmaterialsupplyandtransportingouttheprodu
cts,whetherit*seasytogetaccesstotheelectricity,water,gasandothersu
pportingenergy,whetherifsconvenientforstafftogotowork.
Secondiy,lengthofcontractisalsoimportantLongercontractwouldcove
rissuesinmoredetails.Thecontractshouldcovercertainmatter,whichareli
kelytohapperxsuchas,assignmentservicecharges.
Whatisimporiantwhendeddingonpackagingforproducts?
•Image•productionprocess
Thepackagingofourproductsisinfactakindofadvertisementforour
products.Sowhenwedecideonpackagingforproductswemustfirstconside
rifthepackagingcanreflecttheimageofourproducts.Itmustbestreprese
ntthequalityofourproductsthroughitsdesignandlayoutwhichcanattract
ourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctiv
efeaturesofourproductssothateverycustomercanhaveabetterundersta
ndingofourproductsafterjusttakingalookatourproducts.Andweshould
makesurethatthecustomerscanidentifyourproductsimmediatelythrough
thepdckaging.
Besides,theproductionprocessdecidesthephysicalcharactersofyourpr
oducts.Forexample,whattheyaremadeof,metalglassorwood?
Becauseof
thesecharactersyouhavetoselectdifferentkindofpackaging.Forexampie
beingfragileyourproductsmadeofglassshouldbepackagedinasoftcontdi
nerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbeke
ptintheanti-wetandanti-moldpackaging.Asformetalproductsanti-wetan
danti-rustpackagingisnecessary.Appropriatepackagingcanensurethequali
tyofyourproductsduringthedelivery.
Whatisimportantwhenpackaging?
•image•productionprocess
convenience
Firstofaltwhenpackaging,ifsveryimportanttochoosethecolor,shap
eanddesignthatconveythehigh-qualityimagetoourcustomers.Withsped
alappearanee,ithelpsmaketheproductdistinctfromothersandattractcons
umers*attention.
Second,productionprocessisalsoimportant,theproductwillbehandled
formanytimesduringitsproductionprocess,sothepackagingmaterialweu
seshouldbestrongenoughtoresistanydamage.(weshouldalsoconsiderth
etransitprocesssothatthepackagewedesignwillprotecttheproductagain
stspoilage.
Apartfromthistwoaspects,it*salsoofgreatimportaneetoofferconsu
mersconvenience,Packagingshouldbedesignedinsuchaswaytomakeite
asierforcustomerstoopentheeontainerandusetheproduct
Whatisimportantwhenselectingstaffforpromotion?
Attitudetowork•Currentperformance•Personalqualities
Attitudetowork工作态度:
Thestaffwhoholdapositiveattitudetoward
workshouldbepromoted.Ifapersonlikeshisjobhewilldevotehishearta
ndsoulintothejobandtryeveryefforttoaccomplishthetask.Moreover,his
hard^workingmightwellinflueneetheotherstaffandsetagoodexampiefor
them.Thecompartyneedssuchkindofspirit
Currentperformanee(Qualityofperformance/work-relatedqualities)专业
素质:
Youknow,allstaffarelookingforwardtopromotion.Theonewhogets
thechanceshouldbethebestoneamongallstaff.Otherwiseotherstaffwon*
tbeconvinced.Currentperformancecanjusttellallstaffwhatheorshehas
doneandcanalsotellthestaffthereasonforpromotion.Theneverybodywill
tryhis/herbesttoworkhandandmakesomeachievements.
Personalqualities人品:
Relevantpersonalqualitiesareimportantaswell,su
chasloyaltytothecompany,responsibilityandsoon,sincethesequalitiesca
nestablishcredibilityandintegrityamongcolleagues.Theselect!
ngstaffshoul
dbeasaeontributortothecompanyandasapersonofhighpersonalstand
ingwithacapacityforleadership.
Communicationskills,Cooperationskills
Whatisimportantwhenconsideringacareerchange?
•Furtherstudyortraining•Opportunitiesforfuturepromotion•Salary
Location•Companyreputation
Firstly,furtherstudyortrainingcannotbeneglected,sincetrainingcanke
eptheirskillscurrentandupdated,thusmakingthemmorecompetitivethrou
ghouttheirlives.
Secondiy,futurepromotionnormallyprovidesanincreaseinpayandstat
usandbringsyouasenseofcareerachievement.
Thirdly,Salaryisnotthemostimportantthingintheworld.Idothinkso.
Butwithoutmoney,we'llbeindifficulties.Whenwecan"tsupportourfami
lies,wewillnaturallyconsidercareerchange.
Locationmustbetakenintoaccount,especiallyforonewhoismarriedan
dhaschildren.Ifthenewjobmeansrelocation,movingtoastrangecity,itc
anbeagreatthreattoone'sfamilylife,andvariousproblemswillarise,such
aschildrerfseducation,etc.Besides,peoplehavetoconsiderwhetherthecli
mate,foodandtheculturetherefitthemornot.
Whatisimportantwhenpfanninganadvertisingcampaign?
Marketresearch•Selectingappropriatemedia
Marketresearch:
Itenablesyoutoknowwhatispopularinthemarketan
dwhatpricescustomerscanacceptAlltheaboveareverycrucialforyouto
decidewhen,whereandwhomyoucangiveyouradvertisement.
Selectingappropriatemedia:
Forexample,ifyournewproductaimstore
achyoungpeoplejtisawisechoicetoputanadvertisementoneitherTVor
Internetfortheyoungareusedtogettingnewsthere.Oritwillbeawaste
ofmoney.
Pricing:
Aftercarryingoutmarketresearch,wecanknowwhatthemostr
ationalpriceofanewproductis.
Whatisimportantwhenchoosingtransportforbusinesstrip?
Convenience
Cost-effectiveness
Comfort
Firstly,Conveniencetransportcanhelptomakeyourtripeasy,efficientan
dfreefromfatigue.
Secondly,Itisadvisablenottochooseatransportwhosecostisbeyond
yourbudgetsinceexpensivetransportcanevenstopyoufrommeetingyour
targets.Youshouldneverallowthiskindofcosttoruinyourwholebusiness.
Finally,Comfortmeansbeingphysicallyrelaxedandcontented,freefrom
worriesandunhappiness.Withcomfortabletransport,youcanarrivewellreste
dandreadyforyourwork.Thisisvitalforthesuccessofyourbusiness.
Whatisimportantwhenexp。
rtinggoodsorservicesforthefirsttime?
Culturaldifferences
Professionaladvice
Whenexportinggoodsorservicesforthefirsttimejtisveryimportantt
oconsiderculturaldifferences.Culturaldiffersfromcountrytocountry.People
indifferentcountrieshavedifferenttastesandneedsforgoodsorservices.In
ordertocatertothetastesandneedsofpeopleinforeigncountries,acom
panyshouldtakeculturaldifferencesintoconsiderationwhenexportinggoods
orservicesforthefirsttime.Otherwise,thegoodsorserviceswon*tsellwell.
Professionaladviceisalsoimportant.Sincethecompanyhasneverdonei
nternationalbusinessbefore,itmaylackexperieneeofexportinggoodsorser
vices.Ifthecompanyseeksprofessionaladvice,itmayavoidmarketingdisaste
rswhichmayleadtobiglosses.Inaddition,ifsalsoimportantforthecomp
anytolocateagoodexportingfirmwhichcanprovidegreatassistanceinselli
nggoodsorservicestoforeigncountries.
What'simportantwhendealingwithcomplaintsfromclients?
•Offeringanapology•suggestasolutiontotheproblemofferinganapologyistheverybasiclevel,Whenthedientsthinkthatth
eyhavereceivedunfairtreatmentsthefirstthingthatthecompanyshoulddo
istocalmthemdownandtrytokeeptheclientAnapologyisthefirststep
andausefulmethodtomaintaincontrolofthesituation.Offeringanapolog
yisanimportantgesturetoshowthatthehostingcompanyisfullyawareof
thesituationandwouldliketotakethepotentialresponsibilityforitsmistakes.
Thecomplainingclientswouldfeelthattheircomplaintsarebeingpaidattenti
onandmaythereforebehappytoproceedtothetransactionwiththehostin
gcompany.
Itisnecessarytosuggestasolutiontotheproblemaswell.
Thedientswanttoenterintothetransactioninagoodmoodandwitha
reliableandtrustworthybusinesspartner.Apartfromanapology,theclientw
ouldwanttohavetheproblemsandmisunderstandingsolvedbeforetheirco
mmunicationmovestothenextlevel.Ifthehostingcompanyfailedorrefused
tosuggestasolution,itssincerityofenteringintothetransactionwouldbe
putintodoubt-
Whatisimportantwhensettingpricesfornewproducts?
Preductioncosts•Comp
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