MULTIPLE CHOICE 国际营销单选题.docx
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MULTIPLE CHOICE 国际营销单选题.docx
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MULTIPLECHOICE国际营销单选题
MULTIPLECHOICE
Chapter1—TheGlobalMarketingImperative
1.WhichofthefollowingisNOToneoftheformsofinternationalmarketingdefinedinthetext?
a.Government-ownedoperations
b.Export-importtrade
c.Jointventures
d.Whollyownedsubsidiaries
ANS:
APTS:
1DIF:
ModerateREF:
p.4-5
2.Export-importtrade,licensing,jointventures,whollyownedsubsidiaries,turnkeyoperations,andmanagementcontractsareexamplesof:
a.Globalpositioningsystems
b.Transparentindustries
c.Televisualoptimization
d.Internationalmarketing
ANS:
DPTS:
1DIF:
ModerateREF:
p.4-5
3.Allthefollowingaretrueaboutinternationalmarketingexceptthat
a.itcombinesthescienceandtheartofbusinesswithmanyotherdisciplines.
b.managementcontractsisaformofInternationalmarketing.
c.internationalmarketingletsgothebasicmarketingtenetsofvalueandexchange.
d.theinternationalmarketerissubjecttoanewsetofmacroenvironmentalfactors.
ANS:
CPTS:
1DIF:
ModerateREF:
p.4-5
4.Whichofthefollowingisthebestdefinitionofinternationalmarketing?
a.Planningandconductingeconomicforecastingindevelopingcountries
b.Creatingasubsidiaryinaneighboringcountry
c.Theprocessofplanningandconductingtransactionsacrossnationalborderstocreateexchanges
d.Hiringemployeesfromothercountriestoassistwithadvertisingmessages
ANS:
CPTS:
1DIF:
ModerateREF:
p.5
5.Accordingtothetext,internationalmarketingdiffersfromdomesticmarketinginthreesubstantialways.Whatarethethreedifferencesthatmarketersmusttakeintoaccountwhenconductingbusinessinternationally?
a.Distance,products,andideas
b.Threats,exceptions,andtolerance
c.Postagerates,telephonesignals,andpersonalcontact
d.Differentlaws,cultures,andsocieties
ANS:
DPTS:
1DIF:
DifficultREF:
p.5
6.WhichofthefollowingstatementsisNOTtruewhendescribingtheroleofandtheeffectofinternationalmarketingoncompanies?
a.Internationalmarketscanbecomeasourceofgrowth.
b.Internationalmarketscanbecomeasourceofprofit.
c.Internationalmarketscanimprovequalityoflifethatwouldnothaveexisted.
d.Internationalmarketscansimplifytheprocessandeliminatecomplexbusinessdecisions.
ANS:
DPTS:
1DIF:
DifficultREF:
p.7
7.Whileconsideringinternationalissuesandrepercussionsandmakingdecisionsallthefollowingareconsideredexcept:
a.Whatmarketingadjustmentsareorwillbenecessary?
b.WhatopportunitiesfromglobalcompetitionshouldIexpect?
c.Doesmymarkethaveborders?
d.Whataremystrategicglobalalternatives?
ANS:
BPTS:
1DIF:
ModerateREF:
p.7
8.Whichofthenewtechnologieshasallowedconsumerstosupplyandreceiveproductsfromacrosstheworldforpersonaluse?
a.Traveloguesoncabletelevision
b.TheInternet
c.Pensionsandindividualretirementaccounts
d.Newlycreatednichemarkets
ANS:
BPTS:
1DIF:
ModerateREF:
p.7-8
9.ThetradingblocMercosurislocatedin:
a.Europe
b.LatinAmerica
c.NorthAmerica
d.Asia
ANS:
BPTS:
1DIF:
EasyREF:
p.8
10.WhichofthefollowingisNOTabonafidetradingbloc?
a.NAFTAinNorthAmerica
b.SurAsiainSouthAmericaandHongKong
c.ASEANinAsia
d.EuropeanUnioninEurope
ANS:
BPTS:
1DIF:
ModerateREF:
p.8
11.Whichofthefollowingeventshelpedidentifygloballinkagescausingtheworldtorealizethatthesystemsofproductdevelopment,distribution,andconsumptionareintertwinedandrelated?
a.Theworldwideoilcrisisof1970
b.GulfWarIandGulfWarII
c.Internationalall-starsplayingintheWorldSeries
d.Thetrans-continentaljoiningoftheUnitedStatesbyrailroad
ANS:
APTS:
1DIF:
ModerateREF:
p.8
12.Technologicalinnovationinmarketinghasdirecteffectsontheefficiencyofbusiness.Whichofthefollowingstatementsistrue?
a.Technologicalinnovationhascomplicatedtheproductionprocess,soproductstakelongertoproduce.
b.Technologicalinnovationhasincreaseddemand,thereforeproductscostmoretodistribute.
c.Technologicalinnovationallowsforcustomizationinordertomeetdiversecustomerneeds.
d.Technologicalinnovationcauseshigherpricesbecauseofthedistancethatrawmaterialshavetotravel.
ANS:
CPTS:
1DIF:
DifficultREF:
p.9
13.Theemergenceoftechnologyhascreatednewmarketsforcompanies.Whichofthefollowing
representsanexampleofthisnewmarkettendency?
a.Theconstructionofcornerdrugstoresthatreplacegasstations
b.Listingofingredientsonthesidepanellabelsofproductsdistributedworldwide
c.Newspapersbeingdistributedonlineasopposedtophysicallyonnewsprint
d.Storagefacilitiesrentedbythemonth
ANS:
CPTS:
1DIF:
ModerateREF:
p.9
14.TheInternationalMonetaryFund(IMF)wasfoundedin1944to:
a.managethemonetarypolicyoftheworld.
b.helprestructureimpoverishedeconomies.
c.maintainconfidenceinthefinancialsystemandpromotepublicunderstandingofthefinancialsystem.
d.providefinancialassistancetodevelopingcountriesfordevelopmentprogramswiththegoalofreducingpoverty.
ANS:
BPTS:
1DIF:
ModerateREF:
p.10
15.Whichofthefollowinghastraditionallybeenadomesticissueandisnowaninternationalissue?
a.Geographicboundariesofcities
b.Theflowofwaterthroughdamdiversiontunnels
c.Applicationsforgovernmentsubsidies
d.Agricultureandfarmpoliciesaffectingimportsandexports
ANS:
DPTS:
1DIF:
DifficultREF:
p.10
16.Currencyflows,independentoftrade,set_____,whicharethevaluesofcurrenciesrelativetoeachother.
a.commercialrates
b.interestrates
c.officialrates
d.exchangerates
ANS:
DPTS:
1DIF:
ModerateREF:
p.10
17.Byerectingbarriers,chargingtariffs,designingquotas,andimplementingotherimportregulations,governmentshaveattemptedto:
a.popularizebureaucraticmovementandenticemoreindividualsintogovernmentservice.
b.restricttheimpactofglobaltradeandfinancialflows.
c.increaseincomeintothegovernment.
d.capitalizeontechnologyandenforceworldwidestandards.
ANS:
BPTS:
1DIF:
DifficultREF:
p.11
18.Toregainsomepowertoinfluenceevents,policymakershavesoughttorestricttheimpactofglobaltradeandfinancialflowsbyincludingallthefollowingexcept:
a.erectingbarriers.
b.chargingtariffs.
c.cancelingimportregulations.
d.designingquotas.
ANS:
CPTS:
1DIF:
ModerateREF:
p.11
19.Foracountrytoremainaplayerintheworldeconomy,whichofthefollowinggroupsneedtorespondaggressivelywithinnovation,processimprovements,andcreativity?
a.Governments,companies,andindividuals
b.Importers,exporters,andconsumers
c.Courts,government,andconsumers
d.Wholesalerswhotakepossessionoftheproductpriortosale
ANS:
APTS:
1DIF:
DifficultREF:
p.12
20.Onewaytoguardagainstmarketsaturationofaproductis:
a.tolowerinterestrates.
b.todelayintroductionofanewproduct.
c.topersonalizethemessagetothecustomer.
d.tolengthenorrejuvenateproductlifecyclesinothercountries.
ANS:
DPTS:
1DIF:
DifficultREF:
p.12
21.Manyfirmscommitgravemistakeswhichleadtoinefficiency,lackofconsumeracceptance,andsometimesevencorporatefailurebecauseexecutivesbelievethat:
a.therearenosubstantialdifferencesbetweenconsumergroups.
b.theinfluenceofmusiconthemassesdictatesmoralsforanewgeneration.
c.incompleteresearchaffectsthelearningcurve.
d.internationalcustomersarejustliketheonesthefirmdealswithathome.
ANS:
DPTS:
1DIF:
ModerateREF:
p.12
22.Forafirmthatisjustbeginningtoentertheglobalmarket,whichofthefollowingisNOTtrue?
a.Thedemandontimeislow
b.Expectationsaboutsuccessareuncertain
c.Levelofknowledgeaboutinternationalcomplexitiesislow
d.Internationalenvironmentisofteninflexible
ANS:
APTS:
1DIF:
DifficultREF:
p.13
23.Whatarethecharacteristicsofintendedtargetmarkets?
a.Millennials,matures,minors,andmothers
b.Occupants,objects,occasions,objectives,outlets,organizations,operations,andopposition
c.Location,lifestage,limitedaccess,lifecycle,andlongitude
d.People,promise,profile,andpower
ANS:
BPTS:
1DIF:
ModerateREF:
p.19-AppendixA
24.CharacteristicsofintendedtargetmarketsaresummarizedbyeightOs.Whichofthefollowinginnotoneofthem?
a.occupants
b.objects
c.outlets
d.ownership
ANS:
DPTS:
1DIF:
EasyREF:
p.19-AppendixA
25.Whichofthefollowing‘Os’ofintendedtargetmarketsdescribeshowthebuyingoracceptanceofa(new)ideatakesplace?
a.Organization
b.Operations
c.Objectives
d.Occasions
ANS:
APTS:
1DIF:
EasyREF:
p.19-AppendixA
26.Whichofthefollowingconsistsofdevelopingandoperationalizingmarketingmixelementstobestsatisfytheneedsofindividualtargetmarkets?
a.Relationshipmarketing
b.Valuemarketing
c.Marketingmanagement
d.Businessmarketing
ANS:
CPTS:
1DIF:
EasyREF:
p.19-AppendixA
27.Whataretheelementsofthemarketingmix?
a.Money,methodology,mechanics,andmessage
b.Fortune,forecast,future,andfashion
c.Product,price,place,andpromotion
d.Money,fortune,price,andcost
ANS:
CPTS:
1DIF:
ModerateREF:
p.20-AppendixA
28.Theanalysis,planning,implementation,andcontrolstagesmakeupthe:
a.researchingproductcategories.
b.telecastingconsumercharacteristics.
c.marketingprocess.
d.eventualdistribution.
ANS:
CPTS:
1DIF:
ModerateREF:
p.20-AppendixA
29.Theblueprintgeneratedtoreacttoandexploitopportunitiesinthemarketplacecom
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