商务英语样稿.docx
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商务英语样稿.docx
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商务英语样稿
河北广播电视大学开放教育本科
英语专业毕业论文
实用商务项目计划设计鉴定表
学校河北广播电视大学
专业倾向商务英语
姓名
学号
年级03春英语本
指导教师
时间:
2007年12月10日
论文指导教师与学生情况登记表
指导教师姓名
职称
学历
专业
工作单位
联系方式
参加工作时间
学生姓名
性别
女
出生年月
学号
联系方式
论文题目
EstablishmentofDIYEntertainmentCenterProject
英语商务报告的文体结构:
一:
Title(题目)
二:
Transmittals(报告传达书,包括作者姓名和单位、呈送对象、日期)
三:
Contents(目录)
四:
Summary(总结、提要、摘要、概要)
五:
Introduction(引言、导言、导语、序言)
六:
Findings(body)(正文)
七:
Conclusions(结论)
八:
Recommendations(建议、意见)
九:
References(参考资料)
十:
Appendices(附录、附件)
Title:
EstablishmentofDIYEntertainmentCenterProject
ProposalforEstablishDIYEntertainmentCenter
Submittedto:
Mr.ChenShuangqing
Projectcollaborators
Preparedby:
Tel:
Fax:
Email:
Date:
12.10.2007
各阶段过程报告进度及分数分配表
周次
单元
过程
序号
内容
分数
得分
1
2
1
analysisofthebusiness
2
2
2
Customerprofile
3
3
3
3
Customerneedsandwantsanalysis
5
4
4
4
SWOTanalysis
8
5
6
5
Actionplanandactivitychart
5
6
7
6
Costing
2
7—8
8
7
Stakeholderanalysis
2
8
Riskanalysisandmanagementplan
5
9
Theprojectframework
8
9—10
10
Finalproposal
60
总计
100
注:
1、指导教师应在指导过程中及时给出各阶段得分;
2、没有按规定时间交出各项报告须扣分。
总报告分数分配表
Abusinessproposal60
Items
Content
Scores
ExecutiveSummary
●thegoaloraim(objective)
●problems
●solution
●benefits
●cost
20
Introduction
●purposeorobjective
●background
●scope
●problemstatement
5
Findings
●opportunitiesandstrength
●detailedstrategiesandactivities
●schedule
●investigationresults
●analysis
●cost
●benefits
●weakness
●risks
●waystodealwithweaknessandrisks
30
Conclusion
●emphasizethebenefits
●urgethereaderstotakeaction.
●Arrangeatimetomeetyourleader.
5
Acknowledgement
IreallyappreciatemytutorLiPeixue,whosehelpandpatiencemadethisprojectgetoffthegroundandcometoaclosesmoothly.
IamalsogratefultomycolleaguesLiJiefortheirtimespentonbrainstormingandpaneldiscussionswithme.Sheismyreferenceatalltimes.
Noamountofthankswillbeadequateformyfriendswithoutwhosewillingparticipationintheprojectimplementationitwouldhaveremainedonpaper.
Lastbutnottheleast,thanksaregiventomymotherwhohavesharedwithmemyworries,frustrations,andhopefullymyultimatehappinessineventuallyfinishingthisproject.
ChenWen
12/10/2007
ExecutiveSummary
DIYEntertainmentCenterisasoleproprietorcompany,whichisownedbyChenWen.Itisafull-serviceDIYentertainmentcenter.Inthiscenter,themainactivityislettingcustomersproducingproducts,whichmainlyarechinawareandstyledandflavorsoapwhileweprovidecustomersomeguidanceduringtheproducingprocess.Thoseactivitieswillbetakenplaceinthetopfloorofshoppingcenter.WealsohaveabarbesidesDIYareatoprovidearelaxplacetocustomers.Whentheyfinishapieceofchinawareorotherthingstheycangotoourbartohaveadrinkwhileenjoyingsatisfactionofachievingapieceofartbythem.Itwillbeagreatplaceforwholefamilyorgroupofyoungpeopletoenjoytheirlivesthere.Andthelocationofourcenteriseasilytobeaccessed.Moreoverthereareplentyofourpotentialcustomersworkandshoppingaround.Finally,theycanbringtheirworkstohomeorgiveittosomeoneelseasauniquepresent.Forpeoplewholiveinmoderncitiesusuallyseldomhavehand-makingexperience,itwouldbeanexcitingexperienceforthem.Inthiscenterpeoplecanactuallydoit.Accordingtocustomer’srequirement,staffwillteachthemhowtodothejob.Usually,wewillcreatecustomerportfolioforeachcustomer,staffwillteachcustomersomesimpleworkatthebeginningsuchasdisks,bowlwhichcustomeruseitinreallife.Letcustomerfeelsatisfywhenseeingtheirownworkissuccessfulanduseful,Then,accordingtoeachcustomer’srequirement,theywillteachsomelittlebitdifficultjoblateronwhichletcustomerstillfeelinterestandsatisfymanytimesafter.Wedefinethiskindofentertainmentisinterestingandchallenging.Thisisanewbusinessarea.Wemainlyprovidecustomerourserviceratherthanproduct.Webothcreateloyaltycustomersaswellastemporarycustomerswhoseenthiscenterasauniquegiftmanufactory.Inthefuture,Icaneasilyenlargemybusinessbasedontheexistingserviceandskill.IwilladdotherDIYitemsaccordingtolocalpeople’sinterests.Anotheradvantageofthisbusinessisthatthetechnologycanbestandardizedwhilebaseonthistechnologywecanencouragecustomertocreatedifferentproducts,whichmayonlyhasdifferentstyleordifferentpatterns,soitprovidesconveniencetoenlargeourbusinessintoglobalmarket.Actually,inglobalmarket,afull-serviceDIYentertainmentcenterisstillablankareaespeciallyinDIYChinesetraditionalhand-makingworks.BecausethatinothercountrypeoplelikeChinesechinawarebutforthemthemakingprocessismystic,eveninchina,peoplearenolongeroftenseeingthemakingprocess,saynothingofmakingitbyself.Frombusinesspointofview,itisalowcostbusiness.Themaincostsarerentalandlabor.Rawmaterialandtechnologyareverycheap.Butasitisanexquisiteentertainment,wefocusoneducated,wellincomepeople(whitecollar)whoarebetween20to60yearsoldasourcustomers.Theopeningtimeisfrom8amto10pm,whichisthenormalopeningtimeforentertainmentindustry.ThepriceisRMB50once.Itisbaseoncompetitors’prices,whicharebetweenRMB20toRMB50.TheinitialinvestmentisRMB643,800.Thesourceofinvestmentisfamilyandbank.
Businessobjectivesare
●Acquireof300customersbytheendofthefirstyear.
●AchievesalesexceedRMB109000fromthebar
●Openothertwocentresinthesecondyear
●Increasecustomerbaseby25%bytheendofthesecondyear
●Increasesalesby15%bytheendofthesecondyear
●Openotherthreecentresinthethirdyear
●Increasesalesby10%bytheendofthethirdyear
Benefitsofourservice:
●DIYEntertainmentCentrecreatesrelaxationandnon-pressureatmospheretocustomers.
●WiththebarbesidetheDIYarea,becausethiscentrefocusoneducatedwellincomewhitecollarworkers(bothgroupofyoungpeopleandhighincomeolderpeoplewiththeirfamilies),thisdesignallowparentstakecareoftheirchildwhileenjoytheirownlives
●Thelocationchoseniswithineasywalkingdistancefromanybuildinginthisarea.Ifacustomerdoesdecidetodrive,theshoppingcentrehas500parkingspaces.Moreover,iftheydonotwanttodrive,therearemorethan10busroutespassbythere.
●Itishighparticipationentertainmentanddonothavehighbodyconditionrequirementsothateverybodywhointerestinthisentertainmentitemcanjoinin.
Potentialcustomers:
whitecollarworkerswhoarewelleducated,haverelativelyhighincome,andarewillingtotrynewalternative.
Middleincome:
●Growth12%
●230000(2003)–323133(2006)
Highincome
●Growth7%
●35000(2003)–42876(2006)
Totalgrowth11.3%
So,thereareplentypotentialcustomers.Itallowsustoopenothershopslateron.
Profit&lossaccounts
●Sales:
Year1:
RMB2299,000
Year2:
RMB7931,550
Year3:
RMB17449,410
●ProfitafterTax:
Year1:
RMB1296,790
Year2:
RMB4528,020
Year3:
RMB10113,910
Fromthisfigurewecanseethatcompanyhasprofitabilityandcompanyreachbreak-evenwithinyear1.
Cashflow
●Positivecashflowforentirefirstyear
●ClosingbalanceattheendofthefirstyearisRMB1,622,800
●Plentyofmoneyforthefollowingdevelopment.
Thecashflowisthebloodofbusiness.Fromthispro-formacashflowwecanseethatcompanyhasenoughcashflowtomeetthecapitalrequirementandliability.
Schedule
Theprojectwillstartoneweekafteritisapprovedandthebudgetismadeavailable.Itwilltakeapproximatelytwomonthstofinish,withoneandahalfmonthsneededtoremodeltheDIYcenter,oneweektomovetheshopfromthepresentsitetothenewlocation,andoneweektomakethefinalpreparation.
Istronglybelievethatthisexpansionplanwouldenableusnotonlytomeetthedemandsandneedsofthecustomersonthiscenter,butalsoofthoseinthisarea.thereisnoDIYcenteraroundthethisway.
Well-equippedDIYcenterlikethisonewouldattractcustomersfromothercustomer.WiththenewDIYcentercapacity,wewouldstillhaveroomtoexpandwhennewbusinessopportunitiesappear
ProcessReport1
Student___________
Title:
Analysisofthebusiness2
Tutor’sComments:
Tutor____________Date______________Score____________
Contents
1.1ActivitiesoftheBusiness
Theprimaryactivitiesofthebusinesscanbedescribedasauniquelocalentertainmentcenterthatprovidesanidealplaceforwhitecollarswhowanttoaccessthenaturalandenjoylives.ThiscenterprovidesthemprofessionaltutorofDIYitems,anon-competitive,creativeandencouragingatmosphere,andabeautifullight-filledfacility.Thequalityserviceisthiscenter’smainproduct.Weexpectcustomerwillenjoythecreative,friendlyandnon-pressureatmosphereinthiscenter.InthiscenterthemainDIYitemsarechinaware,soap,waxwhichissafeandeasyforcustomertooperate.Additiontothis,thepopulardrinks(bothsoftdrinkandalcohol)andicecreamsareavailabletocustomer.
1.2ReasonforPreparingaBusinessPlan
Ourbusinesshasdecidedtowriteabusinessplanforthefollowingreasons:
firstly,itisforexpressinganewbusinessideabystartinganewbusiness.Secondly,itisusedforseekingfinancesupportforthisnewbusinessidea.T
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