课程开发必备 ADDIE.docx
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课程开发必备 ADDIE.docx
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课程开发必备ADDIE
TheADDIEAnalysisPhase
TheFirstStepstoQualityTraining
ouyang@justlink-
Let'stakealookatthefirstphaseintheADDIEinstructionaldesignmodel—theanalysisphase.Greattrainingprogramsdon'tcometogetherbyaccident.Theyrequireplanningandanalysis.You'llproducethebesttrainingifyoufirstanalyzethreeimportantareas:
∙Thebusinessgoalsyouwanttoachieve
∙Thematerialthatmustbetaught
∙Thelearners'currentcapabilities
Inthissection,we'llexaminehowtheADDIEanalysisphaseworks.
TheValueofaNeedsAnalysis
We'reregularlycontactedbyclientsthathaveimportantandurgenttrainingprojects.Sometimes,aclientwillaskIntulogytoskiptheanalysisphaseandjumpstraighttotrainingdevelopment.They'llsay,"Let'sgetpeoplewritingtrainingmaterialsnow!
"However,thatcanbeariskyandverycostlyapproach.
Carpentersutilizetheoldadage,"measuretwice;cutonce."Eventhoughcarpentersaretalkingaboutwood,andwe'retalkingabouttraining,weshareacommongoal—doitrightthefirsttime.So,wecouldchangethecarpenter'soldadagetofittheADDIEmethodology."Analyzefully;designonce."
TheADDIEanalysisphaseservesamajorroleinthequalityassuranceprocess.Itdefinestheproject'sneedsandwaystomeasureitssuccess.IfyouskiptheADDIEanalysisphase,youcaneasilyintroducemistakenassumptionsintotheproject.
∙Wrongfocus—thecoursecontentmaynotaddressthecompany'sbusinessneeds
∙Tooeasyortoohard—thecoursecouldboreorfrustratethelearners
∙Incomplete,redundant,orinaccuratecontent—thecoursemightnotteachthecorrectmaterial
Ifyourushtodevelopment,youmaynotcatchthoseerrorsuntilyoulaunchthecourse.Atthatpoint,itcanbeverycostlytofixorredesignthecourse.Inessence,thetrainingneedsanalysisistimewell-spent.
WhoGuidestheNeedsAnalysis?
Duringtheneedsanalysisphase,thetrainingspecialistmayspeakwithmanypeopletolearnabouttheprojectanditsoverallgoals.Herearejustafewexamplesofindividualswhocanprovideinformation:
∙Projectsponsors(executivesorseniorleadership)—whocandiscussthebusinessgoalsandobjectives
∙Subjectmatterexperts—whocandescribeundocumentedknowledge
∙Representativemembersofthetargetaudience—whocandemonstratetheircurrentskillsandbehaviors
Itisoftencriticaltoworkwithanyonewhowillbeimpactedbyorhaveinfluenceonthefinaltrainingproduct.
QuestionsthatDrivetheAnalysis
Whenyoustartyourprojectwithatrainingneedsanalysis,youcollectcriticalinformationaboutbusinessneeds,learners'capabilities,andcoursecontent.HerearesomeofthequestionsthatatrainingspecialistmayaskduringtheADDIEanalysisphase:
∙Whatarethebusinessneedsdrivingthistrainingproject?
∙Whatarethegoalsandobjectivesforthistrainingproject?
∙Howwillyoudefinesuccessforboththelearnerandtheproject?
∙Howwillyoumeasurethatsuccess?
∙Whoistheintendedtrainingaudience?
∙Whatdothemembersofthelearningaudiencealreadyknow?
∙Whatdotheyneedtolearn?
∙Whatresourcesarealreadyavailable?
Thetrainingspecialistusestheanswerstothese,andanypossiblecombinationofotherquestions,towritethecourse'sperformanceobjectives.
StepsintheNeedsAnalysis
Inthissection,youcanlearnaboutthefivestepsthatIntulogy'strainingspecialistsperformduringtheADDIEanalysisphase:
∙Discoveranyexistingmaterials
∙Definemeasurablebusinessgoals
∙Conductaninstructionalanalysis
∙Analyzelearnersandcontexts
∙Writelearningobjectives
Someofthesestepscanhappenconcurrently,butgenerallyourtrainingspecialistsbeginwiththediscoveryprocess.
ADDIEAnalysis:
Discovery
BeginwiththeDiscoveryProcess
WhenIntulogy'strainingspecialistsconductatrainingneedsanalysis,theybeginwiththediscoveryprocess.Weaskourclientstosharewithusanymaterialsordocumentsthatwouldberelevanttothetrainingproject.IntermsoftheADDIEmethodology,thetrainingspecialistusesthesedocumentstounderstandtheclient'scurrentsituationandthetrainingproject'scontext.So,thediscoveryprocessservesasthefoundationfortheentireADDIEmodel.
CollecttheInformation
WebelievethatthediscoveryprocessshouldhappenatthebeginningoftheADDIEanalysisphase.Whenourtrainingspecialistsstartonaproject,theyasktheclienttoassembletherelevantdocumentsfortheproject.Eachtrainingprojectleadstoauniquediscoveryprocess.Usually,thetrainingspecialistaskstheclientaseriesofopen-endedquestionsaboutexistingresourcesanddocuments,sothatthediscoveryprocessbecomesadiscussionbetweenthetrainingspecialistandtheclient.
Intulogy'strainingspecialistscollectasmuchinformationaspossibleatthebeginningoftheproject.Webelievethatit'sbettertohaveplentyofdatathannotenough.
AnalyzetheResources
Ourtrainingspecialistscarefullyanalyzethedocumentsthattheycollect.Theytakenotesandpreparetheirquestionsforsubjectmatterexperts.Thisself-studyprocesshelpsourtrainingspecialistsquicklylearnabouttheprojectanditsneedswithoutplacingalargetimedemandontheclient'ssubjectmatterexperts(SMEs).OurtrainingspecialistswilltakethesequestionstosubjectmatterexpertslaterintheADDIEanalysisprocess.WeknowthatSMEsarebusypeople,andweacknowledgethatbymakingefficientuseoftheirtime.
ConfirmtheResearch
Attheendofthediscoveryphase,thetrainingspecialistscontacttheclientandpresentalistofthedocumentstheyhavereceivedandreviewed.Weaskourclientstoconfirmthatwehavecollectedandreviewedtheproperresourcesfortheproject.
TheBenefitsoftheDiscoveryProcess
Thediscoveryprocesscollectskeyinformationatthestartoftheproject.
∙Ensuresthetrainingspecialistshaveaccesstokeydocumentsandresourcesatthestartoftheproject
∙Placeslearningandknowledgegatheringatthefrontoftheproject
∙Bringsthetrainingspecialistup-to-speedontheproject
∙Reducesthetimecommitmentrequiredfromtheclient'ssubjectmatterexperts(SMEs)
∙Limitstheriskthattrainingspecialistsmightmoveforwardwithoutcriticalinformation
∙Savestimeandbacktrackinglaterintheproject
∙Servesastheproject'sfirstmajorqualitycheckpoint
ASampleDiscoveryProcess
Let'sconsideranexamplewhereaclienthasaskedIntulogytocreateane-learningmoduleforitssalesteam.Thee-learningcoursewilldescribetheproduct'sfeatures,discussthetargetaudience,andpresentsalesstrategies.Theclienthasalreadydeliveredsomeofthisinformationthroughaninstructor-ledcourse,buttheclientfeelsthatthematerialmayneedtobeupdated.Duringthediscoveryprocess,Intulogy'strainingspecialistsmightasktheclientforthefollowingresources:
∙Technicalspecificationsanduserguidesfortheproduct
∙Theexistingclassroomtrainingmaterials
∙Surveyresultsandlearnerfeedbackfromtheinstructor-ledcourse
∙Memosandpaperworkaboutthetrainingproject
∙Images(theclient'scorporatelogo,photosoftheproduct,etc.)
∙Brandmanualand/ore-learningstyleguide
∙Technicalspecificationsfortheclient'se-learningplatform
ADDIEAnalysis:
AlignwithBusinessGoals
DefineMeasurableBusinessGoals
Ifatrainingprojectistohavelong-lastingvalue,thenitshouldbeconnectedtospecificbusinessresultsthatyoucanmeasure.InthisstepoftheADDIEanalysisphase,Intulogy’strainingspecialistshelpclientsidentifythekeybusinessmetricstheywanttoimprovethroughtheproject.Trainingprojectscan'tsolveeverybusinessproblem,butagoodtrainingprojectshouldbeabletoarticulateitsgoalsinwaysthatcanbemeasured.
EnvisiontheSuccessfulProject
Webelievethatit’simportanttoaligneachtrainingprojectwithyourcompany'sbusinessgoals.Whenyoudefinewhatsuccesswilllooklike,you’remorelikelytoachievethoseresults.So,ifthetrainingprojectwillbesuccessful,howwillitaffectpeopleandhowwillitimpactthecompany'sbottomline?
∙Vaguebusinessgoal—wewanttoteachanewprocesstoourteammembers
∙Specificbusinessgoal—wewanttoimproveteammemberproductivitybyencouragingthemtousebestpractices
∙Highlyspecificbusinessgoal—wewanttoimproveteammemberproductivityby5%throughincreasedadoptionofthesethreebest-practiceprocedures
It'seasytowritetrainingaroundvaguebusinessgoals,butit'sdifficulttomeasuretheirimpactonyourcompany.It'salsonearlyimpossibletomeasuretheirreturnoninvestment.Whenyoumaptheprojecttospecificbusinessgoals,youensurethattheprojectfocusesonmeasurableresults.You'llalsobeabletopresentyourprojectinawaythatwillappealtoyourcompany'sseniorleadershipandeventhecompany'sCFO.
ChooseAchievableGoals
Intulogy'strainingspecialistshelpclientsselectachievablegoalsfortheirtrainingprojects.Webelievethatclientsshouldsettheproject'sbusinessgoals,sincetheyknowtheirneedsbest.Weencourageadialoguebetweenthefollowinggroups:
∙Theproject'sowner
∙Seniorleadershiporexecutiveswhoaresupportingtheproject
∙Otherstakeholdersinvolvedintheproject'ssuccess
Duringthediscussion,ourtrainingspecialistssharetheirknowledgeandtheirexperiencewithtrainingprojects.Weguidethediscussionandencouragetheparticipantstoaddressthetoughquestions:
∙Istheproposedgoalrealistic?
—neithertoohighnortoolow
∙Willtheprojecthaveenoughtimefordevelopmentandimplementation?
∙Whatinternalelementswillneedtosupportthepro
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