茶博会策划书封面.docx
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茶博会策划书封面.docx
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茶博会策划书封面
茶博会策划书封面
篇一:
茶博会策划书
目录
一、宗旨················································4
二、主办、协办单位······································6
三、组织机构············································7
四、会展总主题···········································8
五、会展举办时间·········································9
1、招展时间···········································9
2、开展时间···········································9
六、会展举办地点········································10
3、地址···············································10
4、会展地点平面图·····································10
5、交通信息···········································10
七、新闻发布会··········································11
6、新闻发布单位·······································11
7、新闻发布会时间·····································11
8、新闻发布会地点和发布会会场平面图···················11
9、新闻发布会邀请媒体单位的名称·······················11
10、新闻发布会请柬的设计样稿··························11
11、新闻统发稿········································11
八、开幕式··············································14
12、时间·············································14
13、地点·············································14
14、开幕仪式的程序···································14
15、开幕式领导的致辞稿······························14
九、会展程序以及布局····································16
16、会展的总主题·····································16
17、会展的分主题·····································16
18、展区分布·········································16
19、会展会展期间的相关活动···························16
十、酒会················································18
20、时间·············································18
21、地点·············································18
22、酒会的程序·······································18
23、酒会致辞·········································18十一、会展经费预算········································21十二、附录················································21
24、招展计划·········································21
25、展区价目表·······································27十三、附图················································28附图一:
会展地点平面图····································28附图二:
会展地点地图及交通信息··························29附图三:
新闻发布会会场平面图······························30附图四:
博览会请柬·······································31
附图五:
开幕式场地场景平面图······························32附图六:
展区分布图········································33附图七:
闭幕式酒会场地平面图·····························35附图八:
会标·············································36附图九:
豫园国际茶会招贴·································37附图十:
封底··············································38
一、宗旨
为继承弘扬民族传统,加强对外交流和经济合作,特举办20XX国际茶文化博览会,同时以会聚友,扩大中国茶叶的知名度和影响力,协力打造“中国茶的世界品牌”,使其成为一届国际影响力最为广泛的茶产业、茶文化的权威盛会,并把本次博览会培育成为上海这座国际性大都市的标志性茶事,以独特的形式、风格和硅力体现中国茶文化。
20XX国际茶文化博览会展览时间:
20XX年4月12-18日展览地点:
上海国际会议中心(浦东滨江大道2727号)。
此次会展由上海市人民政府、中国茶叶学会主办,上海市浦东新区人民政府、上海市人民政府合作交流办、上海市茶叶学会、上海文广传媒集团承办,上海市茶叶行业协会、中国国际贸促会上海市分会、中国国际商会上海商会上海市农业委员会协办,主办单位计划通过以下国家和地区的组织邀请各会员及有关企业参展、参观,如:
农业部对外经济合作中心、中国-欧洲联盟农业技术中心、国际农业组织茶叶商会、中国食品土畜进出口商会茶叶分会、中国茶叶进出口总公司等。
主办单位将与国内外专业媒体合作,全方位开展观众邀请。
主要观众包括:
全球知名茶产地的茶叶生产商、茶叶经销商、茶产品公司,国内社团和其他组织以及广大市民和茶叶爱好者,还特别邀请各国驻中国或上海领事馆农业商务机构、研发企业、进出口公司及高级管理者等会亲临会场。
而且届时世界各地著名的茶道、茶礼专家将相聚上海,现场演义富有中国各个地域特色的茶艺表演,让所有国际来宾们同品中国茶文化之真谛,共赏茶艺术之雅韵,向世人奉献一道精美茶文化大餐。
更多的
专业买家超过10000名国内外知名企业的代表将到会,参观、参展企业囊括茶叶生产加工、经销流通、机械包装、文化推广等整个产业链。
广泛邀请来自欧美、西北非、日韩、东南亚、港澳台地区数百名专业买家、国内外大品牌企业CEO和专业采购商前来参观,洽谈合作,签订买单,预计专业买家人数将超过20XX0人。
更大的团购买单组织、大型企业、工会系统、连锁超市、购物中心、酒店旅行社等团购买家在茶博会期间进行团体采购,预计总采购量将远远超过同类其它会展的水平。
根据参展商不同的商业需要和参观商的产业分类,通过连锁加盟、品牌代理、团体采购和系列推介等活动,进行有针对性的商业搭对。
篇二:
茶博会策划方案
中国茶博会策划方案
一、会展背景
全世界有一百多个国家和地区的居民都喜爱品茗。
有的地方把饮茶品茗作为一种艺术享受来推广。
各国的饮茶方法相同,各有千秋。
而中国是茶的故乡,产茶面积位居世界第一,还有中国茶文化源远流长,茶文化必然推动茶叶的需求。
正因如此,中国的茶经济面临着重大的机遇,我们必须抓住机遇迎,不失时机的推动茶叶的产业化,以推动国民经济的发展。
二、会展主题
“品茗历史,弘扬茶道”
三、会展目的
1、弘扬中国茶文化
2、促进中国茶经济的发展
四、展品范围
1、名优特产茶2、茶饮料类3、茶包装类4、茶机械与检测设备5、茶流通类6、茶器具类7、紫砂茶具类
五、准备工作
5月15日——5月20日:
宣传工作,广告工作,发邀请函。
5月21日——6月3日:
分配工作,并实施
6月4日——6月9日:
检查,并进行改进
注:
以上工作由中国茶协会和泰山文化有限公司全全责
六、日程安排
㈠6月10日:
开幕仪式
⑴时间:
上午10:
00-10:
30
⑵地点:
泰山体育馆
⑶具体安排:
①主持人介绍大会情况,10:
00-10:
05
②主持人介绍出席仪式的领导、来宾,10:
05-10:
10。
③泰安市委书记致欢迎辞,10:
10-10:
15。
④境外客商代表或团组负责人讲话,10:
15-10:
20。
⑤请领导为开幕仪式剪彩,10:
20-10:
25。
⑥庆典仪式结束,请领导、来宾参观展销会,10:
30。
㈡6月11日——6月17日:
进行会展
㈢6月18日:
闭幕仪式
⑴时间:
上午10:
00-10:
30
⑵地点:
泰山体育馆
⑶具体安排
①主持人介绍大会情况,10:
00-10:
05
②泰安市委书记致辞,10:
05-10:
10.
③文艺表演,10:
10-10:
40
④主持人宣布闭幕,10:
40
七、展位设置
1、在泰山体育馆共设500个展位
2、①每个标准展位按3M*3M设计。
②每个品茗区按4M*4M设计,设40个品茗区。
(品茗区与洽谈区合用)
③每个服务区按4M*4M设计,5个客服区。
3、剩余455个展位:
①名优特产茶类105个展位。
②茶饮料类105个展位。
③茶包装类50个展位
④茶机械与检测设备50个展位。
⑤茶流通类65个展位
⑥茶器具类40个展位
⑦紫砂茶具类40个展位
八、组织机构
批准单位:
山东省政府
主办单位:
中国茶协会
承办单位:
泰山文化有限公司
八、会展宣传
1、电视台:
中央电视台,山东电视台。
2、报纸:
羊城晚报,南方都市报,齐鲁晚报。
3、站:
福建茶叶门户茶点西西民间紫砂福建茶福建门户爱茶中华茗茶中国茶道中国普洱茶在线湖北茶叶逛茶梧州茶叶交易
九、财务预算
建材费用:
200万元(注:
包含主席台搭建)
礼宾费用:
10万元(注:
开幕、闭幕)
人力费用:
30万元(注:
搭建工人、会场工作人员)宣传费用:
100万元(注:
报纸、电视台、站)
其它费用:
10万元(注:
耗材、服务设施等)
十、注意事项
1、工作人员必须严格按筹备工作计划的进度要求推进工作。
2、会议期间公司人员必须统一着装,佩带工作牌;
3、会议期间公司人员必须提前到达现场,不得迟到、早退和无故缺席;
十一、会展总结
6月19日:
召开茶博会总结大会,以书面形式存档。
旅游3班周宁20XX11086
茶博会策划方案
历史文化旅游学院旅游3班
周宁
20XX11086
篇三:
茶博会策划书
休闲之城运动富阳
20XX年富阳城市品牌首站起航——首届富阳国际茶博会
目录
一、宗旨················································4
二、主办、协办单位······································6
三、组织机构············································7
四、会展总主题···········································8
五、会展举办时间·········································9
1、招展时间···········································9
2、开展时间···········································9
六、会展举办地点········································10
3、地址···············································10
4、会展地点平面图·····································10
5、交通信息···········································10
七、新闻发布会··········································11
6、新闻发布单位·······································11
7、新闻发布会时间·····································11
8、新闻发布会地点和发布会会场平面图···················11
9、新闻发布会邀请媒体单位的名称·······················11
10、新闻发布会请柬的设计样稿··························11
11、新闻统发稿········································11
八、开幕式··············································14
12、时间·············································14
13、地点·············································14
14、开幕仪式的程序···································14
15、开幕式领导的致辞稿······························14
九、会展程序以及布局····································16
16、会展的总主题·····································16
17、会展的分主题·····································16
18、展区分布·········································16
19、会展会展期间的相关活动···························16
十、酒会················································18
20、时间·············································18
21、地点·············································18
22、酒会的程序·······································18
23、酒会致辞·········································18十一、会展经费预算········································21十二、附录················································21
24、招展计划·········································21
25、展区价目表·······································2726展区分布图········································28
一、宗旨
为继承弘扬民族传统,加强对外交流和经济合作,提升城市品质,加强富阳品牌文化的建设,加快四个一发展的战略体系(一个城市品牌——富裕阳光之城,一个核心战略——融入大都市战略,一个主导工程——环境升级工程,一个特色定位——运动休闲之城)进程的快速实现,用品牌战略高度发展的眼光来武装并落实富阳市政府提出十二五规划的“新富春山居”城市品质,让富阳这座魅力之城能得到更多的关注和影响力,特建议举办20XX国际茶文化博览会,以此作为富阳城市品牌战略规划建设起航首站。
同时以会聚友,扩大中国茶叶的知名度和影响力,协力打造“中国茶的世界品牌”,使其成为一届国际影响力最为广泛的茶产业、茶文化的权威盛会,并把本次博览会培育成为富阳这座拥有丰富旅游产业和悠久茶文化的标志性茶事,以独特的形式、风格和张力来体现中国茶文化。
通过此次活动,来体现休闲之城运动富阳的特色城市品牌战略规划。
20XX国际茶文化博览会展览时间:
20XX年月日展览地点:
富阳某会议中心。
此次会展由富阳市人民政府、中国茶叶学会主办,富阳市人民政府合作交流办、富阳市文化局、富阳市茶叶学会、富阳XXX承办,富阳市茶叶行业协会、中国国际贸促会、中国国际商会,富阳市农业委员会协办(待定),主办单位计划通过以下国家和地区的组织邀请各会员及有关企业参展、参观,如:
农业部对外经济合作中心、中国-欧洲联盟农业技术中心、国际农业组织茶叶商会、中国食品土畜进出口商会茶叶分会、中国茶叶进出口总公司等。
主办
单位将与国内外专业媒体合作,全方位开展观众邀请。
主要观众包括:
全球知名茶产地的茶叶生产商、茶叶经销商、茶产品公司,国内社团和其他组织以及广大市民和茶叶爱好者,还特别邀请各国驻中国领事馆农业商务机构、研发企业、进出口公司及高级管理者等会亲临会场。
而且届时世界各地著名的茶道、茶礼专家将相聚富阳,现场演义富有中国各个地域特色的茶艺表演,让所有国际来宾们同品中国茶文化之真谛,共赏茶艺术之雅韵,向世人奉献一道精美茶文化大餐。
更多的专业买家超过5000名国内外知名企业的代表将到会,参观、参展企业囊括茶叶生产加工、经销流通、机械包装、文化推广等整个产业链。
广泛邀请来自欧美、西北非、日韩、东南亚、港澳台地区数百名专业买家、国内外大品牌企业CEO和专业采购商前来参观,洽谈合作,签订买单,预计专业买家人数将超过20XX0人。
更大的团购买单组织、大型企业、工会系统、连锁超市、购物中心、酒店旅行社等团购买家在茶博会期间进行团体采购,预计总采购量将远远超过同类其它会展的水平。
根据参展商不同的商业需要和参观商的产业分类,通过连锁加盟、品牌代理、团体采购和系列推介等活动,进行有针对性的商业搭对。
篇四:
李婷——杭州西湖茶博会策划书
目录
一、宗旨················································3
二、主办、协办单位······································5
三、组织机构············································6
四、会展总主题··········································7
五、会展举办时间········································7
1、招展时间··········································7
2、开展时间··········································7
六、会展举办地点········································8
1、地址··············································8
2、交通信息··········································8
七、新闻发布会··········································9
1、新闻发布单位······································9
2、新闻发布会时间····································9
3、新闻发布会地点····································9
4、新闻发布会邀请媒体单位的名称······················9
5、新闻统发稿········································9
6、领导发言稿········································9
八、会展程序以及布局····································11
1、会展的总主题·····································11
2、会展的分主题·····································11
3、会展会展期间的相关活动···························11十一、会展经费预算········································12
一、宗旨
为继承弘扬民族传统,加强对外交流和经济合作,特举办20XX国际茶文化博览会,同时以会聚友,扩大中国茶叶的知名度和影响力,协力打造“中国茶的世界品牌”,使其成为一届国际影响力最为广泛的茶产业、茶文化的权威盛会,并把本次茶博会培育成为杭州这座大都市的标志性事业,以独特的形式、风格来体现中国茶文化。
20XX国际茶文化博览会展览时间:
20XX年3月25-4月25日。
展览地点:
杭州国际博览中心(杭州市石祥路589号)。
此次会展由杭州市政府、中国国际茶文化研究会、中国茶叶学会、杭州市茶文化研究会主办,市旅委、上城区政府、西湖区政府、杭州西湖风景名胜区管委会(市园文局)、市农业局、市西博办、杭报集团承办,20XX杭州西湖国际茶文化博览会(以下简称茶博会)组委会来协作组织。
其中组织机构包括20XX年中国(杭州)西湖国际茶文化博览会由杭州市政府、中国国际茶文化研究会、中国茶叶学会、杭州市茶文化研究会主办,市旅委、上城区政府、西湖区政府、杭州西湖风景名胜区管委会(市园文局)、市农业局、市西博办、杭报集团承办,并成立20XX杭州西湖国际茶文化博览会(以下简
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