矿泉水活动策划.docx
- 文档编号:294459
- 上传时间:2022-10-08
- 格式:DOCX
- 页数:10
- 大小:25.30KB
矿泉水活动策划.docx
《矿泉水活动策划.docx》由会员分享,可在线阅读,更多相关《矿泉水活动策划.docx(10页珍藏版)》请在冰豆网上搜索。
矿泉水活动策划
矿泉水活动策划
篇一:
某矿泉水活动方案
“问鼎昆仑谁与争峰”
--20XX年商超、餐饮及特通渠道
主题促销活动
执行手册
上海励维市场营销策划有限公司
20XX年5月
执行公司:
上海励维市场营销策划有限公司
地址:
金沙江路1628弄绿洲中环10号楼1902-1903室
目录
第一章活动概述.............................................................................................4
一、活动背景.............................................................................................................................................4
二、活动目的.............................................................................................................................................4
三、活动主题.............................................................................................................................................4
四、目标对象.............................................................................................................................................4
五、活动时间.............................................................................................................................................5
六、活动形式.............................................................................................................................................6
七、活动覆盖城市(执行公司覆盖区域场次).....................................................................................9
第二章活动执行...........................................................................................10
一、双方人员对接架构...........................................................................................................................10
二、双方人员分工...................................................................................................................................10
三、励维人员职责...................................................................................................................................12
四、整体执行流程...................................................................................................................................15
五、现场执行流程...................................................................................................................................16
六、招聘及培训.......................................................................................................................................20
第三章执行要点..........................................................................................23
一、活动点选择.......................................................................................................................................23
二、促销员标准话术...............................................................................................................................23
三、Q&A问题:
........................................................................................................................................24
四、促销技巧...........................................................................................................................................25
五、沟通协调会.......................................................................................................................................27
六、代垫费用...........................................................................................................................................28执行公司:
上海励维市场营销策划有限公司
地址:
金沙江路1628弄绿洲中环10号楼1902-1903室
七、物资管理...........................................................................................................................................29
八、拍照...................................................................................................................................................30
第四章质量控制..........................................................................................31
一、督导集中培训...................................................................................................................................31
二、QC检查及数据分析..........................................................................................................................31
三、项目经理飞行检查...........................................................................................................................31
四、督导自查...........................................................................................................................................32
五、活动中与驻地推广的定期沟通机制...............................................................................................32
六、促销员监控方式...............................................................................................................................32
七、突发事件处理方案...........................................................................................................................32
八、信息反馈机制...................................................................................................................................34
第五章附件......................................................................
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 矿泉水 活动 策划