《电子商务导论》.docx
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《电子商务导论》.docx
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《电子商务导论》
Chapter1OverviewofElectronicCommerce
1.1True/False
1)Everycompanyneedsabusinessmodeldescribinghowthecompanyoperates,howitgeneratessales,andhowitprovidesvaluetothecustomersandeventuallyprofittoitsowners.
Answer:
TRUE
2)Thetermse-commerceande-businesscanbeusedinterchangeably.
Answer:
TRUE
3)TheformECtakesdependsonthedegreeofdigitizationoftheproductsold,theprocess,andthedeliverymethod.
Answer:
TRUE
4)Inorderforasituationtobeconsideredaselectroniccommerce,theproduct,process,anddeliverymethodshouldallbedigital.
Answer:
FALSE
5)PurchasingacomputerfromDell'sWebsiteispartialECbecausethemerchandiseisphysicallydelivered.
Answer:
TRUE
6)Amazon.canbeclassifiedasaclick-and-mortarorganization.
Answer:
TRUE
7)Pure-playorganizationsareold-economyorganizationsthatperformtheirprimarybusinessoffline,sellingphysicalproductsbymeansofphysicalagents.
Answer:
FALSE
8)AccordingtoMockler,over85percentofECvolumeisB2B.
Answer:
TRUE
9)TransactionsconductedonPriceline.areexamplesofcollaborativecommerce.
Answer:
FALSE
10)TheintroductionoftheWorldWideWebwasamajormilestoneinelectroniccommercedevelopment.
Answer:
TRUE
11)Onlinepublishingisanelectroniccommerceapplication.
Answer:
TRUE
12)ApersonpurchasingapairofshoesfromZapposisanexampleofB2B.
Answer:
FALSE
13)Economic,legal,societal,andtechnologicalfactorshavecreatedahighlycompetitivebusinessenvironmentinwhichcustomersarebecominglesspowerful.
Answer:
FALSE
14)Businessmodelsareasubsetofabusinessplanorbusinesscaseandrefertomethodsofdoingbusinessbywhichacompanycangeneraterevenue.
Answer:
TRUE
15)Thestructureofasocialnetworkisoftenverysimple.
Answer:
FALSE
1.2MultipleChoice
1)Theprocessofbuying,selling,orexchangingproducts,s,orinformationviathecomputerbestdefines
A)electroniccollaboration.B)electroniccommerce.
C)Tweeting.D)cybersales.
Answer:
B
2)AbroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsands,butalsoservicingcustomers,collaboratingwithbusinesspartners,andconductingelectronictransactionswithinanorganizationbestdefines
A)e-business.B)e-tailing.
C)e-collaboration.D)cyberbusiness.
Answer:
A
3)ECcantakeseveralformsdependingonthedegreeofdigitizationofthefollowingthreedimensions:
A)theproductorsold,theprocess,andthedeliverymethod.
B)thebusinessprocess,thecollaboration,andthetransaction.
C)thepaymentmethod,thedeliverymethod,andtheproductionmethod.
D)themarketingchannel,theagent,andthecollaborationmethod.
Answer:
A
4)Dellcollaboratingelectronicallywithitspartnersandprovidingcustomeronlineisanexampleof
A)B2C.B)e-CRM.
C)C2B.D)B2B2C.
Answer:
B
5)Electroniccommerceapplicationsinclude
A)directmarketing.B)onlinebanking.
C)m-commerce.D)alloftheabove.
Answer:
D
6)SupportareasforECincludeeachofthefollowingexcept
A)infrastructure.B)people.
C)publicpolicy.D)businesspartnerships.
Answer:
A
7)Thee-commercemodelinwhichalloftheparticipantsarebusinessesorotherorganizationsiscalled
A)business-to-consumer.B)business-to-business.
C)business-to-business-to-consumer.D)consumer-to-consumer.
Answer:
B
8)Thee-commercemodelinwhichabusinessprovidessomeproductortoaclientbusinessthatmaintainsitsowncustomersiscalled
A)business-to-consumer.B)business-to-business.
C)business-to-business-to-consumer.D)consumer-to-consumer.
Answer:
C
9)Ebayauctionsaremostly
A)business-to-employees.B)consumer-to-business.
C)business-to-consumer.D)consumer-to-consumer.
Answer:
D
10)ThesecondgenerationofInternet-basedsthatletspeoplecollaborateandshareinformationonlineinnewways,suchassocialnetworkingsites,wikis,communicationtools,andfolksonomiesbestdefines
A)Wii.B)Web2.0.C)EC2.0.D)SNS2.
Answer:
B
11)UsingWeb2.0tools,companiescan
A)encourageconsumerstorateandcommentonproducts.
B)allowconsumerstocreatetheirowntopicareasandbuildcommunities.
C)provideincentivessuchassweepstakesandcontestsforcustomerstogetinvolvedinnewproductordesignandmarketingcampaigns.
D)doalloftheabove.
Answer:
D
12)A________isacompany'smethodofdoingbusinesstogeneraterevenuetosustainitself.
A)marketingstrategyB)businessmodel
C)valuechainD)businessplan
Answer:
B
13)Accordingtothe________revenuemodel,customerspayafixedamount,usuallymonthly,toreceivesometypeof.
A)subscriptionfeesB)transactionfees
C)advertisingfeesD)affiliatefees
Answer:
A
14)Whichofthefollowingisnotamajorrevenuemodel?
A)attributivefeeB)sales
C)transactionfeesD)subscriptionfees
Answer:
A
15)Largeprivateorganizationalbuyersandgovernmentagenciesmakelarge-volumeorlarge-valuepurchasesthrough________,alsoknownasreverseauctions.
A)electronictenderingsystemsB)onlinedirectmarketing
C)name-your-own-pricemodelsD)viralmarketing
Answer:
A
1.3FillintheBlank
1)________istheprocessofbuying,selling,transferring,orexchangingproducts,s,and/orinformationviacomputer.
Answer:
Electroniccommerce
2)________areorganizationsthatconductsomee-commerceactivities,usuallyasanadditionalmarketingchannel.
Answer:
Click-and-mortarorganizations
3)________describesthehardware,software,andnetworksusedinEC.
Answer:
Infrastructure
4)Thee-commercecategorythatincludesallinternalorganizationalactivitiesthatinvolvetheexchangeofgoods,s,orinformationamongvariousunitsandindividualsinanorganizationis________.
Answer:
intrabusinessEC
5)________isthee-commercemodelinwhichindividualsorgroupscommunicateorcollaborateonline.
Answer:
Collaborativecommerce
6)A________isathatbuildsonlinecommunitiesbyprovidinganonlinespaceforpeopletobuildfreehomepagesandthatprovidesbasiccommunicationandsupporttoolsforconductingdifferentactivitiesinthesocialnetwork.
Answer:
socialnetwork
7)An________isanetworkthatusestheInternettolinkmultipleintranets.
Answer:
extranet
8)________isabroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsands,butalsoservicingcustomers,collaboratingwithbusinesspartners,andconductingelectronictransactionswithinanorganization.
Answer:
E-business
Diff:
3PageRef:
28
9)Amethodofdoingbusinessbywhichacompanycangeneraterevenuetosustainitselfdefines________.
Answer:
businessmodel
10)A________isamodelinwhichabuyerrequestswould-besellerstosubmitbids;thelowestbidderwins.
Answer:
tendering(bidding)system
1.4Essay
1)Listandbrieflyexplainthreeofthefivesupportsintheelectroniccommerceframework.
Answer:
Thefivesupportsarepeople,publicpolicy,marketingandadvertisement,supports,andbusinesspartnerships.Thepeoplepillarincludesbuyers,sellers,intermediaries,,informationsystemspeople,andmanagement.Thepublicpolicypillarincludestaxes,legal,privacyissues,regulations,compliance,andtechnicalstandards.Themarketingandadvertisementpillarincludesmarketresearch,promotions,webcontent,andtargetedmarketing.Thesupportspillarincludesorderfulfillment,logistics,payments,content,andsecuritysystemsdevelopment.Thebusinesspartnershipspillarincludesaffiliateprograms,jointventures,exchanges,e-marketplaces,andconsortia.
2)2)ListthefivetypicalECbusinessmodels.
Answer:
ThefivetypicalECbusinessmodelsareonlinedirectmarketing,electronictenderingsystems,electronicmarketplacesandexchanges,viralmarketing,andsocialnetworkingandWeb2.0tools.
Chapter2E-Marketplaces:
Mechanisms,Tools,andImpactsofE-Commerce
2.1True/False
1)ECenablersincludeelectronicmarkets,e-stores,ande-catalogs.
Answer:
TRUE
2)Storefronts,malls,andportalsareECmechanismsthatsupporttheentertainmentECactivity.
Answer:
FALSE
3)Theemergenceofelectronicmarketplaceshasresultedinlowerinformationsearchcostsforbuyersandlowertransactionanddistributioncostsforsellers.
Answer:
TRUE
4)Althoughbothmarketplacesandmarketspacescansellphysicalproducts,themarketspacecanalsoselldigitalproducts.
Answer:
TRUE
5)Anintermediaryisathirdpartythatoperatesbetweensellersandbuyers.
Answer:
TRUE
6)TravelersusingairlineWebsitestobooktheirflightsdirectlywithouttheuseoftravelagentsisresultinginthereintermediationoftravelagents.
Answer:
FALSE
7)Electronicstorefronts,Internetmalls,andexchangesaremajorB2Be-marketplaces.
Answer:
FALSE
8)Brokersandinfomediariesaretwotypesofonlineintermediaries.
Answer:
TRUE
9)Searchenginesnotonly"searchandmatch,"butalsohavecapabilitiesthatcanbeusedtoperformroutinetasksthatrequireintelligence.
Answer:
FALSE
10)Anelectronicshoppingcartisanorder-processingtechnologythatallowscustomerstoaccumulateitemstheywishtobuywhiletheycontinuetoshop.
Answer:
TRUE
11)ShoppingcartsforB2Barefairlysimple,butashoppingcartforB2Cmaybemorecomplex.
Answer:
FALSE
12)Anauctionisamarketmechanismthatusesacompetitiveprocessbywhichasellersolicitsconsecutivebidsfrombuyersorabuyersolicitsbidsfromsellers.
Answer:
TRUE
13)Auctionsarebasedondynamicpricing.
Answer:
TRUE
14)Reverseauctionsarebiddingortenderingsystemsinwhichthebuyerplacesanitemforbidonarequestforquotesystem;thenpotentialsuppliersbidonthe
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