企业文化对企业发展的作用商务英语毕业论文.docx

企业文化对企业发展的作用商务英语毕业论文.docx

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企业文化对企业发展的作用商务英语毕业论文

中国某某某某学校

学生毕业设计（论文）

题目：

企业文化对企业发展的作用

姓名：

0000000000

班级、学号：

00000000000

系（部）：

经济管理系

专业：

商务英语

指导教师：

000000000

开题时间：

2009-4-10

完成时间：

2009-10-30

2009年10月30日

毕业设计任务书…………………………………………………1

毕业设计成绩评定表……………………………………………2

答辩申请书……………………………………………………3-5

正文……………………………………………………………6-21

答辩委员会表决意见……………………………………………22

答辩过程记录表…………………………………………………23

课题企业文化对企业发展的作用

一、课题（论文）提纲

引言

1．企业文化对企业发展的重要性

2．企业文化的作用

2．1企业文化可以提高企业核心竞争力

2．2企业文化可以提高员工素质

2．3企业文化可以规范员工举止推动企业向正确方向发展

2．4企业文化可以推动可持续发展

2．5企业文化可以为企业保留人才

3．建立企业文化的方式

3．1建立企业“硬件”文化

3．2建立企业“软件”文化

结语

二、内容摘要

Anation’sdevelopmentneedsthesupportofitsspirit,whileacorporationneedsspiritualandculturalideastoguideitsoperationsanddevelopment.Theculturalideasofanenterpriseareveryimportantandcaneffectivelyavoidthemarketandindustryrisks.Withoutculturalideas,thecorporationwilllackofitssoulanddirection,toletaloneitsdevelopment.Inaknowledge-basedeconomyera,theroleofenterprisecultureisveryimportant.Thispaperwilldemonstratethefunctionsofenterpriseculture:

enterpriseculturecanenhancethecorecompetitivenessofacorporation,promotestaff’sabilities,establishcorrectdirectiontothecorporation,promotesustainabledevelopmentofcorporation,beabletokeeptalentsforthecorporation,anditssignificancetothedevelopmentofacorporation.Thispapercombinesseveralcasestoprovetheroleofenterprisecultureinthecorporationdevelopment.

Keywords:

corporation;enterpriseculture;functions;methods

一个民族的发展需要一种民族精神作为支撑,一个企业同样需要一种精神和文化理念来指导自己的运营与发展,从而有效的避免市场和行业风险。

如果没有文化理念的支撑，那么企业就等于没有灵魂，就会失去方向，更谈不上发展。

在知识经济时代，企业文化的作用的确很重要。

本论文将从企业文化的作用：

企业文化可以提高企业核心竞争力，提高员工素质，引导企业正确发展，推动企业可持续发展，为企业保留人才等这几方面以及企业文化对企业发展的重要性着手，再结合实例来论证企业文化在企业发展中的作用。

关键词：

企业；企业文化；作用；方法

三、参考文献

[1]孙健.海尔的企业文化[M].山西.山西经济出版社,2003.

[2]钱津.企业文化沙龙四[J].北京.中国经济出版社,2006.

[3]郭纪金.企业文化[M].广州.中山大学出版社,1995.

[4]刘光明.中外企业文化案例[M].北京.经济管理出版社,2000.

[5]赵文明.中外企业文化经管案例[M].河北.河北大学出版社,2005.

TheEnterpriseCulturetotheDevelopmentofaCorporation

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Introduction：

Anation’sdevelopmentneedsthesupportofanation’sspirit.Inmyopinion,acorporationalsoneedsspiritualandculturalideastoguideitsoperationanddevelopment,withoutthesupportofculturalideas,allenterpriseoperatingactivitieswilllackofitssoulanditwillloseitsdirection.

Nowadays,intheaspectofcorporationmanagement,peoplearepayingmoreattentiontothestrengthofnon-materialfactors.Theybegintoputtheenterpriseculturetothefirstplace,becausetheyrealizetheimportanceofenterpriseculturetothedevelopmentofacorporation.Wewilldiscoverthatcorporationcandeveloprapidlyandsuccessfully,itisbecausetheyhavesucceededincreatingauniqueenterpriseculture.

Asweallknow,enterpriseculturehasitssimilaritiesindifferentcorporations:

thereisafullreflectionofthecompany’spurposeorspiritualvalues;Theworkersareregardedasthegreatestwealth.Thehumanvalues,requirementsandtrainingareconcernedbythemanagers.Weknow,anycorporation’sdevelopmentandsuccessisahardproject,soweshouldrelyonitsbrain,namelytheenterpriseculture.Allmanagementphilosophyandbusinessideasofacorporationarecontainedinitsconcept.Ifitscultureisstillnotattractiveenough,wecansayitisstillremainatapreliminaryphase.Foracompany,thestaffarethecarrierofitsspirit,thementaloutlookofthestaffdirectlyreflectstheoperationofthecorporation.Asthecompetitionisbecomingmorefierce,astocorporations,theyshouldtrytheirbesttoprovideagoodexternalenvironmentandanactiveinneratmospherforthestaffinordertomeettheirrequirementsandbringbenefitsforthecompany.onlybydoingthis,canacorporationkeepsustainabledevelopment.

1.TheSignificanceofEnterpriseCulture

Asweallknow,enterprisecultureistheinternalneedforanewcorporation’ssurvivalanddevelopment.Soweshouldmakegooduseofenterpriseculturetoimprovecompetitivenessofthecorporation.Buildingenterprisecultureandgivefullplaytopeopleisatrendoftheworld,moreover,thewisdomandcreativityofthestaffarechoicesofhigh-levelmodernmanagement.Tobuildenterprisecultureandimprovethecohesionandthecompetitioninthemarketisthebasicstrategyofexistenceanddevelopmentofacorporation,throughbuildinganenterprisecultureandenhancethevitalityofthecorporationcanensurethehealthydevelopmentofthemarketeconomy.Toestablishastrategicawarenessofenterpriseculturecanenhancethestrategicviewpointandrealizethefunctionsofenterprisecultureistheurgentneedandinevitabletrendtogainmarketsharesandeconomiccompetitiveadvantages.

2.FunctionsofEnterpriseCulture

Enterprisecultureplaysanimportantroleintheiremployeesandmanagement,especiallywhenthemarketcompetitioniskeen,theinfluenceofcultureisevenstrongerthantheotherfactorssuchasmanagingtactics,managingsystemsandorganizingstructure.Thefunctionsofenterpriseculturearemainlyexpressedasfollows:

2.1EnhancingCoreCompetitiveness

Enhancingcorecompetitivenessiscrucialforthedevelopmentforacorporation.therecentstudiespointoutthatthecompetitivepowerofacorporationistheabilitytocontinuetosellproductsandservices,thesetwoaremoreeffectivethanotherelementsofthecorporation,andcouldhelpobtaintheprofitandimproveoverallquality.Corecompetitivenessincludetheelementsofthemanagementstructure,externalandinternalenvironment,resources,relations,theoperationofcorporation,thesize,brand,andproperty.Thereisadeeperlevelofthecorecompetitionthatiscorporationconception,corporationimage,innovationabilities,individualfeatureofdifferentcorporation,financialsoundness,long-termgoalsofexcellentcultureanddevelopment.Thefirstlevelisthesurfacecompetition.Thesecondlevelisthemostcrucialcompetitivepower.Fromtheabovewecanseethattheenterprisecultureplaysanimportantroleinenhancingtheircompetitivepower.Thecontentsofenterpriseculturearesimpleandclear.Ifthevaluehasbeenacceptedbyallthestaff,undertheguidanceofsuchvalue,thestaffwillformastrongsenseofmissioninthepractice.Moreover,thewholeemployeesofacompanywillformanexcellentimageforthecorporation.Ithinkitisthebasisofacompanyforfurtherdevelopment.

Nowadaystheinternalresourcesofacorporationarebecomingmoreandmoreimportant.Generallyspeaking,theyareoftendividedintothreemajoraspectsasfollows:

physicalresources,humanresourcesandintangibleresources.Theformertwohavebeenpaidmuchattention,butthelatteroneisofteneasilyneglectedbymanypeople.Withthedevelopmentofeconomy,theinvisibleresourcesarethekeyelementforeconomicdevelopment.Itsadvantagesdemonstrateditssuperiorstrength,invisibleresourcescontainthereputationofacompany,itsbrand,enterprisecultureandcustomerloyaltyandsoon.Competitorscanquicklygrasptheadvantagesofthemanddosuccessfulbusiness.Infact,theinvisibleresourcesareaninvaluableassetforacorporation.Theyhaveacloserelationtotheflourishingofacompany.

2.2FunctionofPromotingtheStaff

Becausetheideasofthestaffarethecoreofenterpriseculture,theydecidethewaysofthinkingandbehaviorsofthestaff,therefore,agoodenterpriseculturecanfullyexploitthepotentialandstimulatesthemoralofthestaff,meanwhile,asaspiritualforce,theenterprisecultureisakindofrestrictionandpillarofacorporation,whencorporationmanagementtendstoteammanagement,itisamutualunderstandingbetweenmembers.Whenagoodenterprisecultureisfounded,itbringsagroupofwisdom,thespiritofcollaboration,freshvitality,anditwillprovideprogressivespiritualpowerforcorporation.Ofcourse,unsuccessfulenterpriseculturewillhindercorporationdevelopment.

Forexample,theGeneralElectricCompanyintheUnitedStatessetsahighgoalofthetaskofitsemployees,however,thecompanyoftenindicatesthetargetwiththesameperiodlastyear,ifnotcompleted,thecompanywillfullyconsiderthereasons.Ifitisapersonalmatter,thecompanypaysmoreattentiontotheprogressofthestaff,unlikesomecompaniesthatpunishthestaffwhomakemistakes,thecompanyoftenchoosesthewayofgivingprizetoencouragethestaff,thusiteffectivelyprotectstheemployees’spirit,soitisagoodencouragesystem.

2.3FunctionofRestriction

Enterprisecultureandcorporationspiritestablishcorrectdirectiontocorporation,tothosebehaviorsagainstthedevelopmentofcorporation,theyoftenexertthefunctionofsoft-restriction.Restrictionfunctioncanimproveconsciousnessandself-restrictionofthestaff,itcanmakethestafftodefinethemeaningandmethod,andimprovetheirresponsibilities.

Forexample,whentheLGElectronicLimitedisfounded,theinternalcollaborationhadnoready-mademodelanditappearedalotofproblemsinproductionandbusinessprocess.Thesectorsestablishrulesofitsbusinessscope,thestafflackofconceptofbusinessideas,productionmanagement,accordingtothesituation,thecompanylaunchedthe“earlyproductionstability”programme,then,thecompanyalsodevelopedalotofproposalsaimedatimprovingtheroductsquality,meanwhile,itlaunchedanewslogon“qualityonyou,onme,oneverybody”Ithinkitisreallyimpressive,aftermorethanayearofqualityinnovation,theproductivityanditsproductsqualityhasbeengreatlyimproved.itmadeagreatcontributiontoachievingthegoal.Thatisthesecretofitssuccess.