商务谈判对话英语实例图文稿.docx
- 文档编号:29321410
- 上传时间:2023-07-22
- 格式:DOCX
- 页数:10
- 大小:23.18KB
商务谈判对话英语实例图文稿.docx
《商务谈判对话英语实例图文稿.docx》由会员分享,可在线阅读,更多相关《商务谈判对话英语实例图文稿.docx(10页珍藏版)》请在冰豆网上搜索。
商务谈判对话英语实例图文稿
集团文件发布号:
(9816-UATWW-MWUB-WUNN-INNUL-DQQTY-19882)
商务谈判对话英语实例
商务谈判对话英语实例
(1)
DanSmith是一位美国的健身用品经销商,此次是RobertLiu第一回与他交手。
就在短短几分钟的交谈中,RobertLiu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。
双方第一回过招如下:
D:
I‘dliketogettheballrolling(开始)bytalkingaboutprices.
R:
Shoot.(洗耳恭听)I‘dbehappytoansweranyquestionsyoumayhave.
D:
Yourproductsareverygood.ButI‘malittleworriedaboutthepricesyou‘reasking.
R:
Youthinkweaboutbeaskingformore(
laughs)
D:
(chuckles莞尔)That‘snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI‘dlikeisa25%discount.
R:
Thatseemstobealittlehigh,Mr.Smith.Idon‘tknowhowwecanmakeaprofitwiththosenumbers.
D:
Please,Robert,callmeDan.(pause)Well,ifwepromisefuturebusiness――volumesales(大笔交易)――thatwillslashyourcosts(大量减低成本)formakingtheExec-U-ciser,right?
R:
Yes,butit‘shardtoseehowyoucanplacesuchlargeorders.Howcouldyouturnover(销磬)somany
(pause)We‘dneedaguaranteeoffuturebusiness,notjustapromise.
D:
Wesaidwewanted1000piecesoverasix-monthperiod.Whatifweplaceordersfortwelvemonths,withaguarantee?
R:
Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther.
商务谈判对话英语实例
(2)
Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。
就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢请看下面分解:
R:
Evenwithvolumesales,ourcoatsfortheExec-U-Ciserwon‘tgodownmuch.
D:
Justwhatareyouproposing?
R:
Wecouldtakeacut(降低)ontheprice.But25%wouldslashourprofitmargin(毛利率).Wesuggestacompromise――10%.
D:
That‘sabigchangefrom25!
10isbeyondmynegotiatinglimit.(pause)Anyotherideas?
R:
Idon‘tthinkIcanchangeitrightnow.Whydon‘twetalkagaintomorrow?
D:
Sure.Imusttalktomyofficeanyway.Ihopewecanfindsomecommonground(共同信念)onthis.
NEXTDAY
D:
Robert,I‘vebeeninstructedtorejectthenumbersyouproposed;butwecantrytocomeupwithsomethingelse.
R:
Ihopeso,Dan.Myinstructionsaretonegotiatehardonthisdeal――butI‘mtryveryhardtoreachsomemiddleground(互相妥协).
D:
Iunderstand.Weproposeastructureddeal(阶段式和约).Forthefirstsixmonths,wegetadiscountof20%,andthenextsixmonthsweget15%.
R:
Dan,Ican‘tbringthosenumbersbacktomyoffice――they‘llturnitdownflat(打回票).
D:
Thenyou‘llhavetothinkofsomethingbetter,Robert.
商务谈判对话英语实例(3)
Dan上回提议前半年给他们二成折扣,后半年再降为一成半,经Robert推翻后,Dan再三表示让步有限。
您知道Robert在这折扣缝隙中游走,如何才能摸出双方都同意的数字呢他从锦囊里又掏出什么妙计了呢请看下面分解:
R:
Howabout15%thefirstsixmonths,andthesecondsixmonthsat12%,withaguaranteeof3000units D:
That'salottosell,withverylowprofitmargins. R:
It'saboutthebestwecando,Dan.(pause)Weneedtohammersomethingout(敲定)today.IfIgobackempty-handed,Imaybecomingbacktoyousoontoaskforajob.(smiles) D:
(smiles)O.K.,17%thefirstsixmonths,14%forthesecond!
R:
Good.Let'sironout(解决)theremainingdetails.Whendoyouwanttotakedelivery(取货) D:
We'dlikeyoutoexecutethefirstorderbythe31st. R:
Letmerunthroughthisagain:
thefirstshipmentfor1500units,tobedeliveredin27days,bythe31st. D:
Right.Wecouldn'thandlemuchlargershipments. R:
Fine.ButI'dpreferthefirstshipmenttobe1000units,thenext2000.The31stisquitesoon----Ican'tguarantee1500. D:
Icanagreetothat.Well,ifthere'snothingelse,Ithinkwe'vesettledeverything. R:
Dan,thisdealpromisesbigreturns(赚大钱)forbothsides.Let'shopeit'sthebeginningofalongandprosperousrelationship.
商务谈判对话英语实例(4)
今天Robert的办公室出现了一个生面孔――KevinHughes,此人代表美国一家运动产品公司,专程来台湾寻找加工。
接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。
现在,我们就来看看两人的会议现况:
R:
Wefoundyourproposalquiteinteresting,Mr.Hughes.We'dliketoweightheprosandcons(衡量得失)withyou. K:
Mr.RobertLiu,we'velookedalloverAsiaforamanufacturer;yourcompanyisoneofthemostsuitable.
R:
Ifwecansettleanumberofbasicquestions,I'mconfidentinsayingthatwearethemostsuitableforyourneeds.
K:
Ihopeso.Andwhatmightbethebasicquestionsyouhave?
R:
First,doyouintendtotakeapositionin(投资于……)ourcompany
K:
No,wedon't,Mr.Liu.ThisisjustOEM.
R:
Isee.Then,themostimportantthingisthesizeofyourorders.We'llhavetoinvestagreatdealofmoneyinthenewproductionprocess.
K:
Ifyoucanguaranteecontinuingquality,wecansignacommitmentfor75,000piecesayear,forfiveyears.
R:
AtU.S.$1000apiece,we'llmakeanaveragereturnofjust4%.That'stoogreatafinancialburdenforus.
K:
I'llcheckthenumberlater,butwhatdoyoupropose
R:
Here'showyoucandemonstratecommitmenttothisdeal.Makeittenyears,increasetheunitprice,andprovidetechnologytransfer.
商务谈判对话英语实例(5)
Robert在前面的谈判最后提出签约十年的要求,Kevin会不会答应呢如果答案是否决的话,Robert又有何打算他一心为公司的利益打算,极力争取技术转移地协定,而对方会甘心出让此项比金钱更珍贵的资产吗请看以下分解:
K:
Wecan'tsignanycommitmentfortenyears.Butifyourproductionqualityisgoodafterthefirstyear,wecouldextendthecontractandincreaseouryearlypurchase. R:
Thatsoundsreasonable.Butcouldyoushedsomelighton(透露)thesizeofyourorders K:
Ifwearehappywithyourquality,wemightincreaseourpurchaseto100,000ayear,foratwo-yearperiod. R:
Excuseme,Mr.Hughes,butitseemstomewe'regivinguptoomuchinthiscase.We'dbegivingupthefive-yearguaranteeforincreasedyearlysales. K:
Mr.Liu,you'vegottogiveupsomethingtogetsomething. R:
Ifyou'reaskingustotakesuchalargegamble(冒险)forjusttwoyear'ssales,I'msorry,butyou'renotinourballpark(接受的范围). K:
WhatwouldittaketokeepPacerinterested R:
Athree-yearguarantee,nottwo.Andaqualiltyinspection(质量检查)tourafteroneyearisfine,butwe'dlikesomeofourpersonnelontheteam. K:
Acceptable.Anythingelse R:
We'dbemakinghugecapitaloutlay(资本支出)fortheproductionprocess,sowe'dliketosetupatechnologytransferagreement,tohelpusgetofftheground(取得初步进步).
商务谈判对话英语实例(6)
DanSmith是一位美国的健身用品经销商,此次是RobertLiu第一回与他交手。
就在短短几分钟的交谈中,RobertLiu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。
双方第一回过招如下:
D:
I‘dliketogettheballrolling(开始)bytalkingaboutprices.
R:
Shoot.(洗耳恭听)I‘dbehappytoansweranyquestionsyoumayhave.
D:
Yourproductsareverygood.ButI‘malittleworriedaboutthepricesyou‘reasking.
R:
Youthinkweaboutbeaskingformore(
laughs)
D:
(chuckles莞尔)That‘snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI‘dlikeisa25%discount.
R:
Thatseemstobealittlehigh,Mr.Smith.Idon‘tknowhowwecanmakeaprofitwiththosenumbers.
D:
Please,Robert,callmeDan.(pause)Well,ifwepromisefuturebusiness――volumesales(大笔交易)――thatwillslashyourcosts(大量减低成本)formakingtheExec-U-ciser,right?
R:
Yes,butit‘shardtoseehowyoucanplacesuchlargeorders.Howcouldyouturnover(销磬)somany
(pause)We‘dneedaguaranteeoffuturebusiness,notjustapromise.
D:
Wesaidwewanted1000piecesoverasix-monthperiod.Whatifweplaceordersfortwelvemonths,withaguarantee?
R:
Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther.
商务谈判对话英语实例(7)
:
K:
Ifwetransferredourtechnicalandresearchexpertise(技术与研究的专业知识),whatwouldstopyoufrommakingthesameproduct R:
We'dbewillingtosignacommitment.We'llputitinwriting(书面保证)thatwewon'tcopycat(仿冒)theSportsCastwithinfiveyearsafterendingourcontract. K:
SoundsO.K.,ifit'sforany"similar"product.Thatwouldgiveusbetterprotection.Butwe'dhavetointerestonatenyearlimit. R:
Fine.Wehavenointentionofbecomingyourcompetitor. K:
Great.Thenlet'ssettlethedetailsofthetransferagreement. R:
We'llneedyoutosendoversomekeypersonneltohelpuspurchasetheequipmentandtrainourtechnicalpeople.Howlongdoyouanticipatethatwilltake K:
Aweektoputtheteamtogether,threeweekstotrainyourpeople.Ifso,whendoyouestimatestartingproduction R:
Ourfirstproductionrun(一批的生产)shouldbeoneweekafterourteamfinishesitstraining.ButI'dlikeyourteamtostayafullweekafterthat,tohandleanykitchesthatpopup(处理突发的事件).
商务谈判对话英语实例(8)
BotanyBay是家生产高科技医疗用品的公司。
其产品“病例磁盘”可储存个人病例;资料取用方便,真是达到“一盘在手,妙用无穷”的目的。
此产品可广泛使用于医院、养老院、学校等。
因此Pacer有意争取该产品软硬件设备的代理权。
以下就是Robert与BotanyBay的代表,MarkDavis,首度会面的情形:
M:
Mr.Liu,totalsalesontheMedic-DiskwereU.S.$100,000lastyear,throughouragentinHongKong.
R:
Ourresearchshowsmostofyoursales,aremadeintheTaipeiarea.YouragenthasonlybeenabletotargettheTaipeimarket(把……作为目标市场). M:
True,butwearehappywiththesales.It'sanewproduct.Howcouldyoudobetter R:
We'realreadywell-establishedinthemedicalproductsbusiness.TheMedic-Diskwouldbeagoodadditiontoourproductrange. M:
Canyoutellmewhatyoursaleshavebeenlikeinpastyears R:
Inthepastthreeyears,ourunitsaleshavegoneupby350percent;profitshavegoneupalmost400percent. M:
Whatkindofdistributioncapabilities(分销能力)doyouhave R:
Wehavesalespeopleinfourmajorareasaroundtheisland,sellingdirectlytocustomers. M:
Whataboutyoursales R:
Intermsofunitsales,55percentarestillfromtheTaipeiarea.TherestcomesfromtheKaohsiung,Taichung,andTainanareas.That'sagreatdealofuntappedmarketpotential(未开发的市场潜力),Mr.Davis.
商务谈判对话英语实例(9)
:
M:
Mr.Liu,whatkindsofsalesdoyouthinkyoucouldget R:
Well,tobeginwith,we'dhavetoinsistonsoleagencyinTaiwan.Webelievewecouldspike(激增)salesby30%to40%inthefirstyear.Butcertainconditionswouldhavetobemet. M:
Whatkindsofconditions R:
We'dneedyourfulltechnicalandmarketingsupport. M:
Couldyouexplainwhatyoumeanbythat R:
We'dlikeyo
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 商务 谈判 对话 英语 实例 图文
![提示](https://static.bdocx.com/images/bang_tan.gif)