电子商务习题库.docx
- 文档编号:29143007
- 上传时间:2023-07-20
- 格式:DOCX
- 页数:54
- 大小:41.40KB
电子商务习题库.docx
《电子商务习题库.docx》由会员分享,可在线阅读,更多相关《电子商务习题库.docx(54页珍藏版)》请在冰豆网上搜索。
电子商务习题库
第一、三、四、五、六章
True/False
Indicatewhetherthestatementistrueorfalse.
1.IBMdefineselectronicbusinessas"thetransformationofkeybusinessprocessesthroughtheuseofInternettechnologies."
2.Atransactionalwayshasoneormoreactivitiesassociatedwithit,andanactivitywillalwaysberelatedtoatransaction.
3.Transferringfunds,placingorders,sendinginvoices,andshippinggoodstocustomersarealltypesofactivitiesortransactions.
4.Business-to-consumerelectroniccommerceoccurswhenapersonsellsanitemthroughaWebauctionsitetoanotherperson.
5.TheU.S.governmentisoneofthelargestEDItradingpartnersintheworld.
6.FirmssuchasWal-MartandGeneralElectrichavebeenpioneersinusingEDItoimprovetheirpurchasingprocessesandtheirrelationshipswithsuppliers.
7.Avalueaddednetwork(VAN)isanindependentfirmthatoffersconnectionandEDItransaction-forwardingservicestobuyersandsellersengagedinEDI.
8.TheincreaseinbroadbandconnectionsinhomesisakeyelementintheB2Ccomponentofthesecondwave.
9.Insomecases,businessprocessesusetraditionalcommerceactivitiesveryeffectively,andtechnologycannotimproveuponthem.
____10.Theideathatthekeytosuccesswastocopythebusinessmodelofasuccessfuldot-combusinessledthewaytomanybusinesssuccesses.
____11.Theskillsofmerchandisingandpersonalsellingcanbeeasytopracticeremotely.
____12.AproductthathasastrongbrandidentityiseasiertosellovertheWebthananunbrandeditem.
____13.Electroniccommerceprovidesbuyerswithaneasywaytocustomizethelevelofdetailintheinformationtheyobtainaboutaprospectivepurchase.
____14.Electroniccommercereducesthespeedandaccuracywithwhichbusinessescanexchangeinformation.
____15.Thebenefitsofelectroniccommerceextendtothegeneralwelfareofsociety.
____16.Electronicpaymentcanbeeasiertoauditandmonitorthanpaymentmadebycheck.
____17.Returnoninvestmentiseasytocalculateforinvestmentsinelectroniccommercebecausethecostsandbenefitshavebeeneasytoquantify.
____18.Thelegalenvironmentinwhichelectroniccommerceisconductedisfullofclearandconciselaws.
____19.Economistsuseaformaldefinitionofamarketthatincludestwoconditions:
first,thepotentialsellersofagoodcomeintocontactwithpotentialbuyersandsecond,thatamediumofexchangeisavailable.
____20.Mosteconomistsagreethatmarketsareweakandineffectivemechanismsforallocatingscarceresources.
____21.NobellaureateRonaldCoasereasonedthatwhentransactioncostswerelow,businesspeoplewouldformorganizationstoreplacemarket-negotiatedtransactions.
____22.Businessesandindividualscanuseelectroniccommercetoreducetransactioncostsbyimprovingtheflowofinformationandincreasingthecoordinationofactions.
____23.Sellersandbuyersincommoditymarketsexperiencesignificanttransactioncosts.
____24.Usingthevaluechainreinforcestheideathatelectroniccommerceshouldbeabusinesssolution,nottechnologyimplementedforitsownsake.
____25.Researchersestimatethatabout20percentofthecontentavailableontheInternettodayisinEnglish.
____26.Theformalpracticeofaccounting,orrecordingtransactions,datesbacktothe1800s.
____27.Asmall-denominationitemisaproductorservicethatishardtodistinguishfromthesameproductorservicesprovidedbyothersellers.
____28.Anoutsourcingprofileisthecollectionofattributesthataffecthoweasilyaproductcanbepackagedanddelivered.
____29.Anairlineticketisanexcellentexampleofanitemwithahighvalue-to-weightratio.
____30.Atransactionisanexchangeofvalue.
____31.Channeldistributionmanagersarecompaniesthattakeoverresponsibilityforaparticularproductlinewithinaretailstore.
____32.Inthefee-for-servicemodel,thefeeisbasedonthevalueoftheserviceprovided.
____33.Allelectroniccommerceinitiativeshavethegoalofprovidingrevenue.
____34.TakingthecatalogmodeltotheWebmeansthatthefirmreplacesorsupplementsprintcatalogdistributionwithinformationonitsWebsite.
____35.NineWestpioneeredtheideaofon-lineshoppingassistance.
____36.MostWebcatalogretailersdonothavereturnpoliciesthatallowcustomerstoreturnunusedmerchandiseforanyreason.
____37.Whencustomersbuyaproducttheyarealsobuyingthatserviceelement.
____38.Theserviceelementcanbeapowerfuldifferentiatingfactorforwhichcustomersarewillingtopayextra.
____39.Customerserviceisusuallynotaproblemformostelectroniccommercesites.
____40.Adefiningcharacteristicofthemassmediapromotionprocessisthatthesellerisactiveandthebuyerispassive.
____41.AgoodWebsitedesigncanprovidemanyimage-creationandimage-enhancingfeaturesveryeffectively—itcanserveasasalesbrochure,aproductshowroom,afinancialreport,anemploymentad,andacustomercontactpoint.
____42.FirmswhoownintellectualpropertyorrightstothatpropertyhavenotembracedtheWebasanefficientdistributionmechanism.
____43.Academicpublishinghasalwaysbeenarelativelyeasybusinessinwhichtomakeaprofit.
____44.MostsuccessfuladvertisingontheWebistargetedtoveryspecificgroups.
____45.ESPNisoneofthemostvisitedsitesontheWeb.
____46.Theadvertising-supportedrevenuemodelistheoneusedbynetworktelevisionintheUnitedStates.
____47.PeoplespendlesstimeatastickyWebsiteandarethusexposedtoverylittleadvertising.
____48.Publishersdonotexperiencesaleslossesasaresultofonlinedistribution.
____49.MostnewspaperpublishershavefoundthatthecostofoperatingtheirWebsitescannotbecoveredbytherevenuetheygeneratefromsellingadvertisingonthesites.
____50.Websitesthatspecializeinprovidingonlyclassifiedadvertisingdonothaveprofitpotential.
____51.Anyproductthatislikelytobeusefulaftertheoriginalbuyerusesitprovidesthepotentialforaclassifiedadvertisingsite.
____52.OnWebsitesthatusetheadvertising-subscriptionrevenuemodel,subscribersaretypicallysubjectedtomuchmoreadvertisingthantheyareonadvertising-supportedsites.
____53.Today’sonlinebanksgivecustomersawaytopaytheirbillselectronically,butthecustomersstillreceivemostofthebillsinthemail.
____54.Mostcompaniestendnottoworrymuchabouttheimagetheyprojectuntiltheygrowtoasignificantsize.
____55.PeoplewhovisitaWebsiteusuallyarrivebyaccident.
____56.GiftretailersontheWebusetheadvertising-supportedrevenuemodel.
____57.Noconsensushasemergedonhowtomeasureandchargeforsitevisitorviews.
____58.AlargenumberofWebsiteshavesufficientnumbersofvisitorstoattractlargeadvertisers.
____59.Ithasbeenshownthatanewspaper’spresenceontheWebhurtsitsbusinessasawhole.
____60.Studieshaveshownthattheresponsivenessofelectroniccommercesitestoe-mailhasbeendisappointing.
____61.Whencreatingamarketingstrategy,managersmustconsiderboththenatureoftheirproductsandthenatureoftheirpotentialcustomers.
____62.Companieshavealwaysfounditrelativelyeasytogettherightproductstotherightplacesatthebesttimetosellthem.
____63.InthefourPsofmarketing,theissueofplaceistheneedtohaveproductsorservicesavailableinmanydifferentlocations.
____64.Inavirtualworld,companiescanconveyalargepartoftheirmessagebythewaytheyconstructbuildingsanddesigntheirfloorspace.
____65.UsingtheWebtocommunicatewithpotentialcustomersoffersmanyofthecostsavingsofmassmediabutnoneoftheadvantagesofpersonalcontactselling.
____66.Massmediaoffersthehighestleveloftrust.
____67.Mediaselectioniscriticalforanonlinefirmbecauseitdoesnothaveaphysicalpresence.
____68.OntheWeb,retailerscanprovideseparatevirtualspacesfordifferentmarketsegments.
____69.“Clickwords”isatermforwordsusedtopromptavisitortostayandinvestigatetheproductsorservicesofferedonasite.
____70.Onegoalofmarketingistocreatestrongrelationshipsbetweenacompanyanditscustomers.
____71.Thereasonthatone-to-onemarketingandusage-basedsegmentationaresovaluableisthattheyhelptostrengthencompaniesrelationshipswithitscustomers.
____72.Goodcustomerexperiencescanhelpcreateanintensefeelingofloyaltytowardthecompanyanditsproductsorservices.
____73.Companieswanttoseecustomersmoveintotheseparationstageonlyiftheyarecostingmoretoservethantheyareworth.
____74.ThebenefitsofacquiringnewvisitorsarethesameforWebbusinesseswithdifferentrevenuemodels.
____75.AbanneradisasmallrectangularobjectonaWebpagethatdisplaysastationaryormovinggraphicwithoutahyperlinktotheadvertiser.
____76.Akeyelementinanye-mailmarketingstrategyistoobtaincustomers’approvalsbeforesendingthemanye-mailthatincludesamarketingorpromotionmessage.
____77.Brandedproductsaremoredifficulttoadvertiseandpromote.
____78.Productdifferentiationisthefirstconditionthatmustbemettocreateaproductserviceorbrand.
____79.EmotionalbrandingworkswellontheWeb.
____80.Ifabrandhasestablishedthatitisdifferentfromcompetingbrandsandthatitisrelevantandinspiresaperceptionofvaluetopotentialpurchasers,thosepurchaserswillbuytheproductandbecomefamiliarwithhowitprovidesvalue.
____81.Rationalbrandingreliesonabroademotionalappeal.
____82.TransferringexistingbrandstotheWeborusingtheWebtomaintainane
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 电子商务 习题
![提示](https://static.bdocx.com/images/bang_tan.gif)