20世纪广告战役100佳.docx
- 文档编号:2884369
- 上传时间:2022-11-16
- 格式:DOCX
- 页数:19
- 大小:238.91KB
20世纪广告战役100佳.docx
《20世纪广告战役100佳.docx》由会员分享,可在线阅读,更多相关《20世纪广告战役100佳.docx(19页珍藏版)》请在冰豆网上搜索。
20世纪广告战役100佳
TOP100ADVERTISINGCAMPAIGNS
1.Volkswagen,"ThinkSmall",DoyleDaneBernbach,1959
2.Coca-Cola,"Thepausethatrefreshes",D'ArcyCo.,1929
3.Marlboro,TheMarlboroMan,LeoBurnettCo.,1955
4.Nike,"Justdoit",Wieden&Kennedy,1988
5.McDonald's,"Youdeserveabreaktoday",Needham,Harper&Steers,1971
6.DeBeers,"Adiamondisforever",N.W.Ayer&Son,1948
7.AbsolutVodka,TheAbsolutBottle,TBWA,1981
8.MillerLitebeer,"Tastesgreat,lessfilling",McCann-EricksonWorldwide,1974
9.Clairol,Doesshe...ordoesn'tshe?
",Foote,Cone&Belding,1957
10.Avis,"Wetryharder",DoyleDaneBernbach,1963
11.FederalExpress,"Fasttalker",Ally&Gargano,1982
12.AppleComputer,"1984",Chiat/Day,1984
13.Alka-Seltzer,Variousads,JackTinker&Partners;DoyleDaneBernbach;WellsRich,Greene,1960s,1970s
14.Pepsi-Cola,"Pepsi-Colahitsthespot",Newell-EmmettCo.,1940s
15.MaxwellHouse,"Goodtothelastdrop",Ogilvy,Benson&Mather,1959
16.IvorySoap,"99and44/100%Pure",Proctor&GambleCo.,1882
17.AmericanExpress,"Doyouknowme?
",Ogilvy&Mather,1975
18.U.S.Army,"Beallthatyoucanbe",N.W.Ayer&Son,1981
19.Anacin,"Fast,fast,fastrelief",TedBates&Co.,1952
20.RollingStone,"Perception.Reality.",FallonMcElligottRice,1985
21.Pepsi-Cola,"ThePepsigeneration",Batton,Barton,Durstine&Osborn,1964
22.HathawayShirts,"ThemanintheHathawayshirt",Hewitt,Ogilvy,Benson&Mather,1951
23.Burma-Shave,Roadsidesignsinverse,AllenOdell,1925
24.BurgerKing,"Haveityourway",BBDO,1973
25.CampbellSoup,"Mmmmmgood",BBDO,1930s
26.U.S.ForestService,SmokeytheBear/"Onlyyoucanpreventforestfires",AdvertisingCouncil/Foote,Cone&Belding
27.Budweiser,"ThisBud'sforyou",D'ArcyMasiusBenton&Bowles,1970s
28.Maidenform,"IdreamedIwentshoppinginmyMaidenformbra",Norman,Craig&Kunnel,1949
29.VictorTalkingMachineCo.,"Hismaster'svoice",FrancisBarraud,1901
30.JordanMotorCarCo.,"SomewherewestofLaramie",EdwardS.(Ned)Jordan,1923
31.WoodburySoap,"Theskinyoulovetotouch",J.WalterThompsonCo.,1911
32.Benson&Hedges100s,"Thedisadvantages",Wells,Rich,Greene,1960s
33.NationalBiscuitCo.,UneedaBiscuits'BoyinBoots,N.W.Ayer&Son,1899
34.Energizer,TheEnergizerBunny,Chiat/Day,1989
35.MortonSalt,"Whenitrainsitpours",N.W.Ayer&Son,1912
36.Chanel,"Sharethefantasy",DoyleDaneBernbach,1979
37.Saturn,"Adifferentkindofcompany,Adifferentkindofcar.",HalRiney&Partners,1989
38.Cresttoothpaste,"Look,Ma!
Nocavities!
",Benton&Bowles,1958
39.M&Ms,"Meltsinyourmouth,notinyourhands",TedBates&Co.,1954
40.Timex,"Takesalickingandkeepsonticking",W.B.Doner&Co&predecessoragencies,1950s
41.Chevrolet,"SeetheUSAinyourChevrolet",Campbell-Ewald,1950s
42.CalvinKlein,"KnowwhatcomesbetweenmeandmyCalvins?
Nothing!
43.ReaganforPresident,"It'smorningagaininAmerica"TuesdayTeam,1984
44.Winstoncigarettes,"Winstontastesgood--likeacigaretteshould"1954
45.U.S.SchoolofMusic,"TheylaughedwhenIsatdownatthepiano,butwhenIstartedtoplay!
"Ruthrauff&Ryan,1925
46.Camelcigarettes,"I'dwalkamileforaCamel",N.W.Ayer&Son,1921
47.Wendy's,"Where'sthebeef?
",Dancer-Fitzgerald-Sample,1984
48.Listerine,"Alwaysabridesmaid,butneverabride",Lambert&Feasley,1923
49.Cadillac,"Thepenaltyofleadership",MacManus,John&Adams,1915
50.KeepAmericaBeautiful,"CryingIndian",AdvertisingCouncil/MarstellarInc.,1971
51.Charmin,"Pleasedon'tsqueezetheCharmin",Benton&Bowles,1964
52.Wheaties,"Breakfastofchampions",Blackett-Sample-Hummert,1930s
53.Coca-Cola,"It'stherealthing",McCann-Erickson,1970
54.Greyhound,"It'ssuchacomforttotakethebusandleavethedrivingtous",GreyAdvertising,1957
55.Kellogg'sRiceKrispies,"Snap!
Crackle!
andPop!
",LeoBurnettCo.,1940s
56.Polaroid,"It'ssosimple",DoyleDaneBernbach,1977
57.Gillette,"Looksharp,feelsharp",BBDO,1940s
58.Levy'sRyeBread,"Youdon'thavetobeJewishtoloveLevy'sRyeBread",DoyleDaneBernbach,1949
59.Pepsodent,"You'llwonderwheretheyellowwent",Foote,Cone&Belding,1956
60.LuckyStrikecigarettes,"ReachforaLuckyinsteadofasweet",Lord&Thomas,1920s
61.7UP,"TheUncola",J.WalterThompson,1970s
62.Wiskdetergent,"Ringaroundthecollar",BBDO,1968
63.SunsweetPrunes,"Todaythepits,tomorrowthewrinkles",FrebergLtd.,1970s
64.Lifecereal,"Hey,Mikey",DoyleDaneBernbach,1972
65.Hertz,"LetHertzputyouinthedriver'sseat",Norman,Craig&Kummel,1961
66.FosterGrant,"Who'sthatbehindthoseFosterGrants?
",Geer,Dubois,1965
67.Perduechicken,"Ittakesatoughmantomaketenderchicken"S
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 20 世纪 广告 战役 100