Big Bear final.docx
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Big Bear final.docx
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BigBearfinal
BusinessPlan
BIGBEARWatericehut
Contents
Executivesummary郑玲娜1
Productsandservicesplan支宇骞0
Themarketingplan陈佳慧4
Manageandoperatingplan赵辉6
Financialplan唐博文&王雨童3
Executivesummary郑玲娜
“BigBear”isaself-servicewatericehut(partnership)focusingonaprofessionalvariouswatericemenuwiththeyourpersonalpreferenceconsideredandallowingyoutodoityourself.Acomfortableatmosphereandthelocationstrengthenableustoprovidetheexcellentserviceaswellasthewaterice.
WewillbelocatedinthesurroundingsoftheCapitalUniversityofEconomicandBusinessandtargetthecollegestudentsasthemaincustomers.
Thepopulationhereexpectedtogrow,thedryclimate’saffecting,withfewwatericeservedandstudents’seekingforsuch“cool”thingundoubtedlygiveusabrightoutlooktostartthebusinessandwelookforwardtoexpandourbusinessifthefirsthutachievedanoptimisticsuccess.
Tokeepcostsdown,emphasisisputhere.
Themenuwillbesimple,yetcreativewithmanyinterchangeableingredients.Mostofthemenuwillrevolvearoundtheneeds.
Foodswillcomefromlocalandregionalsupplierswheneverpossible,withanagreementofdiscountsforconstantlypurchasing.
Onlycounterservicewillbeofferedtokeeplaborcostslow.Thiswillalsokeepthediningcostsreasonableforconsumers—self-servicewithnotippingexpensesandhavethefunmakingitthemselves.
Combinethecorporatemarketingstrategieswithmyowntobuildvolumequickly.
BasedonprojectionsbytheInstituteforPublicPolicyandBusinessResearchattheuniversity,$107,000isneededtocapitalizetheproject,withanestimatedpaybackinfiveyears.(Detailsinbudgetcosting,ref.P
Productsandservicesplan支宇骞
Ourproductsorservices
Onewaytoreduceproductioncostsavingsofmaterialcosts,thesecondistoimprovelaborefficiency;
first,savetheprocurementcostofthestrategy
onbusinesspurchases,therearemanywaystosavecosts,summarizedinthefollowingeight:
1.Valueanalysisandvalueengineeringmethod,knownasthevaandvelaw:
foranewproductwork:
thefunctionfortheproductorservicetobestudied,thelowestlifecyclecostbyexcluding,simplify,change,replacement,etc.Waytoachievelowercosts.Valueengineeringforexistingproducts,cost,systematicstudyandanalysis,presentvalueanalysisandvalueengineeringhasbeenregardedasthesameconceptused.
2.Negotiation:
thenegotiationofbuyersandsellersfortheirowngoals,toreachamutuallyacceptedagreementprocess.Negotiationsisnotlimitedtoprice,appliestosomespecificneeds.Useofnegotiation,thepurchasepriceisusuallyexpectedtoreducetherateofabout3%-5%.Ifyouwanttoreachalargerdecline,youneedtouseprice,costanalysis,valueanalysisandvalueengineering(va,ve)andotherpractices.
3earlysupplierinvolvementesi:
earlyinproductdesign,selectsupplierstoparticipateinthepartnershipofnewproductdevelopmentteam.Earlyinvolvementbysuppliersawaytomakenewproductdevelopmentteambasedsuppliersofperformancespecifications,adjustitsstrategyveryearly,withthesupplier'sexpertisetoachievecostreductiongoals.
4.Leveragedprocurement:
toavoidtheirpurchases,resultingindifferentunitswithintheorganization,tothesamesuppliersthesameparts,butdifferentprices,buttheydidnotknowthesituation,withoutcauselossoftheopportunitycostofprocurementsavings.Shouldfocusonexpandingpurchases,andincreasethebargainingpowerapproach.
5.Jointprocurement:
occursmainlyinnon-profitbusinesspurchases,suchashospitals,schools,etc.,throughthestatisticaldemandofdifferentpurchasingorganization,togetabetterdiscountedprice.Itisalsousedingeneralbusinessactivities,suchasthird-partyprocurement,specificallythedemandforthoseservicestosmallbusinessunits.
6.Designedtofacilitateprocurement,dfp-madeandoutsourcingstrategies:
intheproductdesignstage,theuseofco-factorystandardsandtechnology,andtheuseofindustrystandardparts,easytoobtainrawmaterials,theconvenience.Thiscangreatlyreducethenecessarytechnicalsupporttohome-made,whilealsoreducingproductioncosts.
7.Priceandcostanalysis:
thisisthebasictoolforprocurementprofessionalstounderstandthecoststructureofthebasicelementsofthebuyersisveryimportant.Ifyoupurchasegoodsboughtdonotunderstandthecoststructure,itcannotbeconsideredtounderstandtheitemsboughtforthefairandreasonableprice,butalsolostmanyopportunitiestoreduceprocurementcosts.
8.Standardizedprocurement:
standardizationoftheimplementationspecificationsfordifferentprojectsorpartsofproductsusingacommondesign,specifications,orreducethenumberofitemsordered,theamountofeconomiesofscale,toreducemanufacturingcosts.Butthisisonlyoneaspectofstandardization,standardizationshouldbeexpandedthescopetoachievegreaterefficiency.
Second,toimprovelaborefficiency
first,themanagersofthepastworkershaveaccumulatedthroughlong-termpracticeoftraditionalknowledge,skills,know-howtogether,compiledform,andthensummedupaslawsandcodesofpracticeorevenmathematicalformulas,andthenimplementedinthewholefactoryworkers.
Second,thescientificselectionandcontinuoustrainingofworkers.Ontheonehandofeachindividual'spersonality,performanceandcapacity;theotherhand,ismoreimportantisthediscoveryofthepossibilityofeachworkertomoveforwardandstepbystep,systematictraining,helpandguidancetoeachworkertoprovidethemwithopportunitiesforupwardmobility.Inthisway,sothatworkershiredhimtoworkinthecompanytoserveasthehighest,mostinteresting,best,mostsuitableforhisabilitytowork.
Third,scienceandscientificselectionandtrainingoftheworkersouttogether,bothsidesmandatoryinlieuofascientificworkingmethodsofthepastexperience.Workersto"smarter"notharderwork.
Fourth,workersandmanagementtomaintaincontinuousandclosecooperation,theformationofamutuallyhappyworkingenvironment,toimprovelaborefficiency.Inaddition,specificmanagementmethods,heisalsoveryparticularaboutthescience,advocatedscientificresearchandmotionanalysisofworkbasedontheformulationofreasonableworkquotas;advocateofworkers'workingandenvironmentalscientificresearchtodeterminethestandardizedtools,materialsandmethodofoperationandworkersofthescientificworkandresttimewith,"thelaboroftheworkersneedtobeincreasedtoincreaseefficiency."
Productline
Pricing
Theproposedpriceoftheproductorserviceshouldbestated.Wewillconsiderthepricesofsimilarproductssoldbycompetitors.
Thepricewillbeinfluencedbythesupplyanddemand.Fromthe
图wecanseethattherelationshipofthem.Andthepricewillbedeterminedaftermarketingsurveys.
Distribution
Distributionisthemeansbywhichtheproductwillbesendtothecustomers.Asforour,informationwilldistributebye-mail,itisconvenientandcostless.Theactivitieswillbeorganizedbyusandneedthecooperationofthecustomers.Wewillprovidetheadvertisementtothecompanies,theywillseeitonourwebsite,whatwewilldoisjustmanagethewebsite.
Marketanalysis
Targetmarket
Targetmarketismarketofcustomersthatfitthecharacteristicsofthetypicalcustomer.Themaincustomersarethepeoplewhoareinterestedinourproductorserviceandwouldliketospendmoneyonit.Asforour,themaincustomersarestudentswhoareinterestedinourinformationandthecompanieswhoseproductaremainlysoldtostudents.Thesecompanieswouldliketoadvertiseonourwebsite,andwecangettheprofitfromthem.Letlookthedetailanalysis.
Thestudentsfromcueb.Somestudentsneedtheinformationfortheirstudyanddailylife;wewillprovidetheinformationtothem.Somestudentsmaywantsomeactivitiesintheirsparetime;wewillorganizetheseactivities,suchaspartiesandoutdooractivities.
Thecompanieswhowanttoadvertiseonourwebsite.Thecompanieswhosemaincustomerareuniversitystudents,suchaschenguang(mainproductis文具);xueda(provideinstructionafterclass).Thesecompanieswantmoreandmorestudentsknowthem,sotheywouldliketoadvertiseonourwebsite.
Industrysegment
Eachindustryhassegments.Segmentingtheindustryinthiswayhelpsidentifythemaincompetitors.
Segmentingcanbedividedintotwomeans:
Segmentingbytypeofbusiness.Wearesellingtheinformationthestudentsincuebneed.Infact,wecanexpandourmarket.Wecanselltheinformationwhichappealsthestudentsinallofuniversities.Andwecansellnotonlyinformation,butwecansortoutthematerialsfromdifferentsuppliertomakeitmorevaluable.Weorganizethepartiesandotheractivities,wecanalsoorganizethecompetitionsforthestudents.
Segmentingbyperceivedquality.Wecanclassifytheinformationaccordingtotheirthequality.Theinformationwithhighqualitywillcostmoremoney.Onetheotherhand,maybesomestudentsdon’tneedthehighqualityinformation,sotheycanchoosetospendlessontheotherinformation.Wecanclassifythedifferentqualityofactivities.
Competition
Now,wewillexplainhowourcompanycancompeteinthemarket.
Assessthecompetitors.Inordertoassessthecompetitor,weneedtosegmenttheindustry,whichhasbeendiscussed.Andwewillanticipatechangesincompetition,toassessoursituationnowanddevelopausefulwaysettletheproblem.
Developacompetitiveadvantage.Wewillpayourattentiono
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