televisionbroadcastersagreement.docx

televisionbroadcastersagreement.docx

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televisionbroadcastersagreement

Warsaw,29October2014

TELEVISIONBROADCASTERS'AGREEMENT

ontherulesofdistributingAdvertisementsandSponsorRecommendationsregardingfoodstuffsorbeveragescontainingingredientswhosepresenceinexcessamountsinthedailydietisnotrecommended

concludedbetween:

ITINeovisionS.A.withitsregisteredofficeinWarsaw

representedby:

ManuelRougeron–VicePresidentofProgramming

TelewizjaPolsatsp.zo.o.withitsregisteredofficein

representedby:

MirosławBłaszczyk–PresidentofTelewizjaPolsatsp.zo.o.

MaciejStec–MemberoftheTelewizjaPolsatsp.zo.o.ManagementBoard

TelewizjaPolskaS.A.withitsregisteredofficeinWarsaw

representedby:

JuliuszBraun–PresidentofTelewizjaPolskaS.A.

TelewizjaPulssp.zo.o.withitsregisteredofficeinWarsaw

representedby:

DariuszDąbski–PresidentofTelewizjaPuls

TVNS.A.withitsregisteredofficeinWarsaw（02-952）,

representedby:

MaciejMaciejowski–MemberoftheTVNS.A.ManagmentBoard

PiotrTyborowicz–MemberoftheTVNS.A.ManagementBoard

VIMNPolandsp.zo.o.withitsregisteredofficeinWarsaw

representedby:

DariuszJanczewski–MemberoftheVIMNPolandsp.zo.o.ManagementBoard

THEWALTDISNEYCOMPANYLIMITED,withitsregisteredofficeat3QueenCarolineStreet,Hammersmith,LondonW69PE,UnitedKingdom,

representedby:

PatrykPiputa–Director,Disneymedia+Advertising&Promotions

togetherhereinafterreferredtoasthe"TelevisionBroadcasters",

PREAMBLE

I.LedbytherecommendationfoundintheBroadcastingActthatchildren'sBroadcastsnotbeaccompaniedbyAdvertisementsorSponsorRecommendationsforfoodstuffsorbeveragescontainingingredientswhosepresenceinexcessamountsinthedailydietisnotrecommended;

II.WhereasthetasksoftheNationalBroadcastingCouncilincludeinparticulartheinitiationandsupportofself-regulationintheprovisionofmediaservices;

III.Recognisingtheimportanceofvoluntarilyacceptedobligations,theNationalBroadcastingCouncil,TelevisionBroadcasters,andtheUnionofAssociationsAdvertisingCouncilhavetakentheinitiativetodraftrulesregardingthetransmissionalongsidechildren'sBroadcastsofAdvertisementsandSponsorRecommendationsregardingfoodstuffsorbeveragescontainingingredientswhosepresenceinexcessamountsinthedailydietisnotrecommended;

IV.Inresponsetotheaforementionedinitiativeandledbytheneedtoensureeffective,targetedprotectionofchildrenfromharmfulcontent,inconnectionwithcounteractingthepromotionofunhealthyfoodamongchildren;

V.WhereasthefactthattheUnionofAssociationsAdvertisingCouncilhasdeclared,inaccordancewiththecontentofthedeclarationformingAppendixNo.13tothisAgreement,itswillingnesstocooperatewithtelevisionbroadcastersthroughtheongoingnotificationofAdvertisingCouncilresolutionstakenonthebasisoftheCodeofEthicsinAdvertisingintheareaoffoodadvertisingdirectedatchildren;

ThePartiesenterintothisAgreementandundertaketocooperateinthemannerdescribedbelow.

DEFINITIONS

Children'sbroadcast–atelevisionbroadcastasdefinedbytheBroadcastingAct,whichduetoitstimeoftransmission（betweenthehoursof6:

00AMand8:

00PM）andcontentisaddressed（directed）mainlytoviewers（children）aged4（four）to12（twelve）;

Nutritionalcriteria–documententitled"Nutritionalcriteriaforself-regulationregardingfoodadvertisingdirectedtochildrenunder12yearsofage"ofDecember2013,draftedbythePolishFederationoftheFoodIndustryUnionofEmployerswithitsseatinWarsaw,providedtoTelevisionBroadcastersbytheUnionofAssociationsAdvertisingCouncilwithitsregisteredofficeinWarsaw,inaccordancewiththecontentofthedeclarationcomprisingAppendixNo.13tothisAgreement,verifiedbytheNationalFoodandNutritionInstitutewithitsregisteredofficeinWarsaw（NutritionalCriteriaandtheletterfromtheNationalFoodandNutritionInstituteinWarsawcompriseAppendicesNo.9and10,respectively,tothisAgreement）;

Broadcaster–aphysicalperson,legalperson,orpersonaltradingcompanywhoproducesandorganisesatelevisionprogrammeserviceandtransmitsitorhasittransmittedbyotherpersons;

Agreement–thisagreement;

Televisionprogramme–ascheduledcompositionofprogrammes,commercialcommunicationsorotherbroadcasts,transmittedinitsentiretyinamannerthatallowssimultaneousreceptionbythegeneralpublicinasequencedeterminedbytheBroadcaster;

Advertisement–commercialcommunicationfromtheAdvertiserinrelationtoitseconomicorprofessionalactivity,inordertopromotethesaleorpaiduseofproductsorservices;

Advertiser–anypublicorprivateentitycommissioningthedistributionofAdvertisementsandSponsorRecommendationsintelevisionprogrammes;

Parties–thepartiestotheAgreementaretheTelevisionBroadcasterswhohaveconcludedtheAgreementorotherBroadcasterswhosubmitwrittendeclarationofentranceintotheAgreement（asampledeclarationcomprisesAppendixNo.8tothisAgreement）;

TheBroadcastingAct–theBroadcastingActof29December1992（unifiedtext,JournalofLaws2011,No.43,item226,asamended）;

SponsorRecommendations–recommendationsincludingthename,company,tradelogo,orotherdesignationindividualisinganenterpriseoritsactivity,referencetoitsproducts,services,ortradelogo.

§1

TelevisionBroadcasters'Obligations

1.Thetelevisionbroadcasterspledgethatchildren'sBroadcastsshallnotbeaccompaniedbyAdvertisementsorSponsorRecommendationsconcerningfoodstuffsorbeveragescontainingingredientswhosepresenceinexcessamountsinthedailydietisnotrecommended,ontheconditionsofandinaccordancewiththeruleselaboratedinSections2and3below.

2.Thetelevisionbroadcastersdeclarethat:

a）theyhavereceivedthedocumententitled"Nutritionalcriteriaforself-regulationregardingfoodadvertisingdirectedtochildrenunder12yearsofage"ofDecember2013,draftedbythePolishFederationoftheFoodIndustryUnionofEmployerswithitsregisteredofficeinWarsaw,verifiedbytheNationalFoodandNutritionInstitutewithitsregisteredofficeinWarsaw;

b）Thenutritionalcriteriashallconstituteguidelinesestablishingthedivisionoffoodproductsintocategories,withthedesignationoffoodstuffsandbeverageswhoseAdvertisementorSponsorRecommendationsshouldberecommended,foodstuffsanddrinkswhoseAdvertisementorSponsorRecommendationsshouldnotbeaddressedtochildrenunder12yearsofageaswellasfoodstuffsanddrinkswhoseAdvertisementorSponsorRecommendationarepermitted,withregardtotheiringredients.

3.TheTelevisionBroadcastersundertaketorequireAdvertiserstosubmitadeclarationofNutritionalCriteriacomplianceofthecontentoftheAdvertisementandSponsorRecommendationdistributedbytheTelevisionBroadcastersbefore,duringandaftertransmissionofchildren'sBroadcasts.AsampleAdvertiserdeclarationcomprisesAppendixNo.11a/btothisAgreement.

§2

TelevisionBroadcasters'Cooperation

1.Inordertoimplementmechanismsofcooperationandself-regulationintheperformanceoftheAgreement,theTelevisionBroadcastersshallappointrepresentativesauthorizedtocarryouttheAgreement.Alistofauthorisedrepresentatives（togetherhereinafterreferredtoasthe"Representatives"）,andrulesforupdatingthelistarepresentedinAppendixNo.12tothisAgreement.

2.TheRepresentativesshall,inparticular:

a）monitortheperformanceoftheAgreementbytheParties;

b）monitorlegislativeprocessesrelatedtolegalregulationsontheprotectionofchildren'shealth,takingintoaccountthesubjectofthisAgreement;

c）holdquarterlymeetingstoshareinformationontheperformanceofthisAgreementbytheParties;

d）proposechangestotheAgreementandindicatetheirscope.

3.TheAuthorisedRepresentativesshallcooperatetoensuretheproperandeffectiveperformanceoftheAgreement,andinparticularshallbeincontactwith:

a）TheNationalBroadcastingCouncilregardinginspections,performedwithinthescopespecifiedbytheregulationsoftheBroadcastingAct,oftheTelevisionBroadcasters'activitywithinthescopespecifiedintheAgreement;

b）TheAdvertisingCouncil,withtheaimofmonitoringthevalidityoftheestablishedNutritionalCriteriaaswellasmonitoringtheresolutionsnotifiedbytheAdvertisingCouncilandpassedonthebasisoftheCodeofEthicsinAdvertisingintheareaoffoodadvertisingdirectedtochildren;

c）organizationsdealingwiththepromotionofhealthyfood;

d）otherbroadcasters,inordertoencouragethemtoenterintotheAgreement.

4.TheTelevisionBroadcastersdeclarethattheactivitydescribedintheAgreementshallbecarriedoutwithutmostcareandinaccordancewithgoodmorals,aswellaswithrespectfortheprinciplesoffaircompetition.

§3

TermofAgreement

1.TheAgreementshallbeeffectivefromthedateofitsconclusion,insuchawaythat:

a）fromthedateofconclusion,thePartiesshallbeginimplementingtheresolutionsoftheAgreementwithinthescopeofactivityconducted,inparticularinthescopeoftechnicalsolutionsenablingitsapplication,proceduresandtradepoliciespresentedtoAdvertisers,

b）theregulationsconcerningtherequirementofAdvertiserstosubmitadeclarationofNutritionalCriteriacomplianceofthecontentoftheAdvertisementandSponsorRecommendationdistributedbytheTelevisionBroadcastersbefore,duringandaftertransmissionofchildren'sBroadcastsshallbeusedforallcontractsconcludedstartingfrom1December2014,takingintoaccounttheresolutionsofpo