Unit11TheMedia精教版同步训练可作辅导讲义教案资料.docx

Unit11TheMedia精教版同步训练可作辅导讲义教案资料.docx

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Unit11TheMedia精教版同步训练可作辅导讲义教案资料

Unit11-The-Media精教版同步训练（可作辅导讲义）

Unit11能评估检测

A卷

Ⅰ.单项填空

1.Weshouldalwayskeepinmindthataccidents________fromcarelessnesswhiledriving.

A.arise　　B.arouseC.beginD.rise

2.Shepretended________mewhenIpassedby.

A.nottoseeB.notseeingC.tonotseeD.havingnotseen

3.Asa________boss,heexpectedtotalloyaltyanddedicationfromhisemployees.

A.demandingB.demandedC.demandD.havingdemanded

4.Theroadsigniseasytoread;thewords________well.

A.makeoutB.standoutC.standforD.turnout

5.ThesedaysMikehasbeenpreparingcarefullyforhisdrivingtestsothathecanpassitathisfirst________.

A.intentionB.attemptC.purposeD.desire

6.Someclassmatesareagainstmyplanwhilethemajorityare________it.

A.inviewofB.infavourofC.inhonorofD.inmemoryof

7.Hecameupwithanew________totheproblematyesterday'smeeting.

A.procedureB.methodC.approachD.means

8.Theboss________another20workerstoworkinhiscompany.

A.firedB.employedC.rentedD.dismissed

9.________weareunited,there'snodifficultywecannotovercome.

A.InorderthatB.IfonlyC.SolongasD.Evenif

10.It'salready9o'clockandMother________stepinanymoment.

A.probablyB.ispossibleC.islikelytoD.ispossibleto

11.—Robert,youfailedtopasstheNationalCollegeEntranceExamination.

—Exactly.HowoftenIhaveregretted________hard!

A.nottostudyB.studyingC.tonotstudyD.notstudying

12.Thedoctor________fromthesymptomsthatthepatient'sdiseasewascancer.

A.instructedB.concludedC.excludedD.directed

13.Mr.Hamfeltthathehimself,ratherthanAliceandLisa，________forthecoldnessthathadgrownbetweenthem.

A.weretoblameB.wastobeblamedC.weretobeblamedD.wastoblame

14.Thecustomerdidn'tchoose________ofthecoatsandwentawaywithoutlookingatathirdone.

A.bothB.allC.anyD.either

15.Billsuggested________ameetingonwhattodoforthe26thShenzhenUniversiade.

A.havingheldB.toholdC.holdingD.hold

Ⅱ.阅读理解

A

Facebookisasocialnetworkserviceandwebsitethatwaslaunchedin2004.Friends,family,andcoworkersuseFacebooktocommunicatewitheachother.Manybusinessesusethesitetoshowtheirproducts.

Userscanwriteaboutthemselvesortheircompaniesandincludepicturesandvideos.Theycanalsopermiteveryone,oronlyafewpeople,toseetheirFacebookpages.

Inthesummerof2010,Facebookannouncedthatithasover500millionactiveusersaroundtheworld.Abouthalfofthemusethesiteeveryday.About70percentofallFacebookusersareincountriesoutsidetheUnitedStates.

MarkZuckerbergandhisfriendsstartedFacebookin2004whenhewasasecondyearstudentatHarvardUniversityinMassachusetts.Hebegantheprojectbyillegallyusingtheuniversity'scomputersystem.HarvardUniversitychargedhimwithbreakingseverallaws.MarkZuckerbergwasalmostforcedtoleaveschool.Buttheuniversitywithdrewthecharges.MarkZuckerbergwasalsoaccusedofstealingotherpeople'sideasandusingtheminFacebook.Hehasdenied（否认）thecharges.Severalpeoplehavetakenlegalactionagainsthim.

Atfirst,onlyHarvardstudentscoulduseFacebook.Butitquicklyexpandedtootheruniversities.Thewebsitewasalsoopenedtohighschoolstudents.Now,anyoneatleast13yearsoldwithanemailaddresscanjoin.

Intheearlydays,onlyasmallgroupofpeoplemanagedFacebook.Nowithasover1,700workersin12countries.

Facebookmakesmoneybysellingadvertising.Ithasbeenextremelysuccessful.ThefinancialcompanySecondMarket,saysFacebookisworth41billiondollars.

AmovieaboutthecreationofFacebook,called“TheSocialNetwork”，wasreleasedinOctober2010.

1.WhatcanwelearnaboutFacebook?

A.TheminorityofitsusersareAmericans.B.Userscanseeanyone'sFacebookpages.

C.Morethan500millionpeopleareusingit.D.ItprovidessocialnetworkserviceforAmericans.

2.WhywasMarkZuckerbergchargedbyHarvardUniversity?

A.Hesecretlydesignedillegalcomputerprograms.

B.Hedevotedtoomuchtimeworkingonhisproject.

C.Hestoleotherpeople'sideaswhenwritinghisessay.

D.Heusedtheuniversity'scomputersystemtostartFacebookillegally.

3.Whichofthefollowingcantaketheplaceoftheunderlinedword“withdrew”inParagraph4?

A.droppedB.tookawayC.heldonD.rejected

4.Facebookmanagestomakehugeprofitsmainlyby________.

A.attractingusersB.sellingadvertisingC.producingmoviesD.increasingcooperation

B

Ifabusinesswantstosellitsproductsinternationally,ithadbetterdosomemarketresearchfirst.ThisisalessonthatsomelargeAmericancorporationshavelearnedthehardway.

What'sinthename?

Sometimestheproblemisthename.WhenGeneralMotorsintroduceditsChevyNovatoLatinAmerica,itoverlookedthefactthatNovainSpanishmeans“Itdoesn'tgo”.Sureenough,theChevyNovaneverwentanywhereinLatinAmerica.

Translationproblems

Sometimesitisthesloganthatdoesn'twork.NocompanyknowsthisbetterthanPepsiColawithits“ComealivewithPepsi！

”campaign.ThecampaignwassosuccessfulintheUnitedStatesthatPepsitranslateditssloganliterallyforitsinternationalcampaign.Asitturnedout,thetranslationsweren'tquiteright.PepsiwasbeggingGermansto“Comeoutofthegrave”andtellingtheChinesethat“Pepsibringsyourancestorsbackfromthegrave”.

Apicture'sworthathousandwords

Othertimes,theprobleminvolvespackaging.ApictureofasmilingbabyhashelpedsellcountlessjarsofGerberbabyfood.WhenGerberstartedsellingbabyfoodinAfrica,theyusedthesamepackagingasintheUS,withthesmilingbabyonthelabel.LatertheylearnedthatinAfricancountries,thepictureonthejarshowswhatthejarhasinit,formanypeopletherecan'tread.

Twistoffate

Evenculture,religiousfactorsandpurecoincidencecanbeinvolved.ThomMcAnshoeshaveaThomMcAnsignatureinside.TopeopleinBangladesh,whichisaMuslimcountry,thissignaturelookedlikeArabicscriptforthewordAllah.Inthatcountry，feetareconsideredunclean,andMuslimsfeltthecompanywasoffendingGod'snamebyhavingpeoplewalkonit.

5.Fromthetextwelearnthat________.

A.ChevyNovawasbroughttoLatinAmerica

B.GeneralMotorsdidthebestmarketresearchofallcompanies

C.PepsistillsoldwellinChinaowingtothetranslationproblems

D.the“ComealivewithPepsi”campaignworkedwellintheUS

6.WhatwasGerber'sproblem?

A.Atranslationproblem.B.Culturalfactors.

C.Religiousfactors.D.Thepictureonthejar.

7.ForwhatreasonwereThomMcAnshoesturneddowninBangladesh?

A.Theyarenotdesignedattractively.B.Theiradvertisementsarenotpersuasive.

C.AsignaturelookinglikethewordAllahwasintheshoes.

D.ProblemForThomMcAnwasthecompany'sname.

8.Whatdoesthetextmainlytellus?

A.Lessonsfromsomelargecorporations.B.Howtomakeuseofadvertisements.

C.Theimportanceofmarketresearch.D.Theimportanceofpackaging.

B卷

Ⅰ.完形填空

AsIgotoutofmycarnearastore,Inoticedasmallsignstucktotheverybottomofthepole.Itstoodoutbecauseitappearedtobea__1__.

AtfirstIthoughtithadfallen,butatcloserlookIsawithadbeenverysecurely（牢固地）__2__withseveralinchesofstickingtape（胶带）.Iwas__3__whowouldattractpeople'sattentioninthiswaytosella__4__，andthenIsawmoresuchsigns,alittlegirlandalady.__5__，Iapproachedthemandwaiteduntilthelittlegirl__6__anotheryardoftapearoundthelastsign.

“Excuseme,butwhyareyouplacingthehouseforsalesignssoclosetothe__7__？

”Iasked.

“Sheisnotsellingthehouse.Look__8__！

”theladysaidwithasmile.Ibentdownadjustingmy__9__untilIcouldfinallyreadthesmallprint.

“Wemissyou!

Comehome！

”Ireadoutloud.“Thenlookatthe__10__！

”theladysaid.Iwasreally__11__myhandsandkneesandsawinthepictureachildanda__12__infrontyardbeforestandingupwitha__13__look.

“Herdog,Grace,islost，”theladyexplained.

“Butmostpeoplewouldhangalost__14__wherepeoplecouldactuallyseeit，”Isaid.

“Well,yousawit，”theyounggirlresponded.

Theinnocent（天真的）answermademehesitateto__15__furtherexplanation.Thankfully,theladycontinuedtoexplain，“Ihavetoldherthatitmaybe__16__tofindherdogbecauseyoucanseethestorehasmanysignsposted.Butshewantedherdogtofindher.__17__thepictureofthehouse,herandthedog...Ididn'twantto__18__untilshefeltshedideverythingshecould.”shesaid.

Igot__19__.Thesignswerethereforthedogtosee.Ifyouwanttolearnthemeaningof__20__,getdowntoachild'slevel.OneweeklaterGracecamehome.Amazing!

1.A.chanceB.beliefC.mistakeD.cheat

2.A.fastenedB.closedC.lockedD.pressed

3.A.shoutingB.wonderingC.seekingD.testing

4.A.houseB.pictureC.storeD.tape

5.A.ContinuouslyB.CuriouslyC.CarefullyD.Stupidly

6.A.woundB.placedC.toreD.spread

7.A.storeB.poleC.groundD.car

8.A.harderB.closerC.lowerD.further

9.A.directionB.sightC.heightD.position

10.A.designB.pictureC.materialD.explanation

11.A.onB.withC.offD.by

12.A.houseB.motherC.dogD.shop

13.A.frightenedB.surprisedC.disappointedD.puzzled

14.A.posterB.signC.markD.notice

15.A.sendforB.askforC.callforD.lookfor

16.A.easyB.pleasantC.hardD.hopeful

17.A.ThusB.HoweverC.InsteadD.Otherwise

18.A.putupB.giveupC.mixupD.clearup

19.A.thisB.thoseC.theseD.it

20.A.careB.respectC.lifeD.faith

Ⅱ.阅读理解