bec高级口语.docx
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bec高级口语.docx
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bec高级口语
BEC高级口语分册答案
口语册,PRESENTATION部分
1ACustomerRelations:
howtomaintaincustomerinterestinacompany’sproducts
Alotneedstobedonetomaintaincustomerinterstinacompany’sproducts.
a)First,brandimage.Companiesneedtomakeeveryefforttoimprovethecorporatereputationandbrandimage,forthesimplereasonthatcustomerstrustbigbrands.
b)Second,product.Weneedtoobtainsuggestionsfromstaffandcustomers,whichcanhelpustoadjusttheproductstosuitthechangingneedsofcustomers.
c)Third,priceandpromotion.Weshouldevaluateourpricingpolityfromtimetotimetomakesureitremainscompetitive.Andattractivepromotionshavetobedesignedtoattractedcustomers’attention.
Thesemethodsshouldbehelpfultomaintaincustomerinterstandmaintaincompanycompetitiveness.
1B。
Acareerplanisimportantinthecourseofcareerdevelopment,whichisalistofcareerobjective,shorttermgoalsandultimategoal.Firstly,agoalisamotivator,withanachievablegoalinmind,wearelikelytoworkhardertoachieveit.Second,whenweachieveashorttermgoal,wehavegreatself-satisfactionandhaveconfidencetogoontoachievethenextgoal.Asaresult,wemayachievehighlevelofsuccessmorequickly.Third,whenwehaveaplan,wearemorelikelytofocusonit,withoutwonderingwhereweshouldgonext,whichisawastetimeandenergy.Forexample,myplanistobeasalesmanagerintenyears,soIworkdefinitelyworkmyupasassistant-representative-supervisor-manager,andIwouldn’ttryallkindsofjobstofindwhatIamreallyinterestedin.Finally,whenwehaveaplan,weknowtherequirementtoachievethisplan.Forexample,ifyouwanttobeaCEO,youknowyouneedtohaveawiderangeofskillslikemanagementskillsandleadershipandsoon.Therefore,wearelikelytoprepareourselvestoachievetheseskillssooner.Whenyouhaveawiderangeofskillsyouaremorelikelytohaveapromotionorworkyourwayupthecorporateladder.
1C。
产品多元化是生意成功的重要因素。
首先,diversifiedproductsattractmorecustomers.Aseachproductcanonlymeettheneedsofoneparticulargroupofcustomers,havearangeofproductsmeanswehavemoregroupsofcustomers.Second,diversificationmeetstheexpectationforacustomertochoose.Customersprefertohavemorethanonechoicesofproductssothattheywillbeabletocompareandchoose.Third,customersusuallyassociatediversificationwiththesizeofafirm,thelargerrangeofproductstheyprovide,thestrongerthisfirmis.Therefore,diversificationiskeytothesuccessofbusiness.
2A。
Firmsthatcreateasafeworkingenvironmentpreventinjuriesandimprovethemoraleoftheiremployees.Foranemployee,nothingismoreimportantthanhealthandsafety.Anemployeewon’tconcentrateonthejobifheworksinanunsafeenvironment.Foranbusinessowner,accidentsareinjuriesarejustdisasters.Thegovernmentmightimposeabigfinetothefirmandevenputthefirmoutofbusinessforviolatingsafetyregulations.Thefirmalsomighthavetopayasumofcompensationtotheinjured.What’smore,oncetheaccidenthitthepress,customersmightfeelthisfirmisirresponsibleandassociatetheinjurieswithlowqualityproducts.Therefore,firmsshouldcloselymonitortheproductionprocess,forexample,checkmachineryandequipmentforproperworkingconditions,requiresafetyglassesorotherequipmentthatcanpreventinjury.What’smore,weshouldemphasizetheimportanceofhealthandsafetyproceduresintrainings.
2B首先,保持个人接触可以使我们得到顾客的反馈,比如他对我们产品最喜欢与不喜欢的地方是什么,通过倾听顾客的要求,我们可以知道他们的需要和期望,完善我们的产品和服务。
第二点,与顾客亲密接触会使他们觉得自己很受到重视,他们觉得自己和公司的员工有一种友谊,而这种友谊就会转化为反复购买。
First,keepingpersonalcontactswiththemensuresthatwegetfeedbackfromthecustomersabouttheproduct,say,whattheylikemostaboutitandwhattheydislikeaboutit.Wewillthenbeabletoimprovetheproductoradjusttheservicestobettermeettheirneeds.Second,whenwemaintainpersonalcontactswiththem,theyfeelverymuchvaluedanddevelopafriendshipwithus,itisthiskindoffriendshipthattranslatesintosales.What’more,theywon’teasilyswitchtoourcompetitors.
2C。
平衡公司增长与生产。
Firstweneedtoworkoutanoptimalbalanceratebetweencompanygrowthandproductioncapacity,thatis,aratebetweentheneedofinfrastructureandpersonnelwithproductiongrowth.Forexample,whenweneed200peopletomake20000tonsofsteel,and300peopletomake2400tonsofsteel,basedonthiswecanworkoutanaveragerate,thatis,ifwewanttoproduce3000tonswemightneed350atmost.Secondly,forecastsales.Withanaccurateforecastwecanplanforproductionverywell,say,ifweneedmoreproductionlines,orifweneedtorecruitmoreworkers.Butthetruthisthatwecan’talwaysmakeanaccurateforecast.Onewaytodealwithover-forecastorunder-forecastmightbetooutsourcemanufacturing.
3A。
首先,一个安全健康的工作环境是必要的。
第二点,有竞争力的薪水和奖励机制,当一个员工知道自己比竞争对手的同等职位的员工收入高的时候,他会觉得很自豪,也会更加努力工作来保住自己的位置。
第三点,提供职业发展机会。
Aspiringtoachieveapositionabovethepresentpositionisnatural.Ifanemployeeknowshiscurrentpositionisleadingtoahigherposition,hewouldbemotivatedtoreachthatpositionmorequicklybyworkingharder.
3B.扩张之前必须要进行市场研究。
Mostlyimportantly,wemustresearchonthemarketpotentialandmarketsharewecangrab.Isthereaconsumerdemand?
Howlongwillthisdemandremain?
Asweallknowittakeslargeinvestmentstolaunchanewproduct,wemustensurethisnewproducthasasteadycustomerdemandsothatwecanrecovertheinvestmentandtheinvestmentwillyieldreturns.Second,sincethisisanewproduct,wehavetoassesscustomersatisfactionandpurchasebehaviors,pricingandpromotionactivitiesetc.Allofthesearenecessarystepstofollowbeforelaunchinganewproduct.What’smore,weevenhavetoresearchonthelocalpolicyandworldpolitics.
3C。
Firstly,wemustfindouttheareasnewtechnologywillhaveimpacton.Itmayhavenegativeimpactontheworkefficiency,becauseittakessometimeforourstafftogetusedtoit.Inthedurationofthelearningandadjustingprocess,theirefficiencymightslowdown,andtheymaymakesomemistakes.Second,newtechnologymightmakesomestafffeelstressedoutbecausetheyhaveahardtimelearninghowtousethenewtechnology.Someofthemwillfeelembarrassedthattheycan’tlearnasquicklyasothers.Inordertodealwiththeseproblems,wehavetoprovidethemwithdetailedtrainingsandensurethetrainingsareeffective.Second,wemustgivethemenoughtimetoadapt.WEmaysetupatransitionperiod,duringthisperiod,theoldtechnologymightco-existwiththenewtechnology,whichhelpsthestafftodealwiththeirworkasusual,andalsolearnhowtousethenewtechnology.
4A.Itisimportantapersontohavearangeofskillsinthecourseofhiscareerdevelopment.Whenhehasarangeofskills,heisobviouslymorecompetitivethanthosewhodon'tandthereforehasmorechancesofpromotion.Anditwillbeeasierforhimtofindajoboutsidehiscompanyifheisnotsatisfiedwithhispresentjob.Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothetopofthecorporateladder.
4B.客户服务的重要性。
Firstly,weliveinanincreasinglyservice-orientedeconomy.Wehavetoserveourcustomerswellinordertoretaintheirrepeatbusiness.Wheneachcustomerfeelsasifheisbeingtreatedpreferentially,heturnsintoaloyalcustomer.Secondly,whenacustomerfeelshappyaboutourservices,heislikelytorecommendourbrandtoothers,ontheotherhand,ifhefeelsunhappy,heislikelytotell24people,youknow,thisistheso-called1-to-24theory.
4C.如何进行有效的财务控制
首先要有能干而可靠的财务人员,清晰界定他们的权限和责任.itlaysafoundationoffinancial.Incompetentanddishonestpeoplemakesanyfinancialcontrolsystemineffective.Secondly,implementproperproceduresforinitiatingandapprovingtransactions,everytransactionshouldbeproperlyauthorized.Thirdly,maintainadequatedocumentsandrecordslikeinvoicesandauthorizationpaper.Thereforewecantraceeachtransactiontothesourcedocument.
5A.如何确保开会成功。
Firstly,setupaclearandachievableobjectiveforthismeeting,andmakeeveryoneknowsthisobjectiveinadvancetomaketheirownpreparationsaboutdataandquestions,etc.Second,makepreparationsbeforethemeetingstarts,forexample,easytravelaccess,adequatemeetingfacilitiesandsupport,etc.Third,theagendahastobepreparedinduetime,mustcoverallstandardtopicsandpotentialissuesarising.Fourth,thetimingisimportant.Eachsubjectisallocatedanestimateddiscussiontime.IfitisexceededyouwilldrawthePresidentattentiontoavoidwastingtimeofthewholegroup.Aboveall,agoodPresidentofmeetingisthekeytosuccess.
5B。
Firstly,packagingappropriatelyprotectstheproductsfromgoingbadorbeingdamaged,andmakesitsafetotransport.Goodpackagesmakesiteasierforcustomerstousetheproducts.Secondly,increasedcompetitionandclutteronretailstoreshelvesmeansthatpackagesmustperformsalestasks,fromattractingattentiontodescribingtheproduct,tomakingthesale.Attractivepackagingisafive-secondcommercial.Itoffersusthelastchancetoinfluencethecustomers.Finally,manypurchasingdecisionsaremadeonimpulseandpackagingplaysthemostimportantroleatthismoment.
5C.首先,It’sthestaffwhohavethefirsthandinformation.销售代表最了解客户的购买能力,市场代表了解顾客需求的变化以及竞争对手的动向,而这些信息都会影响到销售。
Onlyiftheyareactivelyinvolved,theycanhavethemostupdatedfrontlineinformation,whichisthefoundationofbusinessplan.其次,itisthestaffwhoimplementtheobjectives.当他们参与进来时候,theywillraiseallkindsofquestionsanddifficultieswhenimplementing
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