商务信函的写作特征商务英语本科学位论文.docx
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商务信函的写作特征商务英语本科学位论文.docx
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商务信函的写作特征商务英语本科学位论文
中国某某某某学校
学生毕业设计(论文)
题目:
商务信函的写作特征
姓名:
000000000
班级、学号:
000000000000
系(部):
经济管理系
专业:
商务英语
指导教师:
000000000
开题时间:
2009-04-10
完成时间:
2009-11-08
2009年11月08日
目录
毕业设计任务书…………………………………………………1
毕业设计成绩评定表……………………………………………2
答辩申请书……………………………………………………3-5
正文……………………………………………………………6-21
答辩委员会表决意见……………………………………………22
答辩过程记录表…………………………………………………23
课题商务英语的写作特征
一、课题(论文)提纲
0.引言
1.语言特征
1.1词汇特征
1.1.1用词规范正式
1.1.2表意准确、专业性强
1.1.3用词朴素、淡于修饰
1.2缩略语使用较多
1.3语气特点
2.衔接手段特征
3.语篇结构特征
3.1句式特征
3.1.1句式结构特点
3.2用陈述句表示委婉的祈使语气
3.2用陈述句表示委婉的祈使语气
3.3大量使用套语
4.内容特征
4.1礼貌和体谅
4.2完整,具体和正确
4.3清楚和简洁
4.4真诚,语言朴实
4.5针对性,标题
结束语
二、内容摘要
商务英语信函是国际贸易双方进行书面商务信息沟通的重要手段,其撰写的成功与否对企业的业务有着极其重要的影响。
商务英语信函的写作是有规律可循的,首先,要注意写作技巧,遵循四部式的信函结构,并善于使用商务英语信函中的套语和特殊表达法.其次要坚持礼貌、体谅、完整、清楚、简洁、具体与正确性等写作特征,从整体结构和内容方面使信函表达更完善。
三、参考文献
[1]TanFangZhuHuiping,EnglishCorrespondenceforForeignTrade[S]MindShapingEnglish2006
[2]陈冬纯:
商务英语信函的体裁分析与撰写策略[J].国外外语教学,2003
(2)
[3]戚云方:
新编外经贸英语写作与套语[M].杭州:
浙江大学出版社,2002
[4]张亦辉:
点石成金——英语商函写作实务[M].北京:
外语教学与研究出版社,2003
[5]杨廷治.对外经贸英语函电[M].北京:
对外经济贸易大学出版社,2000.
OntheFeaturesofBusinessEnglishCorrespondenceWriting
000000
Abstract:
BusinessEnglishLetterWritingbetweenthetwosidesininternationaltradeisanimportantmeansofbusinesscommunication,itswrittenonthecompany'sbusinesssuccesshasanextremelyimportantimplications.AndalsoEnglishBusinessLetterwritingisthereapattern,firstofall,wemustpayattentiontowritingskills.secondly,weshouldinsistoncourtesy,consideration,completeness,clarity,conciseness,concretenessandcorrectnessofwritingfeaturestoexpressitmoreperectfromtheaspectoftheoverallstructureandthecontent.
Keywords:
linguisticfeatures;cohesionfeatures;discoursestructurefeatures;contentfeatures
0.Introduction
BusinessEnglishlettersisanindispensabletoolinthemodernbusinessactivities,andalsoitisaveryimportantmeansofexpressionandmethodsofcommunication.Englishbusinessletterhasitsownuniquecharacteristicsandrequirementsofthelanguage,soEnglishbusinessletterwritingareveryparticularabouttheformandmethod,adecentstandardofbusinessEnglishletterscanmeetthespecificbusinessenvironmentandcansuccessfullyachievethebusinesspurposes.Businessletterwritingdoesnotrequireyoutousebeautifulwordsbeautiful.Allyouneedtodois,usingsimplelanguageandsimple,accurateandtoexpresstheirmeaning,sothattheotherpartycanbeveryclearunderstandingofwhatyouaretryingtosay.Onlytheothersideinordertounderstandwhatyoumeantorespondtoyourrequest,sothatbusinessletterstoplayitsdueroleinit.
1.Linguisticfeatures
1.1Vocabularyfeatures
Vocabularyfeatureshavethreeparts,theyareformalspecificationterms,expressionaccurateandprofessionstrong,andsimplewords,shortonthemodification.
1.1.1Expressionaccurateandprofessionstrong
Thefirst,businesslettercolloquialEnglish,thoughthetrend,butitisafterallaformalcorrespondencestyle,soaformalbusinessletterinEnglishwords,basedonvocabularyandinformalvocabularyco-exist,buttheofficialvocabulary,neutralwordsareusedthantheinformalSpokenvocabulary,fullyembodythenormsofformal,business-likefeatures.Lettersareoftenmeaningthesameorsimilartoreplacethewrittenwordsofbasicvocabularyandspokenwords,suchas:
informoradviseinsteadoftell;dispatchinsteadofsend;otherwisereplaceor,thereforereplaceso;toprepositionalphraseinsteadofasimpleprepositionandconjunction,asinthesofar,inrespectto,inconnectionwith,andwithregardingtoreplaceaboutandsoon.
1.1.2Simplewords
Thesecond,thisfeaturemainlyfortheuseofalargenumberofspecializedterminology,jargon,foreignborrowedwords,acronyms,andgeneraltermsinthebusinesscontextofthespecialusewords,suchasinsurancepolicy,coverage,premium,underwriter,establishmentcounter-off,bid,proformainvoiceirrevocableletterofcredit,CIF,POB,TPND,etc.,theseprofessionaltermsatallstagesofbusinessactivityinthefrequentemergenceofaspecificconnotationoftheseterms,whichmeansclear,intheprocessoftranslationcannotbetooliterally,coinedBusinessEnglishlettersthatdonotcomplywiththemeaningcome.
1.1.3Shortonthemodification.
Thethird,EnglishBusinessLetterWritingischaracterizedby:
simple,andclear,direct,sowhenthetransmissionofinformation,inadditiontotheusetechnicaltermsaccuratelyexpresstheirintentions,ingeneral,therhetoricdoesnotseektoavoidtheuseoftoomanyqualifiersarerarelyusedinpopularliteratureandstylisticrhetoricaldevices.
Forexample:
Dearsir,
Oneofourcustomersisinterestedinyourbicycles,ParticularlyModelno.PA-18.
Pleasesendusacopyofyourillustratedcatalogue,quoteyourpriceFOBShanghaiifpossible,Meanwhile,pleaseindicatethetimeofdeliveryyouusuallyoffer.
Yoursfaithfully,
1.2.1Abbreviationsusedmore
BusinessEnglishlettersmakemoreuseofsomecommonacronyms,theseacronymsdefinitionsaccurate,inthebusinessletterisusedfairlyextensive,involvingthepricetermsoftrade,transport,paymentandsettlementandsoon.Forexample,commonlyusedabbreviationsare:
FOB(FreeonBoard)“FOBportofshipment",CIF(Cost,InsuranceandFreight)"CIF",L/C(LetterofCredit)"L",D/P(DocumentsagainstPayment)"againstpayment"andsoon.
1.2.2Characteristictone
Businesslettersaregenerallypoliteandpayattentiontotheletteroftheexactexpressionofavarietyoftone.Courtesycanleadtofriendship,sothatsentimentinfavoroftheotherreading.Euphemisticterminbusinessletterscourtesyeitherpolitelyrefusetheother'srequirementsorconditions,whilepreserveafriendlytraderelations.Therefore,inbusinessletters,thetoneusedeuphemismtoindicatewheretheothersideoftheunsatisfactory.
2.CohesionFeatures
BusinessEnglishlettersusedinanumberofgrammaticalcohesionmeanstoconnectthephrasetomakeacoherentcontext.Forexample,theconnectionsequenceofphrasesthatarefirst,second,then,next,after,finally;saidthereasonsare:
since,because,as,for;thattheresultsorconsequencesare:
therefore,asaresult,hence,accordingly,consequently;saidtheturningpointare:
but,yet,however,onthecontraryandsoon.
Forexample:
InourmessageofOctober31,wesaidthatwewouldsendapurchaseorderbytheendofNovember.However,asnegotiationswiththecustomersarestillcontinuing,weareunabletoplaceacompleteorderatthistime.Enclosed,instead,isaparticularorder(No.00501-55)forhalfofthemerchandiselistedintheprovisionalorder.ThesecondhalfoftheorderwillbecoveredbyP.O.No.00501-61,whichwewillissuebyDecember6.
InthisDirectMaildiscoursethatturnstherelationshipbetweenconjunctionssuchashoweverandinsteadmakesuseofthelogicalrelationshipcleartext.Whilethe"apurchaseorder","acompleteorder","apartialorder"thesefewphrasesinthe"order"oftherepeatedwordrestatementoftherelationshipbetweentheformationistoadoptameansoflexicalcohesionmakesthediscoursetoachievecoherence.However,fromanotherperspective,orderthepaperrepeatedthewordhasnotconsistentlyusethepronounittoreplacetheorder,whichismainlyinordertoavoidmisunderstanding,makessensetoexpressmoreaccurate.Businesslettersareusuallywordedinordertomakeaccurate,ontheallegedomissionandalternativemeansofbridgingtheuseofrelativelysmall,thechoiceisasfaraspossibletoavoidmisunderstandingthemeaningofthewordorsentence.
3.Discoursestructurefeatures
BusinessEnglishcontextdeterminestheconfigurationofbusinesslettersinEnglishtexthasafixedpattern.BusinessEnglishletterstendtoemphasizealetterregardingthecontentaroundamulti-startthread,sothelettercanusethe"subject"tohighlightthecontentofthesubject,sothatwecanreadtheotherataglance.BusinessEnglishlettersinthebodygenerallyconsistsofthreeparts(thecontentcanbeashorterthreenatural)thatthestart,themainbodyandattheend.Inwhicheachparthasitsowndefaultfunctionsandroles:
thefirstpart(thatis,thefirstparagraph)toseizethereader'sattention,demand,orinterest;secondpartdealswithbusiness;thirdechotheearlierpartofhisside'shopesorwishes.
3.1Sentencefeatures
BusinessEnglishDiscourseletteristoprovideinformation,declarativesentenceusedmostoften,itiswidelyusedinnarrative,interpretationorexplanationofvariousaspectsoftradeexchangesbetweenthebusiness,tostatethefacts.Astheforeignexchangestofollowtheprinciplesofpoliteness,sothewritingbusinesslettersshouldfollowtheprinciplesofpoliteness.TheBusinessEnglishletters,thePolitenessPrincipleinsyntaxismainlyreflectedinthewidespreaduseofthevirtualsentence.Virtualsentencemakesthetoneofpoliteeuphemism,inbusinessEnglishlettersareusedfrequently.
3.1.1SentenceStructureFeatures
WrittenEnglishasanofficialbody,itsclause-levelcomplex,longsentencesareusuallyhigherthantheuseofinformalEnglish,includingcomplexsentences,wordphrases,infinitivephrases,parentheses,withbitarchitecture,independentoffrequentuseisoneofthecharacteristicsofthesentencelettersinBusinessEnglish.Forexample:
Inourtradewithmerchantsofvariouscountries,wealwaysadheretotheprincipleofequalityandmutualbenefit.Itisourhopetopromote,byjointefforts,bothtradeandfriendshiptoourmutualadvantage.
3.2EuphemismImperativeMoodused
Bu
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