文化墙资料.docx
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文化墙资料.docx
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文化墙资料
Shenzhen26thSummerUniversiade
1、Introduction简介
UniversityGames,WorldUniversityGames,knownas"LittleOlympics",organizedbytheInternationalUniversitySportsFederation.Itorganizedonlyincollegestudentsandgraduatesofnotmorethantwoyearsofcollegestudents(agelimit17-28years)participatedinalargemulti-sportsworld.
Shenzhen26thSummerUniversiadewillbeheldfromAugust12thtoAugust22thin2011.ThemainstadiumislocatedinLonggangDistrict,westofthecity,about15kilometersfromthecitycenter.
LocatedinShenzhenGrandCanalnortheastofShenzhencity,LonggangDistrict,westofthecity,about15kilometersfromthecitycenter,isheldin2011inShenzhen26thSummerUniversiadeinthemainstadiumarea,isalsobuildingupthecityofShenzhenimplementationofculturalstrategies,thedevelopmentofsportsindustry,topromotethefutureoffitnesscenter.
世界大学生运动会,素有“小奥运会”之称,由“国际大学生体育联合会”(英语:
InternationalUniversitySportsFederation)主办,只限在校大学生和毕业不超过两年的大学生(年龄限制为17-28岁)参加的世界大型综合性运动会。
第26届世界大学生运动会将于2011年8月12日到8月22日在中国深圳举行.主场馆位于深圳市龙岗中心城西区,距离市中心约15公里区。
2、Emblem会徽
EmblemofShenzhenSummerUniversiadeanditsmeaning
“HappyU”consistsofcoloreddotsofvaryingsize.Eachdotisdeemedalogoelement,themeaningofwhichisopentodifferentinterpretations.Thedotcanbeenlarged,reduced,concentratedorevolvedintomyriadsofthingsorpatterns,thereforecarryingarichvarietyofmeanings.IttriestoconveythemessagethattheUniversiadeisacarnivalgatheringforuniversitystudentsfromaroundtheworld.AsinnovationisthehallmarkofthecityofShenzhen,theExecutiveOfficeoftheOrganizingCommitteeforShenzhenSummerUniversiadeiscommittedtopresentingabrand-newemblemdistinguishingtheUniversiadefromotherinternationalsportsmeetings.Whilecommunicatingpowerfulmessagesaboutthecity,theUniversiade,theyouthandthelife,theemblemembracesdiversityandinnovationandisopentodifferentinterpretations.
Uisrichinmeanings.Itmaystandfor“university”,“you”,“union”,“universe”orotherwords,orbetakenasagraphicalmarkrepresentingbaysinthecity,DapengBayforexample,suggestingahappyreunionofcollegestudentsofdifferentracesandcolorsfromthefivecontinents.Thesemicircularmarkimpliessimultaneouslyopennessandinclusiveness.Umaybeunderstoodinsixdifferentways,includingahappyU(suggestingbeautifulcolors,liveliness,energy,andthethemeofhappyreunionoftheyouthfromdifferentpartsoftheworld),anopenU(consistingofdotsinfivedifferentcolors,thesimpleyetpowerfulmarkisrichinmeanings),aninclusiveU(thecoloreddotsevolveintosmilingfaces,balloons,garlandsanddropsofmoisture);ayouthfulU(evolvingintodifferentsports-relatedimages,tobeusedforthedifferentsportsoftheUniversiade),acosmopolitanU(thevariedlycoloredandsizeddotsindicateagatheringofpeopleofdifferentracesandcolors),andafuturisticU(aforward-lookingdesignprojectingtheShenzheneditionoftheUniversiadeinaninnovativeway).
Unlikepreviouspictographicdesignsforemblems,theemblemforShenzhenSummerUniversiadefeaturesdotswhich,whenpartitioned,separatedorcombinedintodifferentforms,canstillfullyrepresentandidentifytheimagetobeconveyed.Itsopennesstoawiderangeofinterpretationsimpliesthehostcity’svitalityandinclusiveness.Thedesignishighlypraisedbytheexpertpanel.
“欢乐的U”由大大小小的彩色圆点组成,每个圆点作为logo的其中一个元素,没有固定含义,可以有多种想像,完全是一个开放的标志。
U:
大学(University)、你[U(You)]、联合(Union、United)、世界宇宙(Universe)。
U/也可以理解为深圳的海湾,比如大鹏湾,五大洲不同肤色的大学生聚集大鹏湾;U/U的半环和杯形,象征既容纳双开放。
又可以成为六个段落的标题——欢乐的U、开放的U、包容的U、青春的U、世界的U、未来的U。
整个“欢乐的U”以红、绿、黄、蓝、黑为基色,五种色彩的圆点组合成一个U形,五彩圆点自由地排列在U的图形中,黑色的英文字“Universiade”代表着世界大学生运动会的英文名称。
“SHENZHEN2011”代表着举办城市深圳和举办时间2011年,五颗星是国际大体联的标志。
3、Themascot吉祥物
MascotforShenzhenSummerUniversiadeanditsfeatures
UU,mascotfortheShenzhenSummerUniversiade,isthebrainchildofadesignteamheadedbyWangYuefei,arenownedlocaldesigner.TheotherfouryoungmembersoftheteamincludegraphicdesignersGuoDongandXingYishun,animationdesignerWangGuanqunand3DanimationdesignerLiXinyi.UU,closekintotheUniversiadeemblem,isasmilingfacedevelopedfromtheHappyU.IntheshapeofU,theinitialletterof“Universiade”,itrepresentsagreatdeparturefromtraditionasimportantsportmeetingstendtousehumanfigures,animalsorplantsastheirmascots.
“UU”isgivenavarietyofcutefacialexpressions:
joyous,sweetandsomewhatplayful.Thesetrendyandcheerfulimagesaredesignedtoembodythegreatvitalityandupliftingspirittypicaloftheyoungpeople,expresstheexpectationofthehostcityfortheupcomingShenzhenSummerUniversiade,andhighlighttheroleoftheGamesasastagewhereyoungathleteswithdifferentracial,ethnicand
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