联合利华网申题目.docx
- 文档编号:28540100
- 上传时间:2023-07-18
- 格式:DOCX
- 页数:6
- 大小:19.83KB
联合利华网申题目.docx
《联合利华网申题目.docx》由会员分享,可在线阅读,更多相关《联合利华网申题目.docx(6页珍藏版)》请在冰豆网上搜索。
联合利华网申题目
联合利华
1.Pleasesharewithusifyouhaveaplanforyourlifejourney,andwhatimpactyouwanttohaveonothers(150-200words)
a.做自己喜欢的事情:
喜欢的品牌。
追求理想
b.热爱大自然。
自己以身作则。
c.孝敬父母。
成为一个好榜样
a.I’dliketobeafterwhatIlike,rangingfromlittlestuffssuchasatoy,toabiggerobjectivelikeajob.That’swhyIquittedmyjobandwentabroadforstudiesandexperiencedifferentculture.Iwon’timposemynotionsoneveryonebutdemonstratemydecisionsinstead.
b.Loveofnaturecultivatesmysenseofresponsibilityforenvironmentalprotection.Iinsistonsavingwaterandpaperandpersuademyfriendsandfamilytodoso.
c.Filialpietyisgiventhepriorityovermylifejourney.ApartfromthetraditionalChineseculture,I’dappreciatefortheirefforttomakemebeaman.I’velearnedalotfromthem.Therefore,I’dliketomakefriendswiththemandtakecareofthem.It’stheloveforhumanbeing.Iwillsetagoodexampleforthenextgeneration.Iftheycouldn’tfeelthelovefromtheirparent,howcantheycontributetothesociety
Therefore,youcanseemynarcissism,loveofnatureandhumanbeingandunderstandwhyIdoso.Iwillcommitmyselftotransmittinglovethroughmylifejourney.
2.WhydoyouapplyforUnileverManagementTraineeProgramandwhydoyouthinkyouaresuitableforthefunctionapplied(150-200words)
喜欢快消类,和切身生活有关;可持续发展企业社会责任感很认同;
英国这一年让我了解中西方的差异(防晒:
中国喜欢美白;欧美喜欢健康肤色)善于观察,学习,创新,在移动类营销以及社会化媒体营销方面比较有心得
I’vegottworeasonsforwhyIchooseUnilever:
thefirstisIdoloveFMCGindustrybecausetherangeofproductsisrelatedwithourdailylife;andsecondoneisItotallyidentifywiththelong-standingcommitmenttosustainabilityandresponsiblebusinesspracticeinUnilever.
Afteroneyear’sstudyinthe.,ItrulyseetheculturaldifferencebetweentheWesternworldandChina.Forexample,thegirlsinthe.areenjoyingsunbathesoastohavehealthyskinwhilstmostofChinesegirlsprefertousewhiteningproducts.Iaccumulatealotofconsumerinsightsthroughmyobservation,whichmaybridgethegapbetweenMNCsandChineseconsumers.
I’minterestedinmobilemarketingandsocialmediamarketing,whichhasbeenpaidmoreattentionforthemarketers.IthinkthemobileplatformwillbenextbattlegroundandIbelieveI’mreadytofight.
卡夫
Q1.WhydoyouwanttojoinKraft
IdoloveworkinginFMCGindustrybecausetherangeofproductsisrelatedwithourdailylife.MymotheralwaysboughtPacificSodabiscuitswhenIwasachildandthere’snodoubtthatIloveit.Yes,it’sakid’sgoodmemoryandthere’remoreandmorebrandsjoiningtheKraftfoodfamily.I’mhungrytojointhiscompany,whichaimstoprovideconsumerswiththequalitybrandsthechildrenhavegrownupwith.
Q2.WhyshouldKraftchooseyouamongalltheapplicants
I’maquicklearnerandthinkbroader.Intermsofoneyear’sstudyinthe.,Inotonlylearnfromtheclass,buttransformtheprinciplesonthetextbookintopracticalapplicationsaswell.I’mthepersonwhoalwaysspenthalfofadayonsupermarketshopping,bydiscoveringnewflavourofgroceries,comparingsimilartasteofbiscuitsandcomparingpriceswithdifferentstores.I’dliketoexploretheissuesbehindthenumbers(marketingresearch)anddemonstratemysolution.I’llbecuriousabouteverythingIlike.IthinkIwillbeequaltoyourofferandcontributetoreachthesharedobjective.
玛氏
1.WhatwasthebiggestachievementyouhaveaccomplishedinuniversityPleasedescribehowyoudidtogetitdone.
I’vedoneasuccessfulsocialmediamarketingcampaignforafamilyhotel(Bed&Breakfastsinn).DuetoatriptoEdinburgh,Istayedinawarmandfriendlyinnandthenmakefriendswithtwoownersoftheinn.I’dliketohelptopromotetheirinntoChinesestudentswhostudyinthe.viasocialnetworkapplication.Weibo).Ianalysetheprosandconsoftheinnoperationandimplementcompetitiveanalysis.Basedonthese,Iprovidesolutionsasfollows:
a.Segmentation:
family/personaltraveling;vacation;economicalhotel
b.Target:
Chinesestudents/backpackers
c.Positioning:
friendly,warm,passion
ThenIwriteanadvertisementalongsidetheawardstheyreceivedandelegantpictureswithdetails.Iforwardmytweets/weibototheopinionleader(@日不落帝国下的红领巾)sinceshehasstronginfluenceovertheChinesestudents.Also,IwillprovideexclusivevoucherstoChinesestudentonwhenImakeagreementwiththeowners.Thecampaignbrings30%moreonlinebookings.
2.Whatwasthebiggestsetback(挫折)inyourcollegelifeHowdiditimpactyouAndhowdidyoufacethissetback
WhenIhadmypre-sessionalcourselastsummer,Iwasdoingateamworkthatneedsteammembersdeliveringsurveysonthestreet.IcannotsortofunderstandtheWelshaccentsinceIjustarrivedinCardiffforonemonth.I’mscaredoftalkingtotheinterviewees.Infact,Iwasright.Alotofintervieweesrejectedtotakethesurveyatfirstsincetheycouldn’tunderstandthesurveyobjective,whichIdidn’tdescribeclearlytotheinterviewee.
Therefore,Ireprintedthequestionnairesandwroteaclearstatementforeducationpurposeandschoolsealissuedonthepaper.AndIpractisedwithmyteammemberinadvancetoreducemytension.Finallywecollectedallofthecopiesofsurveysandsucceedtofinishthistask.
3.Pleasedescribeoneofthemostdifficultanddemandingtasksyouhavehadinuniversity.Whatdidyoudotoovercomeit
Ihadapresentationintheprojectwhichlastsfor30minutes.Eventhoughit’steamworkthatwesharethe30minute’spresentation,Iwasfeelingsoself-consciousinfrontofthreejudges.I’vepractisedseveraltimesbuttheresultwasnotgoodsinceIwassonervousthatcan’tpresentfluently.
ButIdidn’tgiveup.IdecidedtopreparenoteswithmeandkeeppracticeuntilIcanpresentwithoutnotesandspeakinasmoothspeed.Anditworks.Wearehappytoget90marksoutof100onthepresentation.
4.Pleasedescribethemostsuccessfulcasethatyouhaveinspiredormotivatedotherstotakeactionsandreachgoal.Howsatisfied/dissatisfiedwereyouwiththat,andwhy
Wecan’tmakeagreementintermsofthesurveydesignontheproject.Twooftheteammemberspersistedwiththeirownopinionandwouldn’tliketocompromise.
ThereforeIadvisetohavedinnerinoneofthetwotroublemakersandeveryoneneedstobringadishinherflat.Ididn’tmentiontheargumentduringthedinner.Onthecontrary,thetroublemakersrealizedthepreviousdebatewasunnecessaryandfinallyasettlementwasreached.I’mhappyIcansortitoutevenifIwasn’tinvolvedintheargument.Sometimestheyjustneedaplatformtoknoweachother.
欧莱雅
1.Whenchoosingyourfirstjob/employer,whatwillyouconsiderandwhy
a.Businessscale:
IbelieveaFortune500companywillprovideabroadplatformforpersonnelcareerplanninganddevelopmentandtheemployeesinthesekindsofcompaniescanlearnandimprovetheircapabilitiesthroughouttheworkprocess.
b.Positionandtraining:
I’llconsiderwhatIamgoodatandthinkaboutifI’mequaltothejobposition.Seriesofadvancedtrainingsystemwillhelptopositionthatwhoyouareandwhatyoucando,whichwillsetclearcareerplanningfortheemployees.IfIamgivenasuitablepositionandmakethemostoftheadvantage,itwillbeawin-winsituation.
c.Bestrespectedcompany:
Bestcompanywillshowrespectfortalentwhichstimulatesthepotentialforpersonneldevelopmentandinreturn,thecompanywillbenefitfromtheirtalentsinvestment.
2.Sharewithusyourunderstandingofthefunctionyouareapplyingandwhyyoushouldbeagoodcandidateforthisfunction.
AsIworkinthemarketingdepartment,Iwillinterfacewithallourvariousoperations–fromresearchtoproduction,fromsalestologisticsmanagement.Wewilllearntounderstandtheconsumerbehaviourwhichisbasedonourbusinessresearch.Furthermore,Iwilloverseethemarketingstrategyandimplementoperationalmarketingplan.Atlast,monitoringandfeedbackisveryimportantforthemarketerstolearnwherewemightgowrongandimproveourworkinthefuture.
I’macutelyobservantandhavebroadperspective.Goodcommunicationskillsenablemetointegratewithcolleaguesandclientsmorequickly.Intermsofoneyear’sstudyinthe.,Idonotonlylearnfromtheclass,buttransformtheprinciplesonthetextbookintopracticalapplicationsaswell.Iaccumulatealotofconsumerinsightsthroughmyobservation,whichmaybridgethegapbetweenMNCsandChineseconsumers.
3.Inyouropinion,howwillthebeautybusinessdevelopinChinainthenext5years
Ithinkexpandingthesalesnetworkthroughsecond/thirdclasscityinChinaisaprioritygoalinthenext5yearsforthebeautybusinesssincethereisahugemarketwithbigpotential.Alotoflove-beautywomenarelackofbeautyknowledgeanddon’tknowhowtotakecareoftheirskinorhair.Thebeautyretailercanteachandguidethemhowtobemoreconfidentandattractiveinfrontofthepublic.
Sincethecosmeticsproductmarkethasbeenfurthersubdividedintothreeclasses:
consumerproducts,professionalproductsandluxuryproducts,thebeautycompanyshouldadoptmoreflexiblebrandstrategiesbasedondifferentconsumerknowledge.
Innovationalwaysindicatesacompany’sforesightinthemarket.Notonlydotheyhavenewinsightregardingtheproducts,themarketershouldalsounderstandthedigitalplatformaswell.Advertisinginvestmentonrelevantwebsite,cooperationwithe-retailersandinteractionwiththeconsumersonsocialnetworkserviceswillwidenthebusinesssalesnetworkanddeepentheconsumer’sunderstandingtowardsthebeautyproducts.
欧莱雅Reveal最后开放题:
IfyouhadtheopportunitytolaunchanewbrandtocomplementL’Oréal’sexistingbrandportfo
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 联合 利华网申 题目