配送创业计划书.docx
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配送创业计划书.docx
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配送创业计划书
配送创业计划书
篇一:
早餐配送创业计划书
大学生挑战杯创业大赛
创业计划书
项目名称:
分必达便利餐饮有限公司
所在国家(地区):
中国.舟山
申报人:
申报日期:
保密承诺
本商业计划书内容涉及商业秘密,仅对有投资意向的投资者公开。
要求收到本商业计划书时做出以下承诺:
妥善保管本商业计划书,未经本人同意,不得向第三方公开本商业计划书涉及的本公司的商业秘密。
目录
第一章摘要.............................................................................................................................1
1.1商业模式.....................................................................................................................1
1.2市场竞争与公司定位.................................................................................................1
1.3财务计划...................................................................................错误!
未定义书签。
第二章公司概况.....................................................................................................................3
2.1公司基本情况.................................................................................................................3
2.2公司的宗旨和理念.........................................................................................................3
2.3公司战略目标.................................................................................................................3
2.4管理模式.........................................................................................................................3
第三章产品与服务.................................................................................................................7
3.1服务.................................................................................................................................7
3.2产品.................................................................................................................................7
第四章市场分析.....................................................................................................................9
4.1市场现状分析.................................................................................................................9
4.2市场前景预计.................................................................................................................9
4.3SWOT分析....................................................................................................................10
第五章营销策略及发展计划...............................................................................................11
5.1市场计划.......................................................................................................................11
5.2渠道架设.......................................................................................................................11
5.3定价策略.......................................................................................................................11
5.4促销策略.......................................................................................................................11
5.5营销队伍的构成和管理...............................................................................................12
第六章财务计划...................................................................................................................13
6.1财务假定.......................................................................................................................13
6.2财务报表预测...............................................................................................................14
第七章风险及应对...............................................................................................................15
7.1信用风险及规避措施...................................................................................................15
7.2网站安全风险及防范措施...........................................................................................15
7.3市场风险及其化解措施...............................................................................................16
7.4营销风险及防范措施...................................................................................................16
7.5财务风险及防范措施...................................................................................................16
7.6管理风险及其控制.......................................................................................................16
第八章附件...........................................................................................................................19
8.1公司章程.......................................................................................................................19
8.2公司薪酬管理办法.......................................................................................................19
8.3网建站方案书...............................................................................................................19
8.4舟山市早餐配送协议...................................................................................................19
8.5分必达早餐配送有限公司用工协议...........................................................................19
第一章摘要
1.1商业模式
跟多家餐馆、早餐铺和人力公司合作,建立并且不断完善早餐制作、代购、配送的综合服务平台。
为用户每天提供及时、便捷、优质的早餐。
同时也出租餐车餐具,提供旅游餐饮和工作餐服务。
1.2市场竞争与公司定位
主要竞争对手是各地区本地餐饮机构。
与之相比,我们的定位优势在于网络的利用——精准计时的服务、网络化的服务平台,用户感受的考虑——规范系统化的服务、便捷的代购托管模式。
篇二:
鲜果配送公司创业计划书
目录
第一章.项目简介..............................................................5
1.1公司名称...........
..................................................5
1.2团队简介.............................................................5
1.3项目简介.............................................................7
第二章公司战略...............................................................8
2.1公司战略总规划.......................................................8
图二公司发展战略图.....................................................9
2.2公司竞争战略.........................................................9
2.3公司发展战略.......................................................11
2.4职能战略............................................................13
三.产品与服务..............................................................14
3.1产品与服务背景......................................................14
3.12目前政策背景...................................................14
......................................................14
3.2配送基本服务........................................................14
,当地预定,当地配送..................................14
......................................................15
,当面验货........................................15
......................................................15
3.3优惠服务............................................................15
3.4特色服务............................................................15
..................................................15
......................................................16
3.5app服务.............................................................16
...................................................16
3.5.2app界面示意图................................................17
3.5.3app特点......................................................19
第四章市场分析............................................................19
4.1环境分析(PEST分析)..................................................19
.................................................19
.................................................20
.............................................21
.................................................22
4.2行业发展............................................................22
..................................................22
..............................................23
4.3项目建设必要性......................................................23
.............................................23
.........................................23
..........................24
4.4市场分析结论(SWOT分析)..............................................24
4.4.1S(优势):
.....................................................24
4.4.2W(劣势):
.....................................................25
4.4.3O(机会):
.....................................................25
4.4.3T(威胁):
.....................................................25
4.5战略分析............................................................26
第五章目标市场定位........................................................27
5.1地理条件............................................................27
5.2目标顾客............................................................28
5.3营销中介变量........................................................28
5.4未来的市场需求......................................................28
5.5产品目标市场定位....................................................29
5.6市场调研与预测......................................................29
......................................................29
......................................................29
....................................................30
......................................................31
5.7该项目运营战略......................................................32
第六章营销计划.............................................................33
6.1营销思路............................................................33
6.2营销目的............................................................33
6.3营销................................................................33
6.31产品...........................................................33
6.32价格...........................................................35
..........................................................36
6.34促销...........................................................38
第七章产品服务运营计划.....................................................39
7.1运营模式............................................................39
7.2工作内容...................................................
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