国际商务概论Unit 1 Spread sheet.docx
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国际商务概论Unit 1 Spread sheet.docx
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国际商务概论Unit1Spreadsheet
Unit1
TheEconomyandYou
Preview
DecisionMakingDoyouuseadecision-makingprocesseverytimeyoubuysomething?
TrendsintheWorldofBusinessAftercompletingtheunit,youwillresearchtrendsintheworldofbusinesstofindouthowtheycanaffectbusinessandworkers.
ProjectChecklistAsyoureadthechaptersinthisunit,usethischecklisttopreparefortheunitproject.
✔Thinkabouthoweconomiceventsaffectworkersyouknow.
✔Considerhowtechnologyhasevolvedduringyourlifetime.
✔Lookforculturaldiversityinyourcommunity.
✔Noticehowglobalizationaffectsbusiness.
Chapter1
BasicEconomicConcepts
ChapterObjectives:
Aftercompletingthischapter,youwillbeableto:
Section1.1ALookatWantsandNeeds
•Statethedifferencesbetweenwantsandneeds.
•Describehowresourceslimitthenumberofwantspeopleandbusinessescansatisfy.
•Explainhowtousethedecision-makingprocesstomakethemostofyourresources.
Section1.2BusinessActivities
•Explainhowprofitandcompetitionmotivatebusinesses.
•Listtheactivitiesbusinessesundertakewhendevelopingproductsandservices.
•Explainhowbusinessimpactsyouandhowyouimpactbusiness.
ChoosingWhatIsMostImportantWecannothaveeverythingwewantandneed.Wemustchoosewhatwewantorneedthemost.Thismanhaschosentospendtimewithhisson.Doyouconsiderspendingtimewithfamilyawantoraneed?
Section1.1
ALookatWantsandNeeds
Beforeyouread
Thinkaboutthedifferencebetweenthethingsyouwantandthethingsyouneed.
ReadtoLearn
•Statethedifferencesbetweenwantsandneeds.
•Describehowresourceslimitthenumberofwantspeopleandbusinessescansatisfy.
•Explainhowtousethedecision-makingprocesstomakethemostofyourresources.
TheMainIdea
Businessesmakemoneybyofferinggoodsandservicestosatisfythewantsandneedsofconsumersandotherbusinesses.Inthisway,wantsandneedsdrivetheeconomy.
KeyConcepts
•WantsandNeedsDrivetheEconomy
•HowResourcesLimittheAbilitytoSatisfyWantsandNeeds
•MakingtheMostofYourResources
Vocabulary
KeyTerms
wants
services
needs
resources
goods
AcademicVocabulary
Youwillfindthesewordsinyourreadingandonyourtests.Makesureyouknowtheirmeanings.
determine
consider
identify
evaluate
WantsandNeedsDrivetheEconomy
Everydayyoumakedecisionsabouthowtospendyourmoney.Supposeyouhave$10.Youcoulduseittobuylunchortogotoamovie.Whichofthesethingsdoyouwant,andwhichdoyouneed?
Whatisthedifferencebetweenwhatyouwantandwhatyouneed?
AnAbundanceofWantsandNeeds
Wantsandneedsdeterminewhatproductsandservicesbusinessesprovide.Wantsarethingsthatyoudonothavetohavetosurvive,butwouldliketohave.Youmightwantamountainbike,whileyourbestfriendmaywantanewcomputer.Needsarethingsthatyoumusthaveinordertosurvive.Thebasicneedsofpeopleincludefood,water,shelter,andclothing.
Agroupofpeoplemaysharethesamewants.Afamilymaywantanewkitchentable.Abusinessmaywantanadvancedcomputersystem.Althoughthesewantsareshared,theyareconsideredprivatewants.Individualpeoplealsohaveprivatewants.
Publicwantsarewantsthatarewidelysharedbymanypeople.Examplesincludehighways,publiclibraries,andparks.Local,state,andfederalgovernmentssatisfypublicwants.
SatisfyingWantsandNeeds
Businessesprovidegoodsandservicestosatisfywantsandneeds.Goodsarephysicalproducts.Skates,groceries,andtelephonesareexamplesofgoods.
Servicesaretasksthatbusinessesperformforconsumers.Theseincludetasksthatpeopleormachinesdo.Likegoods,servicesareprovidedforafee.Forexample,whenyoupayH&RBlocktoprepareyourtaxes,youarebuyingaservice.Insurance,sportsandentertainment,tourism,banking,andeducationinvolveofferingservices.Mostcompaniesthatsellgoodsalsoprovideservicestotheircustomers.
HowResourcesLimittheAbilitytoSatisfyWantsandNeeds
Mostpeoplehaveunlimitedwantsforgoodsandservices.IntheUnitedStates,mostconsumersareabletosatisfytheirbasicneeds.Marketerspromotegoodsandservicesthatwillappealtopeople’swants.
Themoremoneyyoumake,themoregoodsorservicesyoucanbuy.However,fewpeoplehaveenoughresourcestosatisfyalloftheirwants.Resourcesareitemsthatpeoplecanusetomakeorobtainwhattheyneedorwant.Examplesofresourcesincludemoney,fuel,andlabor.
Resourceslimitthenumberofneedsandwantspeoplecansatisfy.Forexample,youmaywantanewpairofjeansandanewcamera.Youmayhaveonlyenoughmoneytobuyoneofthesethings.Businessesandgovernmentsareinfluencedbythesameproblem.Theylacktheresourcestodoallthethingsthattheywanttodo.Tomakethebestuseoflimitedresources,determinewhatyourneedsareandsatisfythemfirst.
MakingtheMostofYourResources
Everydayyoumakechoicesabouthowyouwillspendyourresourcestosatisfyyourneedsandwants.Youshouldmaketheseimportantdecisionscarefully.Youcanmakethemostofyourresourcesbymakingthebestchoicesaboutwhattobuy.
ExplainHowcanyoumakethemostofyourresources?
TheDecision-MakingProcess
Thedecision-makingprocesscanhelpyoumakegoodchoices.Ithelpsyoutoidentifyandconsideryourvariousalternativesandtheirconsequencesbeforeyoumakeafinaldecision.TheessentialstepsoftheprocessareoutlinedinFigure1.1
MakingBetterChoicesThedecision-makingprocesscanbeusedtomakeallkindsofdecisions.Whatmajordecisionshaveyoumaderecently?
PersonalDecisionMakingYoumaynotuseallofthestepsofthedecision-makingprocesseverytimeyoubuysomething.Whenyoudecidetobuyorangejuice,youmayalwaysbuythesamebrand,suchasTropicana.However,manydecisionsneedmorecarefulthought.Abikecanbeanimportantpurchasebecauseyouarelikelytokeepitforsometime.Whenyouconsiderwhatkindofbiketobuyatwhatprice,youwillprobablyuseallfivestepsofthedecision-makingprocess.Thelongeradecisionwillaffectyourlife,themoreyouneedtoevaluateyouroptionsandconsiderthepossibleconsequences.
BusinessDecisionMakingCompetitionamongbusinessesisintense.Forthisreason,businessesmustdecidehowtobestuseandconservetheirresources.Businessesmustmakethoughtfuldecisionsthatareconsistentwiththeirgoals.Businessmanagersconstantlymakedecisions.Mostcompaniesallowmanagerstomakeroutinedecisionsindependently.Higher-levelbusinessmanagersusuallymakemoreimportantdecisionsthataffectthefutureoftheircompanies.
ReviewKeyConcepts
1.Describethedifferencebetweenpublicwantsandprivatewants.
2.Defineresources.
3.Listthestepsinthedecision-makingprocess.
AcademicSkills
4.MathematicsInmakingahouseholdbudget,youdeterminethatyourbasicneedsrequire75percentofyourmonthlyincome.Theitemsyoulistedas“wants”costanother15percent.Ifyourmonthlyincomeis$2,500,howmuchareyouspendingonwants?
Howmuchdoyouhavelefttosave?
Section1.2
BusinessActivities
Beforeyouread
Thinkaboutallthethingsabusinessmustdoinordertosellproductsandservices.
ReadtoLearn
•Explainhowprofitandcompetitionmotivatebusinesses.
•Listtheactivitiesbusinessesundertakewhendevelopingproductsandservices.
•Explainhowbusinessimpactsyouandhowyouimpactbusiness.
TheMainIdea
Businessesseekprofitbyprovidinggoodsandservicesinexchangeformoney.Companiesthriveoncompetition,thecontestbetweenbusinessestowincustomers.Competitionandprofitmotivatebusinessestocontinuallystrivetofindnewwaystosatisfycustomers.
KeyConcepts
•HowtoDefineBusiness
•BusinessActivities
•BusinessandYou
Vocabulary
KeyTerms
business
profit
competition
marketresearch
consumer
AcademicVocabulary
Youwillfindthesewordsinyourreadingandonyourtests.Makesureyouknowtheirmeanings.
analyze
respond
affect
modify
HowtoDefineBusiness
Whetheryouneedtobuyfoodfordinnerorwantanewbike,yourwantsandneedsareusuallysatisfiedbybusiness.Businessisanycommercialactivitythatseeksprofitbyprovidinggoodsandservicestoothersinexchangeformoney.Profitisthemoneyleftoverafterabusinesshaspaidthecostofprovidingitsgoodsandservices.
Businessesprovideconsumersandotherbusinesseswithnecessities,suchasfood,clothing,housing,medicalcare,andtransportation.Businessesalsoprovidegoodsandservicesthatmakelifeeasierandbetter.Forentrepreneurs,owningabusinessalsooffersanopportunitytoearnagoodliving.
ApplyThinkofyourfavoriteretailstore.Whatcompaniesareitscompetition?
TheMotiveofBusiness:
ToMakeaProfit
Businessessupplygoodsandserviceswiththemotivationofmakingprofits.Withoutprofit,acompanycannotsurvive.Profitistherewardforsatisfyingtheneedsandwantsofconsumersandbusinesses.Thewealthcreatedbybusinessesbenefitstheentirecommunitybecausebusinessespaytaxesandprovidejobs.
TheSignificanceofCompetition
Companiesthriveoncompetition,thecontestbetweenbusinessestowincustomers.Forexample,Skecherscompeteswithothershoeretailers,suchasFootLocker,forbusiness.Competitionisadirectresponsetowantsandneeds.
Competitionispossiblebecausecompanieshavethefreedomtoproducetheproductstheythinkwillbethemostprofitable.BecausetheAmericaneconomyisbasedonfreedomandvoluntaryexchange,buyerscancompetetofindthebestproductsatthelowestprices.Theresultisthatgoodsandservicesareproducedandsoldatth
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