report and proposal教学文案.docx
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report and proposal教学文案.docx
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reportandproposal教学文案
reportandproposal
WRITINGBUSINESSREPORTS
I.Businessreportsingeneral
Abusinessreportisadetailedpresentationgivenbythereportertohis/herbossorsupervisoronaspecificissueorevent.Itisaboutthebusinessoperationwithinthecompany,soitisusuallynotverylong.Itprovidessomespecificinformation,dataorsuggestions.
Formatsthatreportstake
Abusinessreportwillnothaveletterfeatures.(Date,salutation:
Dear,complimentaryclose:
yourssincerely/yoursfaithfully)IntheBECexam,theexamquestionwillusuallygiveaspecificrequirement.Inthiscase,youwillnormallybegiventheformatinthequestionpaper.Otherwise,youshouldusereportformat.Inrecentexaminations,thesecondtaskhasbeenreportorproposal.Letterwritingispossiblebutnotaslikely.
Purposesofreports
●Inform
●Providebackgroundinformationtohelpsomeonemakeuptheirmindaboutsomething
●Makerecommendations
●Indicateacourseofaction
II.Theorganizationofbusinessreports
Task:
Lookatthefollowingsamplereportsanddiscusstheorganization.
Reportonasurvey
Subject:
ProposedInstallationofautomaticcoffeemachines
1.Followingyourmemorandumof27Marchwecarriedoutasmallstudyofstaffviewsin3selecteddepartments.
2.Mypersonnelofficerinformallyaskedarepresentativesampleofofficeworkersanumberofquestions.Heaskedwhether
Theydrankcoffeeduringtheirbreak
Theymadeitthemselvesorbroughtitwiththemfromhome
Theywouldbeinfavourofashortercoffee-break
Theywoulduseanautomaticcoffee-machineifavailable.
3.Wecansummarizetheresultsasfollows:
65%saidtheyenjoyagoodcupofcoffee.
Only5%broughttheirowncoffeewiththemfromhome.
25%saidtheywouldusetheautomaticcoffee-machine.
Butmostadd:
ifthecoffeewascheap.
4.On30April,duringaroutinemeetingwiththechiefunionrepresentative,Imentionedthatinsomedepartmentsthecoffee-breakwaslastingalotlongerthanisactuallyallowed.Therepresentative’sanswerwasnotveryhelpful.Shesaidtheunionwouldalwaysinsistonthecoffee-breaknegotiationwouldbepossiblewithoutaskingalltheunionmembersinthecompanytheiropinion.
Inconclusion,itseemsimportanttodrawtheboard’sattentiontopossibledifficultieswhichtherapidinstallationofcoffee-machinescouldbring.Weneedtodiscusstheproblemalittlelongerandwithmorepeoplebeforetakinganyaction,itwouldseem.
RonalGreenfield
Areportonatrainingcourse
Subject:
One-dayTrainingSession
Introduction
Theaimofthisreportistorecommendaone-daytrainingsessioncalled“Familiaritywithyourpost”forthesalesrepresentativesoftheSalesDepartment.
Reasons
Wehaverecruitedseveralsalesrepresentativesrecently.Inspiteofformersalesexperience,theyarenotfamiliarwiththeirnewworkingenvironmentandmayneedquiteaperiodtoadapttoeverything.Suchaone-daytrainingsessionseemstobenecessaryandurgent.
ContentsandBenefits
Therearemanyitemsrelevanttotheone-daytrainingsessionforthesalesrepresentatives,whicharedesignedtohighlightworkefficiencyinthecompany.
Somebriefinformationofthecompanyshouldbegiven,suchasthecompany’shistory,itsorganizationalstructureandfinancialstructure.Thecurrentsituationofthecompanyshouldbeemphasizedtoo.Thesewouldprobablydeveloptheirloyaltyandaffectiontothecompany.
Theymustbeinformedofthecompany’smainproducts,itsannualsalesvolume,andthesalestargetofthisyear.Clearrecognitionofthiscanhelpthemadjusttheirpersonalgoalsanditwillbeservedasgreatmotivation.
Then,thecoursecanfocusonourcustomers.Highvalueshouldbeputonthetypesandcharacteristicsofthetargetcustomers.Theirneedsarealsoexpectedtobetransmittedtothesalesrepresentatives,whichwillhelpthemtobemoreresponsiveandadaptivewhensellingproducts.
Theyshouldbegivenabriefintroductiontothepeoplewhomtheyareworkingtogetherwithsinceco-ordinationandteamworkcangreatlycontributetothecompany.
Recommendations
Westronglyrecommendthattrainingbearrangedassoonaspossible.Anditcouldnotbeheldonweekends,oritmayoccupytheirsparetime.
Areportusuallyincludesthefollowingparts:
●Introduction(who/whatisitfor,purpose)
●Result(action/findings/analysis)
●*Conclusions(summary)
●*Recommendations(useoneortwosentencestosuggesttheactionsthatshouldbetaken)
Notes:
1.Toorganizeinformation,thefirstexampleusesnumberedparagraphs,andthesecondexamplesusessubheadings.
2.Oneitemperparagraph.Ifanitemiscomplicated,itshouldbelogicallydividedintotwoparagraphs.
3.Areportshouldbegivenatitleorsubjectline.
4.Theorganizationshouldbeasclearaspossible.
TherequirementofBECexamonreport:
Areportisthepresentationofinformationinrelationtoaspecificissueorevents.Thereportwillcontainanintroduction,mainbodyoffindingsandconclusion;itispossiblethattheformatmaybeamemoorane-mail.
Thereisnosignificantdifferencebetweentheformatrequiredforproposalsandreports.ForBECVantage,reportsmustbeclearlyorganisedandshouldnotcontainletterfeatures.Thereisnoparticularrequirementtoprovidesubheadings.Buthavingheadingsismorerealistic.
III.ProcessinwritingaBECreport
●Whyandforwhom?
●Collectrelevantinformation
●Organizeinformation
●Inventsituation/details
●Plan
●Checkorganization
●Write
●Checklanguage
IV.Language
Introduction
●Thereportaims/setsouttoinvestigate/evaluate/assess/study…
●Theaim/purposeofthisreportistoanalyze/give…
●Thisreportisbasedon…
Findings
●Itwasfoundthat…
●Thefollowingpointssummariesourkeyfindings.
●Thekeyfindingsareoutlinedbelow.
●Wediscoveredthat…
Conclusions
●Inconclusion/insummary/inshort/inaword/tosumup
●Itwasdecided/agreed/feltthat…
●Itisclearthat…
●Noconclusionswerereachedregarding…
Recommendations
●Itissuggested/proposed/recommendedthat…
●I/We(strongly)recommendthat…
●Itisessentialto…
●Itwouldbeadvisableto…
V.GuidelinesforwritingaBECreport
∙Studentsareexpectedtoplan,organiseandpresenttheirideasclearly.
∙Reportsshouldbeclearlyorganisedandshouldnotcontainletterfeatures.
∙Themediummaybeintheformofanarticleforanewsletter,ormemo.
∙Studentscouldfollowreportwritingguidelinesandincludethefollowingwhereappropriate:
oanintroduction
ofindings
oaconclusion
oarecommendation
∙Sticktothepoint:
Studentsshouldconsiderthetargetreaderorreaders,anddecidewhatinformationthetargetreaderneedstoknow.
∙Itisimportanttolookatthepurposeofwritinge.g.tomakearecommendation,toinform,toanalysecompanyperformance.
∙Identifythekeycontentpoints(thehandwrittennotes):
Studentsshouldalwayssupporttheirmainideas(thefivehandwrittennotes)withadditionalideasorreasons(usecreativityandimaginationtoinventthedetails/situation).
∙Therelationshipbetweenideashastobemadeclearbyusinglinkingwordsorphrasese.g.'however','infact','incontrasttothis'.
∙Ideasshouldbeorganisedintoparagraphs.
∙Reportsshouldbewritteninneutralorformallanguage.
∙Itisimportantnottoliftwordsfromthequestion:
Showthatyouhavecommandofarangeofvocabularyandgrammarstructuresby:
ofindalternativewordsforthekeyphrasesinthequestion
ore-wordsentencesinthequestion
ousedifferentgrammaticalstructuresfromthoseinthequestion
∙Studentsshouldchecktheirgrammarstructures,e.g.usingthepastsimpleorpastperfect.
∙Includealltheinformationneededbythetargetreader:
Checktheanswerstoseeifallthesepointshavebeencovered
INTERPRETINGDATA
Data:
Linegraphs,barcharts,piecharts,tables
I.Linegraphsandbarcharts
1.Describinggeneraltrends
A.Upwardtrend
Verbs:
●togoup,torise,toincrease,toclimb,togrow,toexceed,toovertake
●tojump,torocket,toshootup,tosurge,tosoar
●toimprove,torecover,topickup
●topeak,toreachapeak
Nouns:
arise,anincrease,growth,animprovement,arecovery,reachapeak,ajump,asurge,anupsurge
B.Downwardtrend
Verbs:
●togodown,tofall,todecrease,todrop,todecline,todip,toreduce,todescend
●toreachatrough,tohit/falltothelowestpoint,tobottomout
●toplunge,toslide,tocollapse
Nouns:
afall,adecrease,adecline,adrop,adip,reduction,acollapse,adescend
C.Wordstoshowstable
remainthesame,remainconstant,remainstable,remainsteady,remainunchanged,showlittlechange,leveloff
D.Adjectivesandadverbstodescribeachangemoreprecisely:
Adjective
Adverbs
Usedtoshowaregularmovement
Steady
Gradual
Usedtoshowasmallchange
Slight
slow
Usedtoshowconsiderable,strikingorunexpectedchange:
Sharp
Dramatic
Considerable
Significant
Substantial
Enormous
rapid
Sudden
drastic
E.Theexactnumberisnotknown
●Justunder,wellunder,justover,wellover
●Roughly,nearly,almost,approximately,around,about
Thesalesstartedatabout15unitsinJanuary.
Thesalesstartedatjustunder20unitsinJanuary.
Thesalesthenrosetoapproximately90unitsinMarch.
Thesalesfelltoaround60unitsinApril.
F.Sentencesstructures
●Therewasanupwardtrend.
●Therewasadownwardtrend.
●Therewerefluctuations./Itfluctuated.
●ItshowedasmallincreasefromJanuarytoFebruaryinsalesofcomputers.
●TherewasaslightincreasefromJanuarytoFebruaryinsalesofcomputers.
●Salesofcomputersincreas
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