文化全球化背景下中美商务沟通中的跨文冲突分析英语教育方向毕业论文.docx
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文化全球化背景下中美商务沟通中的跨文冲突分析英语教育方向毕业论文.docx
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文化全球化背景下中美商务沟通中的跨文冲突分析英语教育方向毕业论文
毕业论文
OnInter-culturalConflictsinSino-AmericaBusinessCommunicationUndertheBackgroundofCulturalGlobalization
文化全球化背景下中美商务沟通中的跨文化冲突分析
院(系)名称
外国语学院
专业名称
英语(教育方向)
学生姓名
指导教师
年月日
Acknowledgements
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Firstandforemost,Iwouldliketoaddressmyspecialthankstomyeruditeandamiablesupervisor,associateprofessorXXX.Sheprovidesmevaluableadviceandsuggestionsaboutthesisaswellasmanylifetruth.Herrighteousscholarshipanduprightlifeattitudeinfluencedmedeeply.
Besides,IwanttoshowmygratitudetoalltheteachersintheXXXCollege.Theirearnestteachingsnotonlygavemealotofknowledgebutalsohelpedmetosetupcorrectoutlookonlife.
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OnInter-culturalConflictsinSino-AmericaBusinessCommunicationundertheBackgroundofCulturalGlobalization
Abstract
Withthedevelopmentofglobalization,thecommunicationamongcountriesismoreandmorefrequent.Avarietyofjointventuresandforeign-fundedenterprisesemergesinChina,whichfacilitatethediversificationofChineseeconomicformsaswellastheprosperityofChineseeconomy.Entering21thcentury,businesscommunicationbetweenChinaandAmericaincreaserapidly.BothChinaandAmericaattachgreatimportanceonthebilateraltraderelations.CulturaldifferencesbetweenChinaandtheAmericaisthebiggestobstacletothedevelopmentofbilateraleconomicandtraderelations,whichisreflectedinallaspects,includingvalues,beliefs,waysofthinking,communication,etc.ItissupposedtobesolvedinthebackgroundofCulturalglobalization.Culturalglobalization referstothetransmissionofideas,meaningsand values aroundtheworldinsuchawayastoextendandintensify socialrelations. Thecirculationofculturesenablesindividualstopartakeinextendedsocialrelationsthatcrossnationalandregionalborders.CulturalglobalizationisbeneficialtothedevelopmentoftheforeigntradebetweenChinaandAmericaaswellastheamalgamationoftheworldcultureanddiminishconflictsandobstaclesamongcountries.ThispaperissupposedtoanalyzethedifferentculturesbetweenChinaandAmericaunderthebackgroundofculturalglobalization,findingouttheexistingconflictsinthebusinesscommunication,includingtheconflictsindailycommunicationandbusinessnegotiation,languagestylesandcontextaswellasdifferentworkinggroupsandidentities.Thecausefortheculturalconflictsarealsotobediscussedfromtheculturalpersonality,developmentandinterests.Throughthediscussionofculturalconflicts,thesolutionsaretoberaisedsothatimprovetheefficiencyofthebusinesscommunicationbetweenChinaandAmerica.
Keywords:
Inter-culturalconflicts,Sino-Americabusinesscommunication,Culturalglobalization
文化全球化背景下中美商务沟通中的跨文化冲突分析
摘要
随着全球化的发展,国与国之间的交往日益频繁。
大量的中外合资、外资企业在中国如雨后春笋般出现,促进了国内经济形式的多样化和中国经济的繁荣。
进入21世纪后,中美之间的商务交流骤增,两国对双边贸易关系都极为看重。
而文化的不同则成为两国双边贸易关系发展的最大障碍,这种障碍反映在方方面面,如价值观、信仰、思维方式等方面的不同。
而这种不同可以在文化全球化的背景下得以解决。
文化全球化是指世界范围内传播思想、意义、价值观等,以扩大和强化社会关系,文化的循环使得个体能够跨越国家和区域的边界来扩展社会关系,对中美商务交流的发展具有重大意义,同时也有利于世界文化的融合以及国与国之间冲突和障碍的消除。
本文在文化全球化的背景下,分析中美两国不同的文化,包括日常交流和商务谈判、语言风格和语境、工作团体与身份认同等方面的不同。
本文也将从文化性格、发展与利益等方面讨论中美文化差异的根源。
通过以上分析,文章会提出解决中美商务交流中跨文化冲突的办法,以提高中美商务沟通效率和质量。
关键词:
跨文化冲突,中美商务沟通,文化全球化
Contents
Acknowledgements…………………………………………………………………………..I
AbstractinEnglish…………………...………………………………………………………II
AbstractinChinese………………………………………………………………………..IV
1Introduction………………………………………..……………………………………..1
2LiteratureReview……...........………………………………….………...……….……...3
2.1Inter-culturalCommunication………………….…………….………………...…....3
2.2DefinitionandFeaturesofCulture…………………………………..……………….3
2.3FeaturesofInter-culturalConflictsinBusinessCommunicationundertheBackgroundofCulturalGlobalization…………………………………..………………..............................5
2.4PreviousStudiesatHomeandAbroad………………………………….....…………5
3Inter-culturalConflictsinBusinessCommunicationbetweenChinaandAmericaUndertheBackgroundofCulturalGlobalization………………………………….............6
3.1Inter-culturalConflictsinBusinessCommunicationOccasions.................................6
3.1.1DailyCommunication…………………………………..………...……..........7
3.1.2BusinessNegotiations…………………………………..…………...…..........7
3.2Inter-culturalConflictsinBusinessCommunicationObjects......................................8
3.2.1DifferentWorkingGroups…………………………………..……...………...8
3.2.2DifferentIdentities…………………………………..………………..............9
3.3Inter-culturalConflictsinBusinessCommunicationLanguageUses.........................9
3.3.1LanguageStyles…………………………………..……………....................10
3.3.2LanguageContexts……………………............……………..………………10
3.4CaseAnalysis…………………………………..………………...............................11
4AnalysisoftheCausesoftheCrossCulturalConflictsinSinoAmericanBusinessCommunication…………………………………..……………….........................................12
4.1TheTheoryofCrossCulture…………………………………..………………......12
4.1.1SixValueOrientationTheory………………………………..…..…………12
4.1.2CulturalDimensionTheory…………………………………..……………13
4.2ReasonsofCross-culturalConflictsinSinoAmericaBusinessCommunicationsundertheBackgroundofCulturalGlobalization…………………………………..…………13
4.2.1DifferencesinCulturalPersonality………………………...………..……..14
4.2.2DifferentLevelsofCulturalDevelopment………………..……………….14
4.2.3TheInterestshaveChangedundertheGlobalization...................................15
5AnalysisoftheCountermeasuresforSolvingCrossCulturalConflictsinSinoAmericanBusinessCommunication…………………………………..………………........15
5.1TheNecessitiesofSolvingCrossCulturalConflictsinSinoAmericanBusinessCommunication…………………………………..………………...........................................15
5.2CountermeasuresforSolvingCrossCulturalConflictsinSinoAmericanBusinessCommunicationunderBackgroundofCulturalGlobalization.................................................16
5.2.1Enhancethesensitivityofcross-culturalideas.............................................16
5.2.2Strengthencommunicationandestablishaglobalculturalview..................17
5.2.3Seekcommongroundandstrengthencross-culturalawareness...................17
6Conclusion……………………………………...…………………………….….……….19
Notes…………………………………...………………………………………...….…….…20
Bibliography…………………………………...………………………………...…..………21
OnInter-culturalConflictsinSino-AmericaBusinessCommunicationUndertheBackgroundCulturalGlobalization
1Introduction
Withthedevelopmentofglobalization,businesscommunicationamongcountriesaremoreandmorefrequent.Cooperationandcompetitionarethemainstreaminthebusinesscommunication,whichdeterminestheimportantpositionofcountries’interactionandcommunication.ChinaandAmericaaretwogreatpowersintheworld.Therearemanyconnectionsnotonlyinpoliticsbutalsoineconomy.In1980s,Chinaputforwardthepolicyofreformandopeningup,thebusinessrelationshipswithcountriesintheworldarecloser,especiallywithAmerica.AfterenteringWTO,BusinesscommunicationbetweenChinaandAmericabecamemorefrequent.ItcanbeseenthatthebusinesscommunicationbetweenChinaandAmericaisanimportantpartforChineseforeigntrade.AsthecrucialpositionofSino-Americabusinesscommunicationtakes,therearemanyculturalconflictsamongthebusinessinteractionbetweenChinaandAmerica,sincethedifferentcultures.TheconflictsalwaysposechallengeandinstabilitytobusinesscommunicationbetweenChinaandAmerican.Henceitisurgenttosolvetheinter-culturalconflictsinordertoadvancethebusinesscommunication.
Entering21thcentury,businesscommunicationbetweenChinaandAmericaincreaserapidly.BothChinaandAmericaattachgreatimportanceonthebilateraltraderelations.CulturaldifferencesbetweenChinaandtheAmericaisthebiggestobstacletothedevelopmentofbilateraleconomicandtraderelations,whichisreflectedinallaspects,includingvalues,beliefs,waysofthinking,communication,etc.ItissupposedtobesolvedinthebackgroundofCulturalglobalization.Culturalglobalization referstothetransmissionofideas,meaningsand values aroundtheworldinsuchawayastoextendandintensify socialrelations. Thecirculationofculturesenablesindividualstopartakeinextendedsocialrelationsthatcrossnationalandregionalborders.CulturalglobalizationisbeneficialtothedevelopmentoftheforeigntradebetweenChinaandAmericaaswellastheamalgamationoftheworldcultureanddiminishconflictsandobstaclesamongcountries.ThispaperissupposedtoanalyzethedifferentculturesbetweenChinaandAmericaunderthebackgroundofculturalglobalization,findingouttheexistingconflictsinthebusinesscommunication,includingtheconflictsindailycommunicationandbusinessnegotiation,languagestylesandcontextaswellasdifferentworkinggroupsandidentities.Thecausefortheculturalconflictsarealsotobediscussedfromtheculturalpersonality,developmentandinterests.Throughthediscussionofcu
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- 文化 全球化 背景 中美 商务 沟通 中的 冲突 分析 英语教育 方向 毕业论文