同一行业不同国家的发展策略企业文化对比.docx
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同一行业不同国家的发展策略企业文化对比.docx
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同一行业不同国家的发展策略企业文化对比
InternationalBusinessCulture
AComparativeStudyon
CorporateCultureofGeneralMotorsCompanyandFordMotorCompany
Name:
姜楠No.:
20161208013014
Major:
商务英语三班Score:
6/28/2018
Abstract:
Culturalmanagementofenterprisecultureasamoreadvancedmodel,nowDevelopmentoccurredinthemanagementofenterprisecultureintheprocessofstudyontheinnermechanism.Inacompetitiveeconomyera,employeeworkattitudes,workanddedicationtothecompany,ultimatelyaffectthecompany'sproductionefficiency.Thisrequiresanenterprisetheoriginalidea,passingonculturalvaluesintoauniquemanagementstyleandwayofoperation,havetheabilitytoshapeitsuniqueenterpriseculture,high-qualitymanagementteam,haveaclearcorporatepolicy,tohavearoleinpromotingenterprisedevelopment.
Keywords:
GeneralMotorsCompany,FordMotorCompany,corporateculture,comparison
Ⅰ.Briefprofileofthetwocomparedcompanies
1.IntroductionofGeneralMotorsCompany
GeneralMotorsCompany,commonlyknownasGM,isanAmericanmultinationalcorporationheadquarteredinDetroit,Michigan,thatdesigns,manufactures,markets,anddistributesvehiclesandvehicleparts,andsellsfinancialservices.WithglobalheadquartersattheRenaissanceCenterinDetroit,Michigan,UnitedStates,GMmanufacturescarsandtrucksin35countries.ThecompanywasfoundedbyWilliamC.DurantonSeptember16,1908asaholdingcompany.Thecompanywasthelargestautomobilemanufacturerfrom1931through2007.
OnJune1,2009,afterheavylosses,GeneralMotorswentbankrupt.Stockholderslostessentiallyalloftheirinvestment.
Thecurrentcompany,GeneralMotorsCompany("newGM"),wasformedin2009followingthebankruptcyofGeneralMotorsCorporation("oldGM"),whichbecameMotorsLiquidationCompany.ThenewcompanypurchasedthemajorityoftheassetsoftheoldGM,includingthebrand"GeneralMotors".
2.IntroductionofFordMotorCompany
TheFordMotorCompany(commonlyreferredtosimplyas"Ford")isanAmericanmultinationalautomakerheadquarteredin
Dearborn,Michigan,asuburbofDetroit.ItwasfoundedbyHenryFordandincorporatedonJune16,1903.ThecompanysellsautomobilesandcommercialvehiclesundertheFordbrandandmostluxurycarsundertheLincolnbrand.Fordintroducedmethodsforlarge-scalemanufacturingofcarsandlarge-scalemanagementofanindustrialworkforceusingelaboratelyengineeredmanufacturingsequencestypifiedbymovingassemblylines
Duringthefinancialcrisisatthebeginningofthe21stcentury,itwasclosetobankruptcy,butithassincereturnedtoprofitability.
Fordisthesecond-largestU.S.-basedautomaker(precededbyGeneralMotors)andthefifth-largestintheworld(behindToyota,VW,Hyundai-KiaandGeneralMotors)basedon2015vehicleproduction.Attheendof2010,FordwasthefifthlargestautomakerinEurope
Ⅱ.Company’skeybeliefsandvalues
1.Visionofthesetwocompanies
(1)VisionofGeneralMotors
Atgeneralmotors,wearestrivingtocreateandmaintainanenvironmentthatnaturallyenablesthepeopleofgeneralmotors,itsunions,suppliers,anddealerstofullycontributeandachievepersonalfulfillmentinthepursuitoftotalcustomerenthusiasm.
(2)VisionofFord
Fordglobalvisionisofacorporateculturewhichprovidesasafe,inclusive,andsupportiveenvironmentwherediversityisvaluedandeveryoneisempoweredtobeauthenticaboutthemintheworkplace,withoutfearforlossofopportunity,thusallowingthemfullrealizationoftheirpotentialandequalparticipationinallaspectsofcorporatelife.
2.Beliefsandvaluesofthesetwocompanies
(1)BeliefsofGeneralMotors
GeneralMotorsthinkhighlyofteamwork,continueimprovementandcreativity.Honestyandjusticeofindividualsareveryimportant.Theyrespectothersandhavethesenseofsocialresponsibility.
(2)BeliefsofFord
Theemployeesaretheoriginofourpower.Theycontributetheirintelligencetoourcompany,makingthecompanymoredynamic.Theirperformancesdetermineourreputation.Joiningtheteamworkisthecorebeliefsofourcompany.
Ourproductsaretheresultsofourefforts.Theyshouldprovidethebestservicesforthecustomersallovertheworld.
Theprofitsaremeasurementsofhowweprovidebestproductsforcustomersaffectively.
Ⅲ.Howbeliefsandvaluesarereflectedandreinforced
1.HowbeliefsandvaluesinfluenceGeneralMotors
(1)ThebehaviorsofGeneralMotors’productionandservices
ThereisaspiritofcreativityandtransformationingrainedinGeneralMotors.It’saresponsibilityandanopportunitythatmotivatesourdesigners,everyday.It’snothingnew.It’sbeenapartofthecompanyfromtheverybeginningandcontinuestogrowtothisday.
Thiscommitmenttodesignandcreativityfirstreallytookshapein1938.That’stheyearGeneralMotors’HarleyEarlrewrotetherulesonhowacarcouldbedesigned.Heturnedthemfromutilitarianmachinesintoworksofart.Muchofthatbeganwhenheinventedtheconceptoftheconceptcar.
AtthetimeHarleyEarlcreatedtheBuickY-Job,carswerebasicallydesignedashorselesscarriages.Earlknewtherewassomuchmoreacarcouldbe.HecreatedtheY-Jobasatestinggroundfortheirengineeringandstylingwishlist.Thiscarwasthefirsttohavefeaturessuchasretractableheadlamps,powerwindows,powerconvertibletopandintegratedsidepanels.Itchangedwhatacarcouldbeandhowtheyweredeveloped.
PushingboundariesandsettingthecurvefordesignandtechnologyisjustasalivetodayasitwasinthedayoftheY-Job.GMconceptcarscontinuetoexceedexpectationsandsendourwholeindustryinnewdirections.
EarningcustomersforlifeisthefoundationalpromiseofGeneralMotors.Itisacommitmenttotreateverycustomerwithrespect.Tocareaboutacustomer,notjustwhentheypurchaseanewvehicle,butforaslongastheyownthevehicle.Appreciatingcustomersandfightingeverydaytoearntheirloyaltyinspiresustomakebetter,safer,highervaluecars,trucksandcrossovers.
Theyassignthehighestprioritytomattersthatimpactourcustomers’well-beingandqualityoflife.Asaresult,GeneralMotorsisdriventomaintainthehighestqualitystandards.Qualityandsafetyarepartofourveryfoundation.Safetyissomethingwewillnevercompromise.
GeneralMotorsemploysthefinestworkforceintheautomotiveworld.Wearearichlydiverseanddedicatedteam.
Fromelectriccarstoheavy-dutyfull-sizetrucks,GeneralMotorsprovidesacompleterangeofvehiclesthatmeetstheneedsandexpectationsofdriversonatrulyglobalscale.Thereare10distinctiveautomotivebrandsundertheGeneralMotorscorporateumbrella
Historically,GeneralMotorstechnologyhasalwaysbeenontheforefront.Wecontinuetoexcelinengineanddrivetraindevelopment,andstrivetopushexcitingadvancementsinalternativeenergyandpurposefulvehicledesign.
Akeyfocusofourcustomer-firstapproachistoseekcreativeandinnovativesolutionsfortheenvironment.Theyconsistentlyadoptpoliciesanddeveloptechnologiesthatpromoteacleanerplanetfromsupplychaintomanufacturingtothevehiclesweputontheroad.
Fordecades,theGMFoundationhasdonatedhundredsofmillionsofdollarstosupporteducation,healthandhumanservices,theenvironment,andcommunitydevelopmentanddisasterreliefefforts.
(2)Howtheydealwithcrisis
TheGeneralMotorsCompanyhasmetaseriousbankruptcy.Therearesomanyreasonsforthat.Butthemostimportantreasonisthatitignoredtheon-goingdevelopmentofothermotorcompaniesinJapanandEurope.Itissoarrogantandprideforitspositioninthewholeworld.Andthefinancialcrisisdestroyeditthoroughly.OnJune1,2009,afterheavylosses,GeneralMotorswentbankrupt.Stockholderslostessentiallyalloftheirinvestment.In2010,thereorganizedGMmadeaninitialpublicofferingthatwasoneoftheworld'stopfivelargestIPOstodateandreturnedtoprofitabilitylaterthatyear.
AfterthereorganizationofGM,theybegantochange.In2010,GeneralMotorsrankedsecondonthelistwith8.5millionunitsproducedglobally.In2011,GMreturnedtothefirstplacewith9.025millionunitssoldworldwide,correspondingto11.9%marketshareoftheglobalmotorvehicleindustry.
2.HowbeliefsandvaluesinfluenceFord
(1)ThebehaviorsofFord’sproductionandservices
Fordintroducedmethodsforlarge-scalemanufacturingofcarsandlarge-scalemanagementofanindustrialworkforceusingelaboratelyengineeredmanufacturingsequencestypifiedbymovingassemblylines;by1914,thesemethodswereknownaroundtheworldasFordism.Ford'sformerUKsubsidiariesJaguarandLandRover,acquiredin1989and2000respectively,weresoldtoTataMotorsinMarch2008.FordownedtheSwedishautomakerVolvofrom1999to2010.In2011,ForddiscontinuedtheMercurybrand,underwhichithadmarketedentry-levelluxurycarsintheUnitedStates,Canada,Mexico,andtheMiddleEastsince1938.
Duringthefinancialcrisisatthebeginningofthe21stcentury,itwasclosetobankruptcy,butithassincereturnedtoprofitability.
InanattempttocompetewithGeneralMotors'mid-pricedPontiac,Oldsmobile,andBuick,FordcreatedtheMercuryin1939asahigher-pricedcompanioncartoFord.HenryFordpurchasedtheLincolnMotorCompanyin1922,inordertocompetewithsuchbrandsasCadillacandPackardfortheluxurysegmentoftheautomobilemarket.
FordofferedtheLifeguardsafetypackagefrom1956,whichincludedsuchinnovationsasastandarddeep-dishsteeringwheel,optionalfront,and,forthefirsttimeinacar,rearseatbelts,andanoptionalpaddeddash.Fordintroducedchild-proofdoorlocksintoi
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