标准广告招标书.docx
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标准广告招标书.docx
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标准广告招标书
2018广告招标书【一】
投标项目:
投标单位:
负责人:
联系电话:
通讯地址:
邮政编码:
一、投标项目说明
______________________________________________________________________________
______________________________________________________________________________
(一)代理意向
______________________________________________________________________________
______________________________________________________________________________
(二)代理期
代理期为:
______________________________________________________________________________
(三)代理方案
______________________________________________________________________________
______________________________________________________________________________
二、公司简介
______________________________________________________________________________
______________________________________________________________________________
。
三、公司各项资质证明
______________________________________________________________________________
______________________________________________________________________________
四、公司相关业绩
______________________________________________________________________________
______________________________________________________________________________
五、公司客户网络介绍
______________________________________________________________________________
______________________________________________________________________________
六、公司业务团队介绍
______________________________________________________________________________
______________________________________________________________________________
1、专业咨询策划人员
______________________________________________________________________________
______________________________________________________________________________
2、媒体顾问
______________________________________________________________________________
______________________________________________________________________________
3、专业设计人员(详细介绍)
______________________________________________________________________________
______________________________________________________________________________
4、专业客服
______________________________________________________________________________
______________________________________________________________________________
七、经营指标(上画率、平均折扣)
授权代理期内的目标及分解
1、_________________________________________________________________________;
2、_________________________________________________________________________;
3、_________________________________________________________________________;
4、_________________________________________________________________________。
八、整体代理金报价
1、_________________________________________________________________________;
2、_________________________________________________________________________;
3、支付方式:
_______________________________________________________________
表一
支付日期_______________________________________________________________
支付金额_______________________________________________________________
九、经营措施
(一)广告价值分析
_________________________________________________________________________
_________________________________________________________________________
(二)SWOT分析
优势:
1、_________________________________________________________________________;
2、_________________________________________________________________________;
3、_________________________________________________________________________;
4、_________________________________________________________________________;
5、_________________________________________________________________________;
6、_________________________________________________________________________。
劣势
1、_________________________________________________________________________;
2、_________________________________________________________________________;
3、_________________________________________________________________________;
4、_________________________________________________________________________;
机会
1、_________________________________________________________________________;
2、_________________________________________________________________________;
3、_________________________________________________________________________;
威胁
1、_________________________________________________________________________;
2、_________________________________________________________________________;
3、_________________________________________________________________________;
三)具体经营措施
1、
_______________________________________________________________________________________________________________________;
2、
_______________________________________________________________________________________________________________________;
3、
_______________________________________________________________________________________________________________________;
4、
_______________________________________________________________________________________________________________________;
十、价格政策
1、_____________________________________________________________________
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- 标准 广告 标书