酒文化开题报告.docx
- 文档编号:27686744
- 上传时间:2023-07-04
- 格式:DOCX
- 页数:13
- 大小:45.78KB
酒文化开题报告.docx
《酒文化开题报告.docx》由会员分享,可在线阅读,更多相关《酒文化开题报告.docx(13页珍藏版)》请在冰豆网上搜索。
酒文化开题报告
宁
AnAnalysisoftheWineCultureinChineseandWesternSocialActivates
By
WangYing
AThesis
SubmittedtotheCollegeofForeignLanguages
InPartialFulfillmentoftheRequirementsfor
TheDegreeofBachelorofArts
UndertheSupervisionofMsYuanBo
NingboDahongyingUniversity
October2011
Abstract
WiththedevelopmentofsocietyandexchangesbetweenChinaandtheWest,peoplehavepaidmoreandmoreattentiontotheculturaldifference.Asapropbothlinkhistoryandtothefuture,wineisnotonlyanobjectivephysical,butalsoaculture.Winecultureexistsafterthebirthofwine.Ithasbeenpayinganimportantroleinpeople’ssociallife,sotherearemanyresearchesonwinecultureinChinaandWesterncountries.Theseresearcherscanbesummedupintwoaspects,itsmaterialcultureandspiritualculture,suchasthestudyofdrinkingvessels,thetypesofwineandthedrinkingcustoms.TheWesterncountries’studiesalsoconcentratedinthesetwoaspects,liketheoriginofwineandtablemanners.InordertoreducetheculturaldifferencesbetweenChineseandWesternsocialactivitiesandpromotethedevelopment,thispaperanalyzeswinecultureonthebasisofthepreviousresearchesthroughChineseandWesternsocialactivities,whichisbycontrastwiththetypesofwine,thedrinkingvessels,etiquetteofdrinkingandthepurposeofdrinkinginChinaandWest.Moreover,thispaperdiscussesthefunctionsofwineinsocialactivitiesandsuggeststhatdeeperunderstandingofwinecultureinChinaandWesterncountriescanpromoteinternationalcommunicationandtheharmoniousdevelopmentofworld.
KeyWords:
exchangesbetweeneastandwestsocialactivitieswineculture
摘要
随着社会的发展,中西方交流也在不断地扩大,中西文化的差异也越来越受到重视。
“酒”作为一个既传承历史又通向未来的道具,它不仅仅是一种客观的物质存在,更是一种文化。
无论是中国还是西方国家,自从酒诞生那日起,酒文化也就随之产生了。
酒文化在人们的社会生活中占据着极其重要的位置,所以国内外对酒文化的研究也有很多。
国内对酒文化的研究主要是物质文化和精神文化,如对于酒器,酒种,酒德等的研究。
西方国家也主要集中在这两个方面,如酒的起源,餐桌礼仪等。
为了减少中西方社交活动的文化差异,促进中西方更近一步的发展,本文从中西方社交活动中的酒文化出发,比较中西方酒种,酒器,酒礼及饮酒目的的差异,探讨酒文化对社交活动的促进作用,从而进一步论证前人的结论。
了解中西方的酒文化,促进中西方文化的交流,促进世界的和谐发展。
关键词:
中西方交流社交活动酒文化
Contents
AnAnalysisoftheWineCultureinChineseandWesternSocialActivates
1Introduction
Wineisapeculiarandattractivebeverageintheworldwhichisintheshapeofwaterbuthasthecharacteroffire.Asacoreofwineculture,wineplaysanimportantroleindailylife.Nomatterinweddingbanquetornegotiations,wineaccompanieshumanbeingsallthoughtheyears.ThereisnodoubtthatpeoplenomatterinChinaorinWesterncountriesallhavethehabitofdrinkingwineinallkindsofsocialactivities.Wineisnotonlyanobjectivephysical,butalsoaculture,sotheyputwinecultureinanimportantpositionandregarddrinkingwineasapartoflife.
AsweallknowthatwineisanecessityinthesocialactivitiesandtheapplicationofthewinecultureinChineseandWesternsocialactivitiesisagoodwaytoshowwineculture.Butasthedifferentlivingenvironment,historicalbackground,andvalues,people'sunderstandingofwinecultureisdifferent.ThispaperanalysesthewinecultureinthreeaspectsofthedefinitionofwinecultureinChinaandWest,theapplicationofthewinecultureinChineseandWesternsocialactivitiesandthefunctionsofwinecultureinsocialactivities,sowecanhaveagoodunderstandingofwinecultureandthedifferencesbetweenChinaandWesterncountries.
Inthefact,thedifferencesofwinecultureinChinaandWesterncountriesaretheculture’sdifferences.Thisisindeedthecase,tounderstandwinecultureinChinaandtheWestisveryimportant.Withthedevelopmentofinternationalcommunication,learningtheothernations’cultureshasbecomethenecessarywork.Therefore,suggestingthedeeperunderstandingofwineculturecancontributetothedevelopmentofthesocialactivitiesandinternationalcommunication.
2LiteratureReview
Winecanregulatepeople’sfeelingsandpromotetheskillofcommunicationamongpeople.Sotherearemanyresearchesaboutwineandwineculture.AfterreadingsomearticlesaboutwinecultureinChinaandwesterncountries,wecanobviouslyfindthatthereexistdifferencesandsimilarities.BothChinaandWesterncountrieshavetheirresearchessummedupintwoaspectsarematerialcultureandspiritualculture.Thematerialcultureincludestheoriginofwine,thetypesofwine,thedrinkingvesselsandsoon;thespiritualcultureisrefertotheetiquetteofdrinking,purposeofdrinkingandsoforth.
Chinaisanancientcivilization,sowineculturehasalonghistory.Alongtimeago,ChinahadthestoriesaboutDuKangwhoinventedthewine.InChina,winecultureisfirstputforwardin1987byrenownedeconomistprofessorYuGuangyuan.Asweallknown,wineculturehasthebroadandnarrowmeaning.In1994,XiaoJiaochengsaidthatthewineculturereferredtotheintegrationofthephenomenaofmaterial,technique,spirituality,custom,psychologyandbehaviorwhichgeneratedbywine.(Xiao,2007,P11)Thisisindeedthecase,WanXiaoyan(2009)explainsthatinthebroadsense,winecultureincludingwinetechnologywiththousandsofyears’enhancement,technologicallevel,legalsystemanddrinkingcustoms;inthenarrowsense,winecultureisjustreferredtodrinkingetiquette,customandanecdote.Therefore,wineculturehasitsbothmaterialcultureandspiritualculture.
Inthewesterncountries,wineisaspecialkindofartandpeoplealllikeitsinceitappeared.Itcanenrichhuman’slifeandmakethemfeelhappy.Intheiropinions,wineisagiftwhatGodgavethem,sothereisabeautifulmythabouttheoriginofwine.PatrickE.McGovern(2003)andJuliaHarding(2006)hadstudiedtheoriginofgrapewineandintroducedthebrewingofwine.Winecultureisveryimportantforhumanbeingandhasahighposition.
Sofar,thestudyofwineculturemainlyfocusedontheoriginofwine,thedrinkingvessels,typesofwinedrinkingetiquetteandthepurposesofdrinking.Moreover,therearealsosomeresearcherstrytofindthevaluesofwinecultureinthepoetries,traditionalrestaurantcustomsandinternationalCommunication.Fromwhathasbeendiscussedabove,wemaysafelydrawtheconclusionthattherearenonewideascanbeputforwardforthematerialcultureofwineculturebutthereisalotofspaceforthestudyofwineculture.Duetothelonghistory,wineculturehasinfiltratedallareasoflifeandaffectedpeople'slivesfromvariousdegrees.Thuswecanstudywineculturefromdifferentanglesandgetholdofthepotentialeffectsforhumanbeing.Ofcourse,thereisnoprogresswithoutinnovation,soweshouldinnovativeconsciousness.Forexample,throughthesocialactivitiestogetagoodunderstandingofthewineculturesfunctionandthenmakeagooduseofthewineculture’sfunctionininternationalcommunication.
Withtheadvancementofsocial,therearemoreandmoresocialactivities.Wineasthenecessityinthesocialactivitieshasagreatresearchvalue.Thereareseveralreasonsforpeopletostudywineculture.Studyingwineculturecanhelppeoplehaveagoodunderstandingoftheancientculture’sdevelopment;studyingwineculturecancontributepeoplehaveanin-depthknowledgeofinternationalculture;studyingwineculturecanbebeneficialtounderstandtherelationshipbetweentheancientculturecustomsandmodernone.
3TheDefinitionofWineCulture
DaiWeidong(2010)putforwardthedefinitionofculture.
Culture,inabroadsense,meansintegratedpatternofhumanknowledge,belief,andbehaviorthatisbotharesultofandintegraltothehumancapacityforlearningandtransmittingtosucceedinggenerations;inanarrowsense,culturemayrefertolocalorspecialpractice,beliefsorcustoms,whichcanbemanifestedinfolkculture,enterprisecultureorfoodculture,etc.(P125-126)
Inthehistoryofmankind,wineisnotonlyanobjectivematerial,butalsoaculture.Thewineaccompanieshumanbeingsallthroughtheyears.SonomatterinChinaorintheWesterncountriesallhasthesplendidwineculture.Undoubtedly,thewinecanberegardedasariddle,becausepeoplealwaysgivewineavarietyofemotions,suchasheroic,noble,romanticandauspicious.What’smore,peopleregarddrinkingwineasanindispensablepartoflife,nomatertheemperorsandthebeggars,theoldandtheyoung,themenandthewomenalllikewinesinceitappeared.Asaprofoundculturalphenomenon,wineculturehasdifferentdefinitionsindifferentcountries.
WineCultureinChina
Chinaisoneoftheancientcountriesintheworldandhasalonghistoryaboutthewineculture.“Sincetheappearingofwineandformedthemethodsofbrewingwine,thentheprocessesofbrewing,themakingofallkindsofdrinkingsetsanddrinkingcustomsandetiquetteweregraduallyformedandcompleted.”(Lixiaoye,2010,P7)Thisisjustthedefinitionofwineculture.ItiswellknownthatConfucianismisthecoreofChineseculture,sopeople'sunderstandingofthewineculturetendstothespiritualdimensionandgivesitavarietyofemotions.In1987,therenownedeconomistprofessorYuGuangyuanputforwardthephrase“wineculture”inChinaandWanxiaoyan(2009)explainsthatthewineculturehasbroadandnarrowmeaning.Inthebroadsense,winecultureincludingwinetechnologywiththousandsofyears’enhancement,technologicallevel,legalsystemanddrinkingcustoms;inthenarrowsense,winecultureisjustreferredtodrinkingetiquette,customandanecdote.Therearemanyexpertsdevotethemselvestotheresearchofwineculture,butit’sdifficulttogiveacleardefinition.Wineculturerepresentsdifferentcharacteristicsindifferenttimesandhasdifferenteffectsonsociety.
ThroughouttheChinesewineculture’shisto
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 酒文化 开题 报告