中医药旅游开发的现状问题与对策_精品文档.doc
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中医药旅游开发的现状问题与对策_精品文档.doc
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毕业论文
题目:
中医药旅游开发的现状问题与对策
摘要
在当今旅游形式多变的情形下,人们开始返璞归真,崇尚自然。
这使得中国特色旅游——中医药旅游成为热点旅游项目,被世界所推崇。
全球的中医药热正在升温,这给中医药旅游带来很大的发展空间。
中医药旅游作为一种新兴的具有中国特色的旅游项目,是依赖于我国丰富的医药资源和博大精深的传统中医药文化而发展的,满足了人们不断变化的旅游需求。
它的发展,有利于弘扬和保护中国传统文化。
本文在界定中医药旅游概念的基础上,分析中医药旅游的发展现状和存在问题,对中医药旅游的现实意思进行了思考并对中医药旅游的开发作了一些探讨。
中医药旅游的内容和方式丰富多样,但可概括为医疗旅游、医药旅游、参观学习、会展等。
中医药旅游具有地域性、医疗保健性、深刻性、时代性的特点。
目前,我国中医药旅游主要以中药材基地、中医院和中医药博物馆为依托。
中医药对中药材选择和使用有严格的要求,随着世界中药材需求量增长和中医药工业化的需要,中药材需求量也逐步增长。
我国中医药旅游资源虽然丰富,但对中医药旅游资源的认识不清,重视不够。
如何进一步提高这些旅游资源的吸引力,吸引更大范围更多的游客,是需要亟待解决的问题。
我国中医药旅游存在着管理不规范,完整的旅游概念尚未成型,中医药旅游资源开发力度不够,消费的非理性的问题;作为旅游商品,中医药的开发与销售也存在一些明显的问题。
针对这些问题本文对中医药旅游开发提出一些建议。
首先,在中医药购物旅游、中医药观光旅游、中医药体验式旅游、中医药学术旅游中树立品牌意思,进行特色开发;其次,本文给出中医药旅游开发过程中,在吃的方面、住的方面、行的方面、游的方面、购物方面、娱乐方面的建议。
目前我国中医药旅游处于成长阶段,如何界定中医药旅游概念,科学认识中医药旅游现实意义,探寻加快发展中医药旅游的途径,都是急需研究的问题。
关键字:
中医药旅游;开发
Abstract
Intravelsnowundertheformchangeablesituation,thepeoplestarttogiveupaffectation,advocatingnature.ThisenablesChinafeaturetourism-Chinesemedicinetourismtobecomethehotspottourismprogram,isesteemedbytheworld.TheglobalChinesemedicineheatiselevatingtemperature;thisbringstheverybigdevelopmentopportunitiesfortheChinesemedicinetourism.TheChinesemedicinetourismtakesonekindemergingtohavetheChinesecharacteristictourismprogram,isreliesonourcountryrichmedicineresourcesandthebroadandprofoundtraditionalChinesemedicineculturedevelops,hasmetthetravelingneedwhichthepeoplechangeunceasingly.Itsdevelopment,isadvantageousinbringshonortoandprotectsChinatraditionalculture.Inthispaper,thewriterpreliminarilydefinedtheconceptoftraditionalChinesemedicinetourismandsummarizedthewayoftourism;itsdevelopingactualityandsubsistentproblemsaswellasitspracticalsignificanceandfull-scaledevelopmentarealsoincludedinthispaper.
TheChinesemedicinetourism'scontentandthewayarebountiful,butmaysummarizeforthemedicaltraveling,themedicinetraveling,thevisitstudies,andtheconventionandsoon.TheChinesemedicinetourismhasthelocalization,thehealthcare,thorough,thecontemporaneouscharacteristic.Atpresent,ChinesemedicinetourismmainlytakethetraditionalChinesemedicinebase,theChinesemedicinehospitalandtheChinesemedicinemuseumasabacking.TheChinesemedicinehasthestrictrequesttothetraditionalChinesemedicinechoiceandtheuse,alongwiththeworldtraditionalChinesemedicinedemandgrowthandtheChinesemedicineindustrialization'sneed,thetraditionalChinesemedicinedemandalsograduallygrows.AlthoughourcountryChinesemedicinetouristresourcesarerich,butisuncleartotheChinesemedicinetouristresources'understanding,takesseriouslyinsufficiently.Howtofurtherenhancethesetouristresourcestheattraction,attractionwiderangemoretourists,isquestionwhichneedstourgentlywaittobesolved.OurcountryChinesemedicinetourismhasthemanagementnottobestandard,thecompletetravelingconceptnotyettakesshape,Chinesemedicinetouristresourcesdevelopmentdynamicsisinsufficient,thenon-rationalquestionwhichexpends;Asthetravelingcommodity,theChinesemedicinedevelopmentandthesalealsohavesomeobviousproblems.ThisarticletotheChinesemedicinetourismdevelopment,proposessomecountermeasuresinviewofthesequestions.First,intheChinesemedicineshoppingtraveling,theChinesemedicinesightseeingtrip,intheChinesemedicineexperiencetypetraveling,theChinesemedicineacademictravelingsetsupthebrandmeaning,carriesonthecharacteristicdevelopment;Next,thisarticlegivesintheChinesemedicinetourismperformancehistory,iseatingtheaspect,livestheaspect,alineofaspect,touraspect,shoppingaspect,entertainmentaspectsuggestion.AtpresentourcountryChinesemedicinetourismisatthegrowthstage,howtolimittheChinesemedicinetourismconcept,thescienceunderstandingChinesemedicinetravelingpracticalsignificance,inquiredaboutthatspeedsupthedevelopmentChinesemedicinetourism’stheway,isurgentlyneededtheresearchthequestion.
Keywords:
traditionalChinesemedicinetourism;development
III
目录
序言··········································································································1
一、中医药旅游的内涵及特点····································································2
1.中医药旅游的内涵················································································2
2.中医药旅游的特点················································································3
二、中医药旅游的现实意义·······································································4
1.旅游业发展的需要················································································4
2.中医药发展的需要················································································4
3.社会发展的需要············································································
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