BCG内部幻灯片模板.ppt
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BCG内部幻灯片模板.ppt
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BCG幻灯片撰写模板幻灯片撰写模板仅供内部使用1A4SampleSlides.ppt幻灯片的四种类型幻灯片的四种类型文字文字图形图形表格表格示意图示意图2A4SampleSlides.ppt文字类模板文字类模板3A4SampleSlides.pptWerecommendenteringthismarketsegmentHighgrowthandsynergywithexistingbusinessmakethisanattractiveopportunityAttractive,highgrowthmarketModeratelysizedmarket,butgrowingfast$5Binrevenuein200625%growthprojectedthrough2010FragmentedmarketthatisripeforconsolidationTop-15playersonlyaccountfor20%ofthemarketMarketingexperienceandowningthechannelwillbekeytosuccessinfutureExistingplayershavelimitedmarketingcapabilitiesCurrently,noclearmarketleaderNeedtodetermineentrystrategyPrioritizeportfolioofgrowthopportunitiesCompareoptionstoothergrowthareasEvaluateimpactofentryintothismarketonfinancialflexibilityDeterminemarketentrystrategyorganicversusacquisitionCanleverageexistingcapabilitiesWellpricedacquisitionwouldbefasterBegintoidentifyacquisitiontargetsandconductstrategicduediligenceEvaluateinvestmentrequirementsandoptimalstructuringExploresynergieswithcurrentbusinessSpeediscriticalinthisfastmovingmarketsegment4A4SampleSlides.pptCompanyconsistedofmultiplebusinessunitsinsuchdiversefieldsasautomotivesupply,engineeringandspecialtychemicalsCapitalmarketshadplacedaconglomeratediscountonthecompanythathadalsoaccumulatedasignificantamountofdebtthroughacquisitionsEnormouspressurefromanalysts,investorsandsupervisoryboardmemberstooverhaultheoverallstrategyandstructureAim:
reductionofvalue-reducingfactorsandsignificantimprovementofcapitalstructureBasedonouranalysis,thecompanydecidedtodivestthehighlyprofitablespecialtychemicalsdivisionHighexpectedexitvaluegivenstrongcash-flowsfrombusinessesLimitedorganicgrowthopportunitiesLimitedinherentportfoliologicofdifferentbusinessesNewcoreallowsforreleaseofsignificantvaluepotential(sharepriceimprovementoverthecourseoftheprojectof50%)AbolishmentofcurrentholdingstructureReductionofnetdebttoalmostzeroSignificantgrowthpotential(organicandbyM&A)Portfolioreviewat5BindustrialconglomerateresultinginsplitofcompanyContextandchallengesResultsandimpactWhytheclientchooseBCGBCGhadperformedanotherportfolioanalysisfortheclienttwoyearsearlierthatwashighlyacclaimedbythethenCEOforitsrigorosity,clarity,andindependenceInthiscrucialmomentofchange,thenewCEOreliedonOurprovenmethodologyOurabilitytointegratedifferentindustryexpertsinourteamOurknowledgeofthecompany,andOurabilitytoseamlesslycooperatewithaninvestmentbankhiredtosupporttheupcomingexitofoneofthemaindivisionsBCGapproach:
whatwedidRigorous,fact-basedportfolioanalysisbasedonBCGsproventraffic-lightportfolioapproachAnalysisofstrategicqualityofportfolio:
marketattractivenessandcompetitivepositionofBUsAnalysisofgrowthandvalue-creationopportunitiesbyBUDevelopmentofpotentialfutureportfoliosofthecompanybasedondifferentoptionsforthecoreincludingequitystoriesandM&AbuyinglistsforeachoptionEvaluationofportfoliooptionsbasedonwidesetofcriteria,includingstrategic,financialandcapital-marketrelatedaspects5A4SampleSlides.pptProjectexamplesincorporatestrategySource:
BCGcasedatabase2005Date20052005200520052004200420042004Region/countEuropeAsiaAmericasEuropeEuropeAmericasAsiaAmericTopicStrategyPortfolioPortfolio/GrowthGrowthGrowthTransformationTransformationPortfolioProjectdescriptionDefinedaglobalstrategyfortheicecreambusinessofamajorglobalconsumergoodscompanyConductedanportfoliodiversificationprojectforamajorinternationalairlineDevelopedaportfolioandgrowthstrategyforaconglomerateinbeverageandsnack-foodmanufacturingDevelopedgrowthstrategyforsubsidiaryofamajorEuropeanairlineGlobalgrowthstrategyforthewirelessinternetservicesofamajormobiletelecommunicationcompanyDevelopedtransformationgrowthandfinancialstrategyTransformationstrategyforanautomotiveplayerinIndiaPortfolioshareholdervaluestrategyforaglobaloilcorporation6A4SampleSlides.pptScreenedopportunitiesacrossfourdimensionsDemandcharacteristicsSegmentcharacteristicsContendersassetsandcapabilitiesClientsassetsandcapabilitiesWhatarecustomerneeds,howdotheyvarywithinsegment?
Howmanypotentialcustomers,howmuchvalueiscreated?
Whatarethesourcesofadvantageinsegment?
Issegmentfragmentedtodaybutlikelytoconsolidate?
Whichcontendershaveleveragableassets?
Howwelldoassetsmatchsourcesofadvantageinsegment?
Whataretheleveragableassets?
Howwelldoassetsmatchsourcesofadvantageinsegment?
GenericattractivenessKeysourcesofadvantageClientspecifichurdlesProbabilityofsuccessPotentialplaysSize,growthofsub-segmentsSpecificcompetitivechallenges1234Whataretheopportunities?
Whatwilldriv
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- BCG 内部 幻灯片 模板
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