市场营销专业英语单词完整.docx
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市场营销专业英语单词完整.docx
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市场营销专业英语单词完整
MarketingManagement营销治理barter实物交易NewProductsDevelopment新产品开发basicphysicalneeds大体生理需要ServiceIndustryMarketing效劳业营销BCGGrow-ShareMatrix波士顿增加-份额Advertising广告矩阵BusinessNegotiation商业谈判beforetests事前测试InternationalMarketing国际市场营销BehaviorScanInformationResourcesInc.行SalesChannels销售渠道为扫描信息源公司PublicRelationship公共关系behavioralanalysis行为分析ConsumerBehavior消费者行为behavioralhierarchies行为层级SystemsofManagementInformation治理信benchmarking基准息系统benefitclusters利益群体MarketingResearch营销调研benefits利益accessibility可进入性Benz奔驰accessoryequipmentmarkets附属设备市场billing帐单accountmanagementpolicies客户治理策略birthrate诞生率positioning定位blanketpurchaseorder一揽子采购合同additionstoexistingproductlines现有产品blind-pairedcomparisontesting双盲比较测线的增加试administeredverticalmarketingsystems治理bluecollars蓝领式垂直营销系统bottomline底线/盈亏一览结算线marketsegmentation市场细分brandawareness品牌意识/认知salespromotion销售增进brandextensions品牌扩展advertisingfeedback广告反馈brandloyalty品牌忠诚度advertisingfrequency广告频率brandmark品牌标志advertisingmedia广告媒体brandname品牌名称advertisingreach广告同意人数brandpositioning品牌定位advertisingmessage广告信息brandrecognition品牌识别advertisingsource广告信息来源brandstrategies品牌战略agentmiddleman代理商brand品牌allowance折让brandingstrategy品牌化战略alteration退换branding品牌化AmericanMarketingAssociation美国营销brand'sequity品牌的价值协会break-evenanalysis盈亏平稳分析annualmarketingplan年度营销打算break-evenvolume盈亏平稳产量assurance保证breathofproductassortment产品线的宽度attitudesofconsumers消费者态度breathordiversityofproductlines产品线的availability可取得性/供货能力宽度或多样性awareness(产品)知晓度/知名度bribery行贿babyboomers婴儿潮诞生的一代人BritishAirways英国航空公司backwardchannelsforrecycling回收的后向brokers经纪人渠道budgeting预算backwardintegration后向垂直一体化bundle捆绑banneradvertisements横幅口号广告BureauofCensus人口统计局barcodes条形码businessstrengthrating商业能力评分
businessplan商业打算closingasale终止销售businessposition经营地位clothingretailers服装零售商businesssector商业部门co-branding联合品牌businessservicesmarkets商业效劳市场codeofethics(职业)道德标准businessstrategies经营战略coercivepower强制权businessunitstrategy经营单位战略cognitivedissonance熟悉的不和谐buybackallowances回购折让collectionofdata数据搜集buybackarrangements产品返销collection收款buyers'bargainingpower买方的讨价还价能co-marketingalliances联合营销联盟力combinationcompensationplan结合式薪酬buyers采购者方案buyingbehavior购买行为commitment许诺buyingcenter采购中心communicationchannels传播渠道buyinginertia购买惯性communicationprocess传播进程buyingintention购买用意communication信息交流/沟通buyingoffices连锁商店的进货中心communicationsmedia传播媒体buyingpowerindex(BPI)购买力指数companypersonnel公司员工buyingsituation采购情形/类型comparativeadvertisements比较广告buyingtask采购任务comparisonofbrands品牌比较capitalgains资本收益compensationdeals补偿处置capitalinvestedinproduct产品投入资本compensationplan酬金方案Carnival嘉年华compensation/rewards酬金/奖励cashcows现金牛类compensatory补偿性的cashdiscounts现金折扣competitionandindustryevolution竞争和行cataloguesales目录销售业演变categorizationofperception感知分类competition-orientatedpricing竞争导向定价categorization分门别类法centralization集中化competitiveadvantage竞争优势chameleons/followers变色龙/跟从者competitive(supply-side)evolution竞争(供channelalternatives可选择的营销渠道方)演变channelconflicts渠道冲突competitivefactors竞争因素channeldecisions渠道决策competitiveintelligence竞争情报/信息channelfunctions渠道功能competitiveparitypromotionbudgeting竞争channelinstitutions渠道组织结构均势促销预算法channelmanagement渠道治理competitivestrategy竞争战略channelobjectives渠道目标competitivestrength竞争优势/能力channelofdistribution分销渠道competitoranalysis竞争者分析channelpower渠道权利complainthandling投诉处置channel-controlstrategies渠道操纵战略componentmaterialsandpartsmarkets组成channel-designdecisions渠道设计决策材料和零部件市场channel-managementdecisions渠道治理决computerizedordering运算机化的订购策conclusiveresearch确信性研究channelsofcommunication传播渠道conditionsofdemand需求情形choicecriteria选择标准conflictandresolutionstrategies冲突和解决
战略案/提议conformancetospecifications与规格一致corollary-datamethod推定数据法conformance一致性corporateHQ公司总部confrontationstrategy对抗战略corporatescope公司(经营)范围conjointmeasurement联合测度法corporatestrategy公司战略conjunctivemodel联合模型corporateverticalmarketingsystems公司式consumerdecision-making消费者(购买)垂直营销系统决策corporate/institutionaladvertising集体/社会consumergoodschannels消费品分销渠道公共机构广告ConsumerGoodsPricingAct,USA美国消费correctiveaction矫正行动品定价法案costanalysis本钱分析consumergoods消费品costeffectiveness本钱有效性consumermarkets消费品市场costleadershipstrategy本钱领先战略consumerneeds消费者需求costofcapital资本本钱consumerpackaged-goodsfirms消费者包装costofgoodssold(COGS)产品销售本钱食物公司costreductions降低本钱产品consumerpromotion消费者促销cost-and-volumerelationship本钱-数量关系consumertests消费者测试cost-orientedpricing本钱导向定价法consumer/householdmarket消费者/家庭市cost-plus/mark-uppricing本钱加成/溢价定场价法consumers'perceptions消费者感知costsandbenefitsofmarketingfunctions营consumption消费销职能的本钱和效益contests竞赛costsofcompetitors竞争者本钱contingencyplanning权变打算costsofdistribution分销本钱contractconstruction契约建筑业countertrade对等贸易contractmanufacturing契约制造业coupons优惠券contraction/strategicwithdrawalstrategy收courtesy礼貌缩/战略性撤退战略coverageofgeographicmarket地域性市场contractualentrymodes契约式进入模式的范围contractualverticalmarketingsystems合约coverageofrelevantretailers相关零售商的式垂直营销系统销售范围contributionmarginanalysis边际奉献(奉献credibility信誉毛利)分析creditterms信贷条款contributionmargin边际奉献criticalassumptions关键假设controlstrategies操纵战略cross-elasticity交叉弹性conveniencefoodstores便利食物商店customarypricing适应性定价法conveniencegoods便利品customeranalysis顾客分析convenience效劳的便利性customercontact顾客接触CoolWhip清凉维普customerdemand顾客需求co-operativeadvertising合作性广告customerintimacy顾客亲热度co-ordinationandconflictresolution和谐与customerloyalty顾客忠诚度冲突解决customerneed顾客需要co-production合作生产customerorganizationofsalesforce按客户corebenefitproposition(CBP)核心利益方组织销售队伍
customerretention顾客维系/保留战略customersatisfaction顾客中意度differentiatedmarketing不同化营销customersegmentpricing顾客细分市场定differentiationovertime不同时刻的不同价differentiationstrategy不同化战略customerservice顾客效劳differentiation不同化customer-orientedpricing顾客导向定价法diffusionofinnovationtheory创新扩散理论customers'perception顾客感知dimension因素customers'preferences顾客偏好dimensionsofquality质量维度customers'pricesensitivity顾客的价钱灵敏directcostingprofitabilityanalysis直接本钱度盈利性分析customizing定制directmail直接邮寄datacollection数据搜集directmarketingviaadvertisingmedia通过dataconfidentiality数据保密广告媒体的直接营销dataresearch数据研究directmarketing直接营销datasources数据来源directproductprofitability(DPP)直接产品dealers经销商盈利性/利润率deceptiveadvertisements欺骗性广告directselling直销deciders决策者discountrate贴现率decliningmarkets衰退市场discountstores折扣商店decoding解码discount折扣defectrate缺点率discount/premiumpricepolicies折扣/溢价策defenderstrategy防御型战略略defensivenew-productdevelopmentstrategydiscriminateanalysis不同分析法防御性新产品开发战略discriminatoryadjustments歧视价钱调整defensivepositioning防御性定位discriminatorypricingadjustments歧视定价deliverytime交付时刻调整delivery配送disjunctivemodel分离模型demandcharacteristics需求特点displayspace陈列空间demandcurve需求曲线disposableincome可支配收入demand-orientedpricing需求导向定价法dissonance-attributionhierarchy不和谐-归属demographicenvironment人口统计环境层次结构departmentstores百货商店distributionchanneldesigns分销渠道设计dependability靠得住性distributionchannelobjectives分销渠道的deregulation放松管制目标deriveddemand衍生需求distributionchannel分销渠道descriptiveresearch描述性研究distributiondecisions分销决策designdecisions设计决策distributionpolicies分销策略desiredpercentagemark-uponretail预期零distribution分销售利润率distributor/store(privatelabels)brands分销desiredpercentagereturn预期回报率商/私有品牌determinantattributes关键属性distributors分销商determinants决定因素diversification多元化differentresponses不同反映divest撤退differentiateddefenderstrategy不同化防御divest出让
divestmentorliquidation收回投资或清算evaluationandselectionofsupplier评估和选dividend盈利择供给商dogs瘦狗类evaluationofalternatives评估替代品/各类domestictargetmarketingstrategies国内目选择标市场定位的营销战略evaluationofbrands品牌评估droppingproducts舍弃产品eventsponsorship事件赞助drycleaning干洗event活动dual/twochanneldistributionsystems双重分everydaylow-price(EDLP)天天低价销系统evokedset引发的组合duplication(媒体)重复evolutionofmarket市场演变DuPont杜邦公司exchange互换durability耐用性exclusivedealing独家销售earlyVSlateadoption初期采购与后期采购exclusivedistribution独家分销earningspershare每股收益executivesummary执行摘要economicandtechnologicalfactors经济技术exhibitionmedia展现广告媒体因素existingmarket现有市场economicpower经济权exitbarriers退出壁垒economiesofscale规模经济expansionpath扩张途径educationservices教育效劳expectationmeasures(顾客)预期测度effectiveness有效性expectationsofcustomers顾客期望efficiency效率expectedunitsales估量产量emergencygoods急需品expectedvalue期望价值emotionalappeals情感诉求experiencecurve体会曲线empathy移情作用experimentalresearch实验性研究empiricalevidence体会性实例expertpower专长权empowerment授权exploratoryresearch探讨性研究encoding编码exportagents出口代理(商)enduse最终利用exportjobbers出口批发商endorsement赞同exportmanagementcompany出口治理公司engineering(产品)工程设计exportmerchants出口贸易商entrepreneurialstrategy企业家战略export出口entrystrategies进入战略exporting出口商品environmentandpackagingdisposal环境与extendedusestrategy扩大利用战略包装处置extendingvolumegrowth扩大市场份额environmentfactors环境因素externaldatasources外部数据来源environmentalscanning环境扫描/分析externalenvironment外部环境environmentalstrategy环境战略extrapolationofpastsalestrends过去销售趋establishment机构势推测法ethicalaudit(公司)伦理审计facilitatingagencies辅助/中介机构ethicsofmarketing营销伦理道德factoranalysis因素分析法ethniccomposition种族组成fads时尚EuropeanCommunity欧共体familybranding家族品牌evaluationandrewardsystems评估与奖励familylifecycle家庭生命周期体系familystructure家庭结构
armproducts农产品本盈利性分析fast-movingconsumer
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