Internalcommunicationsplan内部沟通计划书.docx
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Internalcommunicationsplan内部沟通计划书.docx
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Internalcommunicationsplan内部沟通计划书
NZTEInternalCommunicationsPlan
1July2007-30June2008
Purpose
ThepurposeofthisdocumentistosetoutNZTE’sinternalcommunicationsstrategyfor2007/08andhowitwillbedelivered.
Background
Internalcommunicationsisessentialtogoodbusiness.
Organisationsarelikecommunitieseachwithitsownculture,structureandorganisationalhierarchyandeachmemberofthatcommunityfromtheCEOtothereceptionisthasneedsthatcanandshouldbemetbywell-managedinternalcommunications.
Effectiveinternalcommunicationshelpsseniormanagementtocommunicatevision,createsaculturewhereemployeesbecomeengagedwiththegoalsandvaluesoftheorganisation,andkeepsmanagementintunewithwhat’sgoingonaroundtheorganisation.Itencouragesengagementandinteractivitybetweenalllevelsoftheorganisation.
Organisationsneedtheabilitytoquicklyidentify,send,receive,andunderstandinformationthatiscredible,sensibleandrelevanttostaffinenablingandenergisingthemtocarryoutanorganisation’sstrategicintent.
Internalcommunicationsisabouttranslatingmanagementintent(ieinformationandbehaviour)intomessagesthatareconsistentacrosstheorganisation,andprovidingtheconnectionsthatpeopleneedinordertobuildunderstanding.
Nothingisaspowerfulasmanagementleadingbyexampleandanorganisation’scommitmenttoinformedrelationshipswithitsemployeesisattheheartofgoodinternalcommunications.
Rewardsfromeffectiveinternalcommunicationaremany.Effectiveinternalcommunicationimpactsonorganisationalcultureandontheabilityoftheorganisationtocarryoutitsstrategicintentandalsohasadirectrelationshiptoexternalcommunicationinparticularinrespecttoissuesandcrisismanagement.
OuremployeesserveasthemosteffectiveambassadorsforNZTEinthebusinessenvironmentandtothewidercommunity.Damningheadlinescanbedamagingforemployeemoraleifstaffareuninformedandcanleadtoanegativeimpactonthecompany’sreputationthroughwordofmouth.
Thatiswhygoodinternalcommunicationissoessentialandmustbecloselyalignedwithexternalcommunicationsactivity.
InNZTE’scase,650employeeswhofeelcomfortableintheirrole,arewellinformedandhaveasenseofachievementintheirwork,translatesinto650exponentiallyproductiveconversationswithexternalstakeholders.
ThisinternalcommunicationsplansetsoutNZTE’sapproachtointernalcommunicationsandissupportedbyaguidetothetoolsandchannelsthatareavailableasaresourceforBoard,managementandstaff.
SituationalAnalysis
Thepastyearhasseenthedevelopmentandconsolidationofinternalcommunicationspolicyandchannels.
NZTEalreadyhasawiderangeofcommunicationchannelsinplacetoserveitsemployeesincludingthestaffintranet(SuperTED),Insight,InsideEnterprise,ChiefExecutive,ChiefExecutiveBriefing,Cascadebriefing,IgniteandtheStaffSeminarSeries.Thesearegenerallywellreceivedandattended,andoverthepastyearadvanceshavebeenmadeinmakingmorematerialmoreaccessibleviaonlinechannels.
ResultsfromtheCultureSurveyandfromongoing3-monthlystaffreviewsandexitpollsindicatethatcommunicationsaregenerallywellreceivedbutthatthereisroomforimprovement.AnecdotalfeedbacksuggeststhatstaffbasedintheinternationalofficescouldbebetterinformedandengagedandthataccessibilitytoandoftheCEO,whilegood,couldbeimproved.
Thereareindicationsthatcorporatepolicyisalsonotwidelyandconsistentlyunderstoodandtakenup.Thiscanbeaddressedthroughinternalcommunications.
InternalcommunicationsisdeliveredeffectivelybyacombinationofstafffrommultipleteamsacrosstheorganisationincludingCommunications,HR,KnowledgeSolutionsandIT.
Thisinternalcommunicationsplanwillneedtosustainthegoodworkalreadyunderwayaswellasexplorenewchannelsandopportunitiesforengagingmoreeffectivelywithallmembersoftheorganisation,butparticularlythosebasedintheinternationaloffices.
Akeychallengeforthisyearwillbetheinternalroll-outofNewZealandNewThinking.ThiswillneedtobeinterwoventhroughallNZTE’sdocumentationandactivity,inconjunctionwithNZTE’scorporatecommunicationsplan.
WewillalsoneedtobeginpreparationsfortherestructureanddesignoftheIntranettositalongsidetherestructureofNZTE’sonshoreandoffshorefacingwebsites.
ValueProposition
NZTE’sinternalcommunicationswill:
∙supportthecorporategoalsandstrategiesofNZTE
∙reflectNZTE’scommitmenttohonestyincommunication
∙modelNZTE’svalues(accountability,honesty,collaboration,agilityandinnovations,leadership,professionaldiscipline)ininternalcommunication
∙reflectdesiredbrandattributes(inspire,energise,deliver)indesignandlanguage
∙reflectandcommunicateNewZealandNewThinking
∙neverputNZTE’sbrandorimageatrisk
∙allowtwo-waycommunicationwhereverpossible
∙recognisetheneedsofdifferentaudiencesandberelevanttothoseaudiences.
Keymessages
∙Internalcommunicationsisanessentialelementofthebusinessmix
∙NZTEstaffaretheorganisation’smostimportantandeffectiveambassadors
∙NZTEiscommittedtohonestandtransparentcommunications
∙NZTEwillallowtwo-waycommunicationwhereverpossible
∙NZTErecognisestheneedsof,andwillberelevantto,differentaudiences.
Publics
∙NZTEMinisters
∙NZTEBoard
∙NZTESeniorExecutiveTeam
∙NZTEstaff
Keystakeholders
∙ChiefExecutive
∙GMsMarketing,StrategicHumanRelations
∙Communications
∙Regionalmarketingmanagers
∙HR
∙KnowledgeSolutions
∙IT
∙SocialClub
Internalcommunicationsresponsibilities
Thissectionsetsoutwhoisresponsibleforwhat.
CommunicationsTeam(inconsultationwithHumanResources,KnowledgeSolutions,ITandtheNZTESocialClub):
∙SetthePolicyframeworkforcommunicationchannelsacrossthegroup
∙Providecommunicationsguidanceandsupporttostaffinconjunctionwithregionalmarketingmanagers
∙Manageorganisation-widecommunicationchannelsandtoolsandensuretheymeetstaffcommunicationneeds
∙Undertakeperiodicreviewsofinternalcommunicationsacrosstheorganisation
∙Supportcolleagueswiththedeliveryofcommunicationsplansandactivities.
SeniorExecutiveTeam:
∙ValueeffectivecommunicationsbyleadingandchampioningwithintheirrespectiveGroup,
∙Committorespondingtoallinternalqueriesincludings
∙CommunicatetheworkandsuccessesoftheirGrouptotherestofNZTE
∙SupportanduseallofNZTE’sinternalcommunicationschannelsandtools
∙Wherepossibleuseface-to-facecommunicationandalwaysuseaminimumofthreecommunicationchannelswhencommunicatinginternally.
AllNZTEstaff:
∙Takeresponsibilityforkeepinginformedbyengagingwithinternalcommunicationschannels
∙Seekthesupportandguidanceofthecommunicationsconsultantresponsibleforinternalcommunicationswhenengagingwithstaff
∙ProvidefeedbacktoCommunicationsoninternalcommunicationsresourcesanddelivery
∙ProvidesuccessstoriesandotherrelevantinformationtoCommunicationsforpublicationinternally.
Objectives
∙Tomaintainandimproveeffectiveandappropriatelinkagesacrossthewholeorganisation
∙ToempowerNZTEmanagementandstafftocommunicateinternally
∙TopromotegreatervisibilityandengagementofChiefExecutiveamongNZTEstaff
∙Toencourageengagementofandfeedbackfromstaff
Strategyandtactics
ObjectiveOne:
Maintaineffectiveandappropriatelinkagesacrossthewholeorganisation
Who
When
Mid-yearreview
Budget
Strategy:
Foundation–Maintainandgrowcomprehensiverangeofinternalcommunicationschannelstoreachallinternalaudiences
Tactics:
ProvisionofweeklyInsightelectronicnewsletteracrosswholeorganisation
DeannaAdams,Jennifer
Weekly
Ongoing
ProvisionofquarterlyInsideEnterpriseDVDacrosswholeorganisation
Jennifer
Quarterly
Ontrack
$120,000+GST
SupportforKS-ledprovisionandimprovementofSuperTED,includingdevelopmentofcontentprotocol,proposalforconsolidationofinformation,andplanforlong-termenhancements
Jennifer
June07
Underway
SupportforHR-ledprovisionofstaffseminarseries
Jennifer
Ongoing
Ongoing
SupportforHR-ledprovisionofIgnitestaffinductionprogramme
Jennifer
Ongoing
Ongoing
SupportforHR-ledprovisionofinductionpack
Jennifer
Ongoing
Ongoing
Implementtwo-waycascadebriefingsystemincorporatingcommunicationfromMinistersthroughBoard,SETtostaffandviceversainconjunctionwithStrategicRelationsandStrategyandEvaluation
Jennifer
June08
Pending
Investigateprovisionofwebstreamingand/oronlineaudiovisualhosting
Jennifer
December07
Done
Ensurelinksaremadebetweenallinternalcommunicationstoallowcrosspromotionand‘toolkit’scenario
Jennifer
Ongoing
Ongoing;Toolkitestablished
SupportforSocialClubactivitiesandcommunications–crossreferencewithotherchannelswherepossible
Jennifer,SocialClub
Ongoing
Ongoing
ObjectiveTwo:
EmpowerNZTEmanagementandstafftocommunicateeffectivelyinternally
Bywho
Bywhen
Mid-yearreview
Budget
Strategy:
Resourcing–Establishandmaintainresourcestohelpmanagementandstaffcommunicate
Tactics:
Establishandcommunicateinternalcommunicationsresourcesincludingcommunicationsplan,processdocument,Q&A,internalcommunicationsplantemplate,linkstoNZTEstyleguide,NZTEcommunicationschannels
Jennifer
June08
Done
EstablishandmaintainSuperTEDinternalcommunicationsresource
Jennifer
June08ongoing
RevisedJanuary08
Producea
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