presentation-of-kfc(肯德基英文介绍).ppt
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presentation-of-kfc(肯德基英文介绍).ppt
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IntroductionHistoryMenuKFCsvaluesCultureStrategyOperationManagementStaffEffectComparisionKFC,alsoknownasKentuckyFriedChicken,isachainoffastfoodrestaurantsbasedinLouisville,Kentucky.ThecompanywasfoundedasKentuckyFriedChickenbyColonelHarlandSandersin1952.IIntroductionntroductionColonelHarlandSandersIIntroductionntroductionKFCiscurrentlyoneofthelargestbusinessesoftheglobalfoodserviceindustryandiswidelyknownaroundtheworldasthefaceofColonelSanders.TheColonelhasspreadhisindustrycurrentlytomorethaneightycountriesglobally.Everyday,nearlyeightmillioncustomersareservedaroundtheworld.HistoryHistoryHarlanSandersarealreadyfamiliarwithmorethan10kindsofruralcookingrecipes.18971930sIntheroadsiderestaurant,hehassuccessfullydevelopedoutoftheKentuckymysteriousformula.1939sHarlandSanderssskillandreputationtoattractalargenumberofcustomers.Inrecognitionofhiscontributiontoculinaryindustry,HarlandSanderswasnamedaKentuckyColonel.1960sThroughouttheUnitedStates,peopleenjoyKentuckysuckingreferstothechickenflavor.Graduallyintopeopleslives.1980stheColoneldied,theirhomestategovernmentgivesitsHonoraryLife.MenuKFCprimarilysellschickeninformofpieces,wraps,saladsandsandwiches.Whileitsprimaryfocusisfriedchicken,KFCalsooffersalineofroastedchickenproducts,sidedishesanddesserts.OutsideNorthAmerica,KFCoffersbeefbasedproductssuchashamburgersorkebabs,porkbasedproductssuchasribsandotherregionalfare.Menu1.Economicluxurymeal2.Suckingmeanschickenflavormeal3.NewOrleansroastchickenburgermeal4.Crispfresh/spicychickenburgermeal5.Mexico/oldBeijingchickenrollmeal6.NewOrleansroastwingsmeal7.Spicychickenwingsmeal8.Chuanlanenniufive-meal9.WholeshrimptoJaneFortmeal10.BlackPeppertenderbeefrice11.Goldencurryporkchopwithrice12.NewOrleansroastchickenFort13.Freshcrispy/spicychickenburger14.PastoralchickenFortAndsoon.KFCsvaluesKFCsvaluesOurmissionOurexpectationOurbeliefOurworkattitudeCultureCultureKFCenterprisecultureServiceandthepursuitofexcellenceAttentionandperfectservicequalityPositive,encouraging.“Restaurantmanagerfirst”Work,toexcellenceStrategyStrategyMainbusinessstrategyBecometheleaderofmorebrandintegration!
Inarestaurant,letconsumerenjoytwogourmetbrandandhavemorechoices!
ModeofoperationAchainformIndustrializedproductionStandardizedproductsLocalemployeeRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesaremadein-storeAnewkindoffoodpermonthOperationOperationManagementManagementWiththecustomersatisfactionasthecentervaluechainmanagement1、Obviously,thetargetmarket2、cookingchickenexpert“3、CustomerasthecenterofmarketingObjectives:
biggerInChinaandotherdevelopingcountriesistheincomeintheupperlevelofthepeople.StaffStaffCompanyhumanresourcemanagementPart-timeemployeesFormalemployeeTraineeattendantAssistantinternshipAssistantmanagerThestoremanagerEmployeegrowladderEffectEffectKFCseffectinchinaInChina,KFChasbeenopened1,000230storesduring16years.100%productmaterialsfromChina.Hundredsofmillionsofdollarswaspurchasedeveryyear.KFChasestablished480enterprisessuppliernetworkinChina.Everyyear,directlyorindirectly,creating23millionjobopportunity.ComparisionComparisionComparisionComparisionKFCHeadquarterslocation:
USAEstablishedtime:
1952BusinessScope:
westernfastfoodCompanyslogan:
WeDoChickenRightStaffquantity:
840thourand(2007)McdonaldsHeadquarterslocation:
USAEstablishedtime:
1954BusinessScope:
Fast-foodchain,DessertCompanyslogan:
ImlovinitStaffquantity:
390thourandComparisionComparisionMcDonaldsandKFCindifferentcountry:
IntheUnitedStates,thescaleoftheMcDonaldsfarmorethanKFC.ButinChina,theKFCtoentertheChinesemarketearlierthanMcDonalds,andthesizeofthescaleofthefarmorethantheMcDonalds.KFC本本土土化化战战略略Mcdonalds全全球球化化战战略略GlobalizationstrategyLocalizationstrategyComparisionComparisionGlobalizationstrategypklocalizationstrategyMcDonalds:
globalizationstrategy-moreinclinedtostrategicmanagementadjustments.麦当劳:
全球化战略麦当劳:
全球化战略更倾向于战略性的经营调整更倾向于战略性的经营调整Kentucky:
localizationstrategy-doinRomeastheRomansdo肯德基:
本土化战略肯德基:
本土化战略“入乡随俗入乡随俗”ComparisionComparisionChinasMcDonaldisstilltheworldofMcDonalds.“中国麦当劳,仍是全世界的麦当劳。
”ChinasKFC,slowlybecometheChineseofKFC.“中国肯德基,慢慢成为中国人的肯德基。
”KFCsstrengthKFCsstrengthjumpstart,firstimpressionsaremostlastingfranchise,acceleratedevelopmentChinesecharacteristic,thepositiveinnovationsciencelocation,efficientoperation“抢跑抢跑”,先,先入为主入为主特许经营,加特许经营,加速发展速发展中国特色,积中国特色,积极创新极创新科学选址,高科学选址,高效运营效运营ComparisionComparisionIntheUnitedStates,KFChasbeenalow-endproducts,butinChina,itbecameaki
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