苹果公司英文介绍.ppt
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苹果公司英文介绍.ppt
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AppleCOMPANYPROFILECompanyname:
AppleInc.(now)AppleComputerInc.(until2007.1.9)Companytype:
PubliclimitedcompanyDateestablished:
April1,1976Employees:
60,400employees2,900full-timetemporaryemployeesAppleInc.MarketcapitalizationOnMay26,2010,themarketvalue(about$222.1billion),exceedingMicrosoftCorp(about$219.2billion)ApplessoaringstockpricehasenabledthetechgianttoeclipseMicrosofts$219.2billionmarketcap.OnAug.10,2011,themarketvalue(about$337billion)rankedthe1st,exceedingExxonMobilCorp(about$333billion).MarketcapitalizationKeynumbersforfiscalyearendingseptember,2011RevenueNetsales$108,249MOneyeargrowth65.96%Netincome$25,922MOneyeargrowth84.99%2007-2011fiscalyearrevenueandprofitTotalassets:
$116,371millionAppleInc.FinancialstateShareprice19761980:
TheearlyyearsApril1,1976:
ApplewasestablishedbySteveJobs,SteveWozniakandRonaldWayne,toselltheAppleIpersonalcomputerkit.April16,1977:
TheAppleIIwasintroduced.May1980:
ThecompanyintroducedtheAppleIIIinandattemptedtocompetewithIBMandMicrosoftinthebusinessandcorporatecomputingmarket.19811985:
LisaandMacintosh1978:
SteveJobsbeganworkingontheAppleLisa.1982:
HewaspushedfromtheLisateamduetoinfighting,andtookoverlow-cost-computerproject,theMacintosh.19861993:
Riseandfall1989-1991:
thefirstgoldenageoftheMacintosh1991-1993:
fallinotherproductsCultureHistory19941997:
Attemptsatreinvention1994:
ApplealliedwithIBMandMotorolaintheAIMalliance.November10,1997:
AppleintroducedtheAppleOnlineStore,tiedtoanewbuild-to-order(订单生产)manufacturingstrategy.19982005:
ReturntoprofitabilityAugust15,1998:
Appleintroducedanewall-in-onecomputer:
theiMac.OnMay19,2001,thefirstofficialAppleRetailStoresOpenedinVirginiaandCalifornia.20052007:
TheInteltransitionJanuary10,2006:
ApplebeganproducingIntel-basedMaccomputers.20072011:
iPhone,iPodTouchandiPadHistoryOnJune7,2011,SteveJobsgaveapresentationtoCupertinoCityCouncil,detailingthearchitecturaldesignofthenewbuildinganditsenvirons.Thenewcampusisplannedtohouseupto13,000employeesinonecentralfour-storiedcircularbuilding(withacaffor3,000sittingpeopleintegrated)surroundedbyextensivelandscape(withparkingmainlyundergroundandtherestcentralizedinaparkingstructure).Therewillbeadditionalbuildingssuchasanauditorium,afitnesscenterandadedicatedgeneratingplantasprimarysourceofelectricity(poweredbynaturalgasandothermoreenvironmentallysoundmeans).ArchitectureHumanResourcesManagementTomanageitsproductsandmarketing,AppleComputerhadfiveproductdivisionsresponsibleforthedevelopment,evaluationandmanufactureofcomputersystems,software,andperipheraldevices(e.g.,Macintosh).Italsohadfourproductsupportdivisionswhichhandledmarketing,distributionandpost-saleproductsupport(e.g.NorthAmericanSalesDivision).Inaddition,therewereanumberofadministrativedepartmentsinchargeofoverseeingApplesday-to-daycorporateactivities(e.g.,theFinanceDepartment).Torecognizethebestofitsemployees,ApplecreatedtheAppleFellowsprogram,awardingindividualswhomadeextraordinarytechnicalorleadershipcontributionstopersonalcomputingwhileatthecompany.TheCompanymanagesitsbusinessprimarilyonageographicbasis.Accordingly,theCompanyhasdeterminedthatitsreportableoperatingsegments,whicharegenerallybasedonthenatureandlocationofitscustomers,consistoftheAmericas,Europe,Japan,Asia-PacificandRetail.TheresultsoftheAmericas,Europe,JapanandAsia-PacificreportablesegmentsdonotincludetheresultsoftheRetailsegment.TheAmericassegmentincludesbothNorthandSouthAmerica.TheEuropesegmentincludesEuropeancountries,aswellastheMiddleEastandAfrica.TheAsia-PacificsegmentincludesAustraliaandAsiancountries,otherthanJapan.TheRetailsegmentoperatesAppleretailstoresworldwide.Eachreportableoperatingsegmentprovidessimilarhardwareandsoftwareproductsandsimilarservices.OrganizatonalStructuresIndustryFoundedHeadquartersProductsEmployeesBraeburnCapitalComputersoftware2006Reno,Nevadaassetmanagement200FileMakerInc.Computersoftware1998SantaClara,CaliforniaFileMaker,Bento250SubsidiariesTimCookCEOEddyCueSeniorVicePresidentInternetSoftware&ServicesScottForstallSeniorVicePresidentiOSSoftwareJonathanlveSeniorVicePresidentIndustrialDesignBobMansfieldSeniorVicePresidentHardwareEngineeringPeterOppenheimerSeniorVicePresidentandChiefFinancialOfficerPhilipW.SchillerWorldwideMarketingBruceSewellSeniorVicePresidentandGeneralCounselJeffWilliamsSeniorVicePresidentOperationsHeadofdepartmentPreviousLeaders1977-1981MichaelScott1981-1983MikeMarkkula1983-1993JohnSculley1993-1996MichaelSpindler1996-1997GilAmelio1997-2011SteveJobslThreeAppleschangedtheworld.ThefirstoneseducedEve.lTh
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