工商管理专业英语unit4.ppt
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工商管理专业英语unit4.ppt
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作者:
南开大学作者:
南开大学商学院商学院李桂华李桂华UnitFourDevelopingQualityandCompetitiveAdvantageBusinessSchoolofNankaiUniversityGlossaryinnovative:
adj.Markedbyorgiventoinnovations.革新的,创新的optimize:
v.Tomakeasperfectoreffectiveaspossible.使最优化使尽可能地完善或有效usher:
v.Toprecedeandintroduce;inaugurate:
宣告,展示介绍;开始,开创:
exotic:
adj.Intriguinglyunusualordifferent;excitinglystrange:
异乎寻常的;奇异的:
strenuous:
adj.Requiringgreateffort,energy,orexertion:
艰巨的需要巨大努力,能量或投入的:
hazardous:
adj.Markedbydanger;perilous.带有危险性的;危险的navigational:
adj.Theactorpracticeofsailing,orofpilotinganaircraft.导航的artificialintelligence:
Theabilityofamachinetoperformthoseactivitiesthatarenormallythoughttorequireintelligence.人工智能BusinessSchoolofNankaiUniversityGlossaryprototype:
n.Anoriginaltype,form,orinstancethatservesasamodelonwhichlaterstagesarebasedorjudged.原型chassis:
n.Therectangularsteelframe,supportedonspringsandattachedtotheaxles,thatholdsthebodyandmotorofanautomotivevehicle.底盘carousel:
n.Acircularconveyoronwhichobjectsaredisplayedorrotated旋转式传送带profitable:
adj.Yieldingprofit;advantageousorlucrative.有利可图的outmaneuver:
v.Toovercome(anopponent)byartful,clevermaneuvering.智胜在机智、谋略上胜过(对手)tenant:
n.Onethatpaysrenttouseoroccupyland,abuilding,orotherpropertyownedbyanother.佃户medieval:
adj.RelatingorbelongingtotheMiddleAges.中世纪的CEO:
ChiefExecutiveOfficer执行总裁BusinessSchoolofNankaiUniversityKeyTermsandConceptsProductionandoperationsmanagement(POM)生产和运作管理isthecoordinationofanorganizationsresourcesformanufacturinggoodsorproducingservices.Likeothertypesofmanagement,POMinvolvesthebasicfunction,ofplanning,organizing,leading,andcontrolling.Italsorequirescarefulconsiderationofthecompanysgoals,thestrategiesforattainingthosegoals,andthestandardsagainstwhichresultswillbemeasured.masscustomization大规模定制(生产)usingmassproductiontechniquestoproducecustomizedgoods.Thecompanysnextgoalistousebatch-of-onemanufacturing,inwhicheveryproductismadetoorderfromscratchandvirtuallynostandardinventoryiskeptonhand.BusinessSchoolofNankaiUniversityKeyTermsandConceptsComputer-AidedDesignandEngineering计算机辅助设计和施工computer-aideddesign(CAD)istheapplicationofcomputergraphicsandmathematicalmodelinginthedesignofproducts.Arelatedprocessiscomputer-aidedengineering(CAE)istheuseofcomputer-generatedthree-dimensionalimagesandcomputerizedcalculationsthatallowengineerstotestproducts.BusinessSchoolofNankaiUniversityKeyTermsandConceptsComputer-AidedManufacturing计算机辅助制造-Theuseofcomputerstocontrolproductionequipmentiscalledcomputer-aidedmanufacturing(CAM).InaCAD/CAMsystem,computer-aideddesigndataareconvertedautomaticallyintoprocessinginstructionsforproductionequipmenttomanufacturethepart.Thisintegrationofdesignandproductioncanincreasetheoutput,speed,andprecisionofassemblylines,aswellasmakingcustomizedproductionmucheasier.Inaddition,thelatestCAD/CAMsoftwareallowscompanydepartmentstosharedesignsanddataoverintranetsandtheInternet,enablinggeographicallydisperseddepartmentstoworktogetheroncomplexprojects.BusinessSchoolofNankaiUniversityKeyTermsandConceptsFlexibleManufacturingSystem(FMS)灵活制造系FMSisamanufacturingsystemwhichlinksnumerousprogrammablemachinetoolsbyanautomatedmaterialhandlingsystemofconveyorsorAGVs.Thesystemiscontrolledbyacentralcomputernetwork.Withflexiblemanufacturing,changingfromoneproductdesigntoanotherrequiresonlyafewsignalsfromthecomputer.Eachmachinechangestoolsautomatically,makingappropriateselectionsfrombuilt-instoragecarouselsthatcanholdmorethan100tools.Inaddition,thesequenceofeventsinvolvedinbuildinganitemcanbecompletelyrearranged.BusinessSchoolofNankaiUniversityTextlThemanagersatHarley-Davidsonfacedthesamesituationthatmanagersaroundtheworldarefacingtoday.Theextremelycompetitivenatureoftheglobalbusinessenvironmentrequirescompaniestoproducehigh-qualitygoodsinthemostefficientwaypossibleorelsebeshreddedbythecompetition.Inalmosteveryindustryyoucanname,thisglobalchallengehascausedcompaniestoreexaminetheirdefinitionofquality.Highefficiency,fewdefects,fastproduction,lowcosts,excellentcustomerservice,broadmarketreach,innovativeproductsandprocesses,lesswaste,andhighflexibilityareallobjectivesthatimprovequalitybyaddingvaluetothegoodorservicebeingproduced.Companiespursuetheseobjectivesinordertomaintaincompetitiveadvantage.AndasHarley-Davidsonsmanagerslearned,thelevelofqualitythatacompanyaspirestoisastrategicdecisionthataffectstheproductionprocess.BusinessSchoolofNankaiUniversityTextlProductionisthetransformationofresourcesintogoodsorservicesthatpeopleneedorwant.Atthecoreofpro
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