专业英语专业英语四级分类模拟72.docx
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专业英语专业英语四级分类模拟72.docx
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专业英语专业英语四级分类模拟72
专业英语四级分类模拟72
READINGCOMPREHENSION
TEXTA
Thepooroldconsumer!
He'dhavetopayagreatdealmoreifadvertisingdidn'tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceofoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachine,itismorethanlikelyyouwouldobtaindetailsregardingperformance,price,etc.,fromanadvertisement.
Lotsofpeoplepretendthattheyneverreadadvertisements,butthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenare,too!
Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.Wouldyouenjoygazingatablankwallorreadingrailwaybylawswhilewaitingforatrain?
Wouldyouliketoreadonlyclosely-printedcolumnsofnewsinyourdailypaper?
Acheerful,wittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.
Wemustnotforget,either,thatadvertisingmakesapositivecontributiontoourpockets.Newspapers,commercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaper,orcanenjoysomanybroadcastprogramsisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!
Anotherthingwemustn'tforgetisthe"smallads",whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!
Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstance,youcanfindajob,buyorsellahouse,announceabirth,marriageordeathinwhatusedtobecalledthe"hatch,matchanddispatch"columnbutbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It'sthebestadvertisementforadvertisingthereis!
1、Wearedifferentfromtheoldconsumersinthat______.
A.wehavecheapgoodsbecauseofheavyadvertising
B.weknowtoinformisoneofthefunctionsofadvertising
C.wehavemuchknowledgeabouthouseholdgoods
D.webelievetheonlypurposeofadvertisingistosellgoods
2、Whatdoesadvertisingdowiththeproductswealreadyknowabout?
A.Tointroducetheirnewfunctions.
B.Tocomparethemwithnewproductsofthesamesort.
C.Totellthattheyarestillavailable.
D.Tocorrectanyimpropriateinformationaboutthem.
3、Therailwaybylawsmostprobablyreferto______.
A.newspaperspublishedbyrailwaycompany B.lengthyregulationsoftherailwaycompany
C.boringadvertisementsaboutuselessproducts D.cheerfulandwittyadvertisementsonthestation
4、Bysayingthat"advertisingmakesapositivecontributiontoourpockets",theauthormeansthat______.
A.advertisementsareinformative B.advertisementsareentertaining
C.advertisementssavemoneyforconsumers D.advertisementsservethewholecommunity
5、Whichofthefollowingstatementsistrueaboutthe"agony"column?
A.Itisclassifiedasakindof"smallads".
B.Itisincludedinthe"hatch,matchanddispatch"column.
C.Itmainlyconsistsofdistressfulnews.
D.Itprovidesmosthelpfuladvertisementsforhouseholds.
Becauseofcomputersandcabletelevision,themembersoftheaudiencewillsoonbemorethanwatchers.Theywillbeabletodomorethanchoosetheirprograms.Theywillalsobeabletogivefeedbackonthem.Two-wayTVisnotadream.Thehardwareforsuchatwo-waysystemalreadyexists.
Oneexperimentalgroupofcable-televisionwatchersiscalledQubeinColumbus,Ohio.Qubehasthirtychannels.Memberspayforwhattheywatch.Thechoiceofprogramsincludeseverythingfromsportstochildren'sshows,fromTVgamestoanthropology.Mostimportantly,however,theviewerscantalkback.Abook-sizedboxofbuttonsmakesitpossible.Forexample,afteraprogram,theannouncermightaskfortheopinionoftheaudience.Theaudiencecanrespondbypushingbuttons.AnelectronicsignalgoestoabankofcomputersattheQubestation.Almostinstantly,thedataareanalyzed,andtheviewersseetheresultsontheirTVsets.
AnationwideQubesystemwouldhavemanyuses.Governmentleaderscoulduseittogetfeedbackfromthepeople.Itcouldevenbeusedforvoting.Furthermore,teachersintelevisionclassroomscouldcommunicatewiththeirunseenstudents.Atelevisioncommunicationsystemwouldhaveagreatinfluenceonacountry.Forexample,afteratalkaboutanewproduct,anannouncercouldasktheaudienceforopinions.Wouldtheybuytheproduct?
Duringatalkbyagovernmentleader,theannouncercouldasktheaudiencetotalkback.Theleaderwouldknowwhethertheaudiencebelievedhimornot.
Thecommunication-computersystemispossiblebecauseofglass.Thesamematerialthatisusedinwindowscancarryinformation.Glassstringsasfineashairarebeingusedintelephonewires.Oneglassstring,whichnowcarriesonlytelephonesignals,couldconnectahousetoacentralcomputerbank.Manydifferentkindsofinformationcouldalsotravelonit.Allofthetelephonemessages,anumberofTVshows,andcomputerservicescouldflowthroughtheglassatthesametime.ThehomeTVscreencouldactasacomputercathoderaytube.Itcouldgiveanyinformationthathadbeenstoredinit.Forexample,insteadofanadvertisementinthenewspaper,asupermarketcouldputanadonthecomputer.Thepersonathomecouldaskthesystemforthead,readit,andothergroceriesallatonetime.Thetelevisionsetcouldconnectapersontoallotherpartsoftheworld.
6、ThankstocomputersandcableTV,______.
A.therewillbemoreaudiencethanwatchers
B.theaudiencewillhavemoreprogramstochoose
C.theviewerscandomorethanwatchingprograms
D.thewatcherswillbecomelistenersaswell
7、WhichofthefollowingcanbedonebyQube?
A.Givingoralfeedback. B.Analyzingfeedbackonacomputer.
C.PlayinggamesonTV. D.Respondingbytypingonacomputer.
8、ThenationwideQubesystemwouldemphasize______.
A.theinfluenceofwatchers B.howtoservethewatchersbetter
C.thedevelopmentofTVprograms D.servingthepublicinsteadofindividuals
9、Thepresentuseofglassstringis______.
A.economical B.inefficient C.unprofitable D.scientific
TEXTB
Clothesplayacriticalpartintheconclusionswereachbyprovidingcluestowhopeopleare,whotheyarenot,andwhotheywouldliketobe.Theytellusagooddealaboutthewearer'sbackground,personality,status,mood,andsocialoutlook.
Sinceclothesaresuchanimportantsourceofsocialinformation,wecanusethemtomanipulatepeople'simpressionofus.Ourappearanceassumesparticularsignificanceintheinitialphasesofinteractionthatislikelytooccur.Anelderlymiddle-classmanorwomanmaybealienatedbyayoungadultwhoisdressedinanunconventionalmanner,regardlessoftheperson'seducation,background,orinterests.
Peopletendtoagreeonwhatcertaintypesofclothesmean.Adolescentgirlscaneasilyagreeonthelifestylesofgirlswhowearcertainoutfits,includingthenumberofboyfriendstheylikelyhavehadandwhethertheysmokeordrink.Newscasters,ortheannouncerswhoreadthenewsonTV,areconsideredtobemoreconvincing,honest,andcompetentwhentheyaredressedconservatively.Andcollegestudentswhoviewthemselvesastakinganactiveroleintheirinterpersonalrelationshipssaytheyareconcernedaboutthecostumestheymustweartoplaytheserolessuccessfully.Moreover,manyofuscanrelateinstancesinwhichtheclothingweworechangedthewaywefeltaboutourselvesandhowweacted.Perhapsyouhaveusedclothingtogainconfidencewhenyouanticipatedastressfulsituation,suchasajobintervieworacourtappearance.
Intheworkplace,menhavelonghadwell-definedprecedentsandrolemodelsforachievingsuccess.Ithasbeenotherwiseforwomen.Agoodmanywomeninthebusinessworldareuncertainabouttheappropriatemixtureof"masculine"and"feminine"attributestheyshouldconveybytheirprofessionalclothing.Thevarietyofclothingalternativestowomenhasalsobeengreaterthanthatavailableformen.Maleadministratorstendtojudgewomenmorefavorablyformanagerialpositionswhenthewomendisplayless"feminine"grooming—shorterhair,moderateuseofmake-up,andplaintailoredclothing.Asonemaleadministratorconfessed,"Anattractivewomanisdefinitelygoingtogetalongerinterview,butshewon'tgetajob."
10、Theauthorbelievesthatwecanuseclothesto______.
A.leadotherstobelievewearewhoweappeartobe
B.makeacorrectjudgmentonpeople'spersonalities
C.improveoursocialstatus
D.influencepeople'smood
11、Thephrase"agreeon"(Para.3)canbestbereplacedby______.
A.singhighpraiseof B.beinfluencedby
C.beunanimousin D.followtheexampleof
12、Itiscommonlyagreedthat______.
A.newscastersshouldbeconservative
B.collegestudentsplayanactiverolein
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